CORPORATE BRAND STANDARD BRAND … symbol for Aristech Surfaces LLC. represents a unification of the...

BRAND STANDARDSCORPORATE BRAND STANDARD

®

Aristech Surfaces LLC I 7350 Empire Drive, Florence, KY 41042 I USA

Table of Contents

SECTION 1 - Corporate LOGO....................................................................................................PG 3 Logo introduction One-Color Versions Clear-space Minimum Size Proper Placement What Not To Do

SECTION 2 - Corporate I.P. and Usage Guidelines.....................................................PG 9 Trademark Usage Guidelines Applicability of Guidelines List of Trademarks (Active) Trademarked Brands Trademarked Collections Referring to Products/Services Use of Trademarks IdentificationofTrademarks Proper Use Examples of Written Trademark Acknowledgment of Aristech Trademark Use of Aristech as a Trademark vs. Trade-name

SECTION 3 - Corporate Mark and House Brand Hierarchy.....................................PG 15 Corporate Communication Customer-Facing Communication SECTION 4 - Corporate Typography ..................................................................................PG 19

SECTION 5 - Corporate Color Palette ...............................................................................PG 21 Primary Palette Secondary Palette

SECTION 6 - Corporate Imagery .........................................................................................PG 23 Imagery Usage Aristech Surfaces LLC. Photography

SECTION 7 - Corporate Voice and Tone ................................................................................PG 25

SECTION 8 - Summary and Contact ......................................................................Back Cover

+1.800.354.9858 I www.aristechsurfaces.com

®

The LOGO

3 Aristech Surfaces LLC I 7350 Empire Drive, Florence, KY 41042 I USA

SECTION 1

Corporate Logo

LOGO INTRODUCTION

ThesymbolforAristechSurfacesLLC.representsaunificationofthetwooriginalbrandsandproduct lines, Aristech Acrylics® Acrylic Sheet and Avonite Surfaces® Solid Surface.

The very recognizable pyramid-shaped "A", was united with colors from both house brands, and conveyed a symbol of strength and stability.

Since conception, Aristech Surfaces LLC. has expanded into the architectural design resin category of products, and also markets under the premium house brand STUDIO Collection®.

The Aristech Surfaces LLC. logo visually reinforces our Company Mission to be the driving force, and visionary in our acrylic sheet/solid surface/design resin worldwide market, while providing superior customer service and market leading quality.

The FULL LOGO

The deep blue accent side of the mark represents the house brand Aristech Acrylics®, conveying knowledge, expertise and stability. In general, blue is the color of the sea and sky, and symbolizes trust,loyaltyandconfidence.

The vibrancy of the orange accent side of the mark represents the house brand Avonite Surfaces®, conveying creativity, innovation and success. This splash of excitement in the mark, symbolizes the energy and enthusiasm felt with this ground-breaking pioneer brand in the industry.

With the powerful contrast of the above two color choices, the warm neutral-colored, capitalized, sans serif font sends a message of honesty and integrity.

The signature for Aristech Surfaces LLC. is composed of a unique design mark and type, that visually expresses to the world, our company history, focus and values.

This mark is the portrayal of the company. The mark should be placed on all communications according to the guidelines that follow.

4+1.800.354.9858 I www.aristechsurfaces.com

ONE COLOR VERSIONS

In one color applications, the mark should be either black on a white background, or white reversed out of a darker background. Our corporate grey, on white, can be utilized as well.The right slant side of the "A", in both scenarios, should be a 75% opacity version of the main color (White, or Black), to set it apart from the left side of the "A". This color treatment will still provide the dimension that this mark needs, while remaining 1-color.


®®

CLEAR-SPACE

To maintain it’s dignity and unique character, a minimum amount of clear space should surround the mark at all times. No type or other graphic element should be positioned inside this clear space,identifiedwiththedottedlinebelow.Thismeasurementshouldremainconstant,regardless of the scale of the logo or format. The clear space is equal to the height of the "H" in Aristech.

MINIMUM SIZE The minimum recommended size of the mark is 1.25 inches wide. Avoid reproducing the mark in sizes smaller than this minimum, as it becomes illegible and adds no value.

SECTION 1

Corporate Logo (Continued)


® = Clear Space Required

®

1.25 in.

PROPER PLACEMENT

Formaximumlegibilityandvisibility,thereshouldalwaysbesufficientcontrastbetweenthecorporate mark and its background.

The preferred background color for the mark is white. The preferred placement is in the lower right hand corner, or upper left, of all printed materials. Centered bottom, in customer-facing communication is acceptable.

DO NOT place the logo on a photograph. If the logo must be used on an image of any sort, use a onecolorversioninsteadandmakesurethecontrastissufficient,asshownbelow.


