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Copyright © 2009 by McGraw-Hill Ryerson Limited. All rights reserved.
Understanding Economics5th edition
by Mark Lovewell
Chapter 3Competitive Dynamics and
Government
Copyright © 2009 by McGraw-Hill Ryerson Limited. All rights reserved.
Learning ObjectivesAfter this chapter, you will be able to:
1. comprehend price elasticity of demand, its relation to other demand elasticities, and its impact on sellers’ revenues
2. understand the price elasticity of supply and the links between production periods and supply
3. identify how price elasticities of demand and supply determine the impact of an excise tax on consumers and producers
4. explain how governments use price controls to override the “invisible hand” of competition
Copyright © 2009 by McGraw-Hill Ryerson Limited. All rights reserved.
Elastic and Inelastic Demand (a) Price elasticity of demand shows how
responsive consumers are to price changes.elastic demand means % change in quantity
demanded is more than % change in priceinelastic demand means % change in quantity
demanded is less than % change in priceunit-elastic demand means % change in quantity
demand equals % change in price
Copyright © 2009 by McGraw-Hill Ryerson Limited. All rights reserved.
Elastic and Inelastic Demand (b)Figure 3.1 Page 58
Copyright © 2009 by McGraw-Hill Ryerson Limited. All rights reserved.
Elastic Demand Curvefor Ice Cream Cones
0 500 1000
0.40
0.80
1.20
1.60
2.00
2.4020%
50%
20%
10%
D1 D2
Quantity Demanded(cones per winter month)
Pri
ce (
$ p
er c
on
e)
Inelastic Demand Curvefor Ice cream Cones
0.40
0.80
1.20
1.60
2.00
2.40
0 500 1000
Quantity Demanded(cones per summer month)
Pri
ce (
$ p
er c
on
e)
1800 2000
Perfectly Elastic and Perfectly Inelastic Demand (a) Perfectly elastic demand means a constant
price and a horizontal demand curve. Perfectly inelastic demand means a constant
quantity demanded and a vertical demand curve.
Copyright © 2009 by McGraw-Hill Ryerson Limited. All rights reserved.
Perfectly Elastic and Perfectly Inelastic Demand (b) Figure 3.2 Page 59
Copyright © 2009 by McGraw-Hill Ryerson Limited. All rights reserved.
Perfectly ElasticDemand Curvefor Soybeans
0
1.60 D3
Quantity Demanded(tonnes)
Pri
ce (
$ p
er t
on
nes
)
Perfectly InelasticDemand Curvefor Insulin
0 1000
Quantity Demanded(litres)
Pri
ce (
$ p
er t
on
nes
)
D4
Total Revenue and the Price Elasticity of Demand (a) A price change causes total revenue to
change in the opposite direction when demand is elastic.
A price change causes total revenue to change in the same direction when demand is inelastic.
A price change does not affect total revenue when demand is unit-elastic.
Copyright © 2009 by McGraw-Hill Ryerson Limited. All rights reserved.
Revenue Changes with Elastic Demand Figure 3.3 Page 60
Copyright © 2009 by McGraw-Hill Ryerson Limited. All rights reserved.
Demand Curve for Videos
1
2
3
4
5
0 500 1000
Quantity Demanded (videos rented each day)
Pri
ce (
$ to
ren
t a
vid
eo)
1500
A
B C
D
Revenue Changes with Inelastic Demand Figure 3.4 Page 61
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Demand Curve for Amusement Park Rides
1
2
3
4
5
0 2000 6000 10 000
E
F GD
4000 8000
Quantity Demanded (riders each day)
Pri
ce (
$ p
er r
ide)
Total Revenue and the Price Elasticity of Demand (b) Figure 3.5 Page 62
Copyright © 2009 by McGraw-Hill Ryerson Limited. All rights reserved.
