ITC Profile

ITC is one of India's foremost private sector companies with a market

capitalisation of over US $ 22 billion and a turnover of US $ 6 billion.* ITC

is rated among the World's Best Big Companies, Asia's 'Fab 50' and the

World's Most Reputable Companies by Forbes magazine, among India's

Most Respected Companies by BusinessWorld and among India's Most

Valuable Companies by Business Today. ITC ranks among India's `10 Most

Valuable (Company) Brands', in a study conducted by Brand Finance and

published by the Economic Times. ITC also ranks among Asia's 50 best

performing companies compiled by Business Week.

ITC has a diversified presence in Cigarettes, Hotels, Paperboards &

Specialty Papers, Packaging, Agri-Business, Packaged Foods &

Confectionery, Information Technology, Branded Apparel, Personal Care,

Stationery, Safety Matches and other FMCG(Fast Moving Consumer

Goods) products. While ITC is an outstanding market leader in its traditional

businesses of Cigarettes, Hotels, Paperboards, Packaging and Agri-Exports,

it is rapidly gaining market share even in its nascent businesses of Packaged

Foods & Confectionery, Branded Apparel, Personal Care and Stationery.

As one of India's most valuable and respected corporations, ITC is widely

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perceived to be dedicatedly nation-oriented. Chairman Y C Deveshwar calls

this source of inspiration "a commitment beyond the market". In his own

words: "ITC believes that its aspiration to create enduring value for the

nation provides the motive force to sustain growing shareholder value. ITC

practices this philosophy by not only driving each of its businesses towards

international competitiveness but by also consciously contributing to

enhancing the competitiveness of the larger value chain of which it is a

part."

ITC's diversified status originates from its corporate strategy aimed at

creating multiple drivers of growth anchored on its time-tested core

competencies: unmatched distribution reach, superior brand-building

capabilities, effective supply chain management and acknowledged service

skills in hoteliering. Over time, the strategic forays into new businesses are

expected to garner a significant share of these emerging high-growth

markets in India.

ITC's Agri-Business is one of India's largest exporters of agricultural

products. ITC is one of the country's biggest foreign exchange earners (US $

3.2 billion in the last decade). The Company's 'e-Choupal' initiative is

enabling Indian agriculture significantly enhance its competitiveness by

empowering Indian farmers through the power of the Internet. This

transformational strategy, which has already become the subject matter of a

case study at Harvard Business School, is expected to progressively create

for ITC a huge rural distribution infrastructure, significantly enhancing the

Company's marketing reach.

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ITC's wholly owned Information Technology subsidiary, ITC Infotech India

Ltd, provides IT services and solutions to leading global customers. ITC

Infotech has carved a niche for itself by addressing customer challenges

through innovative IT solutions.

ITC's production facilities and hotels have won numerous national and

international awards for quality, productivity, safety and environment

management systems. ITC was the first company in India to voluntarily seek

a corporate governance rating.

ITC employs over 26,000 people at more than 60 locations across India. The

Company continuously endeavors to enhance its wealth generating

capabilities in a globalising environment to consistently reward more than

3,53,000 shareholders, fulfill the aspirations of its stakeholders and meet

societal expectations. This over-arching vision of the company is

expressively captured in its corporate positioning statement: "Enduring

Value. For the nation .For the Shareholder."

ITC was established on August 24, 1910 as the Imperial Tobacco

Company of India Limited in Kolkata. Initially, the company was involved

in the trading of imported cigarettes.

In 1925, in a backward integration move, the company started a

packaging and printing business.

The name of the company was changed to India Tobacco Company

Limited (I.T.C. Ltd.) in 1974.

In 1975, I.T.C. Ltd., through ITC-Welcome group, tied up with

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the US-based Sheraton Corporation to enter the hospitality

industry. It acquired its first hotel in Madras (later renamed Chennai)

in Tamil Nadu and called it the Welcome group Chola Sheraton.

I.T.C. Ltd established ITC Bhadrachalam Paperboards Ltd. (IBPL) in

1975. The company started production at its integrated pulp and

paper/board manufacturing facility at Bhadrachalam, Andhra

Pradesh, in 1979.

In 1990, I.T.C. Ltd. set up an International Business Division

(IBD) for export of agricommodities.

I.T.C. started a greeting cards business under the brand name

Expressions in the year 2000. ITC was established on August 24,

1910 as the Imperial Tobacco Company of India Limited in Kolkata.

Initially, the company was involved in the trading of imported

cigarettes.

In 1925, in a backward integration move, the company started a

packaging and printing business.

The name of the company was changed to India Tobacco Company

Limited (I.T.C. Ltd.) in 1974.

In 1975, I.T.C. Ltd., through ITC-Welcome group, tied up with

the US-based Sheraton Corporation to enter the hospitality

industry. It acquired its first hotel in Madras (later renamed Chennai)

in Tamil Nadu and called it the Welcome group Chola Sheraton.

