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Copyright © Larry Kendall, Ninja LLC 1985-2012
Copyright © Larry Kendall, Ninja LLC 1985-2012
The Goal of Ninja Selling
“Increase your income per hour so you can
have a life!”
Copyright © Larry Kendall, Ninja LLC 1985-2012
Your“Ninja Tool Kit”
Copyright © Larry Kendall, Ninja LLC 1985-2012
Three Success Keys • Your “Mindset”• Your “Skillset”• Your “Actions”
Copyright © Larry Kendall, Ninja LLC 1985-2012
Your Mindset
Copyright © Larry Kendall, Ninja LLC 1985-2012
Energy Transfer
“Two Guitars”
Copyright © Larry Kendall, Ninja LLC 1985-2012
Energy Transfer - Your “Vibe”
Generated by: • What you are
thinking• What you are
feeling
Copyright © Larry Kendall, Ninja LLC 1985-2012
How important is your “Vibe”?
• In Sales?• In Trust?
Copyright © Larry Kendall, Ninja LLC 1985-2012
The Power of Your “Vibe”
Copyright © Larry Kendall, Ninja LLC 1985-2012
A 10 Second Experiment
Copyright © Larry Kendall, Ninja LLC 1985-2012
Emotional EnergyHIGH
LOW
HighNegative
LowNegative
HighPositive
LowPositive
- +
Copyright © Larry Kendall, Ninja LLC 1985-2012
Shawn Achor - Harvard Psychologist “Happiness is not a result of a sale. A sale is the result of happiness.”
Shawn Achor
Copyright © Larry Kendall, Ninja LLC 1985-2012
Your Skillset
Copyright © Larry Kendall, Ninja LLC 1985-2012
Ninja Principle #1
Stop Selling!
Copyright © Larry Kendall, Ninja LLC 1985-2012
Pursuer-Distancer Dance
Copyright © Larry Kendall, Ninja LLC 1985-2012
Copyright © Larry Kendall, Ninja LLC 1985-2012
Stop Selling!Start Attracting!
Copyright © Larry Kendall, Ninja LLC 1985-2012
How do we attract?Have something of value.
Copyright © Larry Kendall, Ninja LLC 1985-2012
People Pay $ For Two Things
• Solve a problem (pain)• Feel good (pleasure)
Copyright © Larry Kendall, Ninja LLC 1985-2012
How Do We DiscoverTheir Pain/Pleasure?
Copyright © Larry Kendall, Ninja LLC 1985-2012
Socratic Method
• Ask the right questions & listen.• Customer has “time of possession”.
Copyright © Larry Kendall, Ninja LLC 1985-2012
F.O.R.D. = Life • Family/Friends• Occupation• Recreation• Dreams
Copyright © Larry Kendall, Ninja LLC 1985-2012
Listen for Change
•Pain•Pleasure
Copyright © Larry Kendall, Ninja LLC 1985-2012
Pain Questions:• “What is your greatest challenge in
your business right now?” (pain)
Copyright © Larry Kendall, Ninja LLC 1985-2012
Pleasure Questions:• “If you could wave a magic wand and
have your business just the way you want it ….” (pleasure)
Copyright © Larry Kendall, Ninja LLC 1985-2012
Traditional Sales Process
•Connection•Presentation•Closing
Copyright © Larry Kendall, Ninja LLC 1985-2012
Ninja Sales Process
•Connection• Information• Solution•Presentation
Copyright © Larry Kendall, Ninja LLC 1985-2012
Number one retail store?($ sales per square feet)
Copyright © Larry Kendall, Ninja LLC 1985-2012
Copyright © Larry Kendall, Ninja LLC 1985-2012
Copyright © Larry Kendall, Ninja LLC 1985-2012
Apple Sales Process
•Connection• Information• Solution•Presentation
Copyright © Larry Kendall, Ninja LLC 1985-2012
Copyright © Larry Kendall, Ninja LLC 1985-2012
It is not what you say. It is what you ask.
Copyright © Larry Kendall, Ninja LLC 1985-2012
The Ninja Way• “Ask” not “Tell”• “Pull” not “Push”• “Probe” not “Pitch”• “Consult” not “Present”• “Solve” not “Sell”• “Serve” not “Sell”
Copyright © Larry Kendall, Ninja LLC 1985-2012
Your Actions
Copyright © Larry Kendall, Ninja LLC 1985-2012
People prefer to work with people they:
• Know• Like• Trust• Flow
Copyright © Larry Kendall, Ninja LLC 1985-2012
Law of Precession “Bodies in motion tend to
operate on each other at 90 degree angles.”
– R.
Buckminster Fuller
Copyright © Larry Kendall, Ninja LLC 1985-2012
Precession
Copyright © Larry Kendall, Ninja LLC 1985-2012
Precession
Copyright © Larry Kendall, Ninja LLC 1985-2012
Precession
There
Opportunity
Here
Copyright © Larry Kendall, Ninja LLC 1985-2012
“Life happens at the level of movement – not words.”
Copyright © Larry Kendall, Ninja LLC 1985-2012