Demand Elasticity and Changes in Total Revenue
Elastic Demand
Inelastic Demand
Unit-Elastic Demand
PriceChange
updown
updown
updown
Change inTotal Revenue
downup
updown
unchangedunchanged
Determinants of the Price Elasticity of Demand There are four determinants:
portion of consumer incomes (products with smaller portions more inelastic)
access to substitutes (products with more substitutes more elastic)
necessities versus luxuries (more inelastic for necessities and more elastic for luxuries)
time (more elastic with the passage of time)
Copyright © 2009 by McGraw-Hill Ryerson Limited. All rights reserved.
Calculating Price Elasticity of DemandA numerical value for price elasticity of
demand (ed) is found by taking the ratio of the changes in quantity demanded and in price, each divided by its average value.
In mathematical terms:ed = ΔQd ÷ average Qd
Δprice ÷ average price
Copyright © 2009 by McGraw-Hill Ryerson Limited. All rights reserved.
Elasticity and a Linear Demand Curve (a)A linear demand curve has a different price
elasticity (ed) at every point.At high prices, the change in quantity
demanded (price) is relatively large (small) relative to average quantity demanded (price), giving a large ed.
At low prices, the change in quantity demand (price) is relatively small (large) relative to average quantity demanded, giving a small ed.
Copyright © 2009 by McGraw-Hill Ryerson Limited. All rights reserved.
Elasticity and a Linear DemandCurve (b) Figure 3.6 Page 64
Copyright © 2009 by McGraw-Hill Ryerson Limited. All rights reserved.
0 1 2 3
Quantity Demanded(millions of sodas)
Market Demand Curve for Sodas
Pri
ce (
$ p
er s
od
a)
1
2
3
4
5
Market Demand Schedulesfor Sodas
5
4
3
2
1
0
0
1
2
3
4
5
9.00
2.33
1.00
0.43
0.11
Price
($ per soda)
4
PriceElasticity
of Demand(ed)
QuantityDemanded
(millions of sodas)
5ed > 1
ed = 1
ed < 1
Income ElasticityIncome elasticity (ei) is the responsiveness of
a product’s quantity demanded to changes in consumer income.
In mathematical terms:ei = ΔQd ÷ average Qd
ΔI ÷ average I
Copyright © 2009 by McGraw-Hill Ryerson Limited. All rights reserved.
Cross-Price ElasticityCross-price elasticity (ei) is the
responsiveness of the quantity demanded of one product (x) to a change in price of another (y).
In mathematical terms:exy = ΔQd ÷ average Qd
ΔPy ÷ average Py
Copyright © 2009 by McGraw-Hill Ryerson Limited. All rights reserved.
Elastic and Inelastic Supply Price elasticity of supply measures the
responsiveness of quantity supplied to price changes.Elastic supply means % change in quantity
supplied is more than % change in price.Inelastic supply means % change in quantity
supplied is less than % change in price.
Copyright © 2009 by McGraw-Hill Ryerson Limited. All rights reserved.
Elastic and Inelastic SupplyFigure 3.7, Page 67
Copyright © 2009 by McGraw-Hill Ryerson Limited. All rights reserved.
Elastic Supply Curvefor Tomatoes
0 100 000 120000
1
2
3
4S1
Quantity Supplied(kilograms per year)
Pri
ce (
$ p
er k
ilo
gra
m)
0
Inelastic Supply CurveFor Tomatoes
100 000 120 000
Quantity Supplied(kilograms per year)
Pri
ce (
$ p
er k
ilo
gra
m)
1
2
3
4S2
50% 50%
100% 20%
Perfectly Elastic and Perfectly Inelastic Supply Perfectly elastic supply means a constant
price and a horizontal supply curve. Perfectly inelastic supply means a constant
quantity supplied and a vertical supply curve.
Copyright © 2009 by McGraw-Hill Ryerson Limited. All rights reserved.
Time and the Price Elasticity of Supply (a) Price elasticity of supply changes over three
production periods:Supply is perfectly inelastic in the immediate
run.Supply is either elastic or inelastic in the short
run.Supply is perfectly elastic for a constant-cost
industry and very elastic for an increasing-cost industry in the long run.
