CoreTech LOUNGE

CoreTech LOUNGE

Cultivating a new experience in

airports:

Lessons learned from market research –

Phase 1

CoreTech LOUNGE

by Team Creativity

Architectural Layout

CoreTech LOUNGE

by Team Creativity

Section No. Slide Name Slide No.

1. CoreTech Lounge Architectural Layout

3

2. Project Rationale & Marketing Timeline 4

3. Prototype 1.0 Survey & Interview Assessment, N= xx 5

4. Business Model: Key Partners & Key Activities 6

5. Business Model: Key Resources 7

6. Business Model: Customer Relationships 8

7. Business Model: Channels & Revenue Streams 9

8. Business Model: Cost Structure 10

Table of Contents

CoreTech LOUNGE

Project Rationale

• Most travelers dread waiting long hours, sometimes days, between flights.

• Travelers are required to constantly be aware of flight updates.

• Current waiting areas, food courts, bars, or mobile workstations are boring, distasteful, noisy, uncomfortable, and separated.

• Per Diem services, such as, Wifi are costly.

• Airline exclusive lounges promise a higher quality of comfort and amenities, but the costs are prohibitive for most travelers.

CoreTech LOUNGE

Design

An aesthetically enticing space for travelers to relax,

sleep, enjoy delicious food and beverages, and be

productive in state of the art workstations at an

affordable price.

Fee | $10 per hour ?!?!

Market Research & Timeline Week 1 Week 2

1. Electronic Survey Y= 42

2. Face to Face Interviews Y=5

Findings – Week 1: •Most travelers are interested in instant notification of when their flight is ready to board. •Desire access to activities or services while waiting for departing flights •Do not want fees added to their airline ticket for improved services

CoreTech LOUNGE

Key Partnership

• Airlines

• Airports

• Airport Stores

• Marketing agencies

• Programming company

• IT expert/ IT company

• Design furniture company

• Food catering

Key Activities

Business Model

• Food and Alcohol Management

• Wi-Fi Management

• Mobile Application Design & Management

• Interior Design/Facilities Management

• Style and culture Trending

• Promotion Management

• Educate and Train Staff

CoreTech LOUNGE

Key Resources

• All-in-one airport facilities

• Contemporary design

• Fast and free Wi-fi, also workstations with the latest technology

• Lounge area, comfortable and relaxing environment with ambient music and recliners

• Feel-good environment, affordable luxury feeling

• Free coffee service, also offering sandwiches/snacks for affordable prices

Business Model

CoreTech LOUNGE

Value Propositions

• A lounge area offering amenities to travelers at a low cost.

Amenities include:

Business Model

Productivity - Workstation for rent - Print-on-demand

- Wi-Fi

- Fax Services

Relaxation - Massage - Private rooms to sleep - Showers ????????????????

Dining - Tasty treats - Fully stocked premium bar -Fine dining

Personal Assistance - Mobile app that let travelers know when the flight is boarding

CoreTech LOUNGE

Customer Relationships

Advertisement

• Airline websites,

• Cheap travel sites like Expedia, - Hotwire, etc.

• Cabs, buses, shuttles

• Emails that are sent weekly to airline subscribers

• Travel magazines

Business Model

• FB/Twitter/Linkedin

• Email/Search engine marketing

• Create a website/blog

Maintain relationships by:

• Sending email offers of discounts/ coupons

• Negotiate with airline to discuss a discount for frequent flyers

CoreTech LOUNGE

Channels

• Service delivered by visiting the facility

Revenue Streams

Business Model

• Mobile/app revenue

• Physical Space Revenue

• Corporate sponsored lounge area

• TV’s/Monitors showing arrival/departure information, periodically, ads/commercials will come on the screens

• Food/Drink area

• Posters/mini-billboards in the lounge

• Wi-Fi

CoreTech LOUNGE

Cost Structure

Business Model

Initial personnel

• iOS Developer: 6400$ /app

• Android Developer: 6400$ /app

• Web Developer: 2000$ /website

• People in charge of the place. ?

• Domain Registration: 15$/year

• Web Hosting: 90$/year

• Service personnel, administrative

Physical space

• Rent: 50$/m2 and month

• Utilities (electricity, internet...)

• Furniture

• Virtual Structure

• iOS Developer account: 99$ /year

• Android Developer account: 25$ registration fee.

CoreTech LOUNGE

Welcome to the new concept of

an airport lounge