CORE FM

Target Audience

“Young Professionals”

•Living in this area•16-26 years•Hoping to go to/at university

Pros

Identifiable

We are in category

Cons

Not many in area

Not relevant local stories

Target Audience

Target Audience

Currently studying academic subject at university

Well dressed

Reads a quality newspaper

Competitive

At university Enjoys nights out with friends

Listens to current music

Spends a lot of his time on the internet talking to friends

Male

19 yearsHoping to go into white collar occupation

TaTarget Audience•In 2008/09, over half of 16-year-olds in the region were in full-time further education. This was the highest proportion in the UK.

•Higher Education - Number of English domiciled entrants to UK Higher Education Institutions 2008/09 North West- 74,175/ England- 532,780. 14%

•46% of people finishing Further Education now go onto Higher Education

Target Audience

Local3%

Regional10%

National47%

International40%

Questionnaire Results- Preferred significance of news

This may presently include:• Government policies•Football (transfer deadline)•Protests in Luton

Target Audience

Sports13%

Traffic6%

Politics24%

Entertainment15%

Crime20%

Business/ economy9%

Weather6%

Other 7%

SalesQuestionnaire Results- Preferred genre of newsThis may presently include:Rise in tuition feesRe-arranging A-level datesChanges in NHS

Target Audience

Radio27%

Radio 143%

Signal 121%

Smooth7%

Radio 411%

Other11%

Others included Ker-rang!, Rock FM and Ab-solute radio

Questionnaire Results- Current favourite radio station

Analysed Radio 1 news bulletin

Textual Analysis

9 News Items Corresponds with questionnaire results that audience like to hear less stories in more detail

Upbeat sting and music bed Reflects their target audience’s tastes

Tone/ mode of voice

Relaxed, informal- joking about celebrities "if anyone knows who that is"

Started with woman for reading news, man read the sport as presumed that men pay attention to men more

More textual analyses on website: http://encoreproductions.weebly.com/textual-analysis.html

CORE FM BULLETINWe used both our questionnaire results and our textual analysis of our target audience’s current favourite radio stations to help us come up with a framework of the content of COREFM.

•Open with distinguishable but not tacky sting

•Begin and concentrating on National, political items (as favoured in the questionnaires)

•Fewer, high quality stories in more depth

•Broadcast in a formal tone but in local accents

•Only music bed for traffic, weather and sports

CORE FM BULLETIN

Ashley – Main Anchor

Kimberley – Sports Reporter

Danny – Weather and Traffic Correspondent

Rebecca – On Site Reporter

Thank you for listening, we are now open to any questions you may have

about the COREFM news bulletin.

You might also visit us on our website www.encoreproductions.weebly.comOr email us at encoreproductions@hotmail.co.uk