I.T.C. Ltd established ITC Bhadrachalam Paperboards Ltd. (IBPL) in

1975. The company started production at its integrated pulp and

paper/board manufacturing facility at Bhadrachalam, Andhra

Pradesh, in 1979.

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In 1990, I.T.C. Ltd. set up an International Business Division

(IBD) for export of agricommodities.

I.T.C. started a greeting cards business under the brand name

Expressions in the year 2000.

ITC's Vision

• Sustain ITC's position as one of India's most valuable corporations through

world-class performance.

• Create growing value for the Indian economy and the Company's

stakeholders.

ITC's Mission

• To enhance the wealth generating capability of the enterprise in a

globalizing environment

• Deliver superior and sustainable stakeholder value.

ITC's Core Values

The company’s Core Values are aimed at developing a performance-oriented

organization that is highly customer focused and also creates value for those

holding stake in it. It fully understands that it has a commitment to its

stakeholders to act as a guardian of the company from stakeholder’s point of

view and deliver results in a manner that actualizes stakeholder’s interest on

a long-term basis.

It also delivers on the commitment to its customers by consistently

addressing their needs on product quality, value and overall satisfaction. It

respects the values of people and also encourages individuals to pursue

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their dreams, values their differences and helps them to experiment in

the pursuit of various opportunities.

ITC firmly believes in the concept of Excellence with their mantra being,

“we do what is right, do it well and win. It is constantly in the pursuit of

better and newer products, processes, services and management practices.

Apart from the interest of shareholders they also address their commitment

to the nation to generate economic value, at the same time ensuring that in

achieving these goals no compromises are made whatsoever in complying .

ITC’s Philosophy

 

ITC believes in practicing ethical behavior among the corporate citizen. The

company follows an HR policy that is regulated by Teamwork, Trust,

Collaboration, Mutuality, Meritocracy, Objectivity, Collaboration, Self-

respect and Human-dignity. It is also deeply committed to make the

company a gender friendly place for each individual while also ensuring

enhancement of equal opportunities for men and women, preventing sexual

harassment of any form and the adherence to good employment practices. It

is ensured that the interest of the company is foremost and in this context

acceptance of any kind of gifts or payments from suppliers or customers is

viewed as a serious breach of company discipline. And such acts are also

considered as damaging to the reputation of the company. High standards

of house keeping and hygiene are followed to ensure excellent

physical working conditions. It is understood that all the directors, senior

management and employees shall conduct themselves in an honest manner

and avoid any conflict of interest.

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The top officials and employees of ITC believe that ITC provides them

freedom at work and resources to experiment. Employees take pride in

working for ITC for its work culture, environment, and the way people are

treated. They are consulted before a new project\system is introduced

and their concerns and suggestions addressed. ITC also gives a lot of input

to develop their skill and career.

LIST OF PRODUCTS AND BRANDS

ITC has a diversified presence in

* Cigarettes: W. D. & H. O. Wills, Gold Flake, Navy Cut, Insignia, India

Kings, Classic (Verve, Regular, Mild & Ultra Mild), Silk Cut, Scissors,

Capstan, Berkeley, Bristol and Flake. ITC is the market leader in cigarettes.

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* Hotels: ITC Welcomgroup Hotels, Palaces and Resorts is India's second

largest hotel chain with over 80 hotels. Based out of Hotels Division

Headquarters at the ITC Green Centre in Gurgaon, ITC Welcomgroup is

also the exclusive franchisee of The Luxury Collection brand.

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In FMCG, ITC has a strong presence in:

* Foods business (Kitchens of India; Ashirvaad; Minto; Sunfeast;

Candyman; Bingo brands in Ready to Eat, Staples, Biscuits,

Confectionery and Snack Foods);

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* Apparel business (Wills Lifestyle and John Players brands);

* Personal Care Products business (Fiama di Wills; Vivel; Essenza di

Wills; Superia brands of products in perfumes, haircare and

skincare)

* Stationery (Classmate and Paperkraft brands)

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* Safety Matches and Agarbattis [Ship (through ownership of WIMCO);

iKno; Mangaldeep; Aim brands]

Other businesses include:

* Paperboard, Specialty Paper, Graphic and other Paper;

* Packaging and Printing for diverse international and Indian clientele.

* Infotech (through its near-wholly owned subsidiary ITC Infotech India

Limited which is a SEI CMM Level 5 company

CIGARETTES

 

ITC Launches Armenteros Handrolled

Cigars »

 

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ITC is the market leader in cigarettes in India. With its

wide range of invaluable brands, it has a leadership position

in every segment of the market. It's highly popular

portfolio of brands includes Insignia, India Kings,

Classic, Gold Flake, Silk Cut, Navy Cut, Scissors,

Capstan, Berkeley,

Bristol and Flake.

