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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Amplify your Oracle Cloud Applications with Oracle Business Analytics Jack Berkowitz VP Product Management Oracle Business Analytics Raghuram Venkatasubramanian VP Product Development Oracle Business Analytics Oracle OpenWorld 2014
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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle OpenWorld 2014

Amplify your Oracle Cloud Applications with Oracle Business Analytics

Jack BerkowitzVP Product ManagementOracle Business Analytics

Raghuram VenkatasubramanianVP Product DevelopmentOracle Business Analytics

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle OpenWorld 2014 2

Safe Harbor StatementThe following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle OpenWorld 2014 3

Agenda

Oracle Analytics Cloud

Oracle Cloud Applications Operational Reporting

OTBI Enterprise for Strategic Analytics

Business Intelligence Cloud Service

1

2

3

4

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle OpenWorld 2014 4

Why is the Cloud so Vital?

Lower Cost• Reduced infrastructure cost

• Reduced IT maintenance cost

• Reduced customization and upgrade cost

Faster Innovation• Faster pace to product

innovation

• Modern, global platform

• Shorter upgrade cycle

State of the Art Analytics• Best-practice analytical content

• User experience-focused design

• Seamless integration

Lower Risk• Reduced administrative burden

• Guaranteed system availability

• Scalable platform for future expansion

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle OpenWorld 2014 5

46%of organizations will have considered a cloud BI deployment by 2015.

Cloud BI is already entering your organization.

30% of organizations have considered a cloud BI deployment over the last 5 years.

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle OpenWorld 2014 6

Oracle Cloud: We’re all in …

• 29 million active users every day• 27 billion transactions every day• 359 petabytes storage

• Re-organized to be the most comprehensive cloud for enterprises!

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle OpenWorld 2014 7

Oracle Cloud: Global Data Centers*

*Data center strategy subject to change

• 19 State of the Art ‘Tier IV Class’ Facilities• Baseline 99.999% Availability of Power/Cooling• 24X7 Active Monitoring and Support• Carrier Neutral – Best in Class Peering

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle OpenWorld 2014 8

Highest Security Standards

Proven cloud policies and processes based on highest industry standards

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle OpenWorld 2014 9

In The Cloud

On-Premise

Oracle Business Analytics Strategy

AnyData

Packaged Analytic Applications

Engineered Systems

Overview

Full Suite of Analytic Tools

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle OpenWorld 2014 10

Oracle’s Application Cloud

Global Human Resources

Talent Management

MarketingSales

ServiceConfigure, Price, Quote

Social

FinancialsProcurement

Project Portfolio Mgmt

Transportation & TradeMaterials Mgmt

Product Value Chain

Rapid growth across new and existing customersIntegrated business processes and actionsRapid insights with In-place Analytics

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Oracle Cloud: The most comprehensive

Only cloud with all 3 layers of the cloud computing stackApplications, Platform and Infrastructure

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle OpenWorld 2014 12

What are we trying to do?

• Best-in-Class Analytics• Extremely quick Time to Value• Targeted to the Line of Business

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle OpenWorld 2014 13

Agenda

Oracle Analytics Cloud

Oracle Cloud Applications Transactional Reporting

OTBI Enterprise for Strategic Analytics

Business Intelligence Cloud Service

1

2

3

4

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle OpenWorld 2014 14

Oracle Analytics Cloud

Metrics available across HCM, CX & ERP – out of the box expertise

Cross-source Connectors and Analytics bridging HCM, CX and Finance

Proven results capitalizing

on 4000+ BI Apps deployments worldwide

Daily users of reports and dashboard across the Oracle Cloud

5000+

2M+

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle OpenWorld 2014 15

• Embedded within every Oracle SaaS application – CRM, HCM, Finance, Supply Chain, etc.

• Real time insight on transactional data and events• Secure – security roles of Source Application• Extensible – understands and conforms to transactional data

model extensions• Built for LOB Users – Mobile, Packaged KPIs, Alerts

Oracle Analytics CloudOracle Transactional Business Intelligence for Oracle SaaS Applications

General Availability Now

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle OpenWorld 2014 16

Contextual, Relevant, Actionable

Fusion Application Dashboards & Home Pages

• Personalize role based Home Page

• Combine context aware BI and transactional content

• Navigate BI actions to related Fusion Applications information

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle OpenWorld 2014 17

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle OpenWorld 2014 18

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle OpenWorld 2014 19

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle OpenWorld 2014 20

OTBI - Extensive Reporting Content HCM Benefits Compensation Payroll Workforce Talent Review Workforce Goals Workforce Performance Workforce Profiles Workforce Management

CRM Incentive Compensation Marketing Marketing Segmentation Partners Sales

Financials General Ledger Sub Ledger Accounting Intercompany Payable Receivable Fixed Assets Cash Management

SCM Inventory Distributed Order Orchestration Costing Product Information Management Shipping

