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Copyright 2006 WiMAX Forum “WiMAX,” “WiMAX Forum,” the WiMAX Forum logo, "WiMAX Forum Certified,” and the WiMAX Forum Certified logo are trademarks of the WiMAX Forum. All other trademarks are the properties of their respective owners. Mobile WiMAX Mobile WiMAX “Mobile Internet “Mobile Internet Ready for Global Deployment” Ready for Global Deployment” Dean S.K. Chang Dean S.K. Chang Vice Chair, Marketing Working Group, WiMAX Vice Chair, Marketing Working Group, WiMAX Forum Forum Director, Product Management and Strategy, Director, Product Management and Strategy, Aperto Networks Aperto Networks [email protected] [email protected]
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Page 1: Copyright 2006 WiMAX Forum “WiMAX,” “WiMAX Forum,” the WiMAX Forum logo, "WiMAX Forum Certified,” and the WiMAX Forum Certified logo are trademarks of.

Copyright 2006 WiMAX Forum “WiMAX,”  “WiMAX Forum,” the WiMAX Forum logo, "WiMAX Forum Certified,” and the WiMAX Forum Certified logo are trademarks of the WiMAX Forum.  All other trademarks are the properties of their respective owners.

Mobile WiMAXMobile WiMAX“Mobile Internet “Mobile Internet

Ready for Global Deployment”Ready for Global Deployment”

Dean S.K. ChangDean S.K. ChangVice Chair, Marketing Working Group, WiMAX ForumVice Chair, Marketing Working Group, WiMAX Forum

Director, Product Management and Strategy, Aperto NetworksDirector, Product Management and Strategy, Aperto [email protected]@apertonet.com

Page 2: Copyright 2006 WiMAX Forum “WiMAX,” “WiMAX Forum,” the WiMAX Forum logo, "WiMAX Forum Certified,” and the WiMAX Forum Certified logo are trademarks of.

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Agenda: Agenda:

• Mobile wireless Internet market demand

• Mobile Internet service requirements

• WiMAX is a cornerstone for Next-Generation ofmobile Internet services

• How the WiMAX Forum is driving the adoption of Anytime, Anywhere Connectivity

• Operator commitments to deploy WiMAX

Page 3: Copyright 2006 WiMAX Forum “WiMAX,” “WiMAX Forum,” the WiMAX Forum logo, "WiMAX Forum Certified,” and the WiMAX Forum Certified logo are trademarks of.

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Anytime, AnywhereAnytime, Anywhere

The Demand is RealThe Demand is Real

Page 4: Copyright 2006 WiMAX Forum “WiMAX,” “WiMAX Forum,” the WiMAX Forum logo, "WiMAX Forum Certified,” and the WiMAX Forum Certified logo are trademarks of.

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Broadband Market Broadband Market has Significant Upsidehas Significant Upside

Broadband Usage Growing Faster Than We Have Seen Broadband Usage Growing Faster Than We Have Seen in Other Emerging Technologiesin Other Emerging Technologies

Sources: Internet World Stats, Wireless Intelligence, Point Topic

1086

2200

250

0

500

1000

1500

2000

2500

Internet Cell Phones Broadband

thou

sand

s of

sub

scrib

ers

Gap

Page 5: Copyright 2006 WiMAX Forum “WiMAX,” “WiMAX Forum,” the WiMAX Forum logo, "WiMAX Forum Certified,” and the WiMAX Forum Certified logo are trademarks of.

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Smart PhonesSmart Phones

Feature PhonesFeature Phones

Voice PhonesVoice Phones

Sources: IDC, Web-Feet ResearchSources: IDC, Web-Feet Research

0%0%

100%100%

50%50%

‘‘0303 ‘‘0505 ‘‘0606 ‘‘0707 ‘‘0808‘‘0404 ‘‘0909‘‘0202

Growth and Revenue are in Growth and Revenue are in Data ServicesData Services

Voice Revenues Growing at a 4.7% CAGRVoice Revenues Growing at a 4.7% CAGRData Revenues Growing at a 30.7% CAGRData Revenues Growing at a 30.7% CAGR

Page 6: Copyright 2006 WiMAX Forum “WiMAX,” “WiMAX Forum,” the WiMAX Forum logo, "WiMAX Forum Certified,” and the WiMAX Forum Certified logo are trademarks of.