WHAT NOT TO DO

Shown here are some examples of the APPROVED and unacceptable treatments of the Aristech Surfaces LLC. Corporate Logo mark. Always use authorized artwork available from an Aristech Surfaces LLC. Marketing Department.

APPROVED PRESENTATION of the Corporate Logo Mark

NEVER distort the logo horizontally.

NEVER distort the logo vertically.

NEVER apply drop shadows to the logo, or halo with a lighter color It distracts from the clean, professional style and message of the mark.

NEVER alter the original typeface or color.


®

®

®

®

ARISTECH Surfaces

SECTION 1

Corporate Logo (Continued)


1. TRADEMARK USAGE GUIDELINES

The trademarks, service marks, word marks and logos owned by Aristech Surfaces LLC (“Aristech”) represent intellectual property rights owned by Aristech and as such are valued assets of Aristech. These Trademarks, whether registered or unregistered, must be used in accordance with these Trademark Usage Guidelines (“Guidelines”).

Any use by you of an Aristech Trademark not pursuant to a written license agreement must be authorized by applicable law and requires proper acknowledgment and strict compliance with these Guidelines. Any other use of an Aristech Trademark requires an appropriate license agreement. By using any Aristech Trademarks, you are acknowledging that Aristech is the sole owner of the Trademarks and agreeing not to interfere with Aristech rights in the Trademark, including agreeing not to challenge Aristech ownership, use, registration of, or application to register such Trademarks. You agree that you will not harm, misuse, or bring into disrepute any AristechTrademarksinmeta-tags,searchfields,hiddentextoranyotherformthathasthepurposeoreffectofdivertingorconfusingconsumerswithoutAristechpriorwrittenpermission.

Other product names or trademarks, including those appearing on Aristech websites, that arenotownedbyAristechareforidentificationpurposesonlyandmaybetheregisteredorunregistered trademarks of the respective owners. No license or right is granted by Aristech by implication, estoppal or otherwise to any such third party names or trademarks or to the Aristech Trademarks hereby.

2. APPLICABILITY OF GUIDELINES

These Guidelines apply to Aristech employees, customers, licensees, consultants, outside vendors, and other third parties. Note that if you are a licensee of a Aristech Trademark, the licenseagreementthatyousignedwithAristechmaycontainspecificusageguidelinesthatdifferfromthosecontainedwithintheseguidelines,andinsuchcaseyoushouldfollowthosespecificguidelinesprovidedwithinsuchlicenseagreement.Ifyouarealicensee,buthavebeenprovided no special guidelines, then follow these guidelines.

SECTION 2

Corporate I.P. and Usage Guidelines

3. LIST OF TRADEMARKS

The list of Aristech Trademarks provided here may be updated with new information from time-to-time and without notice and should be referred to regularly. The list may not be comprehensive, and the omission of a Aristech Trademark from the list does not represent any waiver of any intellectual property rights of Aristech in or to such Trademark. If in doubt about whether or not a particular name, mark, or logo is an Aristech Trademark, or if you have any questions about the use of Aristech’s Trademarks, contact Aristech Marketing Department for Assistance.

REGISTERED TRADEMARKS STYLIZED REGISTERED TRADEMARKS ACRYSTEEL® (CA, US) ADVANC3® (CA, EU, US) (CH In Process)ALTAIR® (US) ALTAIR PLUS® (US) ARISTECH ACRYLICS® (CH, MX in process) (AU, CA, EU, IN, IC, JA, KO, MA, NZ, PH, SI, SW, TK, US, VT) ARISTECH SURFACES® (CH, MX in process) (AU, CA, EU, IC, IN, JA, KO, MA, NZ, PH, SI, SW, TK, US, VT)AVONITE® (CA, CH, EU, KO, MAL, SI, TA, US, VT) AVONITE SURFACES® (MX in process) (AU, CA, CH, EU, IN, IC, JA, KO, MA, NZ, PH, SI, SW, TK, US, VT)BIO-LOK® (CH, EU, US)BIO-LOK MICROBE SHIELD® (CH, EU, US)CHROMATIX™ (EU, MX, US)CONTOUR™ (CA, CH, US) FOUNDATIONS® (AU)QUALITY THAT COMES TO THE SURFACE® (US)QUARITE® (AU, CA, CH, EU, JA, US) RIGHT SIZE™ (CA, EU, US in process)SPECTRAPAK® (US)STUDIO COLLECTION® (AU, US)

KEY:AU = AustraliaCA - CanadaCH = ChinaEU = European UnionIC = IcelandIN = IndiaJA = Japan


A Brand of Aristech Surfaces LLC

®

KO = KoreaMA = MadridMAL = MalaysiaMX = MexicoNZ = New ZealandPH = PhilippinesSI = Singapore

SW = SwitzerlandTA = ThailandTK = TurkeyUS = United StatesVT = Vietnam


4. TRADEMARKED BRANDS

The same rules governing usage of the Aristech Surfaces logo also apply to the (3) House BRAND logos.

