wwwSpotsnDotscom
40 SERIES OUT TO REBUILD MARKET SHARE Volvo Cars has unveiled two new concept cars that the company says will move the brand ldquoin an audacious new directionrdquo and mark the official start of its global small car strategy These are more than just ldquoconceptsrdquo since they are designed to be built at a Volvo plant in Ghent Belgium And while they may still be tweaked a bit production of whatrsquos being called the 40 series is to begin in 2017 with the first cars arriving at US dealers in 2018 The 40 series will be the first built around Volvorsquos new Compact Modular Architecture (CMA) which has been specially created for smaller cars and which the company says ldquohas liberated the companyrsquos designers and engineers to explore bold and daring new directionsrdquo The first two models are a compact SUV (pictured) and a sedan The SUV should be first into distribution in 2018 with the sedan following in 2019 Volvorsquos new global small car range will include a pure battery electric vehicle as well as Twin Engine plug-in hybrid powertrain variants in line with the companyrsquos commitment to the electrification of its entire portfolio Volvo says it plans to have sold a total of up to 1 million electrified cars by 2025 globally ldquoThe new 40 series cars have the potential to improve our market penetration in an important growing segmentrdquo said Haringkan Samuelsson president and CEO Since being bought from Ford Motor Company by Chinarsquos Geely Automobile Holdings in 2010 Volvo Cars (long separated from the Volvo truck maker) has been trying to rebuild its market share in the US and worldwide One advantage it has here in the US is a large dealer networkmdashmuch larger than most of its major competitors Those dealers have held on through ownership changes and declining sales even as they clamored for new models to refresh the brand and give them more vehicles to sell Thatrsquos finally been happening After dipping well below 60000 Volvo sales in the US rose 243 last year to 70047mdashmoving toward the companyrsquos stated goal of getting back above 100000 (last achieved in 2007) That 2015 growth was driven by the first new models seen in some time The redesigned XC60 crossover saw sales jump 356 in 2015 And the all-new XC90 luxury SUV made its debut becoming an immediate best-seller for the brand It was the first model from theContinued on Page 2
ADVERTISER NEWS The National Automobile Dealers Association has now released data through March and with the first quarter of the year now in the books the typical dealership has 36 more revenue compared to the first quarter of 2015 A 40 increase in expenses however has created just a 03 increase in net profit before taxes with advertising at the typical dealership running 49 ahead of last year New vehicle sales revenue is up 40 used vehicle revenue grew by 26 and service and parts was up 52 The
average selling price of a new vehicle rose by 22 to $33859 while the average for a used vehicle was up 33 to $19511 The retail gross profit on a used vehicle was up 22 to $2427 while the gross profit on a new vehicle was actually down 85 to $1073helliphellipThe New York Post reports George Zimmer the founder of Menrsquos Wearhouse is working with some private equity firms to make an attempt to take back the company from which
he was deposed three years ago Since then Zimmer has started Generation Tux and zTailors and says combining those with Menrsquos Wearhouse ldquowould be a fantastic new-paradigm businessrdquohelliphellipBig and tall menrsquos apparel retailer Destination XL Group reported a 2 same-store sales increase for the first quarter as it continues to convert Casual Male XL stores into the DXL formathelliphellipFoot Locker reported a lower-than-expected 29 same-store gain for the quarter noting ldquorapidly-shifting product-category preferences by our customersrdquohelliphellipGains for the True Value hardware co-op came in well below competitors in its retail segment Wholesale comparable store sales were up just 17 with retail comp sales up even less at just plus 07 Members that had upgraded to the DTV format did a bit better at plus 13Deere amp Co seen by some as a proxy for the farm economy said its quarterlyContinued on Page 3
VOLVO UNVEILS NEW COMPACT CARSUV LINE
wwwspotsndotscomPDFTXT newsletter
Subscription $325 per yearCall toll free 888-884-2630This publication cannot be
distributed beyond the officeof its named subscriber
Send sales-related job listingto Adsspotsndotscom
Copyright 2016The Daily News of TV Sales Tuesday May 24 2016
PAGE 2
The Daily News of TV Sales wwwspotsndotscom
