CoPIE Partner Meeting

The implementation of the CoPIE-Tool

in Brandenburg, Germany

May, 21st 2010, Berlin

Norbert Kunz, Oliver Hirschiq consult

Analysis of the start-up infrastructure in the Regions “City of Potsdam/ District Potsdam-Mittelmark” and „Uckermark“ in Brandenburg, Deutschland

•Period of investigation: Summer 2009

•Number of interviewees

• Decision makers: 24

• Business advisors: 20

• Business starters: 53

CoPIE-Tool Analysis in Brandenburg

CoPIE-Tool: Improving the instrument

1. Improvement of explanatory power with regard to marginalized groups

• A statement that additionally focused on disadvantaged target groups was split into two statements

2. Maximum harmonization of the questionnaires (especially the questionnaire for start-ups) for better comparability of the statements

3. Harmonization of the methodology: direct interviews

4. Selection of the business starters

5. Selection of personal data of business starters‘ for multivariate analysis

Comparison of the perceptions of the three interviewee groups

CoPIE-Analysis: Possibilities

Direct comparison of the different perceptions - tailor-made offer for disadvantaged target groups

CoPIE-Analysis: Possibilities

Evaluation of the responses of the business starters regarding sex, age and target group

CoPIE-Analysis: Possibilities

CoPIE-Analysis: Benefit

Sensitization of regional stakeholders

•Adequate support offers

•Perception of further stakeholders

•Taking into account the needs of different target groups

Connection for European exchange

•Feedback concerning strengths and weaknesses

•Arranging contacts to other European regions

•Access to CoPIE

CoPIE Analysis: Benefit

Main research results in Brandenburg:

•Compared to other European regions, Brandenburg has a good start-up

infrastructure (area-wide, target group related)

•Besides a few exceptions, advisors evaluate the start-up support

infrastructure better than the other two groups

•On average, business starters that used target group related offers have a

better opinion about those offers than business starters that did not use

specialized offers

•There is a strong demand regarding sensitization: Entrepreneurial

education at schools

Thank you for your attention

Oliver Hirschhirsch@iq-consult.com

Florian Brixbrix@iq-consult.com

iq consult Muskauer Str. 24 D-10997 Berlin Germany tel. +49 (0)30 61 28 76 77 www.iq-consult.com

Norbert Kunzkunz@iq-consult.com