Rajput Miraj

Corporate Advertising - A form of institutional advertising focusing not on a particular product or product range but on the organization itself; the objective of corporate advertising may be patronage, image or issue.

The primary purpose is promoting the name, image, personnel, or reputation of a company, organization, or industry.

1. To create awareness about the existence of the company & purpose

for which is had been established.

2. To give it a recognizable identity.

3. To give a sense of belonging to the employees & the internal public.

4. To project an image of the organization amongst the external

publics as one, which was helping to ensure a fair distribution of

vital but scarce commodity.

The different types of corporate ads in use are as under:

Corporate ad looking like a product ad which encourages people to trust and enjoy dealing with the company.

Social service ad to establish reputation.

corporate ad to convey specific information to the public & at the same time to promote the organization.

Institutional ad devoted to building customer attitudes relating to the organization.

The basic objective is to promote patronage or favor on the basis of these attitudes.

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