NETWORK NEWS ABC News and People announced a new limited-run summer series titled Peoplersquos List premiering Saturday June 11 at 800 pm (ET) on ABC The hour-long weekly programmdashhosted by actor Jerry OrsquoConnell and former MTV news correspondent SuChin Pakmdashhighlights the biggest stories in pop culture entertainment lifestyle human interest and news features to bring viewers up to speed on what they may have missed Plus viewers will get an exclusive sneak peek at the top stories people will be talking about in the week aheadhelliphellipUnivision says the Season 10 finale of Nuestra Belleza Latina (Our Latin Beauty) Sunday night reached 51 million Total Viewers 2+ who tuned in to all or part of the two-hour broadcastBattleBots is back for season two this summer and kicks off with a preview special BattleBots The Gears Awaken Sunday June 12 at 800 pm (ET) on ABC ESPNrsquos Samantha Ponder will host this season as the robot shrapnel flies in the BattleBox
SUNDAY RATINGS ABC dominated Sunday primetime with the Billboard Music Awards preceded by the season finale of Americarsquos Funniest Home Videos According to the Nielsen Fast Nationals ABC posted an average 25 rating in Adults 18-49 and 48 in Households with an average audience of 8010 million viewers FOX with season finales of its Sunday night animated series was well back at 09 18-49 12 HH and 2026 million CBS with double doses of 60 Minutes and Undercover Boss 08 18-49 38 HH and 5912 million Univision with the season finale of Nuestra Belleza Latina 08 18-49 12 HH and 2276 million and Telemundo with La Voz Kids 05 18-49 06 HH and 1188 million
THE CW RENEWS MOST TRIBUNE STATIONS The CW Network and Tribune Media have come to terms and nearly all of Tribunersquos current CW affiliates will continue to carry the network The exception is Chicago where Tribune flagship WGN will become an independent in September featuring local news live sports and syndicated programming during primetime The CW will move to FOX-owned WPWR currently the MyNet outlet and junior duopoly partner to WFLD (FOX) The new long-term affiliation agreements for Tribune cover 12 stations covering over 25 of the country and more than 28 million households That includes the two biggiesmdashWPIX New York and KTLA Los Angelesmdashalong with KDAF Dallas WDCW Washington DC KIAH Houston WSFL Miami KWGN Denver KPLR St Louis KRCW Portland WCCT Hartford WGNT Norfolk and WNOL New Orleans
VOLVO UNVEILS NEW COMPACT CARSUV LINEContinued from Page 1companyrsquos $11 billion investment in its Scalable Product Architecture (SPA) platform for large cars Going forward Volvo is banking on SPA to make it more efficient in rolling out new large models and CMA to make it nimble in adapting to changing global markets for smaller cars
AVAILS WJLA-TVNewsChannel 8 in Washington DC is seeking a Sales Research Analyst for our sales department devoted to using market research to help our sellers achieve greater shares of business We prefer candidates with experience in sales marketing and statistical usage This position will create client-focused solution-based research presentations and sales pieces demonstrating the value of our stationrsquos audience deliveries Proficient in Microsoft Office is a must CLICK HERE for more info or to apply now EOEDrug Free Workplace
Raycom Media owned WAVE 3 News-NBC in the fantastic city of Louisville KY WAVE 3 Digital and BOUNCE-TV has a fantastic opportunity for an experienced LSM or Senior AE that is ready to become an LSM in the 49th market Must be a team leader with a clear focus on new business and digital development A college degree is preferred with 5 or more years of successful experience in television and digital sales expected
CLICK HERE to apply No calls please EOE-MFDV NCC Media Atlanta is currently seeking an Account Executive to become part of our team If you have the drive we can offer you a chance to work with a knowledgeable and successful staff that will aid you in becoming one of our many stellar employees In this challenging position your responsibilities will include calling directly on agency personnel to represent NCC Media affiliates in the sale of cable advertising time to the national clients Qualified candidates send resume and cover letter to jobsatlnccmediacom EOE wwwnccmediacom WOIOCBS Network amp WUABMy Network in Cleveland has a fantastic opportunity for an experienced
LSM position in the 18th largest market A qualified candidate will be a team leader with a clear focus on new business development and providing client advertising solutions with both on air and digital sales platforms Day to day activities will include staff development forecasting
