© Copyright 2014 EMC Corporation. All rights reserved ... ® Xeon® Processors ... Decision...

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‹#› © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved. 2 © Copyright 2015 EMC Corporation. All rights reserved.

EMC’s FLASH STRATEGY

‹#› © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

DISRUPTION Radical change due to the

introduction of a new idea driving a

different way of doing things. A

revolutionary change as opposed to

an evolutionary change.


FLASH ENABLED HFA / AFA

DISRUPTION IN ENTERPIRSE STORAGE

Flash

MONOLITHIC

Disk

Tape Silos

1988 2008

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://encyclopedia2.thefreedictionary.com/Tape+silo&ei=gem_VLLnG9akyAS36YKACg&bvm=bv.83829542,d.cWc&psig=AFQjCNGxCOA9DR3HCXWOkjFy5DHxU-U56g&ust=1421949583748109

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.datacenterdynamics.com/focus/archive/2013/11/lsi-cooks-pcie-flash-hyperscale-data-centers&ei=dO2_VLS4FJKlyATou4DIDQ&bvm=bv.83829542,d.cWc&psig=AFQjCNG2POiHIetMsQTXLmRxpsGgtcYR_A&ust=1421950685791332




FLASH STORAGE is an electronic non-volatile

computer storage medium that can

be electrically erased and

reprogrammed

http://en.wikipedia.org/wiki/Non-volatile_memory



http://en.wikipedia.org/wiki/Computer_storage


THE FOUR STORAGE ARCHITECTURES

TYPE

1 Clustered Scale Up & Down

• Dual Controller • Shared Meta-Data • Transactional Commits • General Purpose Storage • Transactional Commits

TYPE

2 TYPE

3 Tightly Coupled Scale Out

• Multi-Controller Grid • Shared Meta-Data • Transactional Commits • Mission Critical Workloads • Transactional Commits

TYPE

4 Distributed Share Nothing

• Independent Controllers • Distributed Meta-Data • Non-Transactional Commits • 3rd Platform Applications

Loosely Coupled Scale Out

• Independent Controllers • Distributed Meta-Data • Transactional Commits • Large Content Repositories • Transactional Commits

Available

Cost Efficient

Broad Integration

Scale Out

Aggregate Perf

Aggregate Perf

Hundreds of Nodes

Low $/GB

Latency

Entry Point Price

Incremental Scale

Simple/Invisible

Low Cost of Entry

Data Services

Ent Availability

Dozens of Nodes

Predictable Latency

Very High Reliability

Cost of Entry

$/IO & $/GB



TYPE



TYPE


• Multi-Controller Grid • Shared Meta-Data • Transactional Commits • Mission Critical Workloads


TYPE

3 Loosely Coupled Scale Out

• Independent Controllers • Distributed Meta-Data • Transactional Commits • Large Content Repositories

TYPE



VNX Isilon vSAN Isilon VMAX XtremIO

EMC Solutions are Powered by Intel® Xeon ® Processors



TYPE



TYPE


• Multi-Controller Grid • Shared Meta-Data • Transactional Commits • Mission Critical Workloads


TYPE

3 Loosely Coupled Scale Out

• Independent Controllers • Distributed Meta-Data • Transactional Commits • Large Content Repositories

TYPE



VNX Isilon vSAN Isilon VMAX XtremIO



WHAT IS EMC’S FLASH STRATEGY?


UNDERSTANDING CUSTOMER

WORKLOADS


ADVANCED DATA SERVICES

SIMPLE DATA SERVICES

EMC FLASH STRATEGY: FLASH EVERYWHERE

Transaction Processing

Online Archive

VM Infrastructure

Decision Support

Full Motion Video

High Performance Computing

Web Apps

Content Management

IT Applications

Storage As-A-Service

Home Directories

Email

Application Development

Tech Apps

In Memory

DB



μS

3mS

1mS ADVANCED

DATA SERVICES SIMPLE DATA SERVICES


VM Infrastructure

Decision Support

Full Motion Video


Email


Tech Apps

In Memory

DB




PURPOSE-BUILT ALL FLASH ARRAY

IS REVOLUTIONARY

BUILDING A


Simple Easy Provisioning No Performance Tuning

Efficient Inline, Always On Deduplication, Compression and encryption. Always Thin Provisioned Breakthrough Writable Snapshots Based on Intel Multi-core Technology

Consistent Multi-controller, Scale-Out Perfectly Balanced No System Level Garbage Collection



SP A SP A

Infiniband RDMA

32 CPU

CORES

512 GB

RAM

25 eMLC SSDs

SAS 2.0 SAS 2.0

2 x FC 2 x iSCSI

8 HOST PORTS

2 x FC 2 x iSCSI

256GB RAM

256GB RAM

Cluster Building Block XtremIO X-Brick



X-Brick 3

X-Brick 1

X-Brick 2

X-Brick 4

SHARED MEMORY METADATA








RDMA FABRIC

Unique User Data

Unique User Data

Unique User Data

Unique User Data


PRODUCT FAMILY, LINEAR SCALE-OUT

5–120 TB based on 10 & 20 TB X-Bricks

NO TUNING. SCALE-OUT RICH DATA SERVICES. <1MS LATENCY.