The Company has been

able to build on its

leadership position because

of its single minded focus

on value creation for the consumer through significant

investments in product design, innovation, manufacturing

technology, quality, marketing and distribution.

All initiatives are therefore worked upon with the intent to

fortify market standing in the long term. This in turns aids

in designing products which are contemporary and relevant

to the changing attitudes and evolving socio economic

profile of the country. This strategic focus on the consumer

has paid ITC handsome dividends.

ITC's pursuit of international competitiveness is reflected in

its initiatives in the overseas markets. In the extremely

competitive US market, ITC offers high-quality, value-

priced cigarettes and Roll-your-own solutions. In West

Asia, ITC has become a key player in the GCC markets

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through growing volumes of its brands.

ITC's cigarettes are produced in its state-of-the-art factories

at Bengaluru, Munger, Saharanpur and Kolkata. These

factories are known for their high levels of quality,

contemporary technology and work environment.

    

  AWARDS

ITC's Cigarettes business has been winning numerous awards for its

quality, environmental management systems and product excellence:

'Best Manufacturer of Cigarettes' for the year 2008 & 2007 and

Best Exporter of Cigarettes for 2008 by the Tobacco Board based

on previous three years' performance.

Occupational Health and Safety Award 2007 for Excellence in

Safety Management to the Bengaluru, Saharanpur and Kolkata

factories from the Royal Society for Prevention of Accidents

(ROSPA), U.K.

5 Star Health and Safety Rating in 2007 from the British Safety

Council to the Bengaluru, Munger, Kolkata and Saharanpur factories

and the "Sword of Honour" for Bengaluru & Saharanpur factories in

2006.

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Greentech Gold Award for excellence in Safety Management

the year 2007 to the Bengaluru, Kolkata and Saharanpur cigarette

factories for the high level of performance that the units have achieved

in Environment Health and Safety (EHS). Saharanpur along with

Kolkata and Munger factories were honoured with the Gold award and

the Bengaluru Factory with the Platinum Award in 2006.

Greentech Gold Award for Excellence in Environment

Management 2007 to the Bengaluru, Kolkata and Munger factories.

Safety Innovation Award for 2007 and 2006 for Innovative Safety

Management System to the Bengaluru Factory from the Institution of

Engineers and also the Unnatha Suraksha Puraskara Award 2006

from NSC Karnataka Chapter.

Golden Peacock Award for Occupational Health and Safety

the Institute of Directors, New Delhi; Award for Outstanding

Performance in Environment Health and Safety from the CII and

the Suraksha Puraskar Award from the National Safety Council,

Mumbai to the Kolkata factory in 2007 and the

Security Today Award " in the category of Best Maintained Fire

Safety System in 2005.

Occupational Health and Safety Gold Award from the ROSPA,

UK; the Winners Trophy – Safety Health and Environment

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Award from the CII Eastern region; National Award for Excellence

in Water Management and Innovative Project Award Initiatives

for Energy Conservation from the CII to the Munger factory

2007 and also the Excellence in Water Management Award

CII-GBC for 2006.

All the four factories are certified by Det Norske Veritas (DNV) for ISO

14001, for their Environment Management Systems, OHSAS 18001 for their

Occupational Health and Safety Management Systems (OHSMS) and the

ISO 9000-2000 for Quality Management Systems. The Kolkata factory

the first cigarette factory in India to be awarded the SA 8000 Certificate

Social Accountability by Det Norske Veritas (DNV) in June 2004.

ITC's R&D Centre at Peenya, Bengaluru has the distinction of being the

independent R&D centre in India to get ISO 9001 accreditation and

certified with ISO 14001 for Environment Management Systems

The R&D Centre is also certified for the standard ISO/IEC17025:2005

National Accreditation Board for Testing and Calibration Laboratories

(NABL).

FOODS

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ITC made its entry into the branded & packaged Foods business in August

2001 with the launch of the Kitchens of India brand. A more broad-based

entry has been made since June 2002 with brand launches in the

Confectionery, Staples and Snack Foods segments.

The packaged foods business is an ideal avenue to leverage ITC's proven

strengths in the areas of hospitality and branded cuisine, contemporary

packaging and sourcing of agricultural commodities. ITC's world famous

restaurants like the Bukhara and the Dum Pukht, nurtured by the

Company's Hotels business, demonstrate that ITC has a deep understanding

of the Indian palate and the expertise required to translate this knowledge

into delightful dining experiences for the consumer. ITC has stood for

quality products for over 98 years to the Indian consumer and several of its

brands are today internationally benchmarked for quality.