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Service Requirements for High-Speed Service Requirements for High-Speed Internet SuccessInternet Success

• Easy-to-use• Affordable • Works on variety user device form-factors • Supports multiple usage models• Deliver broadband experience similar to fixed • Supports many applications (data, voice, video) over IP• Global roaming

Page 7: Copyright 2006 WiMAX Forum “WiMAX,” “WiMAX Forum,” the WiMAX Forum logo, "WiMAX Forum Certified,” and the WiMAX Forum Certified logo are trademarks of.

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One Platform For All Internet ConnectivityOne Platform For All Internet Connectivity

WiFi

EnterpriseIntranets

IMS Services Network

2G 3G Wireline

Application servers- “own” applications- Hosted applications

WiMAX

IMS OSA /Web Services

IMS Signaling, Policy and Charging

Functions

Core Network

Internet

Page 8: Copyright 2006 WiMAX Forum “WiMAX,” “WiMAX Forum,” the WiMAX Forum logo, "WiMAX Forum Certified,” and the WiMAX Forum Certified logo are trademarks of.

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System Requirements to Answer DemandSystem Requirements to Answer Demand

Rich All-IP Multimedia Content Rich All-IP Multimedia Content VoIP-Interactive A/V-TCP DataVoIP-Interactive A/V-TCP Data

Coverage/CapacityCoverage/CapacityAnytime, Indoor/OutdoorAnytime, Indoor/Outdoor

ScalabilityScalabilityNetworks, Devices, MobilityNetworks, Devices, Mobility

User/Operator NeedsUser/Operator Needs

Cellular &Broadband Ecosystems

• High Link BudgetHigh Link Budget• High Spectral EfficiencyHigh Spectral Efficiency• Adaptive Channel UtilizationAdaptive Channel Utilization

• Extended Battery Life Extended Battery Life • Tiers of mobilityTiers of mobility• InterworkingInterworking• Multiple frequenciesMultiple frequencies• Multiple channel widthsMultiple channel widths

• High Peak/Average Data RatesHigh Peak/Average Data Rates• Low Latency, Jitter, Delay Low Latency, Jitter, Delay • High Link Reliability, SymmetryHigh Link Reliability, Symmetry• Seamless Mobility Seamless Mobility

System System RequirementsRequirements

Page 9: Copyright 2006 WiMAX Forum “WiMAX,” “WiMAX Forum,” the WiMAX Forum logo, "WiMAX Forum Certified,” and the WiMAX Forum Certified logo are trademarks of.

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WiMAX is a Cornerstone For WiMAX is a Cornerstone For Next-Generation of Next-Generation of

Broadband ConnectivityBroadband Connectivity

Page 10: Copyright 2006 WiMAX Forum “WiMAX,” “WiMAX Forum,” the WiMAX Forum logo, "WiMAX Forum Certified,” and the WiMAX Forum Certified logo are trademarks of.

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Why WiMAX?Why WiMAX?

• Delivers wireless broadband anytime, anywhere

• Internet technology from the ground up

• One common standard delivers a global platform for mobile Internet services

• Delivers the highest capacity and greatest throughput at the lowest cost - OFDMA

Page 11: Copyright 2006 WiMAX Forum “WiMAX,” “WiMAX Forum,” the WiMAX Forum logo, "WiMAX Forum Certified,” and the WiMAX Forum Certified logo are trademarks of.

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Wireless Technologies are Evolving to Wireless Technologies are Evolving to OFDMAOFDMA

SPECTRUMSPECTRUMEFFICIENCYEFFICIENCY

SIMPLIFIES SIMPLIFIES ADVANCEDADVANCED

RF RF TECHNIQUESTECHNIQUES

LEVERAGESLEVERAGESBANDWIDTHBANDWIDTH

OPTIMIZESOPTIMIZESSPECTRUMSPECTRUM

ALLOCATIONALLOCATION

DeliveredThroughput

Early ’90s Mid-’90s Early ’00s Mid-’00s

GSM

CDMA

OFDMA

OFDMA offers better spectral efficiency –

Directly translates to higher throughput and capacity

Page 12: Copyright 2006 WiMAX Forum “WiMAX,” “WiMAX Forum,” the WiMAX Forum logo, "WiMAX Forum Certified,” and the WiMAX Forum Certified logo are trademarks of.