agency negotiation and training If you possess creativity leadership and relationship-building skills CLICK HERE for more info or to apply now No calls please EOE-MFDV Media Generalrsquos WCBD-TV in Charleston SC is looking for a Sales Account Executive who will primarily be responsible for delivering sales revenue as well as cultivating and developing new advertisers for the stationrsquos multi-platform properties The candidate will also prospect and develop new business within the Charleston market Previous experience in television or radio sales required Track record handling large regional account list and growing existing share selling promotions and achieving budget Apply on-line wwwmediageneralcom job CBD-000447 No calls please EOE MFDV5242016
The next X-Men movie will take place in the 1990s In it the X-Men use their
superpowers to try and stop the Backstreet Boys
Conan OBrien
The Daily News of TV Sales wwwspotsndotscom
PAGE 3
DIGITAL ANTI-FRAUD CERTIFICATION BEGINS The advertising industryrsquos Trustworthy Accountability Group (TAG) announced the launch of its cornerstone anti-fraud certification program It will award TAG ldquoCertified Against Fraudrdquo seals to buyers sellers and intermediaries in the digital advertising supply chain who meet rigorous anti-fraud requirements More than 30 leading digital advertising companies and ad agencies have already agreed to participate in the program and undergo TAG anti-fraud certification including Amobee AppNexus Collective comScore DoubleVerify Dstillery engageBDR Exponential Forensiq Horizon Media Index Exchange Integral Ad Science Interpublic Group MediaMath Moat ndp News Corp Omnicom Group OpenX Publicis Worldwide RhythmOne Rocket Fuel Rubicon Project Sociomantic Labs sovrn SpotX TubeMogul White Ops WPP Yahoo and Zemanta To obtain a TAG ldquoCertified Against Fraudrdquo seal companies must comply with a set of guidelines related to their specific roles in the digital advertising supply chain ldquoParticipants in the digital ad supply chain can now ask a simple question to tell if their partners have taken the necessary steps to fight ad fraud lsquoAre you TAG Certified Against Fraudrsquo As more TAG anti-fraud seals are awarded the cracks in our industry exploited by bad actors will also be sealed against their criminal endeavorsrdquo said Mike Zaneis CEO of TAG ldquoEvery dollar spent on a fraudulent ad is a dollar that is stolen from marketersrdquo said Bob Liodice President and CEO of the Association of National Advertisers (ANA) ldquoWersquore angry and we want an end to those who are robbing us reducing our ability to reach our intended targets diminishing the effectiveness of our campaigns and ultimately hurting ROIrdquo
THIS AND THAT Dairy Queen is offering iced coffee and frappeacutes for the first time nationally in the UShelliphellipAutoFi calling itself the first point of sale financing solution for the auto industry has gone live after raising $17 million in new financing
ADVERTISER NEWSContinued from Page 1sales decline wasnrsquot as bad as it had expected with sales of agricultural and turf equipment down just 04 The Wall Street Journal notes therersquos been a prolonged slump in farm machinery sales partly due to lower prices for commodities like corn and soybeanshelliphellipCampbell Soup promises ldquomore robust innovation and marketingrdquo following a quarter in which it was ldquounsatisfied with ourhelliporganic sales growthrdquo Soup sales were down 5Reports have surfaced of bickering developing in the proposed takeover of Cigna Corp by Anthem Inc which could delay or even kill antitrust approval If completed the deal would create the largest health-care company based on number of members but the initial hope to close before the end of this year may be too optimistic according to Cigna
AVAILS News Channel 8 in Washington DC has an opening for an experienced Account Executive to be responsible for new direct TV business development and sell internet advertising on WJLAcom The right candidate will bring strong communication and presentation skills experience in revenue development for multi-platform sales and personal
drive and passion to be 1 Wersquoll provide all the tools you need to become a sales star Outside media sales experience preferred but not required Our AEs are some of the highest commissioned sales people in the industry APPLY HERE EOE
MORE AVAILS ARE ONLINE SPOTSNDOTSCOMTo place a classified please email adsspotsndotscom
ACCOUNT ACTIONS Adweek reports that WPP dropped out of the McDonaldrsquos creative agency review because the fast food giant is demanding that the winning agency(s) forego profit on base compensationmdashonly performance based pay for hitting targets One source called it ldquounheard ofrdquohelliphellipDel Friscorsquos Restaurant Group tapped Proof Advertising Austin TX as its creative AOR following a review MediaPost says Johnson amp Sekin previously handled the account