The Foods business carries forward this proud tradition to deliver quality

food products to the consumer. All products of ITC's Foods business

available in the market today have been crafted based on consumer insights

developed through extensive market research. Apart from the current

portfolio of products, several new and innovative products are under

development in ITC's state-of-the-art Product Development facility located

at Bengaluru.

Leadership in the Foods business requires a keen understanding of the

supply chain for agricultural produce. ITC has over the last 99 years

established a very close business relationship with the farming community in

India and is currently in the process of enhancing the Indian farmer's ability

to link to global markets, through the e-Choupal initiative, and produce the

quality demanded by its customers. This long-standing relationship is being

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leveraged in sourcing best quality agricultural produce for ITC's Foods

business.

The Foods business is today represented in 4 categories in the market. These

are:

Ready To Eat Foods

Staples

Confectionery

Snack Foods

In order to assure consumers of the highest standards of food safety and

hygiene, ITC is engaged in assisting outsourced manufacturers in

implementing world-class hygiene standards through HACCP certification.

The unwavering commitment to internationally benchmarked quality

standards enabled ITC to rapidly gain market standing in all its 6 brands:

Kitchens of India

Aashirvaad

Sunfeast

mint-o

Candyman

Bingo!

LIFESTYLE RETAILING

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Lifestyle Retailing Business Division has established a nationwide retailing

presence through its Wills Lifestyle chain of exclusive specialty stores.

Wills Lifestyle, the fashion destination, offers a tempting choice of Wills

Classic work wear, Wills Sport relaxed wear, Wills Clublife evening wear,

fashion accessories and Essenza Di Wills – an exclusive range of fine

fragrances and bath & body care products and Fiama Di Wills - a range of

premium shampoos and shower gels. Wills Lifestyle has also introduced

Wills Signature designer wear, designed by the leading designers of the

country.

With a distinctive presence across segments at the premium end, ITC has

also established John Players as a brand that offers a complete fashion

wardrobe to the male youth of today. With its brands, ITC is committed to

build a dominant presence in the apparel market through a robust portfolio

of offerings.

Wills Lifestyle has been established as a chain

of exclusive specialty stores providing the Indian

consumer a truly 'International Shopping

Experience' through world-class ambience,

customer facilitation and clearly differentiated

product presentation. Our stores have established

themselves as preferred shopping destinations in

the prime shopping districts across the country.

At Wills Lifestyle, customers can browse at leisure, and shop in a relaxed

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and pleasing atmosphere. The use of space is refreshing, which is reflected

even in the spacious changing rooms. Every store offers an international

retailing ambience with the extensive use of glass, steel and granite,

reflecting the most contemporary trends in store design, thereby creating a

splendid backdrop for the premium offerings.

Wills Lifestyle was named Superbrand 2009 by the Superbrands

Council of India recently. Wills Lifestyle has been twice declared 'The

Most Admired Exclusive Brand Retail Chain of the Year' at the Images

Fashion Awards in 2001 & 2003. as well as 'Most Admired Fashion

Brand of the year - Fashion Forward' in 2009.

Wills Lifestyle is the title partner of the country’s most

premier fashion event - Wills Lifestyle India Fashion

Week. Taking the celebration of the event to its stores,

Wills Lifestyle has partnered with several leading

designers including Rohit Bal, Ranna Gill, Rohit Gandhi

Rahul Khanna, Satya Paul, Rajesh Pratap Singh, J J

Valaya & Suneet Varma whose new edition of Designer

wear is now available at Wills Lifestyle stores.

Wills Sport, fashionable relaxed wear for men and

women has, over thirteen seasons, become the

vibrant face of contemporary fashion. At the

Images Fashion Awards 2001, Wills Sport was

declared ‘The Most Admired Brand Launch of

the Year'. Following this, Wills Sport was

declared 'The Most Admired Women's wear

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Brand of the Year', at Images Fashion Awards

2002. Wills Sport presents a collection designed

as the perfect medley of interesting patterns and

premium fabrics. Fine knitted sweaters and trendy

mock necks create magic in balmy winter

afternoons. The collection also features rich hues

of corduroys and premium Italian jackets.

Wills Classic work wear was launched in November 2002, providing the

premium consumer a distinct product offering and a unique brand

positioning. Featuring luxurious fabrics crafted to perfection with the most

contemporary styling, Wills Classic work wear is positioned as the brand

for new age leaders, who are changing the rules of business and

encouraging a dynamic culture of enterprise, innovation and teamwork.

Showcasing the epitome of new age luxury, the collection features the

finest shirts crafted in Italy. These are complemented by exquisite trousers

and jackets made by European master craftsmen.

Wills Lifestyle complements the range of premium apparel with a tempting

choice of fashion accessories. This season a wider choice of accessories will

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be offered across ties, cuff links, socks, caps, hand bags, wallets, belts,

eyewear and shoes.