900K MIXED IOPS 1.5M READ IOPS <1MS Latency

150K MIXED IOPS 250K READ IOPS <1MS Latency



STARTER X-BRICK

BEGIN WITH A HALF-SHELF

PERFECT FOR PILOT DEPLOYMENTS

SAME PERFORMANCE, SAME DATA SERVICES

5TB RAW CAPACITY

E

X

P

A

N

D

10TB



‘SCALEOUT’, ‘IN-MEMORY METADATA’ CONTENT BASED DATA PLACEMENT Scale-out. Inherent balance. Data reduction.

SHARED IN-MEMORY METADATA Zero impact snapshots/copy services.

DUAL-STAGE METADATA ENGINE Consistent. Predictable Performance based on Intel Multi-Core technology. No garbage collection.

FLASH-OPTIMIZED DATA PROTECTION Leverages random access. Partial Overwrites. Just 8% overhead.


XTREMIO CONFIGURATION One Screen – Zero Planning, Zero Tuning

3 MAP VOLUMES 2 CREATE

INITIATOR GROUPS 1 CREATE

VOLUMES

REST API Support and Full EMC ViPR Integration

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=knSjPBZ2kT63AM&tbnid=rFGJNfCVuURttM:&ved=0CAUQjRw&url=http://cormachogan.com/2013/11/04/a-closer-look-at-emc-vipr/&ei=Os_bU_zYEJKgyASau4GICA&bvm=bv.72197243,d.cWc&psig=AFQjCNGUByc2wcgnxR28po8VpaaGm73Ozg&ust=1407000757975049

http://cormachogan.com/wp-content/uploads/2013/11/ViPR-logo.png


PRIMARY ALL-FLASH WORKLOADS

• Virtual Desktop Infrastructure – Enterprise Scalable (>500)

– All users & desktop types

– Desktop-as-a-Service

• Consolidated combinations

• Database & Analytics – Application acceleration

– Database instance consolidation & agility

– SAP Landscape consolidation

– EPIC Healthcare - EMR & VDI

• Virtual Servers Infrastructure – Mission-critical app virtualization

– Private cloud consolidation

– Software Dev/Ops infrastructure


DATABASE & ANALYTICS WORKLOADS

Breakthrough Consistent

Low-Latency Performance

1 2

Consolidation: Dev/Test

BI/Analytics SAP Landscapes

Lowest TCO: Storage

Servers & Licensing OPEX

3 4

No Complex Setup No Tuning



Production, Test, Dev, Analytics … all in one efficient system

DATABASE ECOSYSTEM CONSOLIDATION

Production

Production Database (2TB)

Sales Reporting

Financial Stmts

Marketing Insights

Multiple copies

Instantaneous zero-cost snapshots

Ops Analytics

Data Warehouse Test & Dev



Scale-Out to Support Large Multi-Workload Datacenters

MULTIPLE DATABASE ECOSYSTEMS

Test & Dev Sales Reporting

Ops Analytics

Financial Stmts

Marketing Insights

Production


ERP Application


Ops Analytics

Financial Stmts

Marketing Insights

Production


HR Application


Ops Analytics

Financial Stmts

Marketing Insights

Production


Sales Application



VIRTUAL SERVER/CLOUD WORKLOADS

Virtualize I/O Intensive Apps

1 2

Rapidly Deploy VMs

TCO Comparable to Disk Data Reduction

Opex

3 4

Data Center Scale. in a ½ Rack!


ACHIEVING VDI & DAAS BLISS

Uncompromising USER Experience

1 2

Radically Simple ADMIN Experience

3

Breakthrough Cost & TCO

• At Scale • All the Time • All User Types

• No Tuning, Easy Persistent Desktops

• Provisioning Magic • EMC Portfolio Synergy

• Best $/Desktop • Lowest Opex & Capex


#1 Flash Array for VDI: >1.5M Desktops! VDI Breakthroughs With XtremIO

Virtual Desktops

Per X-Brick *Linked Clones 3500

Reduction In Storage

Cost Per Desktop 50%

Reduction In Capacity

Per Desktop *Full Clones 10:1

Lower RAM Requirement

for same disk IO perf 25% Reduction In Server

Infrastructure 40%

upto

30



Modular, Scalable, & Optimized For VDI

Converged Infrastructure

www.vce.com 2,500 Full Clones

3,500 Linked Clones Fully Converged

http://www.vce.com

http://www.vce.com/


MAINTENANCE PRICE PROTECTION

7 YEARS

3-YEAR MONEY-BACK WARRANTY

2014- 2017

FLASH ENDURANCE PROTECTION

7 YEARS

AND NOW:

XPECT MORE PROGRAM* EMC IS REDEFINING THE STORAGE LIFECYCLE

* For qualifying customers through June 30, 2015. See EMC.com/XpectMore for more details, terms and conditions.


