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1 Copyright Dr. Tony O’Driscoll OLL 302 ONLINE LEARNING STRATEGY: Push, Pull, Connect, Ignore: What is the Optimal E-learning Strategy? Dr. Tony O’Driscoll enior Consultant, IBM e-business Strategy and Design Consulti 1808 Deer Fern Drive, Raleigh, NC 27606 Phone: (919) 816-9955 e-mail: [email protected] Ignore Pull Push Connect W O R K I N G L E A R N I N G D O G Tacit Knowledge “Peoplewith People” Explicit Knowledge “Peoplewith Inform ation”
Transcript
Page 1: Copyright Dr. Tony O'Driscoll

1 Copyright Dr. Tony O’Driscoll

OLL 302 ONLINE LEARNING STRATEGY: Push, Pull, Connect,Ignore: What is the Optimal E-learning Strategy?

Dr. Tony O’DriscollSenior Consultant, IBM e-business Strategy and Design Consulting

1808 Deer Fern Drive, Raleigh, NC 27606Phone: (919) 816-9955

e-mail: [email protected]

Ignore

Pull

Push

Connect

W O R K I N GL E A R N I N G

DO

G

Tacit Knowledge“People with People”

Explicit Knowledge“People with Information”

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2 Copyright Dr. Tony O’Driscoll

Objectives

Learning is a Journey, not a Destination.

• What environmental factors have created interest in creating Learning Organizations?• How are Training and Learning interrelated?• How is the intranet being used to automate organizational Training efforts?• What’s the difference between Information Technology and Performance Technology?• How can IT and PT be leveraged to create a true Learning Organization?

You Should Leave Here With.....• Lots of questions about how IT and PT can be leveraged to facilitate Learning

The Questions We Will Explore Today....

What IKnow

What I Know After Pursuing

Question X

Question X

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Organizational Metamorphosis ?

Agrarian Age(??-1760)

Industrial Age(1760-1960)

Information Age(1960-2020)

Infrastructure

Business

Technology

Primary Asset

Main Output

Organization

Local Market

Family Farm

The Plow

Land

Food Products

Family Structure

Railroads, Steel

The Factory

The Machine

Capital Equipment

Mechanical Products

Bureaucracy

Computers, internet

The Corporation

The Transistor

Intellectual Capital

Knowledge Products

Learning Organization

In the 1995 HRD Executive Survey, 94 percent of respondents said that they think it’s importantto build a learning organization; only nine percent think their companies aren’t moving that way

Bassi

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Learning Organization

Describing the Learning Organization ?

PersonalMastery

MentalModels

SharedVision

Systems Thinking

“There are many signs that the future of successful enterprises will hinge on their capacityfor sustained organization-wide learning . . . . .” Senge

“The Learning Organization is an organization that is able to transform itself by acquiring new knowledge, skills, or behaviors. In successful learning organizations, individual

learning is continuous, knowledge is shared, and the culture supports learning. Employees are encouraged to think critically and to take risks with new ideas”Bassi.

TeamLearning

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?Creating the Learning Organization“. . . . But while it is easy to advocate, it is difficult to produce” Senge

Super-Oriented Goal

Profits from Products Profits from Solutions

Skills

Physical Analytical

Staff

Line Worker Professional

Style

Dictate Participate

Structure

Hierarchy NetworkStrategy

Efficiency Innovation

Systems

Linear Interactive

“Two major forces—global competition and rapid technological advances—have profoundly changed, and will continue to change, the nature of work, especially in the United States” Bassi

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Introducing the “Offer”

Super-Oriented Goal

“The difference between products and services blurs to the point that the distinction is a trap. Winners in the Information Age will provide an offer that is both product andservice simultaneously” Davis and Miller

Anytime ATM Machines

Real Time Intelligent Vending Machines

Online PCS health Systems

Interactive Sunbeam’s “Blanket with a Brain”

Anyplace GM Onstar Service

Learning Mercedes Driver Adaptive Transmission

Anticipating Amazon.Com

Filtering PointCast

Customizing Levi’s

Upgrading Phone and Cable Options

Speed

Connectivity

Intangibles

OFFER

?