Wills Lifestyle presents ''Occasions'' a beautiful,

ready to present gift pack with an exquisitely

designed Gift Certificate that can be redeemed

against a range of apparel, accessories and personal care products.

ITC forayed into the youth fashion segment with the

launch of John Players in December 2002 and John

Players is committed to be the No. 1 fashion brand for

the youth. This foray leverages ITC’s proven

competencies in understanding consumer insights,

brand building and design capabilities.

Youth icon & bollywood actor, Ranbir Kapoor is the brand ambassador of

John Players. The 'New face of cool' personifies the youthfulness, vibrancy

and panache that brand stands for.

John Players offers a complete and vibrant wardrobe

of Casual wear, Party wear, Work wear, Denims, Outer

wear and Suits & Jackets, incorporating the most

contemporary trends, an exciting mix of colors, playful

styling, trendy textures and comfortable fits.

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The brand is available across the country through a nation-wide network of

over 225 exclusive stores and 1200 multi-brand outlets.

At the Images Fashion Awards 2005, John Players was declared

'The Most Admired Shirt Brand of the Year'.

At the Images Fashion Awards 2007, John Players was awarded the 'The

Most Admired Fashion Campaign of the Year' award.

 

With Celebration Gift Certificates, John Players

presents a new way of festive gifting. 

 

Having built a powerful brand portfolio that is making waves across the

country, ITC's Lifestyle Retailing is poised to grow and build a dominant

presence in the country's fashion industry.

HOTELS

ITC Welcomgroup, India’s premier chain of luxury hotels was launched on

October 18, 1975, with the opening of its first hotel - Chola Sheraton in

Chennai. Since then the ITC-Welcomgroup brand has become synonymous

with Indian hospitality. With over 100 hotels in more than 80 destinations,

ITC-Welcomgroup has set new standards of excellence in the hotel

industry in Accommodation, Cuisine, Environment and Guest Safety.

   

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A leader in the premium hospitality segment, ITC-Welcomgroup Hotels

have had the privilege of hosting world leaders, Heads of State and

discerning guests from across the world and within.

As one of India’s most dynamic hospitality chains, ITC-

Welcomgroup has set standards for excellence in the

hotel industry by pioneering the concept of branded

accommodation. The chain has developed three brands of

accommodation ITC One', 'Towers' and the 'Executive Club' to

differentiate between the needs of various travelers and provide high levels

of service.

First to introduce branded cuisine, its restaurants

Bukhara, Dakshin and DumPukht are renowned for

their delicious and authentic Indian cuisines from the

different regions of India. ITC-Welcomgroup also showcases international

cuisine in its specialty restaurants West View and Pan Asian.

ITC-Welcomgroup has strategically customized its hotels and appropriately

categorized them to fulfill the service and budgetary needs of travellers.

With its exclusive strategic tie up with Starwood for its top of the line

premium brand the 'Luxury Collection', the group is strengthening its

international marketing stance. ITC-Welcomgroup was also instrumental in

bringing the 'Sheraton' brand to India, with which it enjoyed a three-decade

exclusive partnership.

ITC-Welcomgroup's properties are classified under four distinct brands:

 

ITC Hotels - Luxury Collection

In 2007, ITC-Welcomgroup entered a new

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phase in its collaboration with Starwood Hotels & Resorts. ITC-

Welcomgroup now has an exclusive tie-up with Starwood in bringing its

premium brand, the 'Luxury Collection', to India. These are super deluxe

and premium hotels located at strategic business and leisure locations. The

seven hotels which are part of this collection are: ITC Maurya in Delhi, ITC

Maratha in Mumbai, ITC Sonar in Kolkata, ITC Grand Central in Mumbai,

ITC Windsor & ITC Royal Gardenia in Bengaluru, ITC Kakatiya in

Hyderabad and ITC Mughal in Agra.

 

WelcomHotels offer five-star hospitality for the

discerning business and leisure traveller.

Currently there are three hotels under this brand

namely, WelcomHotel Rama International

Aurangabad, WelcomHotel Vadodara and

WelcomHotel Grand Bay Vishakhapatnam.

Four other ITC-Welcomgroup Sheraton Hotels – Sheraton Rajputana

Hotel Jaipur, Sheraton Chola Hotel Chennai and Sheraton New Delhi

offer warm, comforting services to the global traveller and a chance to

connect.

 

Fortune Hotels offer full service properties

all over India, including smaller towns and

cities, ideal for the budget traveller. Fortune

Hotels have a strong presence in Ahmedabad,

Thiruvananthapuram, Calicut, Darjeeling,

Jamshedpur, Vapi, Hyderabad, Gurgaon, Indore, Ootacamund, Madurai,

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Jodhpur, Vijaywada, Chennai, Visakhapatnam, Mahabalipuram, Kolkata,

Bengaluru, Navi Mumbai, Tirupati and Port Blair, while several more hotels

are expected to be commissioned soon in other key locations in India.