μS

3mS

1mS ADVANCED



VM Infrastructure

Decision Support

Full Motion Video


Email


Tech Apps

In Memory

DB




HYBRID ARRAY FLASH 1ST STRATEGY Drive Efficiency with FAST

“Hot” high activity As data ages, activity falls,

triggering automatic movement to high-capacity disk drives for lowest cost

Highly active data is stored on Flash SSDs for fastest response time

Movement Trigger

Flash SSD

“Cold” Low Activity

Data

Activity

High- capacity

HDD

Data Age



0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 5% 10% 15% 20% 25% 30% 35%

Perf

orm

ance C

om

pare

d t

o

100%

FLASH

FLASH % in Hybrid

AFA Comparison as a Function of FLASH%

WHAT IS THE BEST HYBRID BLEND? BASED ON 90 DAYS TO 10% DECAY @ 50% Y/Y GROWTH


Each Application Has Its Own Skew Driven By Data Growth And Business Models

Very High Skew

Growth: 60% Days Hot: 10 1% of data = 80% of IO

High Skew

Growth: 100% Days Hot: 30 4.2% of data = 80% of IO

Low Skew


Std. Skew



31 SLC/MLC

SSDs

16 900GB

10K SAS

41 3TB

NL-SAS

220 10K DRIVES

50 TB Usable. 50% Y/Y Growth. 60 Days Data Shelf-life.

FLASH 1ST EXAMPLE

88 DRIVES

FAST Cache & FAST VP



A LITTLE FLASH REDUCES COSTS A LOT

Footprint

Power

Cost

IOPS

Media

317%

60%

71%

47%

0% Flash

45 RU

2640W

$263,435

21K IOPS

220 10K DRIVES

5% Flash

18 RU

777W

$139,302

66K IOPS

31 SLC/MLC SSDs

41 3TB

NL-SAS

16 900GB

10K SAS

FAST Cache & FAST VP

88 DRIVES



Hybrid Efficency

Latency <1mS

DIAMOND Latency >1mS, <10mS

GOLD Latency 6-30mS

SILVER

DATABASE

TRANSACTION PROCESSING

TRADING APPS

DSS FILE

ARCHIVE

BACKUP CLONES

TEST DEV

VM’S

MAIL WEB HPC

39 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

BLENDED $/GB 60% of All Flash 90% HDD, 10% SDD

$/GB Price/Performance $/IOPS


μS

3mS

1mS ADVANCED



VM Infrastructure

Decision Support

Full Motion Video


Email


Tech Apps

In Memory

DB





NEW WORKLOADS NEED NEW INFRASTRUCTURE

In-Memory Databases, High Performance / Realtime Analytics


QPI

CPU Registers

DRAM SRAM L1, L2, L3

SERVER FLASH

On Die

DMI PCIe FABRIC AFA

FLASH

1 ns 10 ns 10 µs 500 µs 10,000 ns 500,000 ns

10 KB 10MB 1TB 10TB +100TB

NUMA

WHAT IS DRIVING DEMAND FOR EVOLUTION


QPI

CPU Registers

DRAM SRAM L1, L2, L3

SERVER FLASH

On Die

DMI PCIe FABRIC AFA

FLASH

1 ns 10 ns 10 µs 500 µs 10,000 ns 500,000 ns “1 minute” “10 minutes” “1 week” “1 year”

10 KB 10MB 1TB 10TB +100TB

NUMA

WHAT IS DRIVING DEMAND FOR EVOLUTION

What if we could do something here?


ACQUIRES


THE EMERGING 5TH STORAGE ARCHITECTURE

• Hyper-coupled Flash Extension of Server Memory

• No need for SCSI. No need for File Handles

• Uses Direct Memory Mapping and APIs

• Based on Best in Class Intel technology



Summary

• EMCs Flash Strategy is “Flash Everywhere” – A full portfolio of solutions, based on workload needs.

• Workloads are unique, and deserve choice – XtremIO is the leader in the all-flash array market, Purpose

Built Scale Out architecture designed for Flash.

– A full portfolio of offering allows EMC to deliver the best architecture based on your business and application needs.

WWW.EMC.COM/FLASH

WWW.EMC.COM/XTREMIO

http://www.emc.com/FLASH

http://www.emc.com/XTREMIO


μS

3mS

1mS ADVANCED



VM Infrastructure

Decision Support

Full Motion Video


Email


Tech Apps

In Memory

DB



49 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

SHOP FLASH PRODUCTS IN THE EMC STORE

STORE.EMC.COM

https://store.emc.com/?PID=EMC_EVNT-FLSH-30FF_SPLSH

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50 © Copyright 2013 EMC Corporation. All rights reserved.

Thank you!

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