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Time and the Price Elasticity of Supply (b) Figure 3.8, Page 68 (continued in part (e))
Copyright © 2009 by McGraw-Hill Ryerson Limited. All rights reserved.
Immediate-RunSupply Elasticityfor Strawberries
0
S1
Quantity Supplied(kilograms per month)
Pri
ce (
$ p
er k
ilo
gra
m)
S2
750 000 0
Short-RunSupply ElasticityFor Strawberries
11
Quantity Supplied(millions of kilograms per year)
Pri
ce (
$ p
er k
ilo
gra
ms) 2.50
2.00
9
Time and the Price Elasticity of Supply (c)If strawberries are produced in a constant-
cost industry:A higher price of strawberries raises
production but not resource prices.As new businesses enter the industry in the
long run due to a higher price of strawberries, this price is gradually pushed back down to its original level.
Therefore the long-run supply curve for a constant-cost industry is perfectly elastic.
Copyright © 2009 by McGraw-Hill Ryerson Limited. All rights reserved.
Time and the Price Elasticity of Supply (d)If strawberries are produced in a increasing-
cost industry:A higher price of strawberries raises
production and also resource prices.As new businesses enter the industry in the
long run due to a higher price of strawberries, this price is gradually pushed back down to its lowest possible level, but this level is higher than it was originally.
Therefore the long-run supply curve for an increasing-cost industry is very elastic.
Copyright © 2009 by McGraw-Hill Ryerson Limited. All rights reserved.
Time and the Price Elasticity of Supply (e) Figure 3.8, Page 68 (continued from part (b))
Copyright © 2009 by McGraw-Hill Ryerson Limited. All rights reserved.
Long-Run Supply Elasticity
0
Quantity Supplied(millions of kilograms per decade)
Pri
ce (
$ p
er k
ilo
gra
ms)
S32.00
S4Constant-cost Industry
Increasing-cost Industry
Calculating Price Elasticity of SupplyA numerical value for price elasticity of
supply (es) is found by taking the ratio of the changes in quantity supplied and in price, each divided by its average value.
In mathematical terms:es = ΔQs ÷ average Qs
Δprice ÷ average price
Copyright © 2009 by McGraw-Hill Ryerson Limited. All rights reserved.
Excise Taxes (a)An excise tax is a tax on a particular product
expressed as a dollar amount per unit of quantity.
Such a tax creates a new supply curve (S1) seen by consumers. It is vertically above the initial supply curve (S0) seen by producers.The reason for this difference is that the price
as seen by consumers is now higher than that seen by producers.
Copyright © 2000 by McGraw-Hill Ryerson Limited. All rights reserved.
Excise Taxes (b)The after-tax price for consumers is found
where S1 crosses the demand curve. The after-tax equilibrium price for producers is the corresponding price on S0.The total tax paid by consumers is found by
multiplying their tax-induced price rise by after-tax quantity.
Similarly, the total tax paid by consumers is found by multiplying their corresponding price drop by after-tax quantity.
Copyright © 2009 by McGraw-Hill Ryerson Limited. All rights reserved.
The Impact of an Excise TaxFigure 3.9, page 71
Copyright © 2009 by McGraw-Hill Ryerson Limited. All rights reserved.
S1
a
d
A
B(millions of tonnes)
QuantitySupplied
QuantityDemanded
(D) (S0)
579
1113
1311975 0
S0
D
Market Demand and SupplyCurves For Strawberries
Price
($ per tonne)
3.00 2.50 2.00 1.50 1.00
0.50
3.00
2.50
2.00
1.50
1.00
3.50
1 3 5 7 9 11 13 15
Quantity (millions of kg per year)
Pri
ce (
$ p
er k
g)
The Impact of an Excise Tax
4.00
c
(S1)
975 3 1
b
$1
The Effect of ElasticityFor a given supply curve, the more elastic the
demand curve the greater the proportion of an excise tax paid by producers.
For a given demand curve, the more elastic the supply curve the greater the proportion of an excise tax paid by consumers.
Copyright © 2009 by McGraw-Hill Ryerson Limited. All rights reserved.
