Copyright 2015

Station Overview

• Station: Lake 88.1 (CHLK-FM) - launched in 2007

• Format: Adult Contemporary Soft Hits

• Target Audience: Adults 40+

• Primary Listening Areas:

Perth, Smiths Falls, Lanark, Rideau Lakes, Westport, Portland, Carleton Place, Almonte and the Regional Townships in Lanark County, northern Leeds & Grenville Counties and western Frontenac County

• Lake 88.1 offers a familiar blend of modern and gold-based adult contemporary music.

• A consistent, even tempo for the work day or at home, with a mix of soft hits from the '70s ,'80s & ‘90s, as well as today’s biggest pop hits.

• Saturdays 2pm-Midnight: ‘The Classic Cruise’ picks up the tempo with the best gold songs from the ‘60s, ’70s, ’80s and more.

• Sundays 8am-Noon: ‘The Sunday Café’ features a relaxing blend of older favourites and contemporary laid-back tunes… ‘from Bennett to Buble’.

Music

• Providing live local News/Sportscasts Weekdays: 6am – 6pm, Saturday: 7am- Noon

• Reporters covering news and Council Meetings in Perth, Smiths Falls, Carleton Place, Lanark County, Westport

• Live & recorded updates & interviews on community activities, sports, charities, local arts/music/theatre, etc.

• Weather Reports: Mon-Sun: 6am - Midnight

• ‘Community Events Calendar’ - Mon-Sat.• ‘All About The House’ reno, info interviews - Sat. 8-9am• ‘Trading Post’ buy & sell show - Sat. 9-10am

News & Information

SportsCoverage

• Ottawa Senators NHL Play-by-Play Hockey -covering the entire 82-game home & away season

• Ottawa RedBlacks CFL Play-by-Play Football - Friday Night Football

• ‘Junior Hockey Talk’ -Thursdays at 6:10pm - interviews with the coaches and GMs of the Smiths Falls Bears, Carleton Place Canadians, Perth Blue Wings, Westport Rideaus,

Almonte Thunder, Athens Aeros

Emergency Preparedness

• On-air availability for all municipalities, services

• Access to local owners, station personnel

• Local studios, manned throughout the day

• Improved signal and coverage area

• Two emergency back-up systems in the event of hydro failures, to keep the station on-the-air

• ‘NAADS’ Alert System – to broadcast immediateemergency alerts and public warnings for weather, hazards, public emergencies

Lake 88 Studios

Master Control Studio

Commercial Production Studio

Interview Studio

Lake 88.1 is…..

- Local, active, entertaining, informative and immediate

- A tremendous medium for businesses wanting to reach consumers who live right around the corner

- A mobile and up-to-date source for news, information, weather, events, dining, activities and shopping for the sizable tourist and seasonal population in the area

Reaching Your Market

Our Strengths

• 40-64 core age demographic

• 50/50 female/male listener

• Defined target market for your business

• Above-average household income

• Cost-effective marketing/advertising medium

• Wider age of listeners tuning in for live play-by-play sports

• Reaching active consumers in your immediate market area

• Listeners prone to be working in professional or semi-professional careers

• Growing adult community = growing radio audience

• Live streaming on-line @ www.lake88.ca

Sources: Association of Municipal Managers, Clerks and Treasurers of OntarioOntario Municipal Directory and RMB Canada

Our Strengths

Coverage Area

Population66,760

Within 0.5 mV/mContour

Source: CGIS Data

Advertising on Lake 88.1

•Creates store traffic

•Attracts new and repeat customers

•Keeps your business 'top-of-mind’ with creative messages

•Lets your businesses reach customers right here in our local trading area

•Offers affordable, effective radio advertising to achievea higher / more effective ‘frequency’ of messages

Reaching your customers

Why Radio?

• Radio allows you to talk to your customers one-on-one

• Creates ‘theatre of the mind’ as the most personal of mediums…and radio is ‘immediate’

• Radio’s listenership is strong…while time spent with other media is declining

• Radio can influence new markets and new prospects

• Radio is king for establishing ‘top-of-mind’ awareness

• Radio’s unique formats allow you to target your best prospects

The strengths and future of local radiofrom the North American Broadcast Association’s

‘Future of Radio’ Audio Symposium held in Toronto- Feb. 2015

When asked why do you continue to use AM/FM radio…

1. Radio is easy. No hassle. It’s always there. It’s mobile. It’s in my car. I don’t have to choose the songs to play, just turn on the radio and that’s it. It’s convenient.

2. It’s free. There’s no new equipment I have to buy, I’ve already got a radio. It’s not another service that I need to subscribe to. No data usage fees. It’s free.

3. It provides local news, local traffic, weather, local commercials.It talks about my community, my life, my neighbours.

4. Radio is live. It’s happening in real time. Real people talking about a shared life experience with family and friends.

5. It’s personal. It’s about the human connection, very specifically to the personalities on the radio. he humour, the interactions between the personalities,

and the interactions of the personalities to the listeners.

Local Radio

• “Millennials, when you research them, you find out that they respect community service and responsible community businesses. They respect local and they respect sense of place.”

• Erica Farber (Numeris Rating) says that despite all the changes since the transistor radio came along, radio at its core is still the same business—it’s still engaging listeners.

• In the U.S., radio reaches 91% of the 12+ population. Even with the abundant choices of other digital technology, AM/FM continues to dominate.

Radio today

• Farber says radio is the original social medium.

• In a study of people who listen to radio two hours a day or more, radio generates more word-of-mouth impressions than a heavy TV user, a heavy print user or even the Internet.

• Nielsen Ratings linked shopping data to audio data listening and for every dollar spent on radio advertising, a consumer package goods advertiser achieved on average $6 in incremental sales ... Using the same methodology a large big box retailer saw increased shopper retention by as much as 11% and that was thanks to radio’s ability to drive loyalty.

Radio today

Information/Media Release

• Write a relevant information ‘release’

• Include factual data; check with authorities regarding content

• Include the 5 ‘w’s – who, what, where, why, when…and how • Write a complete, concise story

• Check spelling, grammar, content

• Suggest what the public can do

• Provide your contact info for questions and any follow-up

• Tell people how this affects their lives

• Boil it down to short, plain sentences

• Get rid of the ‘bureau-babble’ (such as ‘enhancing, collaboration, stakeholders, symmetries…’)

• Speak to both sides of an issue if needed

• Use simple words and real-life examples – Examples:

• ‘Your power will be off until Sunday. Food, water and shelter is available free of charge 24 hours a day at the Elmdale High School gymnasium, 23 Main Street. All families and pets are welcome.’

• ‘This new dog park won’t stop dogs from running free and making messes on our streets. It will provide a safe, open area where responsible owners can unleash their dogs, let them run and then pick up after their dog.’

• ‘If we pass this budget, a property owner with a house valued at $200,000 will pay an extra $30 in taxes this year.’