The Avonite Surfaces® and Aristech Acrylics® Logos, utilize the same iconic “A” mark as the AristechSurfacesLLC.logoinordertoreinforcethehistoricunifiedbrandinginitiative.Theindividuality for each logo is achieved through color.

Aristech Acrylics® implements the blue from the main company logo and Avonite Surfaces® the orange. The line “A Brand of Aristech Surfaces LLC” must always be present.

The STUDIO Collection, is a NEWER Brand of premium design resin products to the family, and also will always carry the "A Brand of Aristech Surfaces LLC" line, to support it's relationship.



5. TRADEMARKED COLLECTIONS

6. REFERRING TO PRODUCTS/SERVICES

When referring to Aristech products or services use the applicable Trademark, and ensure such references: (i) are truthful, fair, and not misleading; and (ii) comply with these Guidelines.

TheseGuidelinesmaybemodifiedbyAristechfromtime-to-timeinits'solediscretion.

Specifically,ensureyou: • Follow the directive within these Guidelines; • Use the appropriate trademark symbol and trademark acknowledgment of Aristech ownership of the particular trademark. • Do not incorporate Aristech Trademarks into your own product trademarks, service marks, logos, or company names; • Do not adopt marks or logos that are confusingly similar to any Aristech Trademarks.


SECTION 2

Corporate I.P. and Usage Guidelines (Continued)

®

®

®


7. USE OF TRADEMARKS When using an Aristech Trademark, ensure you: • ALWAYS use such Trademark as an adjective, accompanied by an appropriate noun (e.g. “Quarite® thermoformable acrylic sheets are an excellent product”). Do NOT use a Trademark as a noun (e.g. “Quarite® is an excellent product”). Do NOT pluralize a Trademark or make it possessive. Do NOT combine a Trademark with other words, symbols, or numbers, either as one word or with a hyphen. Do NOT abbreviate a Trademark; •ALWAYSusetheproperspellingandthepropertrademarksymbol(®,™,or℠asapplicable). For the trademark symbol, use the superscript format, but if this is not possible, then use parentheses [(R), (TM), or (SM) as applicable] • ALWAYS use Aristech Trademarks in the way they were intended to be used. Do NOT use Aristech Trademarks for products or services for which they were not originally intended. Do NOT alter an Aristech Trademark in any way.

8. IDENTIFICATION OF TRADEMARKS

In letters, memos, press releases, white papers, advertising, slides, folios, video, and other multimedia presentations, ensure you: •Properlyidentify(with®,™,or℠asapplicable)eachAristechTrademarkatthemost prominentuse(oftenintheheadline)andagaininthefirstoccurrence.

For presentation graphics, each Aristech Trademark should be designated with the proper trademark symbol on each page, slide, and foilo; • In newsletters, magazines, and publications containing multiple articles, properly identify each AristechTrademarkinthefirstoccurrenceintheTableofContents,inheadlinesandinthefirst occurrence in every article in which it is used; •Inbrochures,financialreports,books,whitepapers,datasheets,technicaldocumentation, andotherbounddocuments,properlyidentifyeachAristechTrademarkinthefirstoccurrence intheTableofContents,inHeadlines,andinthefirstoccurrenceintext; • In all charts and graphs, properly identify each Aristech Trademark, as such charts and graphs could become separated, copied and used independently; and • In all Aristech Trademark tag-lines (e.g. “Quality That Comes To The Surface®”), always use the proper trademark symbol in every such reference.

SECTION 2

Corporate I.P. and Usage Guidelines (Continued)

9. PROPER USE EXAMPLES OF THE WRITTEN TRADEMARK Aristech Acrylics® acrylic sheets Quarite® thermoformable acrylic sheets Acrysteel® thermo acrylic sheets

10. ACKNOWLEDGMENT OF ARISTECH TRADEMARK

Ensure you include a proper trademark ownership notice identifying each Aristech Trademark used as being owned by Aristech Surfaces LLC (e.g. “BIO-LOK®” and BIO-LOK MICROBE SHIELD®” and design logo are registered trademarks of Aristech Surfaces LLC.”)

