Artwork © Marcello Reboani

Rome 23-24 November 2016

CORPORATE ART

AWARDS®

Art

ppt

CORPORATE ART

AWARDS ®

The Corporate Art Awards®

aim to enforce visibility, recognition

and reputation for the best practices

in the collaboration between the

Corporate world and the Art world.

Art is the ultimate expression of

Corporate Social Responsibility.

Companies that are actively involved

in the Art world tend to be

successful in terms of profitability

and seem to have overcome most

ethical, environmental and social

challenges.

Lorenzo Vespignani

Notturno

Collezione ESSO

ART

AND BUSINESS

Art for the Corporate World is much more

than a mere financial investment:

• Art stimulates employee engagement

• Companies can generate a Creative

Environment with Art-based Education

Programs

• Artists have a huge potential as creative

service providers in the field of

marketing, communication and brand

• Investing in the renovation of Public

Art is a key element to be a “good

citizen” in the local community

• Corporate Art collections can Generate

Good Publicity and create a positive

brand image

THE

METHODOLOGY

The Corporate Art Awards® methodology

is based on the following tools:

• "Corporate Art" Survey

• "Art & Passion" Audit

The Survey analyzes the company’s

collaboration with the Art world along 10

defined dimensions.

The Audit assesses qualitative factors

related to the passion, creativity and

commitment of the company’s employees

involved in projects with the Art world.

Girolamo di Benvenuto (XVI century)

Natività di Gesù con San Giovannino

MPS Collection

Afro (Afro Basaldella) Per Stagione nell’Ovest

1956 Collezione Intesa SanPaolo

AWARDS

CATEGORIES

To apply for the Corporate Art Awards®, projects and collaborations can

be submitted in the following categories:

• Corporate Art Collections and/or Corporate Museums

• Art bonus / Public Art (refurbishment and renovation of public Art

and monuments)

• Corporate Art projects (involvement of artists, directly or through

creative agencies, for corporate processes such as marketing,

celebrations, events, etc.)

• Art as financial investment (works of art in the company assets)

• Collaborations with museums and with Art Academies

• Art Prizes

• Art benefits for employees (discounts for museum tickets, financial

support/loans for art purchasing, etc.)

• Art-based management training/education

• Internal communications (artistic stationery, screensavers, gadgets,

images for internal publications and posters, etc.)

• Décor (artworks to decorate boardrooms, offices and public spaces)

• Art-related services included in your commercial offer (only if

applicable)

Alighiero Boetti Senza Titolo 1983 Collezione Intesa San Paolo

SCIENTIFIC

COMMITTEE

All proposals will be reviewed by the members of the

Corporate Art Awards® committee:

• Gianluca Comin, Biennale di Venezia, member of

the BoD

• Stefano Pizzi, Brera Academy of Fine Arts, Head

of External Relations

• Alberto Meomartini, Museimpresa, Presidente

• Antonio Calabrò, Confindustria, President of

Cultural Commission. President of Fondazione

Pirelli

• Carlo Capoccioni, Italian Banks Association,

President of Cultural Commission

• Luca Pirolo, LUISS Business School, Director of

Creative Business Center

• Carolina Botti, Arcus/Art Bonus, President

• Luca Desiata, GNAM – Galleria Nazionale Arte

Moderna, curator of “Corporate Art” exhibit.

THE

CEREMONY

The Corporate Art Awards® award

ceremony will be held on November

23-24 in the prestigious rooftop

restaurant at «Palazzo delle

Esposizioni» in Rome.

THE

AWARD

The awards will be

works of Art, tailor-

made to the profiles

of the winners.

A turbine?

Why not,

If the company is

involved in the

manufacturing

sector !

Natività di Gesù con San Giovannino Girolamo di Benvenuto (XVI secolo)

Collezione MPS The Turbine

David Harber

THE

CATALOGUE

All participants will

be included in the

catalogue of the

Corporate Art

Awards®

Catalogue of the "Corporate Art" Exhibit

Galleria Nazionale d’Arte Moderna - GNAM

Rome

CORPORATE ART

L’azienda come oggetto d’arte

Project launch and

press conference

Submission of

proposals

Analysis of proposals

and requests of

additional information

Scientific committee –

evaluation phase

Awards ceremony and

gala dinner

TIMETABLE

June

July

September

October

November

THE

ORGANIZERS

pptArt® is a media&communication

agency working exclusively with artists.

It leverages the first Art crowdsourcing

platform with over 3.000 artists from 72

countries.

In 2015 it organized the first

"Corporate Art" exhibit at the

National Gallery of Modern Art

(GNAM) in Rome.

pptArt® has a portfolio of prominent

institutional and corporate clients such

as : FAO, United Nations for the Milan

Expo 2015, American Express, Enel,

etc.

TG2 Rai 1 – Uno Mattina

CBS News Il Messaggero TV

Rai News Repubblica

Corriere Innovazione Corriere della Sera Corriere Innovazione Repubblica

PRESS

Due to its innovative approach

and its high-profile

collaborations, pptArt has

received extensive media

coverage, both in Italy and

internationally.

Full press review is available upon

request.