COMPETITIVE INFO Ever since Facebook began selling autoplay video advertising in 2014 the other major social propertiesmdashTwitter Instagram and Snapchatmdashhave become equally aggressive at courting video marketers As a result eMarketer reports that social video spending is growing quickly And the target is television as explored in a new eMarketer report Video Ads in Social Media With a Full Slate of Ad Products the Social Properties Take Aim at TV In a February 2016 survey from RBC Capital Markets and Advertising Age 12 of US marketers had already purchased autoplay video ads on Facebook and an additional 57 were likely to in the next six months And in a study of its clientsrsquo advertising activity on Facebook in North America ad automation software company Nanigans found that spending on mobile video ads increased 26 between Q4 2015 and Q1 2016 A December 2015 study by Advertiser Perceptions found that Facebook ranked second behind GoogleYouTube in a list of properties that marketers said they planned to use for digital video advertising Twitter also made the list appearing ahead of several TV-related properties such as ABC ESPN NBC AampE and CNN Overall eMarketer says consumers are viewing an enormous amount of video on social platforms In November 2015 Facebook announced that it had reached 8 billion video views per day In April 2016 Snapchat said it had 10 billion video views per dayTo be sure eMarketer adds the bar for what constitutes a video view is low Facebook counts a view if a video has played for at least 3 seconds while for Snapchat a video is considered ldquoviewedrdquo as soon as it renders on a userrsquos screen
5242016
A lock of Thomas Jeffersons hair was sold at a Texas
auction for almost $7000 The seller plans on using
the money to buy one ticket to Hamilton
Jimmy Fallon
PAGE 2
The Daily News of TV Sales wwwspotsndotscom
NETWORK NEWS ABC News and People announced a new limited-run summer series titled Peoplersquos List premiering Saturday June 11 at 800 pm (ET) on ABC The hour-long weekly programmdashhosted by actor Jerry OrsquoConnell and former MTV news correspondent SuChin Pakmdashhighlights the biggest stories in pop culture entertainment lifestyle human interest and news features to bring viewers up to speed on what they may have missed Plus viewers will get an exclusive sneak peek at the top stories people will be talking about in the week aheadhelliphellipUnivision says the Season 10 finale of Nuestra Belleza Latina (Our Latin Beauty) Sunday night reached 51 million Total Viewers 2+ who tuned in to all or part of the two-hour broadcastBattleBots is back for season two this summer and kicks off with a preview special BattleBots The Gears Awaken Sunday June 12 at 800 pm (ET) on ABC ESPNrsquos Samantha Ponder will host this season as the robot shrapnel flies in the BattleBox
SUNDAY RATINGS ABC dominated Sunday primetime with the Billboard Music Awards preceded by the season finale of Americarsquos Funniest Home Videos According to the Nielsen Fast Nationals ABC posted an average 25 rating in Adults 18-49 and 48 in Households with an average audience of 8010 million viewers FOX with season finales of its Sunday night animated series was well back at 09 18-49 12 HH and 2026 million CBS with double doses of 60 Minutes and Undercover Boss 08 18-49 38 HH and 5912 million Univision with the season finale of Nuestra Belleza Latina 08 18-49 12 HH and 2276 million and Telemundo with La Voz Kids 05 18-49 06 HH and 1188 million
THE CW RENEWS MOST TRIBUNE STATIONS The CW Network and Tribune Media have come to terms and nearly all of Tribunersquos current CW affiliates will continue to carry the network The exception is Chicago where Tribune flagship WGN will become an independent in September featuring local news live sports and syndicated programming during primetime The CW will move to FOX-owned WPWR currently the MyNet outlet and junior duopoly partner to WFLD (FOX) The new long-term affiliation agreements for Tribune cover 12 stations covering over 25 of the country and more than 28 million households That includes the two biggiesmdashWPIX New York and KTLA Los Angelesmdashalong with KDAF Dallas WDCW Washington DC KIAH Houston WSFL Miami KWGN Denver KPLR St Louis KRCW Portland WCCT Hartford WGNT Norfolk and WNOL New Orleans
VOLVO UNVEILS NEW COMPACT CARSUV LINEContinued from Page 1companyrsquos $11 billion investment in its Scalable Product Architecture (SPA) platform for large cars Going forward Volvo is banking on SPA to make it more efficient in rolling out new large models and CMA to make it nimble in adapting to changing global markets for smaller cars