11. USE OF “ARISTECH” AS A TRADEMARK VS TRADE NAME

“Aristech Surfaces” is not only a trademark used to identify products and services; it also serves asacompanyname.Therefore,“AristechSurfaces”isgenerallyusedintwo(2)differentways:(i)asa trade name to identify Aristech Surfaces LLC the company; and (ii) as a trademark to identify its various products. “Aristech Surfaces” is used as a trade name when Aristech Surfaces LLC the company is taking some action or is referenced as having some attribute (e.g. “Aristech Surfaces announced its new product launch”). When referenced as a trade name, there is no need to include a trademark symbol after “Aristech Surfaces.” “Aristech Surfaces” is used as a trademark when Aristech Surfaces is an adjective used as a trademark for its products (e.g. “Aristech Surfaces® acrylic sheets have many applications including for spas, tubs, and signs.”). When referenced as a trademark, include the proper trademark symbol after the Aristech Trademark being used.


CORPORATE COMMUNICATION

The Corporate Mark vs. House Brand Hierarchy is very important, to establish the company versus brand(s) relationship. Communication from corporate should have the company mark always with a dominant appearance, and the Brand(s) subordinate in location and treatment.


®

GLOBAL HEADQUARTERS7350 Empire Drive, Florence, KY 41042, USA

+1.800.354.9858www.aristechsurfaces.com

INTERNATIONAL OFFICESAfon house, Worthing Road, RH12 1TL Horsham, UK+44.1403.788242


Name N. NameTITLE OF POSITION

Office: +1.859.283.6485 I Mobile: +1.859.957.7172 I [email protected]

GLOBAL HEADQUARTERS 7350 Empire Drive, Florence, KY 41042 I USA I +1.800.354.9858 I www.aristechsurfaces.com

®


®

Name N. NameTITLE OF POSITION

Office: +1.859.000.0000 I Cell: [email protected]

GLOBAL HEADQUARTERS7350 Empire Drive

Florence, KY 41042USA


INTERNATIONAL OFFICESAfon house, Worthing Road RH12 1TL HorshamUK+44.1403.788242

ARISTECH SURFACES LLC

SPECIFICATION BLOCK

Part Number: ML000008_0817

Description: ARISTECH SURFACES Business Card Master

Dimensions: Flat: 3.5 in. x 2 in. Finished: same Folds: 0 Folds

Colors: PMS 417 Aristech Grey PMS 2955 Aristech Blue, PMS 158 Aristech Orange

Material: 120 lb. Gloss Coated Cover Stock

PRE-PRESS Proof Required: YES

NOTES: 1. Magenta Dieline does not print.

APPROVAL BLOCK

Chief Marketing Officer

Product Manager

VP Sales (Optional)

VP OPS (Optional)

®



SECTION 3

Corporate Mark vs. House Brand Hierarchy

TODAY’s DATE:

ENCLOSED IS A CUSTOM COLOR MATCH SAMPLE.

CCM NUMBER:

WE HAVE MATCHED THIS SAMPLE TO THE FOLLOWING STANDARD.

CUSTOMER NAME:

PLEASE REVIEW THE ENCLOSED SAMPLE. IF THE COLOR MATCH MEETS YOUR APPROVAL, SIGN THE FORM BELOW AND RETURN AS INSTRUCTED.

PLEASE RETURN A COPY OF THIS FORM TO PROPER CONTACT IDENTIFIED BELOW. PLEASE ALSO NOTE MOQ’S APPLICABLE TO YOUR COLOR MATCH, BY CHECKED CATEGORY.

AVONITE SURFACES® and STUDIO COLLECTION™COLOR MATCH CUSTOMER APPROVAL FORM

®

AVONITE SURFACES MOQ’sTEST BATCH FIRST ORDER REPEAT ORDER30 Sheets 300 Sheets 90-100 Sheets12mm. x 30in. x 144 in. Sheet SizeMOQ’s will change for RIGHT SIZE™ program orders.

STEPHEN HALLColor Supervisor

ARISTECH SURFACES LLC.Global Headquarters I 7350 Empire Drive, Florence, KY 41042

+1.800.354.9858 I +1.859.538.4809FAX. +1.859.372.3527

[email protected]

TEST BATCH FIRST ORDER REPEAT ORDERN/A 6 Sheet Increments of Minimum 6 Sheets12mm. x 36in. (approximate) x 120 in. Sheet Size

CHROMATIX™

TEST BATCH FIRST ORDER REPEAT ORDER6 Sheets 30 Sheets Increments of Minimum 30 Sheets12mm. x 36in. (approximate) x 120 in. Sheet Size

Non- Translucent

RAY GONZALES Quality Assurance Manager ARISTECH SURFACES LLC.

Belen Plant I 945 Highway 304, Belen, New Mexico 87002+1.505.569.5073

FAX. [email protected]

DATE

APPROVAL SIGNATURE

PRINTED NAME

COMPANY

ML000004 06/17






CUSTOMER-FACING COMMUNICATION

TherelationshipbetweenBRAND(nowthefocus)andCompany(insupportof),hasflippedwhen it comes to CUSTOMER-Facing support materials. Our Customer should have more of a relationshipandloyaltywithourbrand,versusourcompany.Thishierarchyshouldbereflectedvisually in weight given to each. Both should always be shown, for relationship awareness.