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Customer Service

Operations

The Industrial Age Work Paradigm

ProductionBasedWork

Capital

Labor

Raw Materials

Standardized Work•Quality•Productivity•Efficiency

MechanicalProduct

Supply Chain

InnovationCustomer

Chain

Work Activity Focused on Efficiency, Productivity, and Quality

?

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8 Copyright Dr. Tony O’Driscoll

The Information Age Work Paradigm

Knowledge Based WorkKnowledge Based Work

Expert Professionals

Relevant InformationSocially Based Work• Innovative• Creative• Emergent

Problem SolutionNew Opportunity

Customer Service

OperationsSupply Chain

InnovationCustomer

Chain

Work Activity Focused on Innovation, Creativity, and Problem Solving

OFFER

?

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?Learning Organization Structure

Authority/Production Knowledge/Problem

Elements Authority/Production Knowledge/Problem

1) Levels of authority Many Few

2) Division of labor High Low

3) Links to others Few Many in the organization

4) Sources of influence Position in hierarchy Ability to identify and solve problem and power

5) Use of rules and High Low procedures

6) Primary purpose Maximize output Analyze or invent knowledge to solve problems

The Authority/Production Organization is concerned with mobilizing people and equipmentto maximize output of a finished product or service. The Knowledge/Problem mode is

concened with processing or inventing knowledge to solve problems. Zand

Structureand Style

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10 Copyright Dr. Tony O’Driscoll

Fundamental Question #1

“The Learning Organization requires that everyone continually challenge prevailing thinking, think systemically (see the big picture and balance short and long term consequences and decisions), and build shared visions that truly capture their highest aspirations” Senge

“Organization wide learning will require critical masses of individuals operating in new ways, so that new organizational norms are established. But that is not enough; it will also require new infrastructures that support learning. Senge

How does one go about beginning to create a Learning Organization?

?

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11 Copyright Dr. Tony O’Driscoll

Questioning our Assumptions on Learning ?

Think back to your most recent learning experience....

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12 Copyright Dr. Tony O’Driscoll

Training Versus Learning?

“ Learning is a much more complicated phenomenon than can ever be limited to a classroom. In organizational learning efforts, the confusion of learning and training is fatal.” Senge

“I never let my schooling get in the way of my Education” Twain

“To learn is to gain knowledge, comprehension, or mastery through knowledge or experience. To train is to coach in or accustom to a mode of behavior or performance; to make proficient with special instruction and practice. Learning is something one does for oneself whereas training is something one does for others. The principal goal of training is learning, yet training is neither necessary nor sufficient to cause learning to occur” Pepitone

“The learning capabilities that matter are inseparable from the work that people do. Organizational learning is not the same as individual learning” Senge

“Training signifies a one way transfer of established wisdom from the trainer to the uninformed trainee. It focuses on the teacher, not the student. Learning reverses this in important ways. Learning involves not only absorbing existing information but also creating new solutions to not-yet-fully-understood problems” Kanter

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Fundamental Question #2 ?

Could it be that our existing Mental Models—ones that tend to marry

Training and Learning—have limited us from understanding how

to create a true Learning Organization?

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14 Copyright Dr. Tony O’Driscoll

The Characteristics of Systems Thinking

Systems Thinking....

• Is non-linear• Focuses on interrelationships• Looks inside the system for solutions• Creates a ‘visual’ language• Adds precision• Forces ‘explicitness’ in models• Encourages examination and inquiry• Is Holistic

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Feedback Loops: The ‘Words’ of Systems Thinking

• Balancing LoopDrinkCoffee

Tired inPM

B+

_

time

Tiredness

• Reinforcing Loop

Births

Population

+

time

+

Population

R

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Archetypes: The “Language” of Systems Thinking

It’s 3:30 P.M., you head towards the crowded coffee machine thinking“I’ve gotta have something to keep me awake through this meeting.”

So You proceed to get your fifth cup of coffee!

Tired inPM

B+

_

Drink Coffee

Sleep atNight

-

+

-

B

Dependenceon Caffeine

-

+

R

Delay

Problem Symptom

Symptomatic Solution

Fundamental Solution

Addiction

Shifting the Burden: Over time your body begins to rely on caffeine (not sleep) at regular intervals in order to regulate your energy and metabolism.

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17 Copyright Dr. Tony O’Driscoll

-

Corporate America is Addicted to Training!