AVAILS WJLA-TVNewsChannel 8 in Washington DC is seeking a Sales Research Analyst for our sales department devoted to using market research to help our sellers achieve greater shares of business We prefer candidates with experience in sales marketing and statistical usage This position will create client-focused solution-based research presentations and sales pieces demonstrating the value of our stationrsquos audience deliveries Proficient in Microsoft Office is a must CLICK HERE for more info or to apply now EOEDrug Free Workplace
Raycom Media owned WAVE 3 News-NBC in the fantastic city of Louisville KY WAVE 3 Digital and BOUNCE-TV has a fantastic opportunity for an experienced LSM or Senior AE that is ready to become an LSM in the 49th market Must be a team leader with a clear focus on new business and digital development A college degree is preferred with 5 or more years of successful experience in television and digital sales expected
CLICK HERE to apply No calls please EOE-MFDV NCC Media Atlanta is currently seeking an Account Executive to become part of our team If you have the drive we can offer you a chance to work with a knowledgeable and successful staff that will aid you in becoming one of our many stellar employees In this challenging position your responsibilities will include calling directly on agency personnel to represent NCC Media affiliates in the sale of cable advertising time to the national clients Qualified candidates send resume and cover letter to jobsatlnccmediacom EOE wwwnccmediacom WOIOCBS Network amp WUABMy Network in Cleveland has a fantastic opportunity for an experienced
LSM position in the 18th largest market A qualified candidate will be a team leader with a clear focus on new business development and providing client advertising solutions with both on air and digital sales platforms Day to day activities will include staff development forecasting
agency negotiation and training If you possess creativity leadership and relationship-building skills CLICK HERE for more info or to apply now No calls please EOE-MFDV Media Generalrsquos WCBD-TV in Charleston SC is looking for a Sales Account Executive who will primarily be responsible for delivering sales revenue as well as cultivating and developing new advertisers for the stationrsquos multi-platform properties The candidate will also prospect and develop new business within the Charleston market Previous experience in television or radio sales required Track record handling large regional account list and growing existing share selling promotions and achieving budget Apply on-line wwwmediageneralcom job CBD-000447 No calls please EOE MFDV5242016
The next X-Men movie will take place in the 1990s In it the X-Men use their
superpowers to try and stop the Backstreet Boys
Conan OBrien
The Daily News of TV Sales wwwspotsndotscom
PAGE 3
DIGITAL ANTI-FRAUD CERTIFICATION BEGINS The advertising industryrsquos Trustworthy Accountability Group (TAG) announced the launch of its cornerstone anti-fraud certification program It will award TAG ldquoCertified Against Fraudrdquo seals to buyers sellers and intermediaries in the digital advertising supply chain who meet rigorous anti-fraud requirements More than 30 leading digital advertising companies and ad agencies have already agreed to participate in the program and undergo TAG anti-fraud certification including Amobee AppNexus Collective comScore DoubleVerify Dstillery engageBDR Exponential Forensiq Horizon Media Index Exchange Integral Ad Science Interpublic Group MediaMath Moat ndp News Corp Omnicom Group OpenX Publicis Worldwide RhythmOne Rocket Fuel Rubicon Project Sociomantic Labs sovrn SpotX TubeMogul White Ops WPP Yahoo and Zemanta To obtain a TAG ldquoCertified Against Fraudrdquo seal companies must comply with a set of guidelines related to their specific roles in the digital advertising supply chain ldquoParticipants in the digital ad supply chain can now ask a simple question to tell if their partners have taken the necessary steps to fight ad fraud lsquoAre you TAG Certified Against Fraudrsquo As more TAG anti-fraud seals are awarded the cracks in our industry exploited by bad actors will also be sealed against their criminal endeavorsrdquo said Mike Zaneis CEO of TAG ldquoEvery dollar spent on a fraudulent ad is a dollar that is stolen from marketersrdquo said Bob Liodice President and CEO of the Association of National Advertisers (ANA) ldquoWersquore angry and we want an end to those who are robbing us reducing our ability to reach our intended targets diminishing the effectiveness of our campaigns and ultimately hurting ROIrdquo
THIS AND THAT Dairy Queen is offering iced coffee and frappeacutes for the first time nationally in the UShelliphellipAutoFi calling itself the first point of sale financing solution for the auto industry has gone live after raising $17 million in new financing