Projects Project Billing Project Costing Project Control

Procurement Purchasing Self-Service Procurement Sourcing iSupplier Portal

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle OpenWorld 2014 21

OTBI Reporting

Historical Current Future

Oracle HCM Cloud

Historical Reports (e.g.)• Assignment History• Absence History• Performance History• Payroll History

Operational Reports (e.g.)• Headcount• Assignment Events• Performance Review Status• Worker Compensation

Oracle Sales Cloud

Historical Reports • Opportunity Change Event

Snapshot• Pipeline date based Snapshot

Operational Reports • Win/Loss Scorecard• Opportunity Sales Stage Detail• Top Current Quarter Opportunities• Top Stalled Opportunities

• Sales Predictor

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle OpenWorld 2014 22

Agenda

Oracle Analytics Cloud

Oracle Cloud Applications Operational Reporting

OTBI Enterprise for Strategic Analytics

Business Intelligence Cloud Service

1

2

3

4

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle OpenWorld 2014 23

OTBI StandardReal-time analytics offering, embedded in SaaS Applications• Designed for line workers and managers• Supports daily operations

OTBI EnterpriseDeeper analytics for a comprehensive view • Designed for executives, managers and analysts• Supports strategic planning, forecasting, problem

solving, and other types of detailed analytics.

Oracle Transactional Business IntelligenceIntegrated Insights

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle OpenWorld 2014 24

Customer Business Values

Ensure the core department mission is

achieved

Maximize competitiveness and returns for the entire

company

Coordinate across the enterprise to optimize

operations

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle OpenWorld 2014 25

• Deeper SaaS Analytics for Cross Source views – e.g. Sales + Service + Marketing; HCM + Finance

• Cloud & On-Premise data sources – e.g. Cloud CRM + On-Premise ERP

• Extensible & Secure – similar to OTBI• Deeper Analytics – Predictive Analysis, Data Mining, etc• Built for Executives & Analysts – Mobile, Packaged KPIs, Alerts

Oracle Analytics CloudOracle Transactional Business Intelligence – Enterprise

General Availability Now

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle OpenWorld 2014 26

Info

rmati

on M

atur

ity

Transactional Increasing Business Value Strategic

Data & Basic Reporting

Consolidated Reporting

Basic Analysis

Cross-process and Functional

Analysis

PredictiveAnalysis

What is happening?

Why is it happening?

What might be happening?

Deloitte 2012

OTBI Standard

OTBI Enterprise

Analytics Maturity ModelOTBI and OTBI Enterprise together cover the Full Spectrum

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle OpenWorld 2014 27

OTBI Enterprise for HCMGenerally Available Now

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle OpenWorld 2014 28

Finance and Business Leader• Manage headcount cost to budget• Foresight into leading people indicators that

affect business delivery• Reduce lost productivity from turnover and

unnecessary org changes• Increase retention of top performers

Chief HR Officer (CHRO)• Develop talent strategy and systems to enable

sustainable growth• Manage global regulatory and compliance risk• Develop global leadership pipeline

HR Analyst• Deliver relevant and timely workforce information

to HR and business leaders• Reduce time/cost to produce compliance reporting• Monitor key metrics in headcount demographics

and movement• Monitor cost and efficiency of HR programs

Actionable Insight for Every Role

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle OpenWorld 2014 29

HR Executives need to leverage the integrated cloud for their full range of analytic needs:• Where are staffing risks in the future?

What’s the root cause of the risk? • How do we retain talent?• How do we develop talent?• How do we maximize productivity of

employees while containing costs?

Strategic Human Resource ManagementModern HCM Cloud delivers Enterprise Analytics

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Focus on Executive staffs : Who require deeper analytics for

status, input to planning, and explanation

Need view on cross or other divisional information to do their job.

Oracle OpenWorld 2014 30

Strategic Human Resource ManagementActionable Insight for every role

Focus on Personas Targeted for VP HR & Staff CEO/CFO/COO & staffs, some LOB leaders

depending on the total headcount of LOB Require their division and/or other division information or combined/cross-

source info Strategic views for analysis and planning – either historic or future Key metrics/Key indicators Quick views for initial assessments “Light” exploration by varying prompts and combinations Use information to form and argue opinions for tactical or strategic changes Push to supporting staff for deeper analysis with specific questions Export/publish to others for commentary and opinion – via email, via PPT,

via Mobile

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle OpenWorld 2014 31

Demo – OTBI Enterprise for HCM

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle OpenWorld 2014 32

Historical Current Future

OTBI Standard

Historical Reports (e.g.)• Assignment History• Payroll History

Operational Reports (e.g.)• Headcount• Transfers• Performance Ratings• Performance Review Status• Worker Compensation

OTBI Enterprise

Historical Analytics (e.g.)• Attrition Rate Trending• Worker Mobility• Headcount Movement• Recruiting Effectiveness

Comparative Analytics (e.g.)• Departmental Performance• Benchmark Comparison of Top &

Bottom Peers• Organizational skill gap• Succession Risk

Predictive Analytics (e.g.)• Workers Nearing Retirement• Skill Demand Forecast• Predicted Overtime Hours/Spend • Multi-Year Headcount

Analytics Cloud for HCMOTBI and OTBI Enterprise seeing the past, present, and future

OTBI Standard

Historical Reports (e.g.)• Assignment History• Absence History• Performance History• Payroll History

Operational Reports (e.g.)• Headcount• Assignment Events• Performance Review Status• Worker Compensation

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle OpenWorld 2014 33

OTBI Enterprise for CXIn Preview

Announcing!

