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How Do I Get Started On Facebook And LinkedIn? WEEK THREE:
| Date post: | 08-Aug-2015 |
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Education |
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How Do I Get Started On Facebook And LinkedIn?
WEEK THREE:
At this point in our social media series,
you’ve learned that…
Facebook and LinkedIn are two important social platforms
for businesses to use to engage with their customers.
And both websites have made it easier than ever to sign up and get started
within minutes.
Since we know it still might seem overwhelming to a
“social media rookie…”
We’ve put together a few slides on how to get your business set up on
these platforms…
AND a few tips on how to get started sharing content and
engaging with your customers.
Let’s start with Facebook
- In order to create a business page, you first have to have a personal profile
- If you already have a personal profile, you can now log in and click on “Create Page”
First, log in to Facebook and create a “business page.”
- Select “Local Business or Place” - Select Your Business Category from the drop down menu
- Enter your business contact info: address, hours, phone number. This will be displayed on your page.
Next, select your “Category.”
- For the best quality, your cover photo should be 851 pixels wide and 315 pixels high - Your profile photo should be 160 pixels wide and 160 pixels high Not sure what this means? Send us your photos and we will resize them for you!
Now you can upload your cover photo and profile image.
- Fill your “about” section with details about your company such as your mission statement and lists of products and services.
- Always include a “call to action” such as “visit our website” or “give us a call to learn more.”
Here you can complete your “About” section.
- Determine what you would like the outcome to be.
Do you want to reach 100 likes by the end of the year?
- Decide how often you want to post content on your page.
Will you set aside time to post every day, or once a week?
Once you’re all set up, you’ll want to develop a “content strategy.”
Then, get posting!
Share your photos
Post links to useful articles
Broadcast your Products and Promotions
Celebrate your Employee’s Achievements
Or Entertain with Trivia Did you know that the first forklift was
invented in 1928 and was called the “lifttruc?”
Don’t forget to follow your vendors, suppliers, colleagues, affiliates and organizations. They will likely return the favor and follow you back!
And most importantly…
Tell your customers you’re on Facebook!
Your customers may not know that you have a Facebook page where
they can get information from you.
Your customers may not know that you have a Facebook page where
they can get information from you.
So, tell them!
Add the Facebook like button to your
webpage Add links to your Facebook page in your
email signature
Add the Facebook like button to your
webpage Add links to your Facebook page in your
email signature Put your Facebook url on your invoices
Put a sign in your lobby or showroom that
says “Like Us on Facebook!”
Add the Facebook like button to your
webpage Add links to your Facebook page in your
email signature Put your Facebook url on your invoices
Put a sign in your lobby or showroom that
says “Like Us on Facebook!” Tell your customers to like you on
Facebook when you’re speaking with them
Remember, it’s not about the number of “likes” you get.
Remember, it’s not about the number of “likes” you get.
It’s about the level of engagement and
conversation about your brand that comes from the content you post!
Setting up
LinkedIn is easy,
too!
To get started on LinkedIn, you will have to have a personal profile.
www.linkedin.com
Next, select “Companies” from the “Interests” drop down menu.
Click “Create” in the “Create a Company Page” box on the right.
Add your company name and email address.
Then you can input your company’s information.
**Remember to include a call to action such as “visit our website to learn more.” Or “speak to a sales rep today.”**
Finally, add your logo, profile and cover photo.
Remember, we are happy to help you size your photos to meet the correct dimensions!
Now, start sharing!
Share your company’s successes
Promote your product offerings
Post your job openings
And start discussing industry topics
You should now have an idea of how to start your business on the Facebook and LinkedIn platforms.
Ready to get your business on social media?
We are here to help.
Next week we’ll talk you through some of the privacy settings you can enable to
enforce the security of your business profile page and those who engage with
you on your page.
Stay tuned for more of our social media series:
WEEK 4 Is there a security risk?
What if someone starts posting bad things about my company?
WEEK 5
How can Cornell’s social media efforts benefit me?