Color 5Color 4Color 1Color 3

® 7350 Empire Drive, Florence, KY 41042 I USA I +1.800.354.9858 I www.aristechsurfaces.com

2017 New Color Palette Preview Company ConfidentialThank you for participating in the Aristech customer survey. These concepts are being shared for testing purposes only and are not currently available for commercial sale. Please identify the top 2 choices you are most interested in and would feel comfortable forecasting future use.

SPECIFICATION BLOCK

Part Number: ML300001_0617

Description: Aristech Acrylics® Production Package Decal

Dimensions: Flat: 7 in. x 5.25 in. (0.09375 in. corner radius) Finished: same. Folds: 0 Folds

Colors: CMYK

Material: 80lb. white cover stock, with permanent Adhesive, and UV Overlaminate.

OPS Specs: Stock to be Roll wound out, with right side off first, 3in. core with 1/8 in. space between decals. Finished with 1500 per roll, and marked with quantity on the outside. Finished roll not to exceed 12 in.

PRE-PRESS Proof Required: YES, per on-site approval

NOTES: - Magenta Dieline does not print

APPROVAL BLOCK


Product Manager

VP Sales (Optional)

VP OPS (Optional)

®

®

© Aristech Surfaces LLC. , All Rights Reserved. I www.aristechsurfaces.comGLOBAL HEADQUARTERS 7350 Empire Drive, Florence, KY 41042 I USA I +1.800.354.9858 I www.aristechsurfaces.com

INTERNATIONAL OFFICES Afon house, Worthing Road, RH12 1TL Horsham I UK I +44.1403.788242

ML300007_0617

MADE IN U.S.A.


®





Color Name0000Finish

www.aristechsurfaces.com I 800.354.9858

SPECIFICATION BLOCK

Part Number: SL406030DI B

Description: Opaque WHITE Sample Chip Decal

Dimensions: Flat: 1.375 in. x 2 in. (0.09375 in. corner radius) Finished: 1.375 in x 2 in. Folds: 0 Folds

Colors: CMYK

Material: Stock#105_2.6 White BOPP with permanent Adhesive, and Radcure Varnish Overlaminate.

OPS Specs: Stock to be Roll wound out, with right side off first, to benefit production. 3in. core with 1/8 in. space between decals. Finished with 1500 per roll, and marked with quantity on the outside. Finished roll not to exceed 12 in.


NOTES: - Magenta Dieline and text placeholder does not print- Color Code, Name and Finish indication to be printed, late point i.d. via Zebra Printer- Decal used for all sample colors noted on page 2

APPROVAL BLOCK


Product Manager

VP Sales

VP OPS

®

®

Samples are representative.Final color may vary.

Dark colors may require more maintenance. Sample chips have Satin or Gloss finish.

Sheets are supplied with factory finish.

MADE IN USASL406030DI B


SECTION 3

Corporate Mark and House Brand Hierarchy(Continued)

THE SOLUTION TO ACCOMPLISH YOUR BOLDEST PROJECTS

GLOBAL LEADER OF SURFACE AND DESIGN MATERIALS

ML000008 - 07/17

An extremely dynamic portfolio in a variety of designs and colors, and also includes a wide range

of thicknesses and widths in our Right Size™ program, Avonite® Acrylic Solid Surface has

something for every project. It can be used in vertical or horizontal applications, applied in straight or curved lines, or thermoformed into a myriad of shapes, as

well as non-porous for hygienic, easy to clean care.

This eye-catching architectural resin collection is unmatched in depth, clarity,

and color-fueled design options. Add brilliance and create bold mood

settings using colors and designs only imagined in the past.

© Aristech Surfaces LLC. 7350 Empire Drive, Florence, KY 41042 I USA+1.800.354.9858 I www.aristechsurfaces.com

Clockwise: STUDIO Collection™, TEMPEST 8710, Shoeless Joe's Sports Grill, Vaughan, ON, Fabricator, Contours - Avonite Surfaces®, WHITE 8016, UCSD, San Diego, CA - STUDIO Collection™, OCEAN BREEZE 8700, Private Residence - Miami, FL

Estac Industrial Agencies Ltd232A Spanish Town Road

Kingston 11Tel: 876-901-8708-10

Email: [email protected]

®

SPECIFICATION BLOCK

Part Number: ULTRA BOND GX LABEL 5_2017.ai

Description: Opaque WHITE Adhesive Decal

Dimensions: Flat: 5 in. x 5 in. (0.09375 in. corner radius) Finished: 1.375 in x 2 in. Folds: 0 Folds

Colors: PMS 417 Gray, PMS 158 ORANGE, PMS 159 ORANGE, PMS 2955 BLUE, PMS 375 Green, PMS 179 Red, and Black

Material: Thermal Transfer 1C/S2550/40#CK with an over-laminate

OPS Specs: No known specs.

