LUCKY STRIKE SHELF IN SHELF SLIDESHOW

ADDITIVE FREE

October 4th, 2012

Agency draft. For internal discussion only.

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In an age of multiple choices, people want to know where the things come from and whether they can trust them. Consumers are more attracted to brands proving a sincere engagement to deliver what they promise.

The response to all these changes in attitude is a growing interest in authenticity.

From artworks to food products, people strive for authenticity and the brands face a constant need to remain true to the brand’s values and to be totally clear about who the brand is and what it can do best.

In the end, the finest way to achieve authenticity is to come up with an original story.

AUTHENTIC TASTES BEST

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BACK TO BASICS

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DIMENSIONS

Lucky Strike has stood the test of time and has evolved to meet the needs of a changing consumer. Lucky knows how to perfectly mix the “genuine” and the “contemporary” in a really delightful and authentic brand-story …about additive free.

Back to basics, Lucky Strike has found the perfect balance between the origins of the brand and the modern approach. Reviving the original Lucky Strike taste while still maintaining the premium and modern look.

The result is the authentic Lucky Strike additive free pack; which gives us a ride back to basics.

CONCEPT

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SIS TOBACCO BOUNTY CRATE

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CONSTRUCTION DETAILS Physical wood structure

Lighty textured background(the light source needs to be strong so no heavy texture here)

Printed wood texture

Real hessian

Printed wood texture

Transparent screen

Physical pack and wooden outer, wooden mini crate Real tobacco

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STORYLINEThe slideshow is a sequence of slides (each one will stay on the screen for 5 seconds), depicting the main features of Lucky Strike additive free. The entire story explains the perfect combination between original taste and modern look.

The hessian texture conveys the natural feel and look of the product. As the world becomes more environmentally-minded, the new product meets today’s social responsibility requirements: the inner bundle is made out of 100% recycle paper.

Rooted firmly in the future, Lucky Strike additive free delivers an authentic smoking experience. After all, it’s a question of great taste!

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STORYBOARD

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WALLBAY SIMULATION

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THANK YOU