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WiMAX is WiMAX is NOTNOT a Cellular Voice a Cellular Voice ReplacementReplacement

• WiMAX was not developed to compete with cellular voice market

WiMAX WiMAX WILLWILL Complement Complement 3G Data Services3G Data Services

• WiMAX is a technology choice delivering high-capacity and high-throughput data services

Page 13: Copyright 2006 WiMAX Forum “WiMAX,” “WiMAX Forum,” the WiMAX Forum logo, "WiMAX Forum Certified,” and the WiMAX Forum Certified logo are trademarks of.

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Contrasting Wi-Fi / WiMAX / CellularContrasting Wi-Fi / WiMAX / Cellular

2G/3.xG Cellular

• Packet overlays but based on slot based, circuit switched resource allocation

• Efficient for voice traffic• Inefficient for bursty traffic (email,

http)

• CSMA/CA• Efficient for unpredictable traffic in an

unlicensed band• Inefficient for predictable traffic (voice)• “Sharing model” designed for unlicensed

band• No control of resource allocation policy

Wi-Fi

WiMAX

• Fast dynamic scheduling• Contention access for bandwidth

requests only• Resource allocation exclusively by BS

– retains tight policy control by network

• Efficient for both bursty, unpredictable traffic and voice

WiMAX is the Optimal Solution for Mobile InternetWiMAX is the Optimal Solution for Mobile Internet

Page 14: Copyright 2006 WiMAX Forum “WiMAX,” “WiMAX Forum,” the WiMAX Forum logo, "WiMAX Forum Certified,” and the WiMAX Forum Certified logo are trademarks of.

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Benefits of a WiMAX All-IP Network Benefits of a WiMAX All-IP Network

Internet

IP Core PSTN

ASP

BS

BS

BS

• Increased Revenue: rapid roll-out of advanced services

• Lower CAPEX and OPEX

• Higher Compatibility, Lower Complexity

• Simplified internetworking with other IP technologies

• WiMAX fits easily into wired and wireless ecosystem

Page 15: Copyright 2006 WiMAX Forum “WiMAX,” “WiMAX Forum,” the WiMAX Forum logo, "WiMAX Forum Certified,” and the WiMAX Forum Certified logo are trademarks of.

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WiMAX Forum is WiMAX Forum is Accelerating this Thriving Accelerating this Thriving

EcosystemEcosystem

Members are Key to Members are Key to Worldwide MomentumWorldwide Momentum

Page 16: Copyright 2006 WiMAX Forum “WiMAX,” “WiMAX Forum,” the WiMAX Forum logo, "WiMAX Forum Certified,” and the WiMAX Forum Certified logo are trademarks of.

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WiMAX ForumWiMAX Forum

Content / Ecosystem

(28%)

Service Providers

(33%)

System Vendors

(22%)

Component Suppliers

(17%)WiMAX Forum

• 414 Members

• Global Representation

• 28 WiMAX Forum Certified Products

• Deliver a trusted certification processDeliver a trusted certification process• Develop a framework for a high performance end-to-end IP mobile network Develop a framework for a high performance end-to-end IP mobile network architecture supporting all usage modelsarchitecture supporting all usage models• Promote WiMAX as the leading business model to to deliver global wireless Promote WiMAX as the leading business model to to deliver global wireless broadband services broadband services• WiMAX Forum contributes to foster a thriving ecosystemWiMAX Forum contributes to foster a thriving ecosystem

Page 17: Copyright 2006 WiMAX Forum “WiMAX,” “WiMAX Forum,” the WiMAX Forum logo, "WiMAX Forum Certified,” and the WiMAX Forum Certified logo are trademarks of.

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Incredible Opportunity for Incredible Opportunity for Wireless Internet WorldwideWireless Internet Worldwide

We Have Momentum !We Have Momentum !

Page 18: Copyright 2006 WiMAX Forum “WiMAX,” “WiMAX Forum,” the WiMAX Forum logo, "WiMAX Forum Certified,” and the WiMAX Forum Certified logo are trademarks of.

