Copyright © 2011, Terry Hudson

Call for action or response Focus on the future Center on the audience

Copyright © 2011, Terry Hudson

Defining Need or Problem

Making Strong and Clear Claim

Showing that Proposal Addresses Need

Showing that Proposal is Feasible

Copyright © 2011, Terry Hudson

Creators/Distributors Persons Creator’s attitude Intended effects

Medium Media used Effect of medium Role of words

Viewers/Readers What assume Overall impression Feelings about individuals

Copyright © 2011, Terry Hudson

Content and Purpose Argumentative purpose Cultural values Emotions

Design Foreground, Background Any information Light and color; video, sound Details included Surprising elements Exaggeration Moves with argument

Copyright © 2011, Terry Hudson

Based on your character Reinforce your authority, character Based on facts and reason Organize information visually Convey Data efficiently

Pie chart Bar graph Diagrams or drawings, Maps Emotional power of images/color

Copyright © 2011, Terry Hudson

Crediting Sources

Citing Sources Citations Keyed to References

Inaccurate or Incomplete Citation

Copyright © 2011, Terry Hudson

Acknowledging Use of Sources Direct Quotations Facts not widely known Judgments, Opinions Images, Statistics Collaboration (help of others)

Copyrighted Internet

Copyright © 2011, Terry Hudson

Relevance Credentials of Author Stance of Author Credentials of Publisher Stance of Publisher Currency Accuracy Specialization Audience Length Availability Omissions

Copyright © 2011, Terry Hudson

Who created the site? .com .org .edu .mil .net .gov

Credibility of author Accountability Currency Perspectives represented

Copyright © 2011, Terry Hudson

Rechecked Exact time, place, participants noted Part you played Permission of those involved

Copyright © 2011, Terry Hudson

Signal Words and Introductions (p. 557) Quotations

Page breaks In-text citation & References Quotation marks Square brackets Ellipsis marks Long quotations (40 words or more)

Paraphrases – the meaning in your own words Summaries – shortened version of a passage Visuals – cite sources also

Copyright © 2011, Terry Hudson

Copyright © 2011, Terry Hudson