Copyright © 2011 Mobile Promotions Network, LLC Confidential - Do Not Distribute Instant Smartphone...

Copyright © 2011 Mobile Promotions Network, LLC Confidential - Do Not Distribute

Instant Smartphone Deals

Presenting


Executive Summary

The Business• Special access and great local deals

to millions of mobile shoppers.Business Model• Consumers buy and redeem local

deals instantly on their phones.• Shooger shares revenue with local

merchants.


How it Works

http://youtu.be/EBeLO_pkwIE




The TeamCEO

Co-FounderAlex Stancioff • Co-founder SugarShack Animation, the studio behind Comedy Central’s “Lil Bush”.

• Co-founder of two local marketing technology companies - Click Forward and CodeSpring, both sold to YellowBook USA (LON: YELL) in 2006.

• Director of M&A, Wayne Huizenga‘s Republic Industries, Inc.• MBA with high honors from Georgetown’s McDonough School of Business.• Judge: 2011 South Florida Business Journal's 2011 Entrepreneur Awards.

CIOCo-Founder

Milen Mishkovsky Milen manages the company’s software development, infrastructure and technology strategy.In 1997, Milen co-founded CodeSpring, an enterprise software development company. In 2004, CodeSpring began specializing in online advertising systems for small businesses.

That same year, recognizing the emerging need for small businesses to advertise easily on search engines and elsewhere online, Milen co-founded ClickForward. The award-winning platform of this search engine advertising company was one of the first of its kind. CodeSpring and ClickForward were both acquired by YellowBook USA (YELL:LN) in 2006.

PresidentCo-Founder

Anand Narasimhan Prior to founding Shooger, Anand was a founder and CTO of Voxiva, where he currently serves on the Board of Directors. Previously he was the founding Chief Technology Officer of j2 Global Communications, a leading global unified messaging provider (EFAX, Nasdaq: JCOM).

Anand has advised many global organizations on several aspects of technology, markets and strategy and has numerous patents and publications on mobile communications.

Executive Producer

Co-Founder

Donick Cary Emmy-winning writer and producer Donick Cary got his start writing for “Late Night with David Letterman.” After five years in late night, Cary moved to “The Simpsons,” where he served as a co-executive producer for four seasons. In 2006 Donick created the animated series “Lil’ Bush”.

Cary has just wrapped the second season of the HBO series “Bored to Death” on which he serves as a co-executive producer and is currently consulting on the Fox series “Family Guy.”


Status of the Business

• World class technology platform in place• Management team in place• Offshore tech center live – 16 employees• Miami HQ staffed – 20 employees• Sales team hired• Digital Animation pipeline live• Launched in Miami• Launching NY, LA, Chicago Sept./Oct 2011


Scalable Infrastructure is LiveInfrastructure built to scale:• Mobile applications

– iPhone (m-commerce enabled), Android, Blackberry

• Website (e-commerce enabled)• IT systems • Digital animation pipeline for viral video production• Sales force automation/CRM


Mission: To provide special access and great local deals to millions of mobile shoppers.

Users suggest places where they want deals.

Sales team gets deals & special access at these places.

Shooger sells deals to consumers on smartphones.

Shooger’s iPad Sales Automation System


Our pitch to merchants

http://youtu.be/kfcFMUlexRo




• Offer free animated viral video• Merchants agree to post video on their social

networks and email to existing email list• 7 day turn around• All digital, low cost animation pipeline in

Bulgaria• For examples see

youtube.com/user/ShoogerMobile#p/u

Merchant videos that consumers love


Our pitch to Consumers

• Listen to experts who share inside info on great places around you

• Watch our fun animated merchant videos• Get huge savings at lots of places around you-

instantly• Come to our local events and promotions


Market: Mobile Growing Faster than TV or Web

1 2 3 4 5 6 7 8 9 100%

2%

4%

6%

8%

10%

12%

14%

16%First 10 Years of Ad Share Growth by

Modern Media Mobile (F)Broadcast TVWebCable TV

Years Since Inception (Starting at 0.5% Ad Spend)

Perc

en

tag

e o

f Tota

l A

d D

ollars

2011

Source: Borrell Associates


Market: Mobile Commerce and Deals

• U.S. consumers spending more using their smartphones.– U.S. Mobile commerce expected to grow to $25B by 2015.

• The “daily deal” market alone is surging on mobile and online.– U.S. Daily Deals sector is expected to grow to $4B by 2015.


Market: Local Businesses shifting spend from traditional to digital advertising

• Local business digital advertising is expected to be $32B by 2013.

BIA / Kelsey


Key Differentiators• For Merchants

– Create animated viral videos- sharable content promoting merchant.– Promote consumer loyalty- not one time deals.– Create mobile phone customer list.– Access to mobile shoppers nearby.– Offer multiple, instantly redeemable deals that last longer than a day.

• For Consumers– Users interact directly with merchants.– Shooger Experts curate content and attract new users.– Focus on density/multiple deals live per city.– Instantly accessible deals and tips.– Fun animated videos– Build engagement through UGC, social tools, and Experts.


Competition fierce in the daily deal space BUT just beginning in instant smart phone deals.

Large Competitors • Groupon

• Market Leader• Groupon Now! Is mobile instant deals

solution• Living Social

• Second place deal site• Living Social Instant is mobile instant deal

solution• Facebook

• Slowly rolling out Deals on web and mobile

• Google• Slowly rolling out Offers on web and

mobile• Yelp/OpenTable

• Rolling out purchasable deals

Niche Competitors• GiltCity

• Focused on high end clients• YipIt

• Deal aggregator not focused on sourcing but providing relevance

• Approximately 450 local/regional daily deal sites


Goals and Objectives

• Acquire users– 2.5 million users by end of 2012

• Acquire deals for sale– 600+ new deals per month by end of 2012 across

all markets


Sales Projections

Target Users

Existing User

Viral Views

Jul-11

Aug-11

Sep-11

Oct-11

Nov-11

Dec-11

Jan-12

Feb-12

Mar-12

Apr-12

May-12

Jun-12Jul-1

2

Aug-12

Sep-12

Oct-12

Nov-12

Dec-12

$-

$200,000.00

$400,000.00

$600,000.00

$800,000.00

$1,000,000.00

$1,200,000.00

$1,400,000.00

Gross Monthly Revenue

Gross Revenue


Financial Highlights


Challenges

• Merchants are overwhelmed with digital options. – Shooger provides a unique way for a merchant to highlight themselves

through a short cartoon, and on mobile, and through social media.

• Deal fatigue, low relevance.– Build relevance through social connections, deal reviews, and Expert

recommendations.

• Marketing and user acquisition– Need to aggressively pursue users in existing and new markets.


Press

http://www.portfolio.com/companies-executives/2011/06/16/simpsons-writer-donick-cary-and-shooger-launch-local-deal-app

http://mashable.com/2010/09/18/shooger/

http://www.dailydealmedia.com/843shooger-mobile-network-building-a-community-of-savvy-deal-finders/

http://www.digitaljournal.com/pr/385491

http://finance.alphatrade.com/story/2011-08-08/PRN/201108081030PR_NEWS_USPR_____CG48798.html

http://www.mediawebsite.net/danews/story/?catSetID=7007&catID=290602&nrid=127229153&page=1

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