PRE-PRESS Proof Required: YES

NOTES: - Magenta Dieline and text placeholder does not print- Color, Part Number, and Recommended Sheet Colors print in BLACK INK late point i.d. via Zebra Printer

APPROVAL BLOCK


Product Manager

VP Sales (Optional)

VP OPS (Optional)

®

ULT

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SU

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OL

ID S

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FAC

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DH

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IVE

®

GHS CLASSIFICATIONS: Health: Acute Toxicity (Oral), Category 4;

Skin Sensitization, Yes, Category 1; Skin Irritation, Category 3; Eye

Irritation, Category 2B. Environmental: Acute Toxicity, Category 3; Chronic Toxicity, Category 4.

Physical: Flammable Liquids, Category 2; Organic Peroxide, Type B.

GHS HAZARD STATEMENTS: H225: Flammable liquid and vapor;

H241: Heating may cause a fire or explosion;H203: Harmful if swallowed;

H316: Causes mild skin irritation; H320: Causes eye irritation;

H317: May cause an allergic skin reaction. 7708NAHS: Causes respiratory track irritation.

GHS PRECAUTIONARY STATEMENTS:

Prevention: P210: Keep away from heat/sparks/open

flames/hot surfaces. No smoking; P261: Avoid breathing

dust/fume/mist/vapors/spray; P264: Wash hands (or other affected skin

surfaces) thoroughaly after handling; P270: Do not eat, drink, or smoke when

using this product; P273: Avoid release to the environment;

P280: Wear protective gloves/protective clothing/eye protection/face protection.

Storage: P102: Keep out of reach of children;

P403: Store in a well-ventilated place; P410: Protect from sunlight;

P411: Store at temperatures not exceeding 25°C (75°F).

ULTRA-BOND GX

SOLID SURFACE ADHESIVE. THIS FORMULA DELIVERS SUPERIOR

BONDING STRENTH AND FASTER CURING. AVAILABLE IN MULTIPLE COLORS

AND MAY BE THE ONLY SOLID SURFACE ADHESIVE YOU EVER NEED.

THIS ADHESIVE WORKS FOR ALL TYPES OF SOLID SURFACE INCLUDING ACRYLIC AND

POLYESTER BLENDS.

Aristech Surfaces LLC. Global Headquarters

7350 Empire Drive, Florence, KY 41042800.354.9858

www.aristechsurfaces.com

COLOR: SNOWPART NUMBER: SM416445

MFG: 00/00/0000 250mlRECOMMENDED FOR THE

FOLLOWING SHEET COLORS:

AlgodonAlpine Shimmer

ArticaCottonwood

CozumelKaleidoscope

KokouraNordicPolaris

Super WhiteWhite

MADE IN CANADA

Color Name0000Finish

www.aristechsurfaces.com I 800.354.9858

SPECIFICATION BLOCK

Part Number: SL406030DI G

Description: Opaque WHITE Sample Chip Decal

Dimensions: Flat: 1.375 in. x 2 in. (0.09375 in. corner radius) Finished: 1.375 in x 2 in. Folds: 0 Folds

Colors: CMYK

Material: Stock#105_2.6 White BOPP with permanent Adhesive, and Radcure Varnish Overlaminate.

OPS Specs: Stock to be Roll wound out, with right side off first, to benefit production. 3in. core with 1/8 in. space between decals. Finished with 1500 per roll, and marked with quantity on the outside. Finished roll not to exceed 12 in.


NOTES: - Magenta Dieline and text placeholder does not print- Color Code, Name and Finish indication to be printed, late point i.d. via Zebra Printer- Decal used for all sample colors noted on page 2

APPROVAL BLOCK


Product Manager

VP Sales

VP OPS

®

®

Samples are representative.Final color may vary.

Dark colors may require more maintenance. Sample chips have Satin or Gloss finish.

Sheets are supplied with factory finish.

MADE IN USASL406030DI G


CORPORATE TYPOGRAPHY

Along with our mark, consistent use of our corporate typefaces strengthens the Aristech Surfaces brand identity. Both Raleway and Arial provide a family of fonts with many character sets, as well as progressive abilities.

THE TYPEFACES AND FONT USE

Raleway is the Aristech Surfaces LLC. primary typeface. It should be used for the body of all formally printed company communication. This type-face is widely available and comes standard on most platforms, which ensures consistent representation for most applications. Any weight is acceptable to use for Aristech Surfaces LLC. or any of its Brands/Collections.