“Bureaucratic organizations do not know how to deal with a problem unless it is classified in terms of a solution. Once classified, the problem can be referred to the appropriate

department (or solution pigeonhole) for action.” Rummler

“There is a superstitions factor that if a little training is good more must be better” Gilbert

“The activity based training approach of the past no longer serves us or our organizations: (a) Corporate America spent over $200 billion on training last year, and (b) Less than 30 percent of what people learn is actually

transferred to the job in a way that enhances performance. In other words, at least 70 percent of the 200 billion-dollar investment in training and development is lost at a time when organizations

need a highly skilled, adaptable, and motivated workforce” Robinson

PerformanceDiscrepancy

B

+

_

TrainingIntervention

PerformanceIntervention

-

+

-

B

Dependenceon Training

+

R

Delay

Problem Symptom

Symptomatic Solution

Fundamental Solution

Addiction

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18 Copyright Dr. Tony O’Driscoll

The Growth of the Web and intranets!

“Electronic networks form the keyinfrastructure of the 21st century, as

critical to business success and national and economic development as the railroads were in Morse’s Era”

Alvin Toffler, Power Shift

Systems

The Future....•World Population is increasing 6.6% per year•Web users in increasing 370% per year•Number of URLs is increasing by 2000% per year•At this rate, there will be 8 billion sites on the web by 2002, more than one site for every man, woman and child on the planet.

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IT is Exacerbating the Training Addiction!

“What’s wrong with this scenario is that we are applying radically different technological alternatives to old frameworks without reexamining their underlying assumptions

and structures. In our pursuit of solutions, we have assumed that the future should be and extension of the past” Gery

Old ParadigmApply technology to old training, documentation, and problem solving/decision making models.

New ParadigmDevelop new learning, information access, problem structuring, and decision making models based on new technical alternatives.

10 YEAR TRANSITION PERIOD DUE TO

• Installed Technology• Political Vested Interest• Available Development Tools• Lack of Performance Based Paradigm

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20 Copyright Dr. Tony O’Driscoll

Fundamental Question #3

Are we merely leveraging IT to facilitate the administration and

dissemination of Training programs instead of using it to

create a true Learning Organization?

“We have leveraged IT to put wheels under old training models, we’ve automated the past—invalid assumptions and all” Gery

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21 Copyright Dr. Tony O’Driscoll

4. Knowledge Work Usurps Physical WorkFACTS

INFORMATION

INTELLIGENCE

KNOWLEDGE

WISDOM

+ Context Yield

+ Inference Yield

+ Certitude Yield

+ Synthesis Yield

Lessis More

In 1985, 42% of Nortel’s total workforce were knowledge workers. At the 1997 Senior Managers Conference, this number was projected to become 75% by the end of 1998.

Physical Work Intellectual Work

Factor of Production Knowledge Producer

Question Nothing Question Everything

Repetitive Tasks Ongoing Challenges

Do as you are told Determine what to do

Segmented Work Holistic Work

Direct Supervision Autonomy

“A Strong back” “A Strong Resume”

Industry Ratio

Ag. Production (Crops) 1.77Ag. Production (Livestock) 7.29Steel Production 15.96Auto Production 18.53Aircraft Production 38.97Computer Production 57.72Physician Services 59.31Legal Services 63.29Computer Services 73.15Professional Services 92.68

Industrial Worker Knowledge WorkerStaff &Skills

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Work Productivity = Creating Knowledge“In the Post-Capitalist Society, the basic economic resource is no longer capital nor

physical resources. It is, and will continue to be the knowledge worker. The economic challenge of the Post-Capitalist society, therefore,

will be the productivity of the knowledge worker” Drucker

FACTS

INFORMATION

INTELLIGENCE

KNOWLEDGE

WISDOM

+ Context Yield

+ Inference Yield

+ Certitude Yield

+ Synthesis Yield

Lessis More

FACTS

INFORMATION

INTELLIGENCE

KNOWLEDGE

WISDOM

+ Context Yield

+ Inference Yield

+ Certitude Yield

+ Synthesis Yield

Lessis More

Industrial AgeStrategic Leverage“Find the Answer”

Information AgeStrategic Leverage

“Create the Solution”