 

WelcomHeritage brings together a chain of

palaces, forts, havelis and resorts that offer a

unique experience. WelcomHeritage

endeavours to preserve ancient royal homes

and the historical Indian grandeur and

opulence for the future Indian generations.

WelcomHeritage provides a fine range of hotel services inside these

architectural legacies present in Rajasthan, Madhya Pradesh, Uttarakhand,

Himachal Pradesh, Jammu & Kashmir, West Bengal, Karnataka, Tamil

Nadu, Punjab, Haryana, Assam, Sikkim, Meghalaya, Arunachal Pradesh,

Uttar Pradesh, Maharastra, Kerala, Andhra Pradesh and Pondicherry.

  PERSONAL CARE In line with ITC's aspiration to be India's premier FMCG Company,

recognized for its world-class quality and enduring consumer trust, ITC

forayed into the Personal Care business in July 2005. In the short period

since its entry, ITC has already launched an array of brands, each of which

offers a unique and superior value proposition to discerning consumers.

Anchored on extensive consumer research and product development, ITC's

personal care portfolio brings world-class products with clearly

differentiated benefits to quality-seeking consumers.

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ITC's Personal Care portfolio under the

'Essenza Di Wills'

'Fiama Di Wills'

'Vivel Di Wills'

‘Vivel UltraPro'

'Vivel'

'Superia'

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These brands have received encouraging consumer response

and are being progressively extended nationally.

ITC's state-of-the-art manufacturing facility meets stringent requirements of

hygiene and benchmarked manufacturing practices. Contemporary

technology and the latest manufacturing processes have combined to

produce distinctly superior products which rank high on quality and

consumer appeal. Extensive insights gained by ITC through its numerous

consumer engagements have provided the platform for its R&D and Product

Development teams to develop superior, differentiated products that meet

the consumer's stated and innate needs.

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OBJECTIVE OF PROJECT

All companies are having their own planning and business strategies but the

company who is having the best, is the most successful company among its

competitors. So the company can get success within its competitors by

applying best and effective marketing strategies

The main objective of project is –

1) To check the availability of ITC and its competitors products in modern

trade format.

2) To determine about the consumer preference towards soaps and

Shampoos.

3) To know about recent demand of different brands soaps and Shampoos in

grocery and convenience channel.

4) To study the position of the ITC soaps and shampoos in relation to

competitors product

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SWOT Analysis of ITC LTD.

Strength Weakness

➢Distribution leadership ➢Very deep reach in rural market ➢Trusted Brand ➢Extensive consumer research and a very rich product pipeline for the existing category

Late entrant in personal care segment

Opportunity Threat

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➢Various categories products and Services for rural markets. ➢Agriculture business product for rural markets ➢Large amount of Brand promotion ➢Growth in disposable income ➢Hrithik Roshan to endorse the shampoo ➢The total shampoo market is around Rs2,200 crore

➢High Competition from global brands like HUL,P&G,DABUR ,CAIVIN CARE etc.

RESEARCH METHODOLOGY:

Sample design :

Sample unit: working people, school students, unemployed and housewives i.e. males and females irrespective of their education level

Sample size: 20

Sample region: Bihta(Patna)

Sampling procedure: Random Sampling (fill up the questionnaire)

DATA COLLECTION METHOD

PRIMARY DATA:

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Primary data collected through self administrated questionnaire. The aim of

this Questionnaire to gather the information of various branded soaps and

shampoos reach among the consumers and what are the benefits of products

and accordingly the perceptions of consumers.

SECONDRY DATA:

Secondary data was collected through magazines, research papers and Internet.

NAME OF THE STORE: SHIVAM GENRALCONTACT PERSON :RAHUL SINGHPHONE NOMBER :9576371433

DATA CLECTION SHEETPRODUCT STOCK IN STORE AVG MONTHLY

STOCKAVG MONTHLY SALE

PCS PCS PCS

SHAMPOOFiama Di Wills 20 30 40Dove 30 40 50Granier 20 25 35

Vivel 60 90 120Clinic olclear 90 120 160Paintin 60 90 120H&S 120 140 180

Sunsilk 96 112 160

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Vatika 64 96 120Superia 96 112 160Chick 64 64 96

SOAPSFDW Soap 12 24 48Dove 36 48 60Park evnu 12 18 24

Vivel Soap 144 288 192Lux 288 432 360Godrej No 1 30 48 60Superia 288 360 372Breeze 360 372 432Nima sandal 288 360 372dayna 144 288 192