Excise Taxes and Demand Elasticity Figure 3.10, page 72
Copyright © 2009 by McGraw-Hill Ryerson Limited. All rights reserved.
S0
D
c
2.75
1.75
a
d
A
B
2.25
1.25
A
Bd
a
86
2.00 2.00
9
Quantity (millions of kg per year)
Pri
ce (
$ p
er k
g)
Inelastic Demand
Pri
ce (
$ p
er k
g)
9
Elastic Demand
Quantity (millions of kg per year)
S0
D
c
S1S1
b
$1
b
$1
Excise Taxes and Supply ElasticityFigure 3.11, page 73
Copyright © 2009 by McGraw-Hill Ryerson Limited. All rights reserved.
2.00 2.00
9
Quantity (millions of kg per year)
Pri
ce (
$ p
er k
g)
Inelastic Supply
9
Elastic Supply
Quantity (millions of kg per year)
cc
S0
D
S0
D
2.25
1.25
Pri
ce (
$ p
er k
g)
b
b$1
$1
8
S1
a2.75
1.75
6
d
A
B
A
d
B
S1
a
Price Controls A price floor is a minimum price set above the
equilibrium price.It results in a surplus in the market.
A price ceiling is a maximum price set below the equilibrium price.It results in a shortage in the market.
Copyright © 2009 by McGraw-Hill Ryerson Limited. All rights reserved.
Agricultural Price Supports Price supports for agricultural goods are an
example of a price floor.They help overcome unstable agricultural
prices.Farmers win from these supports.Consumers and taxpayers lose from these
supports.
Copyright © 2009 by McGraw-Hill Ryerson Limited. All rights reserved.
Reasons for Price SupportsFigure 3.12, page 74
Copyright © 2009 by McGraw-Hill Ryerson Limited. All rights reserved.
Market Demand and SupplySchedules for Wheat
(millions of tonnes)
Price
($ per tonne)
QuantitySupplied
QuantityDemanded
(D) (S0) (S1)
$140 120 100 80 60
1011121314
1413121110
121110 9 8
20
120
100
80
60
40
140
1 2 3 4 5 6 7 8 9 10 11 12 13 14
Quantity (millions of tonnes per year)
0
Pri
ce (
$ p
er t
on
ne)
Market Demand and SupplyCurves for Wheat
S1 S0
D
a
b
Effects of Price SupportsFigure 3.14, page 76
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0 58 59 60
Quantity(millions of litres per year)
Market Demand and Supply Curves for Milk
Pri
ce (
$ p
er li
tre)
.70
.90
1.10
1.30S
D
62
surplusMarket Demand and Supply
Schedules for Milk
$1.30
1.10
0.90
60
59
61
60
62
58
(millions of litres)
Price($ per litre)
A price floorcreates
a surplus.
61
QuantitySupplied
(S)
QuantityDemanded
(D)
Rent Controls Rent controls are an example of a price
ceiling.They keep down prices of controlled rental
accommodation.Some (especially middle-class) tenants win
from these controls.Other (especially poorer) tenants lose from
these controls.
Copyright © 2009 by McGraw-Hill Ryerson Limited. All rights reserved.
Effects of Rent ControlsFigure 3.15, page 77
Copyright © 2009 by McGraw-Hill Ryerson Limited. All rights reserved.
0
Quantity(units rented per month)
Market Demand and SupplyCurves for Units
Pri
ce (
$ p
er u
nit
)
300
500
700S
D
Market Demand and SupplySchedules for Units
$700
500
300
2000
1700
2300
2000
2500
1500
(units rented per month)
Price($ rent
per month)
A price ceilingcreates
a shortage.
1500 2000 2500
shortage
2300
QuantitySupplied
(S)
QuantityDemanded
(D)
Prophet of Capitalism’s Doom According to Karl Marx’s theory of
exploitation:a product’s price is based on the amount of
labour that goes into producing itcapitalists cut costs by minimizing workers’
wages and by maximizing the length of the workday
capitalists keep any surplus value, which is the excess of their revenues over their costs
Copyright © 2009 by McGraw-Hill Ryerson Limited. All rights reserved.