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle OpenWorld 2014 34

Benefits of OTBI Enterprise for CRM Cloud Service

•Gain complete sales performance visibility and predict future needs

•Maximize revenue generation by identifying best practices and identifying potential problem areas early.

•Deliver insights to ensure salesforce meets forecasted goals and activities are cross-functionally aligned

In Preview

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle OpenWorld 2014 35

One Experience

OTBI Enterprise for CXWe integrate the cross-channel journey that your customers experience

SalesService

MarketingSocial

CPQCommerce

Requires integrated, cross-channel analyses to answer questions such as:

How do I analyze the complete Campaign-to-Cash process? Marketing/Sales Cloud + ERP

What is my Book-of-Business risk? Sales/Service Cloud + ERP

What portion of Booked Revenue may not be recognized for this quarter by Accounting & Finance? Sales Cloud + ERP

What Opportunities are at risk due to Service issues? Sales/Service Cloud

How is CSAT impacted by unfilled headcount, tenure and skill gaps? Service Cloud + HCM

In Preview

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle OpenWorld 2014 36

• Automated Provisioning

• Fast Deployment (nothing to buy and

nothing to install)

• 99.5% Service Availability

• Pre-built ETL Designed to Extract from Operational Tables

• No Configuration or Development Required

• Pre-built Dashboards , Reports, Metrics, & KPIs

• Pre-built BI Metadata

• Ad-hoc Analysis & Custom Reporting

• Pre-built Data Warehouse

• Star Schemas

• Subject Areas

• Designed Specificallyfor LOB Analysis

ContentData Warehouse

Service Delivery

Data Integration

OTBI Enterprise for CRM

OTBI Enterprise Cloud ServiceEverything you Need Delivered as a Service

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle OpenWorld 2014 37

Agenda

Oracle Analytics Cloud

Oracle Cloud Applications Operational Reporting

OTBI Enterprise for Strategic Analytics

Business Intelligence Cloud Service

1

2

3

4

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle OpenWorld 2014 38

• Proven BI technology – Answers and Dashboards

• Built-in mobile capability – Mobile HD

• New cloud-native tools for modeling, administration and data integration

• Integrated with Oracle Database Cloud Service

• Simple monthly subscription: no install, patching, systems administration

Oracle Business Intelligence Cloud Service

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle OpenWorld 2014 39

• Oracle Database 11gR2• Oracle Managed• Automated Backup• Point-in-time Recovery• Administrative Access• Oracle Application Express• SQL Developer

Includes the Market Leading Oracle Database

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle OpenWorld 2014 40

What you get

• Two independent environments: Separate database, BI Service

• Easy T2P, P2T• 99.5% Availability• Oracle managed patching and

upgrades

Pre-Production Production

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle OpenWorld 2014 41

Proven Dashboard and Analysis Platform

• Rich Charting Gallery, Interactive Visuals, & Comprehensive Formatting

• Drilling, Advanced dynamic prompting, Right-click interactions, master-detail linking

• Pivoting and Visual Aggregations

• Full featured query generation and calculation engine

• Comprehensive filtering and aggregation

• Powerful OLAP groupings, selections

• Hierarchical, time-series, and statistical functions

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle OpenWorld 2014 42

Automatic Mobile Support: Based on BI Mobile HD

• Analytics on mobile with no additional development

• Touch, drill, interact• Swipe, zoom – touch gestures• Offline access to content with fine-

grained security to grant or revoke privileges

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle OpenWorld 2014 43

Multiple Data Loading Choices

BICS Data Loader

Simple File upload

BICS REST API*

Recommended for ETL integration

SQL Developer

Interactive data loading and administrationDBCS REST API

Define your own custom API

* In development

PL/SQL Data Import

Generic Web Services data import

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle OpenWorld 2014 44

Easy Data Modeling

• Wizard based Star Schema design

• Auto Time Dimension

• Rich hierarchy and time series calculations, aggregations

• Advanced Analytics: Trending, Binning, etc, based on Oracle database

• Leverage any Oracle database procedure

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle OpenWorld 2014 45

Intuitive Security and Administration

• Integrated ID Management

• Application roles

• Snapshots and Exports

• Advanced Permissions Framework

• Easy backup/restore

• Database administration via APEX

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle OpenWorld 2014 46

BICS Roadmap Preview – Next 12 months

Visual Analyzer Ask and Answer Analysis BI Mobile Apps (MAD)

On-Premise Data Loader Auto Modeling

SmartView

BI Publisher Answers, DashboardsScorecards

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle OpenWorld 2014 47


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