Arial is the secondary typeface. Due to the stylized nature of Raleway, its numbers can be difficulttoread.Usedsparingly,andmostlyinthecaseofnumbersArialisaneffectivewaytodisplay numbers and other small bits of information such as in a table or graph.

SECTION 4

Corporate Typography


PRIMARY TYPEFACE

Raleway AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789Raleway Black Raleway Black ItalicRaleway Extra Bold Raleway Extra Bold Italic Raleway Bold Raleway Bold ItalicRaleway Semibold Raleway Semi Bold ItalicRaleway Medium Raleway Medium ItalicRaleway RegularRaleway Light Raleway Light ItalicRaleway Extra Light Raleway Extra Light ItalicRaleway Thin Raleway Thin Italic

SECONDARY TYPEFACE

Arial AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789Arial BlackArial Bold Arial Bold ItalicArial Regular Arial ItalicArial Narrow Arial Narrow ItalicArial Narrow Bold Arial Narrow Bold Italic


PRIMARY PALETTE

Along with our mark, consistent use of our corporate color palette strengthens the Aristech Surfaces brand identity. The Primary Color Palette forms from the Aristech Surfaces logo.

In all cases, Pantone®* match colors are the preferred choice for printed materials. When it is determined to be cost prohibitive, CMYK is the alternative choice (RGB reference only).

PMS 2955CARISTECH SURFACES BLUE

CMYK 100/78/36/28RGB 0/55/100

PMS 158C ARISTECH SURFACES ORANGE

CMYK 2/66/100/0RGB 239/118/34

PMS 417 ARISTECH SURFACES GRAY

CMYK 58/49/58/23RGB 102/102/93

*Pantone® is a registered trademark of Pantone LLC.

SECTION 5

Corporate Color Palette


SECONDARY PALETTE

The custom Blend for the STUDIO Collection®, is the only "secondary pallete" gradient at this time. CMYK is the preferred in this multi-color case.

CUSTOM GRADIENT STUDIO COLLECTION® BLENDCMYK


CORPORATE IMAGERY USAGE

Aristech Surfaces imagery is a key element of the brand. High quality photography capturing our authentic look is crucial. The imagery used must represent the actual product in a setting which highlights and complements product features. Our product must be the focal point in the photograph.

ARISTECH SURFACES LLC. PHOTOGRAPHY

Photographs used in any marketing material must be approved, documented and have consent onfile.Ifstockimagesarenecessary,theymustberoyalty-freeaswellascoloraccurate.Photosshould document the product in an authentic environment.

If you have any questions please contact the Aristech Surfaces LLC. Marketing Department.

SECTION 6

Corporate Imagery



CORPORATE TONE AND VOICE - ARISTECH SURFACES LLC.

Our corporate tone delivers strength and knowledge. Aristech Surfaces LLC. is a global manufacturer of Acrylic Sheet, Solid Surface and Design Resin. We are proud of our innovative, leading-edge history, and are well informed and straightforward with our messaging. We are confidentandauthoritative,butfriendlyandapproachable.AristechSurfacesLLC.istheoperatorofthemostflexiblesurfacemanufacturingassetsintheworld.Ifasolutionisneeded,oraproblemsolved,theconfidenceweprojectandtheknowledgebasefrombeingamarketleaderfor over 50 years, makes us the right choice, and partner, for our customers.

Our corporate voice is genuine and passionate. Honesty and integrity is woven into the fabric of every we do, and more importantly everything we, as a company, stand for. Our honest and direct approach, has been a trait of Aristech Surfaces LLC. and all of it's house brands, since conception. This relationship-building, customer centric focus, and leading edge visionary product development, sets us apart in the marketplace. We are passionate about the products we manufacture, and invest heavily in delivering operational excellence.

Ourcompanytoneandvoiceshouldremainfluid—keepingpacewithouraudiencesandalways communicating in fresh new ways while maintaining our genuine and knowledgeable positioning.

In addition, we must continue analyzing the voice of our competitors to keep pace and to learn from leading brands in our industry. VOICE CHARACTERISTIC DESCRIPTION DO DON'T

GENUINE Honesty & Integrity is woven into the fabric of everything we do.

Be honest and direct. Own any issues, and explain how you will address and avoid in the future. Stick to your word.

Oversell, over promise or rec-ommend for non-proven uses.

PASSIONATE We are passionate about the products we manufacture, and invest heavily in delivering operational excellence.

Be professional, dependable and expressive.

Bepassive,orindifferent.

VERSATILE Weoperatethemostflexiblesurface manufacturing assets in the world.

Beconfidentandstraightfor-ward. Be proud. Be direct.

