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Copyright © 2014 by The University of Kansas
Community Action Guide:
A Framework for Addressing Community Goals and Problems.
Copyright © 2014 by The University of Kansas
What is action planning?
A process to increase your community’s ability to:• Affect conditions and outcomes by working
together over time and across issues of interest.
Copyright © 2014 by The University of Kansas
What is an action plan?
An action plan outlines:• What should happen to achieve the
vision.• Desirable changes and proposed
activities.• Who will do what by when.
Copyright © 2014 by The University of Kansas
How does action planning help the community?
• Understand the community’s issues.• Generate action steps.• Assure inclusive and integrated participation.• Build consensus on what should be done.• Specify concrete ways to take action.
Copyright © 2014 by The University of Kansas
An action plan helps assure that…
• No detail is overlooked.• Proposed action steps are feasible.• Collaborators follow through with their
commitments.• Measurable activities are documented and
evaluated.
Copyright © 2014 by The University of Kansas
When should you utilize an action plan?
• Within the first 6-12 months of starting an initiative or organization, an action plan should be created.
• The action plan should be revisited frequently and revised to meet changing needs.
Copyright © 2014 by The University of Kansas
Components of an action plan framework
• Determine people and sectors of the community to involve.
• Convene a planning group.• Develop an action plan to address proposed
changes.• Review your action plan for completeness.
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Components of an action plan framework (cont.)• Implement the plan.• Communicate progress.• Document progress.• Celebrate progress and revisit and revise the
action plan.
Copyright © 2014 by The University of Kansas
As you begin the process…
• Document information about the problem or issue with information and statistics.
• Learn more about your community.• Involve other community members.
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Information to gather during listening sessions• Information about the problem or issue.• Perceived barriers or resistance to addressing the
issue.• Resources for change.• Recommended solutions and alternatives.• Current and past initiatives.
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Gather data to document the problem
• What are the issues related to the problem in your community?
• What are the consequences of these issues?• Who is affected?• How are they affected?• Are these issues of widespread concern?
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Data Sources
• Government records.• Hospital and police records.• Local and national agencies and organizations.• Schools and libraries.• Government websites.
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Agents of Change
• Who is in a position to create or block change?• What neighborhood groups are most affected?• What individuals and groups make things happen?• Who are important contacts to reach officials,
individuals, and groups?
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Reaching Consensus in Group Meetings
• Avoid “one best way” attitude.• Avoid “either/or” thinking.• Combine points of view rather than “majority
rule”.• Do not end healthy conflict prematurely.• Solve problems by all participants communicating and listening.
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Approaches to Conflict Resolution
• Avoidance: Temporarily avoid the problem.• Accommodation: Ask participants to yield to the
positions of others.• Compromise: Everyone wins but also gives up
something.• Collaboration: For issues of greatest importance,
consider many possible solutions, the consequences of each, and select the alternative.
Copyright © 2014 by The University of Kansas
Tips for Group Facilitation• Seat participants around small tables or in
semicircles.• Ask questions frequently and use open-ended
questions.• Create opportunities for participants to work in
teams.• Give small assignments in advance.• Encourage participants to offer solutions.• Talk with quiet participants during breaks and help
them express their ideas and share their thoughts with the group.
Copyright © 2014 by The University of Kansas
Tips for Group Facilitation (cont.)
• Use flipcharts or overhead transparencies to record comments, but face participants while writing or ask someone else to do it.
• Suggest the “next step” if a meeting seems to be stagnating.
• Walk around to gain attention, but look directly at participants.
• Expect to make some mistakes.
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Brainstorming Sessions
• Freewheeling: suggestions are called out randomly.• Round Robin: each member gives a suggestion in
turn.• Slip: each member submits a suggestion on a slip of
paper.
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Rules for Brainstorming
• No critical remarks allowed—evaluation will occur later.
• Give the thought only—defense of the idea comes later.
• Give only one idea at a time.• You may add to or improve someone else’s idea.
Copyright © 2014 by The University of Kansas
Vision
Craft a vision statement that is:• Understood and shared by members of the
community.• Broad enough to include a diverse variety of
perspectives.• Inspiring and uplifting.• Easy to communicate (fits on a t-shirt!).
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Mission
Craft a mission statement that is:• Concise.• Outcome-oriented.• Inclusive.
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Objectives
Develop objectives that are “SMART+C”:• Specific• Measurable• Achievable• Relevant to your mission• Timed• Challenging
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Strategies
Broad strategies for change include:• Advocacy• Coalition building• Community development• Education• Networking• Policy or legislative change
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Sort generated ideas into categories:
• Providing information and enhancing skills.• Altering incentives and disincentives.• Modifying access, barriers, and opportunities.• Enhancing services and support.• Modifying polices and practices.
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Factors to consider while developing strategies
• Population levels to be affected.• Universal versus targeted outreach.• Personal and environmental factors, which
community sectors can benefit from and contribute to efforts.
• Behavioral strategies to be used.
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Each action step should outline:
• What actions or changes will occur?• Who will carry out those changes?• By when the changes will take place and for how
long?• What resources are needed to carry out proposed
changes?• Communication (who should know what?)
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The best action steps are:
• Specific• Measurable• Achievable• Relevant• Timed• Challenging
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Review the Action Plan for:
• Comprehensiveness• Clarity• Feasibility• Timeliness• Flexibility
Copyright © 2014 by The University of Kansas
Prioritizing Action Steps
• Which changes are the most important to the mission?
• Which would inspire, encourage, and build credibility?
• Which need to happen first?• Which are easier or quicker (could give the groups
member’s a sense of success)?
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Communicate Progress
• Continue to hold planning group meetings.• Publicize meetings well.• Communicate with all relevant audiences.
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Document Progress
• Helps clarify action steps so they are measurable.• Helps provide feedback for refinement of efforts.• Provides information about costs and effort for
tasks.
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Celebrate Progress, Renew the Action Plan
Focus on small wins in order to:• Reward outcomes.• Provide multiple opportunities for celebration.• Prevent partners from getting locked into a single
course of action.• Provide a sensitive, easily monitored measure of
progress.
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Action Planning Helps You…
• Understand the community’s perception of the issues and potential solutions.
• Assure inclusive and integrated participation across sections.
• Build consensus on what can and should be done.• Specify concrete ways in which members can take
action.
Copyright © 2014 by The University of Kansas
Action Planning Includes…
• Convening a planning group in your community that consists of:• Key officials• Grassroots leaders• Representatives of key sectors• Representatives from all parts of the community,
including diverse ethnic, cultural, and socioeconomic groups
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Action Planning Includes…
• Listening to the community.• Documenting problems that affect healthy youth
development.• Identifying risk and protective factors.• Developing a framework for action.• Becoming aware of local resources and efforts.
Copyright © 2014 by The University of Kansas
Action Planning Includes…
• Refining your group’s vision, mission, objectives, and strategies.
• Refining your group’s choice of targets and agents of change.
• Determining what community sectors should be involved in the solution.
• Developing a tentative list of changes to be sought in each sector.