“The ever declining cost of technology for information processing has made the technology and information ubiquitous. In fact information is a commodity that can be bought and

sold. Consequently it has become insufficient to define competitive advantage” Bassi

Strategy

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23 Copyright Dr. Tony O’Driscoll

What Humans do With Information

ACQUIRE PROCESS DECIDE

“Information is defined as anything that reduces uncertainty in decision-making” Haeckel

SearchGather

OrganizeStore

ReviewAnalyzeDigest

Synthesize

ReviewCompareContrastCommit

FACTS

INFORMATION

INTELLIGENCE

KNOWLEDGE

WISDOM

+ Context Yield

+ Inference Yield

+ Certitude Yield

+ Synthesis Yield

Lessis More

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24 Copyright Dr. Tony O’Driscoll

FACTS

INFORMATION

INTELLIGENCE

KNOWLEDGE

WISDOM

+ Context Yield

+ Inference Yield

+ Certitude Yield

+ Synthesis Yield

Lessis More

IT and the Information Explosion “The amount of information is doubling every five years” Davis

1980 2000

InfoSphere Information Technology

• Microelectronics• Computer Science• Telecommunications• Software Engineering

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25 Copyright Dr. Tony O’Driscoll

IT and the Information Paradox

ProcessTime

IT has been leveraged to create MOREand MORE information via computernetworks and databases

The HUMAN ability to cognitivelyprocess this information has remained CONSTANT.

The MORE information that’s available,The LESS time there is to developintelligence and create knowledge.

Often referred to as “InformationOverload”

FACTS

INFORMATION

KNOWLEDGE

WISDOM

Lessis More

INTELLIGENCE

INFORMATION

FACTS

INFORMATION

INTELLIGENCE

KNOWLEDGE

WISDOM

+ Context Yield

+ Inference Yield

+ Certitude Yield

+ Synthesis Yield

Lessis More

“Technology has made it so easy to amass information that it can get in the way of acquiring knowledge that has strategic value for a company.” Ledet

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26 Copyright Dr. Tony O’Driscoll

Resolving the Information Paradox

FACTS

INFORMATION

INTELLIGENCE

KNOWLEDGE

WISDOM

+ Context Yield

+ Inference Yield

+ Certitude Yield

+ Synthesis Yield

Lessis More

Performance Technology

InfoSphere Information Technology

• Microelectronics• Computer Science• Telecommunications• Software Engineering

We must STOP leveraging technology as an INFORMATION CREATING vehicle.

We must BEGIN to leverage technology as a KNOWLEDGE ENABLING vehicle.

FACTS

INFORMATION

INTELLIGENCE

KNOWLEDGE

WISDOM

+ Context Yield

+ Inference Yield

+ Certitude Yield

+ Synthesis Yield

Lessis More

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27 Copyright Dr. Tony O’Driscoll

Fundamental Question #4FACTS

INFORMATION

INTELLIGENCE

KNOWLEDGE

WISDOM

+ Context Yield

+ Inference Yield

+ Certitude Yield

+ Synthesis Yield

Lessis More

How can IT be leveraged as an enabling mechanism to facilitate knowledge work thus creatinga true Learning Organization?

“We don’t need new technology to affect organizational performance, we simply need new thinking” Gery

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28 Copyright Dr. Tony O’Driscoll

In the most concise form possible, Human Performance Technology (HPT) can be defined as systems thinking applied to human resource activities.

HPT is the application of what is known about human and organizational behavior to enhance accomplishments, economically and effectively, in ways that are valued within the work setting. Thus HPT is a field of endeavor that seeks to bring about changes to a system in such a way that the system is improved in terms of the achievements it values.

Characteristics of HPT:•HPT is Systematic•HPT is Systemic•HPT is grounded in scientifically derived theories and empirical data•HPT is open to all means methods and media•HPT is focused on achievements that human performers and the system value

HPT Defined

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29 Copyright Dr. Tony O’Driscoll

The Role of the Human Performance Technologist

Performance Discrepancy

Work Systems?Work Environment?Skills & Knowledge?

What’s the Cause?

Root CausePerf.

