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Copyright JCW 2005
ATC Conference 2005
• Members’ SWOT– Strengths
• Clients• UK Translations Workforce• ATC
– Code of Conduct, Quality Assurance, Common Purpose
• History• British Culture• Home Office Recognition
Copyright JCW 2005
ATC Conference 2005
• Members’ SWOT– Weaknesses
• Price• Few British Nationals with Far/Middle East
Languages• Internet Marketing vs. Cheap Global TSPs• Low Market Penetration outside UK
Copyright JCW 2005
ATC Conference 2005
• Members’ SWOT– Opportunities
• New EU Countries/Languages• Universal English• Web Trade• Emerging Countries Import/Export• EUATC Contacts, EU Initiatives• CEN Standard/ UK Market Share gains• ATC
– Promote to Prospective Clients– Use Overseas Members to reduce costs
Copyright JCW 2005
ATC Conference 2005
• Members’ SWOT– Threats
• UK Education Policy• Low Cost Overseas TSPs improving quality• India & Eastern European cheap English• IoL/NRPSI Pricing, LSL penetration• Free machine translation on-line• UK Translators selling direct & cheap on Bidding
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