Date post: | 30-Oct-2014 |
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Technology |
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introNetworks Webinar Series
Strategic Tips to Make Your Next Event More ‘Social’
Conversation withCorbin Ball, CSP, CMPWednesday, 12/16, 9 am Pacific
Sponsored by introNetworks‘We transform businesses with smart social
networks’
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•Tweetchat Room•Hashtag #introChat
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Ask Questions • Chat with others• We will monitor this room live during the webinar
Today’s Conversation
Strategic Tips to Make Your Next Event More ‘Social’
OUR GUEST
Mark Sylvester@marksylvest
er
• Corbin Ball, CSP, CMP, MA• International speaker, consultant and with 20 years of experience running international technology meetings, • He has been quoted in the US and News Report, Wall Street Journal, the New York Times, Fast Company, PC Magazine • Corbin serves or has served on numerous hotel, corporate, convention bureau and association boards. •MPI International Supplier of the Year and the MPI International Chapter Leader of the Year awards. Corbin has been named for four consecutive years as one of "The 25 Most Influential People in the Meetings Industry" by MeetingNews Magazine.
• Mark Sylvester• CEO and Co-Founder of introNetworks, creators of smart social networks for clients’ employees, customers, prospects and partners• Built first network for TED Conference in 2003• Original founder of Wavefront Technologies, creators of Maya
MODERATOR
Lynne Waymon@ContactsCou
nt
Why Social Media For Events?
• Online visibility
• Professional network
• Research potential clients
• Deepen relationships
• New prospects
George P. Johnson Survey, June, 2009 – 287 exhibition management and senior marketers
Social Networks
1•Largest Social network (300 Million Users)•APIs•Both Social and Business
Mark Sylvester@marksylveste
r
Corbin Ball@corbinball
•Years to reach 50 Million Users:
• 38 Years
• 12 Years
• 5 Years
• 3 Years
Mark Sylvester@marksylveste
r
Corbin Ball@corbinball
•Years to reach 50 Million Users:
• 38 Years
• 12 Years
• 5 Years
• 3 Years
• 9 Months
Mark Sylvester@marksylveste
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Corbin Ball@corbinball
Open and ClosedSocial Networks
2Add-Ons Open/Free NetworksProprietary Systems
Mark Sylvester@marksylveste
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Corbin Ball@corbinball
• Business focus• Online resume• 50 million users• Excellent search
and research capabilities
Microblogging
3Twitter has changed the landscape by adding realtime access to audiences before, during and after the event
Mark Sylvester@marksylveste
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Corbin Ball@corbinball
Blogs
4The Mother of all Social Media
Companies that blog have:
• 97% more inbound links• 434% more indexed pages• 55% more website visitors
Mark Sylvester@marksylveste
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Corbin Ball@corbinball
http://www.emergeblog.com/
http://www.expopodcast.com/
Sharing and Distribution
5It is easy to distribute your message across a wide variety of platforms
YouTube is the 2nd most used site in the world (after Google)
Mark Sylvester@marksylveste
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Corbin Ball@corbinball
Easy To Find
6Your Social Media Strategy should have you on every available network
Mark Sylvester@marksylveste
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Corbin Ball@corbinball
Case Study - SPG
7Mark Sylvester@marksylveste
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Corbin Ball@corbinball
Tips
8• Do not sell
directly!• Listen, then
participate, then contribute.
• Monitor the dialogue
• Join relevant dialogues.
• Reinforce ongoing relationships.
• Be human
Mark Sylvester@marksylveste
r
Corbin Ball@corbinball
Thanks For ParticipatingTo connect with our guestCorbin Ballwww.CorbinBall.comBlog: corbinball.wordpress.comFacebook: Corbin.Ball LinkedIn: CorbinBall Twotter:
CorbinBall Article archive: CorbinBall.com/artTo connect with our hostMark Sylvester @marksylvester / @intronetworkswww.introNetworks.com
Webinar Replay – available at intronetworks.com/webinars.aspx
A WORD FROM INTRONETWORKS
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Special GuestDavid Nour
January Webinar
Sponsored by
“ConnectAbility”
Jan 22nd9 am