Copyright © 2004 The Natural Step The Natural Step International Ethos Conference Sau Paulo June...

Copyright © 2004 The Natural Step

The Natural Step International

Ethos ConferenceSau Paulo June 2006


the Natural Step

International NGO

Scientific Consensus

Framework for Strategic Planning

Advice & Education


the Natural Step

Vision

Our vision is of a sustainable human society.


the Natural Step

Core purpose

To develop a genuine commitment to, and competence in, sustainable development

throughout society.


the Natural Step

RESEARCH

CAPACITY

COMMUNICATION


BusinessPartnerships

Academic Partnerships

• Brazil• Israel• South Africa• Italy• France TNS Teams

• Sweden• Japan• Australia• U.K.• Canada• U.S.• N.Z

Community Partnerships

• Svenska kommuner• China (LEAD, CBCSD) • Lisbon Energy Agency• Pittsburgh (Heinz Endowment)• Canada (FCM, Whistler, Canmore, Halifax, etc)

• Norsk Hydro• PVC alternatives• Lantmännen• Scandic• Skanska• Water Jet• etc

• Blekinge Institute of Technology• Lund University• Tampere• British Columbia• etc.


the Natural Step

Trans - sector and trans-disciplinary

How to break down the barriers?

You cannot be sustainable on your own!

The acceleration of sustainable development in society ?


the Natural Step

Innovation and the role of the business sector

Innovation needs a context

The system is the context

The system has limits


The complexity requires systems thinking

Planning from Success


Closed System with respect to matter

Slow geological cycles - materials from the Earth’s crust

Sustainability is about the ability of these cycles to run forever.

“Photosynthesis pays the bills”

Natural Cycles

Open System with respect to energy


How we influence cycles

Relatively large flows of materials from the Earth’s crust

1

Physically inhibit ability of nature to run cycles

3

Introduce persistent compounds foreign to nature

2

4

Barriers to people meeting their basic needs worldwide


Concentrations of substances extracted from the earth's crust

Concentrations of substances produced by society

Degradation by physical meansand, in that society, people are not subject to

Conditions that systematically undermine their capacity to meet their needs.

In a sustainable society, nature is not subject to systematically increasing:

Sustainability defined

The four System Conditions

1

2

3

4

1

2

3

4


There is no away…


Chemicals found in Mother’s Breast Milk



In a sustainable society, people are not subject to…

…conditions that systematically undermine their capacity to meet their needs.

System Condition 4


Human Needs

In meeting our needs we shouldn’t undermine the capacity of others to meet their needs.


Self-organisationDiversity

Interdependence

Learning from natural systems

Social design criteria?


Sustainable Development

Why should business be concerned?


Towards a Sustainable Society


What does this mean for business?

From multi-national monsters to globally integrated enterprise?

From corporate greed to corporate citizen?

From single-minded competition to smart cooperation?


Levels of commitment to Sustainability

• Integration

• Compliance +• Compliance

• Denial

•Leadership


ISO14001Triple bottom line

reporting

Cleaner Production

natural

Recycled content

Life Cycle

AnalysisZero

waste

Renewableresources

Ecological Footprint

Sustainabili

ty

Analysis

Chemical free

Life supporting capacityfo

r futu

re

gener

ations

Clean Water

Cle

an

Air

Waste minimisation

Design forEnvironment

Design for

Disassem

bly

EECA Cylinder

WrapsEco

efficiency

Community Participation Agenda

21

Confused about Sustainability?


Concentrations of substances extracted from the earth's crust

Concentrations of substances produced by society

Degradation by physical meansand, in that society, people are not subject to

Conditions that systematically undermine their capacity to meet their needs.

In a sustainable society, nature is not subject to systematically increasing:

Sustainability defined

The four System Conditions

1

2

3

4

1

2

3

4

Copyright © 2004 The Natural Step ©2002 The Natural Step: All rights reserved

Big implications for business.

Production to stewardship

Full cost accounting

External commitment / leadership

Organisational Change


Organizational Change

©2002 The Natural Step: All rights reserved

Personal commitment

Learning

‘Shared mental models’

Reflection and inquiry


…to ”Root Causes and Potentials”

From ”Quick Fix”…


Forces Affecting Business

Natural System - Scarcity of resources and increased cost of inputs.

Government – Regulation and Policy

Financial Institutions – Cost of capital and perceived investor risk – insurance costs

Consumers – and NGO’s demands

.


Natural Systems – Complex and Unpredictable


Sustainability - Opportunities

• Cost Savings

• New markets and product opportunities

• Enhanced corporate image and reputation

• Improved internal morale and motivation. Better recruitment and retention.

Opportunities for Business


Changing the business culture?

doing right, because it is the right thing to do,

not just good business!


Thank You!

THE NATURAL STEP – BRASIL

Rua Lisboa, 328 – CEP 05413-000 SÃO PAULO/SPPHONE 3064.46.30 FAX 3063.22.34

[email protected]


The Natural Step International

Garvargatan 9C SE-11221 Stockholm

Sweden

+46 8 7892924 +46 8 7892939

www.thenaturalstep.com

Thank You!

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