Date post: | 17-Aug-2015 |
Category: |
Marketing |
Upload: | banu-vijayakumar |
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WHY SHOULD BUSINESS HAVE A CORPORATE BLOG? AND KEY ADVANTAGES
VANI RANGANATHAN(31119)
MANISH KUMAR(31115)
BANU VIJAYAKUMAR
MONISHA.P(31089)
ARUN KUMAR. A
PRAJESH KUMAR
What are blogs Really?
Types of blogs:Personal BlogsProfessional BlogsCollaborative BlogsCorporate Blogs
Corporate Blogging Best Practices
Establish a strategy
Define an Editorial policy
Find a voice
Create Compelling content
Use keywords
Post on a regular schedule
Show author pictures
Link from home page
Engage with your readers
Spread your content
Benefits of Corporate Blogging
External communication
Internal communication
Marketing Medium
Recruitment tool
Feedback tool
You will be forced to stay up to date with every new technology in the industry.
IN BRIEF
Humanizing the company
Enhancing visibility
Building credibility and trust
Establishing industry expertise
Promoting products and policies
Addressing important issues
Generating leads and business
Defending the company against its critics
Just Blog
Brands that create 15 blog posts per month average 1,200 new leads per month
Blogs give websites 434% more indexed pages and 97% more indexed links.
Blogs on company sites result in 55% more visitorsCompanies with blogs get 97% more inbound links
B2B companies that blog generate 67% more leads per month than those that do not blog
Articles with images get 94% more views
Blogging Is Not Just A Quick Fix - It Is A Long-term Solution