Levers

Work SystemsTools, Processes,IT Systems

Work Env.Comp, CD,Mentoring

LearningJob Aids, Training,Websites

Performance Discrepancy

AssessmentAssessment

Human Performance Technologists Enable Business Performance by Assessing Performance Discrepancy Root-Cause Levers and Recommending Intervention Suites to address these Root-Causes in an Expedient and Permanent Manner.

ImplementationImplementation

HP Technologists are the thread from Discrepancy Identification to Resolution. They Assess all three Performance Areas for Root Causes, Suggest Performance Interventions across all three Performance Areas, Manage the Design and Development of the Interventions in the

Learning Performance Area, and consult on intervention design in the other two areas.

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30 Copyright Dr. Tony O’Driscoll

What are the Client’s Business and

Performance Issues

Client Needs

How do business priorities link to

performance gaps?

Strategic AnalysisWhat performance metrics characterize business success?

Desired Perf. Metrics Today’s Performance Barriers

Incentives/Rewards

Data, Info, Feedback

Environmental Support

Tools and Resources

Individual Capacity

Skills and Knowledge

Org. Structure

Motives/Expectations

Performance Levers

HRDTraining and EducationSkills & ProfilesCareer DevelopmentLeadership DevelopmentODOrganization DesignWorking PrinciplesObj. Alignment/RewardsHRM Compensation PlngSuccession PlngRecruitingEnvironmentExpert SystemsWeb based Support

PerformanceEvaluation

Is New Work ProcessDriving Perf. Discrepancy

To ZERO?

Work ProcessImplementationNew Work Processinitiated with Client

Where does Client stand today against the desired metrics?

Today’s Perf. Metrics

CLIENT BUSINESS VALUE ANALYSIS PERFORMANCEANALYSIS

WORK PROC.DESIGN/IMP.

PerformanceDiscrepancy

:

Key Components of the HPT Model

Performance Discrepancy

Work Systems?Work Environment?Skills & Knowledge?

What’s the Cause?

Root CausePerf.Levers

Work SystemsTools, Processes,IT Systems

Work Env.Comp, CD,Mentoring

LearningJob Aids, Training,Websites

Performance Discrepancy

AssessmentAssessment ImplementationImplementation

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31 Copyright Dr. Tony O’Driscoll

The Human Performance System (HPS)

“Pit a good performer against a bad system and the system will win every time.” Rummler

The High Performance System (HPS). (Adapted from Rummler and Brache, 1992)

(1) Performer

(4) Consequences(3) Output

(5) Feedback

(2) Input

Task Interference•Can performer easily recognize input requiring action?•Can task be done without interference from other tasks?•Are job procedures and work flow logical?•Are adequate resources available for performance?

Performance Specifications•Do performance standards exist?•Do performers know the desired output and performance standards?•Do performers consider the standards attainable?

Knowledge/Skill•Do the performers have the necessary knowledge and skill to perform?•Do the performers know why desired performance is important?

Individual Capacity•Are the performers physically, mentally, and emotionally able to perform?

Feedback•Do the performers receive information about their performance?•Is the information they receive:

•Relevant?•Accurate?•Timely?•Specific?•Constructive?•Easy to Understand?

Consequences•Are the consequences aligned to support desired performance?•Are the consequences meaningful from the performers viewpoint?•Are the consequences timely?

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32 Copyright Dr. Tony O’Driscoll

Electronic Performance Support “An EPSS is a software environment that provides a context within which work is done.Everything needed to do the job—information, software, expert advice, and guidance, and learning experiences—is integrated and available, resulting in improved worker

productivity and minimal support an interactivity by others” Brown

EPSS Goals:• Provide electronic support for job tasks

• Integrate support into work environment

• Provide support on demand

• Use appropriate technology where needed

• Integrate information, tools, and methodologies for the user

“The goal of an EPSS is to provide whatever is necessary to generate performance and learning at the moment of need. This kind of support has always required human beings

in the past. But we now have the means to model, represent, structure and implement it electronically” Gery

HelpSystems

Databases VideoDatabases

Templates

ApplicationsSoftware

AdvisorySystems

InteractiveTraining

Infobase

ProductivitySoftware

Performer

HelpSystems

Databases VideoDatabases

Templates

ApplicationsSoftware

AdvisorySystems

InteractiveTraining

Infobase

ProductivitySoftware

Performer

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33 Copyright Dr. Tony O’Driscoll