ADVERTISER NEWSContinued from Page 1sales decline wasnrsquot as bad as it had expected with sales of agricultural and turf equipment down just 04 The Wall Street Journal notes therersquos been a prolonged slump in farm machinery sales partly due to lower prices for commodities like corn and soybeanshelliphellipCampbell Soup promises ldquomore robust innovation and marketingrdquo following a quarter in which it was ldquounsatisfied with ourhelliporganic sales growthrdquo Soup sales were down 5Reports have surfaced of bickering developing in the proposed takeover of Cigna Corp by Anthem Inc which could delay or even kill antitrust approval If completed the deal would create the largest health-care company based on number of members but the initial hope to close before the end of this year may be too optimistic according to Cigna
AVAILS News Channel 8 in Washington DC has an opening for an experienced Account Executive to be responsible for new direct TV business development and sell internet advertising on WJLAcom The right candidate will bring strong communication and presentation skills experience in revenue development for multi-platform sales and personal
drive and passion to be 1 Wersquoll provide all the tools you need to become a sales star Outside media sales experience preferred but not required Our AEs are some of the highest commissioned sales people in the industry APPLY HERE EOE
MORE AVAILS ARE ONLINE SPOTSNDOTSCOMTo place a classified please email adsspotsndotscom
ACCOUNT ACTIONS Adweek reports that WPP dropped out of the McDonaldrsquos creative agency review because the fast food giant is demanding that the winning agency(s) forego profit on base compensationmdashonly performance based pay for hitting targets One source called it ldquounheard ofrdquohelliphellipDel Friscorsquos Restaurant Group tapped Proof Advertising Austin TX as its creative AOR following a review MediaPost says Johnson amp Sekin previously handled the account
COMPETITIVE INFO Ever since Facebook began selling autoplay video advertising in 2014 the other major social propertiesmdashTwitter Instagram and Snapchatmdashhave become equally aggressive at courting video marketers As a result eMarketer reports that social video spending is growing quickly And the target is television as explored in a new eMarketer report Video Ads in Social Media With a Full Slate of Ad Products the Social Properties Take Aim at TV In a February 2016 survey from RBC Capital Markets and Advertising Age 12 of US marketers had already purchased autoplay video ads on Facebook and an additional 57 were likely to in the next six months And in a study of its clientsrsquo advertising activity on Facebook in North America ad automation software company Nanigans found that spending on mobile video ads increased 26 between Q4 2015 and Q1 2016 A December 2015 study by Advertiser Perceptions found that Facebook ranked second behind GoogleYouTube in a list of properties that marketers said they planned to use for digital video advertising Twitter also made the list appearing ahead of several TV-related properties such as ABC ESPN NBC AampE and CNN Overall eMarketer says consumers are viewing an enormous amount of video on social platforms In November 2015 Facebook announced that it had reached 8 billion video views per day In April 2016 Snapchat said it had 10 billion video views per dayTo be sure eMarketer adds the bar for what constitutes a video view is low Facebook counts a view if a video has played for at least 3 seconds while for Snapchat a video is considered ldquoviewedrdquo as soon as it renders on a userrsquos screen
5242016
A lock of Thomas Jeffersons hair was sold at a Texas
auction for almost $7000 The seller plans on using
the money to buy one ticket to Hamilton
Jimmy Fallon
The Daily News of TV Sales wwwspotsndotscom
PAGE 3
DIGITAL ANTI-FRAUD CERTIFICATION BEGINS The advertising industryrsquos Trustworthy Accountability Group (TAG) announced the launch of its cornerstone anti-fraud certification program It will award TAG ldquoCertified Against Fraudrdquo seals to buyers sellers and intermediaries in the digital advertising supply chain who meet rigorous anti-fraud requirements More than 30 leading digital advertising companies and ad agencies have already agreed to participate in the program and undergo TAG anti-fraud certification including Amobee AppNexus Collective comScore DoubleVerify Dstillery engageBDR Exponential Forensiq Horizon Media Index Exchange Integral Ad Science Interpublic Group MediaMath Moat ndp News Corp Omnicom Group OpenX Publicis Worldwide RhythmOne Rocket Fuel Rubicon Project Sociomantic Labs sovrn SpotX TubeMogul White Ops WPP Yahoo and Zemanta To obtain a TAG ldquoCertified Against Fraudrdquo seal companies must comply with a set of guidelines related to their specific roles in the digital advertising supply chain ldquoParticipants