NAME OF THE STORE: GUDDU KIRANACONTACT PERSON : GUDDU KUMAR

PHONE NOMBER :9905452996

DATA CLECTION SHEETPRODUCT STOCK IN STORE AVG MONTHLY

STOCKAVG MONTHLY SALE

PCS PCS PCS

SHAMPOOFiama Di Wills 10 20 25Dove 30 40 50Granier 25 30 35

Vivel 60 90 100Clinic olclear 90 120 160Paintin 60 100 120H&S 120 130 180

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Sunsilk 96 112 148Vatika 64 112 120Superia 96 124 160Chick 64 48 96

SOAPSFDW Soap 15 18 30Dove 36 44 60Park evnu 12 18 30

Vivel Soap 144 288 192Lux 288 432 360Godrej No 1 30 48 60Superia 288 360 372Breeze 360 372 432Nima sandal 288 360 372dayna 144 288 192

NAME OF THE STORE: SONU GENRAL STORECONTACT PERSON : SONU KUMARPHONE NOMBER : 9576371425

DATA CLECTION SHEETPRODUCT STOCK IN STORE AVG MONTHLY

STOCKAVG MONTHLY SALE

PCS PCS PCS

SHAMPOOFiama Di Wills 20 30 40Dove 30 40 50Granier 20 25 35

Vivel 60 90 120Clinic olclear 90 120 160Paintin 60 90 120H&S 120 140 180

Sunsilk 96 112 160Vatika 64 96 120

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Superia 96 112 160Chick 64 64 96

SOAPSFDW Soap 12 24 48Dove 36 48 60Park evnu 12 18 24

Vivel Soap 144 288 192Lux 288 432 360Godrej No 1 30 48 60Superia 288 360 372Breeze 360 372 432Nima sandal 288 360 372dayna 144 288 192

NAME OF THE STORE: SHIVAM GENRALCONTACT PERSON :RAHUL SINGHPHONE NOMBER :9576371433

PRODUCT STOCK IN STORE AVG MONTHLY STOCK

AVG MONTHLY SALE

PCS PCS PCS

SHAMPOOFiama Di Wills 10 20 25Dove 30 40 50Granier 25 30 35

Vivel 60 90 100

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Clinic olclear 90 120 160Paintin 60 100 120H&S 120 130 180

Sunsilk 96 112 148Vatika 64 112 120Superia 96 124 160Chick 64 48 96

SOAPSFDW Soap 15 18 30Dove 36 44 60Park evnu 12 18 30

Vivel Soap 144 288 192Lux 288 432 360Godrej No 1 30 48 60Superia 288 360 372Breeze 360 372 432Nima sandal 288 360 372dayna 144 288 192

NAME OF THE STORE: SHIVAM GENRALCONTACT PERSON :RAHUL SINGHPHONE NOMBER :9576371433

PRODUCT STOCK IN STORE AVG MONTHLY STOCK

AVG MONTHLY SALE

PCS PCS PCS

SHAMPOOFiama Di Wills 10 20 25Dove 30 40 50Granier 25 30 35

Vivel 60 90 100

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Clinic olclear 90 120 160Paintin 60 100 120H&S 120 130 180

Sunsilk 96 112 148Vatika 64 112 120Superia 96 124 160Chick 64 48 96

SOAPSFDW Soap 15 18 30Dove 36 44 60Park evnu 12 18 30

Vivel Soap 144 288 192Lux 288 432 360Godrej No 1 30 48 60Superia 288 360 372Breeze 360 372 432Nima sandal 288 360 372dayna 144 288 192

QUESTINNAIRE DESIGN:

As questionnaire is self administered one, the survey is kept simple and user

friendly. Words used in questionnaire is easily understandable to all

respondent and technical jargons avoided to make it most worthwhile

without any confusion to respondents.

1.Have you heard of a company called I.T.C.? if yes how?

A) Yes(15)

B) No(5)

➢Through

1) cigarette wrapper(10) 2)Arshibaad Atta (1) 3) Soap’s wrapper (4)

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2. Are you aware Vivel/Superia soaps and shampoos?

a)Yes(10- Vivel and 5superia )

b) No (5)

3. What are all the soaps u can remember?

1).Lifebuoy

(20)

2). Lux

(18)

3).Dettol

(18)

4). Santoor

(5)

5).breez

(4)

6).godrej

(3)

7) .Cinthol

(7)

8). Hamam

(10)

9).Nirma

(12)

10)Vivel

(9)

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4. What soap do you use?

1). Lifebuoy

(5)

2). Lux

(7)

3). Dettol

(3)

4). Santoor

(1)

5). Breez

(0)

6). Godrej

(1)

7) . Cinthol

(0)

8). Hamam

(1)

9). Nirma

(0)

(10) Vivel (2)

5. since when you are using this soap?