EPSS Attributes

HelpSystems

Databases VideoDatabases

Templates

ApplicationsSoftware

AdvisorySystems

InteractiveTraining

Infobase

ProductivitySoftware

Performer

Electronic: Key is to INTEGRATE everything electronically

Performance: Goal is NOT Learning but Business Performance

System: Refers to BOTH Human and Computer Systems

Environment: Takes a systemic view (Work, Worker, Workplace)

Workware: NOT software, but systems that help you do work

HelpSystems

Databases VideoDatabases

Templates

ApplicationsSoftware

AdvisorySystems

InteractiveTraining

Infobase

ProductivitySoftware

Performer

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34 Copyright Dr. Tony O’Driscoll

EPSS Related to Learning Strategy

HelpSystems

Databases VideoDatabases

Templates

ApplicationsSoftware

AdvisorySystems

InteractiveTraining

Infobase

ProductivitySoftware

Performer

“An EPSS is an electronic infrastructure that captures, stores, and distributes individual and corporate knowledge assets throughout an organization, to enable an

individual to achieve a required level of performance in the fastest possible time

with the minimum of support from other people” Raybould 1995

Awareness

Conceptual

Functional

Proficient

Competent

Basic Information Zone:Books, Articles, Web Sites, Reports

Structured Information Zone:Intro Course, CBT, Workbook, CD Rom

Applied Information Zone:Intact Groups, Problem Solving Sessions, Mentoring

Action Learning Zone:Learning on-the-job while solving real problems

Competency Level

Time to Competency

“Who Knows What” “What do they Know”

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35 Copyright Dr. Tony O’Driscoll

Can EPSS Facilitate Knowledge Work ?

Performance Technology

HelpSystems

Databases VideoDatabases

Templates

ApplicationsSoftware

AdvisorySystems

InteractiveTraining

Infobase

ProductivitySoftware

Performer

“The EPS design paradigm requires a fundamental rethinking of the relationships betweenlearning, training, and performance” Rosenberg

FACTS

INFORMATION

INTELLIGENCE

KNOWLEDGE

WISDOM

+ Context Yield

+ Inference Yield

+ Certitude Yield

+ Synthesis Yield

Lessis More

Page 36: Copyright Dr. Tony O'Driscoll

36 Copyright Dr. Tony O’Driscoll

Training versus HPT

Training Focus Performance Focus

Event Oriented Process Oriented

Domain is the Classroom Domain is the Organization

Focus on the Learner (Worker) Focus on Work, Worker, and Workplace

Focus on Skills and Knowledge Focus on Business Results

Analyzes Instructional Needs Analyzes Performance Needs

Develops Training Interventions Develops Performance Interventions

Implements Training Solutions Implements Performance Solutions

Evaluates Learning and Behavior Evaluates Bottom Line Results

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37 Copyright Dr. Tony O’Driscoll

Fundamental Question #5

Can a true Learning Organization be created by leveraging HPT principles to guide IT decisions in

order to facilitate knowledge work?

Authority/ProductionKnowledge/Problem

HelpSystems

Databases VideoDatabases

Templates

ApplicationsSoftware

AdvisorySystems

InteractiveTraining

Infobase

ProductivitySoftware

Performer

(1) Performer

(4) Consequences(3) Output

(5) Feedback

(2) Input

TaskInterference

Perf. Spec

KnowledgeSkill

CapacityFeedback

Conseq.

Customer Requirements

OrganizationalMission, Strategy

and Goals

DesiredPerformance

State

ActualPerformance

State

PerformanceDiscrepancy

(Gap)

Work, Organizational, and Competitive

Environment

Evaluation of Results

Lack of:•Consequences,

Incentives, or Rewards

•Data, Information, and Feedback

•Environmental Support, Resources and Tools

•Individual Capacity

•Motives and Expectations

•Skills and Knowledge

Implementation andChange Management

Performance Analysis Cause Analysis InterventionSelection and Design

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38 Copyright Dr. Tony O’Driscoll

Proposed Learning Strategy Framework

Ignore

Pull

Push

Connect

W O R K I N GL E A R N I N G

DO

G

Tacit Knowledge“People with People”

Explicit Knowledge“People with Information”

Page 39: Copyright Dr. Tony O'Driscoll

39 Copyright Dr. Tony O’Driscoll

Ignore

In the past, our “Technolust” hasgotten us in trouble. Let’s not fallin the same trap again with intranets.