in the digital ad supply chain can now ask a simple question to tell if their partners have taken the necessary steps to fight ad fraud lsquoAre you TAG Certified Against Fraudrsquo As more TAG anti-fraud seals are awarded the cracks in our industry exploited by bad actors will also be sealed against their criminal endeavorsrdquo said Mike Zaneis CEO of TAG ldquoEvery dollar spent on a fraudulent ad is a dollar that is stolen from marketersrdquo said Bob Liodice President and CEO of the Association of National Advertisers (ANA) ldquoWersquore angry and we want an end to those who are robbing us reducing our ability to reach our intended targets diminishing the effectiveness of our campaigns and ultimately hurting ROIrdquo
THIS AND THAT Dairy Queen is offering iced coffee and frappeacutes for the first time nationally in the UShelliphellipAutoFi calling itself the first point of sale financing solution for the auto industry has gone live after raising $17 million in new financing
ADVERTISER NEWSContinued from Page 1sales decline wasnrsquot as bad as it had expected with sales of agricultural and turf equipment down just 04 The Wall Street Journal notes therersquos been a prolonged slump in farm machinery sales partly due to lower prices for commodities like corn and soybeanshelliphellipCampbell Soup promises ldquomore robust innovation and marketingrdquo following a quarter in which it was ldquounsatisfied with ourhelliporganic sales growthrdquo Soup sales were down 5Reports have surfaced of bickering developing in the proposed takeover of Cigna Corp by Anthem Inc which could delay or even kill antitrust approval If completed the deal would create the largest health-care company based on number of members but the initial hope to close before the end of this year may be too optimistic according to Cigna
AVAILS News Channel 8 in Washington DC has an opening for an experienced Account Executive to be responsible for new direct TV business development and sell internet advertising on WJLAcom The right candidate will bring strong communication and presentation skills experience in revenue development for multi-platform sales and personal
drive and passion to be 1 Wersquoll provide all the tools you need to become a sales star Outside media sales experience preferred but not required Our AEs are some of the highest commissioned sales people in the industry APPLY HERE EOE
MORE AVAILS ARE ONLINE SPOTSNDOTSCOMTo place a classified please email adsspotsndotscom
ACCOUNT ACTIONS Adweek reports that WPP dropped out of the McDonaldrsquos creative agency review because the fast food giant is demanding that the winning agency(s) forego profit on base compensationmdashonly performance based pay for hitting targets One source called it ldquounheard ofrdquohelliphellipDel Friscorsquos Restaurant Group tapped Proof Advertising Austin TX as its creative AOR following a review MediaPost says Johnson amp Sekin previously handled the account
COMPETITIVE INFO Ever since Facebook began selling autoplay video advertising in 2014 the other major social propertiesmdashTwitter Instagram and Snapchatmdashhave become equally aggressive at courting video marketers As a result eMarketer reports that social video spending is growing quickly And the target is television as explored in a new eMarketer report Video Ads in Social Media With a Full Slate of Ad Products the Social Properties Take Aim at TV In a February 2016 survey from RBC Capital Markets and Advertising Age 12 of US marketers had already purchased autoplay video ads on Facebook and an additional 57 were likely to in the next six months And in a study of its clientsrsquo advertising activity on Facebook in North America ad automation software company Nanigans found that spending on mobile video ads increased 26 between Q4 2015 and Q1 2016 A December 2015 study by Advertiser Perceptions found that Facebook ranked second behind GoogleYouTube in a list of properties that marketers said they planned to use for digital video advertising Twitter also made the list appearing ahead of several TV-related properties such as ABC ESPN NBC AampE and CNN Overall eMarketer says consumers are viewing an enormous amount of video on social platforms In November 2015 Facebook announced that it had reached 8 billion video views per day In April 2016 Snapchat said it had 10 billion video views per dayTo be sure eMarketer adds the bar for what constitutes a video view is low Facebook counts a view if a video has played for at least 3 seconds while for Snapchat a video is considered ldquoviewedrdquo as soon as it renders on a userrsquos screen
5242016
A lock of Thomas Jeffersons hair was sold at a Texas
auction for almost $7000 The seller plans on using
the money to buy one ticket to Hamilton
Jimmy Fallon