Copyright 2009. Scott Wright. All rights reserved.1 http://www.streetwise-security-zone.comSC

Selling the Streetwise Security Awareness Program

Copyright 2009. Scott Wright. All rights reserved.2 http://www.streetwise-security-zone.comSC

Three questions you want prospects to ask themselves

1. What is the worst thing that could happen to my business operations as a result of an information security breach?

2. How likely is it to happen to us?

3. How well prepared are we to prevent and react?

Copyright 2009. Scott Wright. All rights reserved.3 http://www.streetwise-security-zone.comSC

Security Education Conversation Starters

Over 80% of data breaches are now caused, in some way, by poor employee risk decisions.

Over half of CEO’s now choose AWARENESS as FIRST investment in preventing data breaches Ponemon 2008 Annual Study: Cost of Data Breaches

Streetwise Security Education improves compliance AND… Reduces losses due to data breaches Improves job performance Improves organizational performance Improves employee morale Improves customer satisfaction Improves public perception of leadership

Copyright 2009. Scott Wright. All rights reserved.4 http://www.streetwise-security-zone.comSC

The Basic Value Proposition

For organizations that depend on human handling of sensitive operational and strategic informationThe Streetwise Security Awareness Program coaches

staff at all levels to do their jobs more securely.

Unlike other security awareness programs that are often very technical and leave students overwhelmed from the risks they faceThe Streetwise Security Awareness Program provides

a simple, workable process for non-technical staff

In addition, our training courses include a full, 1-year website membership offering practical multi-media tips and tools for sustained awareness

Copyright 2009. Scott Wright. All rights reserved.5 http://www.streetwise-security-zone.comSC

Adding security awareness to your training portfolio

Offer new value to existing client base Cost to sell new content to existing

customers is very low Loyal clients will see you as paying

attention to their needs

Add new depth to your portfolio of training and services for new clientsSecurity is becoming an essential

consulting disciplineNew prospects will see your

service offering as being mature, yet dynamic

OK, what else do you

have?

Copyright 2009. Scott Wright. All rights reserved.6 http://www.streetwise-security-zone.comSC

What do your customers need from security training?

Legacy system customers needGuidance to compensate for known vulnerabilitiesGuidance for protecting information in manual processes

Existing customers with new IT solutions need:“Street smarts” to safely use platforms that hackers

targetGuidance for securing new business processes

efficientlyHelp me simplify

my risk management

problems!

What do I really need to worry about?

Copyright 2009. Scott Wright. All rights reserved.7 http://www.streetwise-security-zone.comSC

Engagement Options Engage and Coach

½ Day Live Basic Course 1 Day Live Course with Social Networking module 1 Day Live Course tailored for your organization

Measure Results for Return on Investment Progressive Quizzes for self-assessment included Feedback forms included End of Session Quiz with direct feedback (Optional) 3 week follow up survey and briefing with recommendations to staff

or management (Optional)

All courses include FULL 1-year membership to The Streetwise Security Zone website community for each student

Copyright 2009. Scott Wright. All rights reserved.8 http://www.streetwise-security-zone.comSC

Additional optional services - Assessment

Scan OrganizationReview policiesMeasure management and

staff awareness

Select Target Objectives and Scope of DeliveryAwareness CompliancePerformance

Compliance

Awareness

Performance

Copyright 2009. Scott Wright. All rights reserved.9 http://www.streetwise-security-zone.comSC

Let’s work together!

Scott Wright – 613-693-0997 (Sales Hotline!) Security Management Consultant

Helping organizations secure their foundations for future growth, and protect their private information scott@streetwise-security-zone.com Sales resources:

http://www.streetwise-security-zone.com/training-sales.html

The Streetwise Security ZoneCollaborating to improve security and efficiency

www.streetwise-security-zone.com (currently free membership)

The Honey Stick ProjectMeasuring the quality of human risk decisions for information

security (can measure any organization)

www.honeystickproject.com