Los Angeles Police Department

Strategy• People who don’t have a college degree but

still want to make a difference• People who have not considered the LAPD• Main Goal: To get people interested and get

them to find out more information• Creative Strategy: To get people to think

about the LAPD in a new way, to confront and debunk stereotypes

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Radio Spot(Male Narrator)

Coffee,Donuts,Traffic Tickets,Yellow Tape,Parade Detail,And...,Mustaches.

I bet before I even got past the word Donuts, an image of a cop popped into your head.

In reality a career with the LAPD can offer you so much more.

From Homicide and Patrol to Swat and Forensics every officer on the force plays an integral role in keeping Los Angeles safe.

I wake up every morning honored to put on my uniform and badge, knowing I am doing my part to make this world a little better for all.

So before you dismiss a career in Law Enforcement, why not visit LAPDOnline.org and discover what the expression “to protect and serve” is really all about.

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Thank You