Date post: | 27-Dec-2015 |
Category: |
Documents |
Upload: | hugo-morrison |
View: | 214 times |
Download: | 1 times |
Copyright © 2010, SAS Institute Inc. All rights reserved. Company Confidential - For Internal Use Only
1
SAS Overview• Business Analytics Software & Services• BtoB Technology Space• Founded in 1976• 11,000+ Employees• HQ in Cary, NC• Global Offices• www.sas.com
My Background• 18 Years at SAS (Sales & Marketing)• 12 Years leading Web/Digital• Senior Marketing Director• Online Strategy & Services
Introduction
Copyright © 2010, SAS Institute Inc. All rights reserved. Company Confidential - For Internal Use Only
2
Introduction
Online Strategy & Sevices• Business Unit within Global Marketing• Report into the CMO• Partner with IT, Content Providers, etc.
External Responsibilities• Global Web Strategy - sas.com• Search Engine Marketing• Email Marketing• Landing Pages• Web/Campaign Analytics• Partners Extranets, More...
Internal Responsibilities• Sales & Marketing Portal - Intranet
sas.com
Sales & Marketing Portal - Intranet
Copyright © 2010, SAS Institute Inc. All rights reserved. Company Confidential - For Internal Use Only
3
Relevant Projects & Activities
Mindset Shift• Traditional Marketing not Performing• Prospects/Customers are in Control
Engagement Shift• Inbound Focus – Fish were the fish are• Search, Social, Web, Integration
Content Shift• Focus on Buying Cycle• Relevancy is Critical
Technology Shift• Digital DNA, Marketing Automation• Lead Scoring, Lead Nurturing, etc.