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More Than 250 Operator Trials and More Than 250 Operator Trials and Deployments in 65+ countries!Deployments in 65+ countries!

Source: Intel, the WiMAX Forum* Other names and brands may be claimed as the property of others

Page 19: Copyright 2006 WiMAX Forum “WiMAX,” “WiMAX Forum,” the WiMAX Forum logo, "WiMAX Forum Certified,” and the WiMAX Forum Certified logo are trademarks of.

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Sprint – NextelSprint – NextelInternet-on-the-GoInternet-on-the-Go

"None of us today can envision our lives without wireless connectivity or the Internet," explained Gary Forsee, president and chief executive officer of Sprint Nextel. "Sprint Nextel is taking a major step forward by linking the incredible potential of these two cornerstones of daily communications. We'll give customers the power to harness business information and personal entertainment easily and inexpensively -- and in ways that they will one day wonder how they lived without.

Sprint Nextel selects WiMAX as next generation 4G technology platform – 8/8/2006

• Cost-per-megabit and performance advantage over 3G

• With Intel, Motorola, and Samsung

• Use 2.5 GHz spectrum in US

• Expect to cover 100 million people in 2008

Page 20: Copyright 2006 WiMAX Forum “WiMAX,” “WiMAX Forum,” the WiMAX Forum logo, "WiMAX Forum Certified,” and the WiMAX Forum Certified logo are trademarks of.

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Samsung Unveils World's First Mobile Samsung Unveils World's First Mobile WiMAX Handset - Jan 06’WiMAX Handset - Jan 06’

• Weight: 184 gms• 2.8 inch QVGA (TFT LCD)• Slide away QWERTY keyboard • OS: Windows Mobile 2003• CPU: PXA  272 / 520MHz• Dual cameras – 3/1.3 megapixel• Video telephony support• DMB tuner (ability to receive

satellite TV) • TV out function to watch the videos

+ photographs on a big screen.

LAS VEGAS, Jan. 4 /PRNewswire/ -- For the first time in the United States, Samsung demonstrates WiBro (Korean Wireless Broadband) service on one of the world's first Mobile WiMAX phones, the Samsung M8000.  Samsung's WiBro service demonstration is an exciting precursor to the first commercial service in the Korean market slated for the first half of 2006. 

Page 21: Copyright 2006 WiMAX Forum “WiMAX,” “WiMAX Forum,” the WiMAX Forum logo, "WiMAX Forum Certified,” and the WiMAX Forum Certified logo are trademarks of.

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KT (Korea Telecom) WiBro Services KT (Korea Telecom) WiBro Services • Commercial Mobile WiMAX service since June 2006• Mobile TPS (Triple Play Service)

– Communication : Fixed mobile convergence communicator including SMS, MMS, chatting, VoIP, video conferencing– Data : Mobile internet access – Media : Real-time media service (VoD, MoD), Personal media blog

Page 22: Copyright 2006 WiMAX Forum “WiMAX,” “WiMAX Forum,” the WiMAX Forum logo, "WiMAX Forum Certified,” and the WiMAX Forum Certified logo are trademarks of.

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M-Taiwan Program Taps WiMAX for WirelessM-Taiwan Program Taps WiMAX for Wireless

• Science and Technology Advisory Group ( (STAG) states:

• 2.50-2.69 GHz band allocated for WiMAX

• 30K WiMAX base stations & 3M CPEs by 2008

• 8 Million users by 2012

Page 23: Copyright 2006 WiMAX Forum “WiMAX,” “WiMAX Forum,” the WiMAX Forum logo, "WiMAX Forum Certified,” and the WiMAX Forum Certified logo are trademarks of.

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Summary and ConclusionSummary and Conclusion

• Demand for wireless Internet is real and it is here today

• WiMAX is the right technology for answering the demand

• The WiMAX Forum is fostering a thriving ecosystem

• Worldwide momentum

Image Courtesy of NASA

Page 24: Copyright 2006 WiMAX Forum “WiMAX,” “WiMAX Forum,” the WiMAX Forum logo, "WiMAX Forum Certified,” and the WiMAX Forum Certified logo are trademarks of.

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Thank You!

w w w . w i m a x f o r u m . o r g


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