“Bad training put on a technology platform merely allows us to wastepeople’s time more effectively. In other words we leverage technology to increase the efficiency with which we train poorly” Fuller

“We are using the intranet to automate the past, bad assumptions and all. We must get out of the activity based training paradigm” Gery

Always Remember the Do Nothing Alternative!Always Remember the Do Nothing Alternative!

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40 Copyright Dr. Tony O’Driscoll

Pull

Web Based CBT and Automated Registration— by itself—does NOT Result in the Creation of

a Learning Organization

Web Based CBT and Automated Registration— by itself—does NOT Result in the Creation of

a Learning Organization

The challenge on the web today is getting people’s attention. The web is driven by an attention economy not an information economy. Wired

The web based “Spray and Pray” approach to Training is inadequate.It is simply putting “wheels” under old Training paradigms. Gery

Putting Training on the web is simply Data Warehousing. It requires that the employee take action to find the information needed. Barnhardt

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41 Copyright Dr. Tony O’Driscoll

Push Technology and User Profiles can be Leveraged to EnhanceBoth Individual Learning and Organizational Performance

Push Technology and User Profiles can be Leveraged to EnhanceBoth Individual Learning and Organizational Performance

Push

PUSH TechnologyWebcasting is the wave of the future

Wired Magazine

Performance technology is about getting the right amount of informationto the right person, at the right time, to allow them to do their jobeffectively. Push technology makes this possible.

How you share things and how you get your hands on things will changedramatically. What we do today will look pretty crude in five years time.

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42 Copyright Dr. Tony O’Driscoll

Leveraging the intranet as a vehicle for connectingemployees with common interests and for connecting

employees with information will facilitate the Creation of a true Learning Organization

Leveraging the intranet as a vehicle for connectingemployees with common interests and for connecting

employees with information will facilitate the Creation of a true Learning Organization

Connect

The company that figures out how to harnessthe collective experience of its employees will blow the competition away. Walter Wriston

The nation’s ability to compete in is threatened by inadequate investment in our most important resource: people. Business Week

To help employees share and reuse knowledge, E&Y has created communities of interest. Right now there are 70 company wide networks of people with common interests and expertise. Leher

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43 Copyright Dr. Tony O’Driscoll

Tony’s Top Ten Learning Strategy Tips1) Change your paradigm/branding from Training to Learning

2) Put Technology in its Place: It is a delivery mechanism, not a panacea

3) Focus on Performance Technology not Information Technology

4) Measure Organizational Performance not Training Activity

5) KISS: Focus on parsimony—not excess—in creating performance interventions

6) Understand the difference between Tacit and Explicit Knowledge

6) Ignore intranets if you plan to merely reinvent the past by automating Training

7) Use Pull strategies to warehouse and customize information making access easier

8) Use Push strategies to send specific information to employees who need it

10) Use Connect strategies to link experts together to solve complex problems

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44 Copyright Dr. Tony O’Driscoll

Biography

Tony O'Driscoll is a Senior Consultant and Researcher with IBM's e-business Strategy and Design practice. He is responsible for helping clients develop differentiated strategies and coherent implementation plans for their e-business initiatives and for advancing IBM's thought leadership in e-business through research, methodology development, application and education. Dr. O'Driscoll has in-depth knowledge and extensive experience in optimizing and managing organizational performance and has a proven track record of providing thought leadership in the development of strategies that focus on delivering business results.

Dr. O'Driscoll is an active member of ISPI, ASTD, and PDMA. He has been a  keynote presenter, panelist, workshop leader, and facilitator at numerous local, national,  and  international  conferences  and  symposia.  He  sits on the advisory  board for the International Performance Support Conference and is also a  member of the Conference Board on Knowledge Management.

Currently, Dr.  O'Driscoll's  speaking  engagements-as  well as his recently published book:  Achieving  Desired  Business Performance-emphasize the critical need for corporations to leverage their organization and information technology infrastructures to more effectively harness the most valuable information age economy asset: Employees.


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