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The Media Platform for High-Tech Entrepreneurs, Investors & Advisors

The Chilli – the vital ingredient in an entrepreneur’s recipe for success

www.TheChilli.com

www.TheChilli.com 2 © Chilli Publishing Limited, 2008

Mission

Improve the communications gap between – entrepreneurs– founders– executives– laboratories – investors – intermediaries– advisors

Demystify the whole start up process and experience

Delivery Online 24/7/365 Monthly NL with a major and minor newsletter release Live at networking events , conferences and panel sessions.


Community info plus high level analysis

The Chilli – high-tech start-up community platform for entrepreneurs, investors and advisors – Founded by experienced industry insiders

– Provide practical guidance and advice

– Unique campaigning style, hard-hitting and to the point

The Chilli RED – more detailed analysis and perspective to take your post-funded high-growth business to the next stage– Actionable analysis and commentary for better decisions

– Hype free, analysis of complex entrepreneurship dynamics


Background

Now in its 9th Year, Established Brand, 20,000 U-Visitors 5 staff & 12 battle hardened contributors Over 14 years of angel investing and exits Direct experience of start ups, fund raising Growth pains, IPO, MBO, M & A Dealing with investors, advisors, prospects, partners

Business model Sponsorship, Chilli Pages www.thechilli.com Premium Research - subscription www.thechilliRED.com Events seminars, surgeries, conferences chilli-VENTS Mentors, Interims chilli-INTERIMS Corporate Briefings – Custom Tailored chilli-BRIEFINGS Start Up Support Packages chilli-MAKEOVERS


Vital Statistics Over 20,000 readers in major European tech clusters Over 100,000 page views per month Over 587,000 viewing minutes per month

Page views to www.TheChilli.com

2%

25%

15%

21%

37%

Entrepreneurs UniversitiesVCs, banks and angels Professional ServicesInfrastructure

Breakdown of registered readers


Vital Statistics- Random Weekly Figure

Page views to www.TheChilli.comBreakdown of registered readers

# Flag CountryTotal Visits

AverageVisits

HistoricallyChange

Percentof

Visits

1. North America 1,521 1,151.25 +274 49.40%

2. Europe 1,317 733.67 +638 42.77%

3. Asia 186 125.46 +25 6.04%

4. Oceania 41 29.18 +13 1.33%

5. Africa 11 15.40 -4 0.36%

6. South America 3 1.25 +3 0.10

• 70% of European Visitors are in UK--- i.e 921 per week

• 10% France, 5% Germany, 15% Benelux, Norway & Switzerland

• One Newsletter leverages x3 to x4 readers –viral marketing-forwards

• 8,000 Newsletter list voluntary

Appx 4,000 for one random wk


Readership Profile

Entrepreneurs– Individuals & corporate executives– Existing startups– New startups– Business units, laboratories – Networking organisations

Universities– Technology transfer offices– University spinouts– Business schools– Science parks – Incubators

Infrastructure vendors– EDA and IT– Software and tools– Lab equipment– Facilities– Services

Investors– HNWIs– Angel networks– VCs (GPs and LPs)– Retail Banks– Investment Banks– Corporate finance houses– Regional development agencies

Professional services– Lawyers and accountants– Fund raisers– Recruitment, advertising & PR– Consultants– Government bodies– Industry analysts– Financial analysts– Journalists– Broadsheet, financial & trade press


Advertising RateDescription Feature Cost per month

Chilli Pages Listing on The Chilli pages with your company logo, brief description of service and link to your website

£ 100 to 200

Home page ads Reserved for sponsorship packages Call for details

Advertising Hot Banner ads on editorial page £1,000

Advertising Medium Banner ads on next popular page, Due Diligence, Profiles, Trade Secrets

£ 800

Advertising Mild Banner ads on UT and archives £500

Advertorial 750-1100 word article on speakers corner £2,000

White label articles Publish hard-hitting content from The Chilli on your website

Call for details

Grey label articles Short paragraph or précis with link to The Chilli website Call for details

Interim/mentor ads On The Chilli Interim pages £50 plus successes fee

Recruitment ads On The Chilli Recruitment pages £500 per job plus Chilli Pages

Events listings On The Chilli Events pages £120 on events page

Star events- jobs On The Chilli Home page. £500


Sponsorship and Partnership DetailsPartnership Benefits Platinum Gold Silver

Top Banner on home page Guaranteed for 12 months Guaranteed for 6 months X

Top Banner on other popular pages Guaranteed for 12 months Not guaranteed – only if vacant at time of issue

Side Banner only

Sector exclusivity for top banner Guaranteed for 12 months Partial exclusivity X

Sponser Message on top of newsletter

Guaranteed at top of newsletter Guaranteed at bottom of page If vacant , at bottom

Personal referrals Customized Partnership & Relationship

X X

Panel member for FAQ Sector Exclusivity Non exclusive in sector X

Automatic listing in The Chilli pages Yes Yes Yes

Advertorial One included in the package at value of £2,000 , additional advertorials at 20% discount.

No Discount None

Due Diligence and product placement 2 out of 5 put forward in the 12 month period

1 out of 3 put forward in the 12 month period

None

Reprints -100 Copies One free during the 12 month period Discount on costs Discount on costs

Subscription Discounts to access premium contents

First 5 free and thereafter 50% discount

First 3 free First 2 free

partnership cost guidelines £3,000 per month £2,000 per month £1,500 per month


Uncle Thakur: better than a dragon’s den

Drive-by IPO Pinning down the plan The term sheet Building the team Stock options Product development Partnering The prospect, the channel Outsourcing

Real world start-up guidance through Uncle Thakur and his network



Testimonials I

“Good to see you keep an eye on your readership – the email from The Chilli must have worked – it got me to register”Jamie Urquhart, Founder, ARM & Non-Executive Director, picoChip, Antenova

“ “I have been both surprised and delighted at the response to our request for business MENTORS through The Chilli – not only in terms of speed of response but also in relation to the extremely high professional quality of the individuals concerned. The result has been of benefit not only within the UK but also in our European network with volunteers secured in many parts of mainland Europe.”James McCreary, Director, Young Enterprise

"May I commend you on your report and insights into Celoxica - a balanced view of a company that we have worked hard to turn around."Jeremy Milne, Director, Quester – merged with SPARKVentures

"I like your article on NDAs so much that I would like to use it to send to those entrepreneurs who keep trying to get me to sign them“Prof. Ian Page, Director, Seven Spires Investments and founder, Celoxica


Testimonials II

“As the former VP of sales and marketing at Systemonic, I enjoy The Chilli, and can relate directly with many of the articles. We were fortunate to sell Systemonic to Philips, and many of the topics you cover, we experienced."Jim Bland, Founder Systemonic, Philips Semiconductors

“Your advice is right on the money. Keep it up”Dr. Naren Gupta, Vice Chairman, Wind River & Founder, Integrated Systems

“Just wanted to let you know that I think you guys are doing the best work in Europe on covering the start-up semi space. I've found The Chilli's insights to be right on and very helpful as a primer before meeting with the management teams. Thanks much for your good work.”Brendan Richardson, Vision Capital

Excellent newsletter as always! Well done.Nicky Cotter, ICON Corporate Finance

The Media Platform for High-Tech Entrepreneurs, Investors & Advisors

The Chilli – the vital ingredient in an entrepreneur’s recipe for success

www.TheChilli.com

Date post:	13-Jan-2015
Category:	Business
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