1)1-6 months

2) 6months-1 year

3)1- 2 years

4) above 2 years

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1). (5)

2). (9)

3) (6)

4) (0)

7. What soap did u use prior to this?

1).Lifebuoy

(11)

2). Lux

(8)

3).Dettol

(9)

4). Santoor

(3)

5).Breez

(3)

6).Godrej

(0)

7) .Sinthol

(0)

8). Hamam

(1)

9).Nirma

(0)

8. How many people in your family use this soap brand?

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1)One member

(4)

2)two members

(10)

3) three members

(3)

4) four members

(12)

5)Above four members (19)

9. How many times in a day you use the soap?

1). One time (13)

2).Two times (17)

3). Three times (2)

10. What do you consider while buying the soap and shampoos?

a)Quality (9)

b) color and size (8)

c) Brand name (11)

d) Discounts/offers/free gifts (15)

e) Price(5)

f) Retailer’s recommendation (3)

h). BUZZ (0)

11. During which week of month do you buy the soap?

a).week 1(15)

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b) week2(2)

c) week3 (0)

d) week4(10)

12. Where do you buy soap and shampoos?

a) Retail (18)

b) Haats (2)

c) Mandis (0)

d) Melas (0)

e) Nearby village/town( 6)

f).others (3)

13. Rank the quality preference while buying the soap?

a) Fairness (10)

b) Freshness(10)

c) Softness(4)

d) Beauty and young skin(5)

e) others specify(0)

14. How much money (in Rs.) you spend to buy the soap and shampoos?

a) Less than 5 (0)

b) 5> 10

(17)

c) More than 10 (14)

15. What do you like in soap and shampoos?

41

a)Smell(17)

b)fume(2)

c) color(11)

15. Have you seen ad of Vivel/Superia? if yes where/how?

a) TV (18)

b) NEWSPAPER (17)

c) Magazine (2)

d) POP display & advertisements (9)

e) Wall painting (2)

f) Hand out/newspaper inserts ( 0)

g) Radio (7)

DATA ANALYSIS:

After a good deal of consumer survey and marketing research, I have

collected worthwhile data to make it valuable information in conclusion. The

analysis of those data’s is given below:-

DATA ANALYSIS FOR THE PREFERENCE FOR THE SOAPS AND

SHAMPOOS AND THEIR BUYING INFLUENCING FACOTRS IN

GROCERY AND CONVENIENCE CHANNEL:

In survey of preference of my target consumers towards soap and shampoos,

I had found different preferences and different choices of consumers. On the

bases of their choices I had get following data:-

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As per given in above chart, 80% of soap market share is captured by HUL.

50% consumers prefer HUL’s LUX and 30% lifebuoy.

While other companies contribute only 12% in which ITC’s all soaps and

shampoos brands(de wills, vivel and superia) contribut only 7%to 8% that is

very less compare to HUL. CONCLUSION

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In this analysis I found that a vast majority of consumers prefer LUX and

LIFEBUOY most trusted brands. Where as in the case of shampoos Sunsilk

and Head & Shoulders are the most popular brands in the market, but all

these brands are costlier and entrance of ITC’s soaps and shampoos with

vast of soaps varieties i.e. Superia for mass and de wills for high income

group population with competitive prices attracting consumers to use ITC’s

soaps.

• Advertisement(TV ad) most influences buying behavior of rural consumers

•Local influential persons are the best source for awareness of FMCG

product

•“BUZZ” are used to choose a brand

•Low price with good quality products have makeable sales result

•Company should do “UMBRELLA BRANDIND” to set brand name in

consumer’s mind like HUL,DABUR,NIRMA etc.

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RECOMMENDATIONS

1) Company should held awareness campaign about ITC.

2) There should be oil ingredient in soap to replace external oil usage .

3) The company should launch Anti Dandruff Shampoos like some of the

popular brands to be in the competitive market.

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DATABASE OF RESPONDENT COLLECTED THROUGH SURVEY

ANNEXURES.NO NAME GENDER(M/F) AGE(YEARS) OCCUPATION1 SUNIL M 30 SALESMAN2 VIVEK M 23 ENGINEER3 RAUNAK M 23 ENGINEER4 MADHU F 35 TEACHER5 SWETA F 32 HOUSEWIFE6 SANJAY M 38 OIL MILL

OWNER7 SHIPRA F 34 DOCTOR8 VIPUL M 17 STUDENT9 HAMRAJ M 17 STUDENT10 ARVIND M 26 SHOPKEEPER11 SHYAM M 25 ACCOUNTANT12 SONU M 28 DECORATOR13 PALLAVI F 23 STUDENT14 ANITA F 23 TAILOR15 REEMA F 27 BANK

MANAGER16 SHIV M 26 FARMER17 SACHIN M 25 JWELLARY

SHOP18 RAJU M 24 VEGETABLE S

SELLER19 SOHAN M 25 CAR DRIVER20 RUPESH M 29 CAR DRIVER

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REFERENCES

www.itcportal.com www.google.com

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