Marx’s Theory of ExploitationFigure A, Page 84
Copyright © 2009 by McGraw-Hill Ryerson Limited. All rights reserved.
$30$50
Creation of Surplus Value
0
80
Daily Wage
Va
lue
pro
du
ce
d (
$ p
er
da
y)
20
40
60
Creation of Surplus Value(when producing 2 shirts or 1 suit)
Daily Wage
Materials andmachine wearand tear (M)
Surplus Value (SV)
Total Value
Exploitation Rate
(SV/W)
$50 Wage
$50
$10
$20
$80
2
5
$30 Wage
$30
$10
$40
$80
4
3
W = 50
M = 10
SV = 10 SV = 40
W = 10
W = 30
The Economic Role of Government
Besides intervening in private markets, Canadian governments have an independent role.
Government programs include payments to adults with children, retirement funds for the elderly, unemployment insurance, welfare, higher education subsidies, free health care and schooling, and subsidized public housing.
Copyright © 2009 by McGraw-Hill Ryerson Limited. All rights reserved.
Federal Spending The main federal spending programs are:
transfer payments to seniors (the Seniors Benefit)
tax credits to low-income parents (the Child Tax Credit)
transfer payments to the unemployed (Employment Insurance)
pensions (the Quebec and Canada Pension Plans)
Copyright © 2009 by McGraw-Hill Ryerson Limited. All rights reserved.
Provincial and Territorial SpendingThe responsibilities of provincial and
territorial governments include:health caresubsidies for post-secondary educationwelfare services
The federal government pays a portion of these costs through the Canada Health and Social Transfer (CHST).
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Government ExpendituresFigure A, Page 87
Copyright © 2009 by McGraw-Hill Ryerson Limited. All rights reserved.
Goods and servicesTransfers to
PersonsBusinessesNonresidentsProvinces and local
Debt charges
58.2
75.93.84.4
55.931.5
229.8
Federal (2006)($ billions)
Goods and servicesTransfers to
PersonsBusinessesGovernments
Debt charges
186.1
38.29.8
47.328.3
309.7
Provincial (2006)($ billions)
Goods and servicesTransfers to
PersonsBusinessesProvinces
Debt Charges
98.2
3.21.70.13.6
106.8
Local (2006)($ billions)
Taxation (a)Canadian governments use five main types of
taxation:Personal income taxes are levied by both
federal and provincial governments, and are based on four marginal federal tax rates (15%, 22%, 26%, and 29%).
Sales taxes are levied by both federal and provincial governments, and are charged as a percentage of price on a wide range of products.
Copyright © 2009 by McGraw-Hill Ryerson Limited. All rights reserved.
Taxation (b)Excise taxes are levied by both federal and
provincial governments, and are usually charged as a dollar amount per unit of quantity on particular products.
Property taxes are charged by local governments on buildings and land.
Corporate income taxes are paid by corporations to both federal and provincial governments as a percentage of annual profits.
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Tax Revenues for All Levels of Government (2006)Figure B, Page 88
Copyright © 2009 by McGraw-Hill Ryerson Limited. All rights reserved.
Personal income taxesSales and excise taxesProperty taxesCorporate income taxesMiscellaneous taxes
Percent of Gross Domestic
Product
12.1 9.3 2.9 3.6 5.2
33.1
Percent ofTotal Taxes
36.328.28.8
10.915.7
100.0
Government Taxes and the Canadian Economy Figure C, Page 88
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Debates over Government’s Role (a)
Taxes have increased significantly as a proportion of the total Canadian economy over the past few decades.
Critics argue that taxes and some spending programs reduce productive activity.
Critics also contend that many government programs are inequitable, and hampered by administrative problems.
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Debates Over Government’s Role (b)
Supporters of government admit that public spending and taxation are not as effective as they could be. But they argue that these problems need to be seen in perspective, given that private markets are also subject to a variety of flaws.
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