Be careless or send mixed messages. Don't be arrogant.

KNOWLEDGEABLE We are reminiscent of the history that we have brought to the market, and continue to pave new ground with lead-ing-edge visionary products.

Be friendly and loyal in rela-tionships and tone. Position as the expert. Be helpful, and customer focused.

Don't be wishy washy, or ex-aggerated.

®

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Voice and Tone


BRAND TONE AND VOICE - ARISTECH ACRYLICS®

Aristech Acrylics® tonedeliversstrength,knowledgeandconfidence,asdoesourcorporate.OurBrandisdefinedbyits'heritageofbeingthemarketleaderforover50years,andtherelationships we've built with our customers are our valued asset. We are relied upon to provide the most leading-edge, value-added solutions and continue to strive forward to exceed these expectations everyday. In this market we have a playful tone at times as well.

Aristech Acrylics® voice, echoes that of our corporate. Our genuine approach, in being honest and dependable, owning issues in rare cases, addressing and preventing in the future has provedtobetheingredientstolonglastinghealthycustomerrelationships,anddefinitionofthisquality and reliable brand.

VOICE CHARACTERISTIC DESCRIPTION DO DON'T













PLAYFUL We acknowledge the enjoy-ment received from our and our customers' products, with-in this market. Our playfulness may come out in photography, social media, in short quips.

Be calm, collected and fun. Short quips for social media engagement, and play to our audience's taste. Have Fun!

Go over-the-top. Be too trendy.



BRAND VOICE AND TONE - STUDIO COLLECTION®

The STUDIO Collection® carries much of the characteristics of the corporate tone, and as well it should. This elevated collection of products delivers high-end aesthetic designs, to inspire and enlighten, architects and designers. This visionary brand always keeps aesthetics in mind, and strives to create the design-focused mood.

Confidenceinourleading-edgedesigns,isintentionalinourvoice.Passionisevident,eveninthevocabulary we choose to describe, our products. (Illuminating vs. Glowing, Alluring vs. Charming) This elevated vocabulary with a spark, will extend our reach in having emotion with our brand.

In the written text, "STUDIO" in STUDIO Collection® should always be portrayed in all caps, to elevate the formalness of the collection.








FORMAL We are an elevated premium design material, with a focus on design and aesthetics.

Create intentional drama in photography. Be concise and deliberate in design. Use an elevated but approachable vocabulary.

Use bland/boring photogra-phy or vocabulary. Be casual in messaging, or use slang.

VISIONARY We drive product innovation and design, that add value for our customers.

Be artistic. Be expressive but realistic. Be to the point in messaging, and allow imag-es/illustrations to speak vol-umes. Simple, clean, concise.

Be overly artsy, just for the sake of being artsy. Be con-fusing in the message your sending. Do clutter.

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Voice and Tone


BRAND VOICE AND TONE - AVONITE SURFACES®

Avonite Surfaces® tone delivers honesty and integrity as well. As an expert in this category of products, much of the tone of the Avonite Surfaces® brand echoes that of the corporate brand, butitdiffersinthatithasafriendlierdelivery.Thepracticalityofourproduct,isnotedinthedeliveryofourmessaging.Wearereal,andbeneficialtothecustomer,warmandfriendly.

Our voice is genuine, knowledgeable and inviting. Avonite Surfaces® is a value added brand, and longtermdependabilityisinourblood.Ourvoiceshouldalwaysprojectconfidence.











FRIENDLY We are approachable and extremely helpful. We are invaluable in both service, and selection.

Be accessible and aligned with the language of the times. Be cooperative, conve-nient and the easy choice.

Beoverlytrendy,ordifficult.

PRACTICAL We are your daily use material solution with complete versa-tility in color, size, and forma-bility for the long term.

Berealandbeneficial.Beeducational, as well as inspi-rational.

Don't exaggerate.

© 2017 ARISTECH SURFACES LLC I All Rights Reserved

The mark for the Aristech Surfaces represents a reminiscent chapter in company history, symbolizingtheunificationoftwocompaniesunderoneflagshipbrand.Themarkisavisualinterpretation of two entities joining forces, Aristech Acrylics® Acrylic Sheet and Avonite Surfaces® Solid Surface. The expansion into the premium brand STUDIO Collection® has rounded outouroffering,intodesignresin.

Any and all messaging moving forward needs to adhere to the guidelines outlined. This consistency in messaging and appearance in messaging will build the brand equity of Aristech Surfaces company as a whole and all of it's unique brands.

CONTACT

If you have any questions please contact: Aristech Surfaces Marketing Department (859) 283-6485

VISIT OUR WEBSITE

www.aristechsurfaces.com www.aristechacrylics.comwww.avonite.com

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Date post:	06-May-2018
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