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CORPORATE BROCHURE BUSINESS IN BALANCE
CORPORATE BROCHURE
BUSINESS IN BALANCE
2 REDEVCO CORPORATE BROCHURE
RETAIL REAL ESTATEINVESTMENT & DEVELOPMENT
The Netherlands, Amsterdam
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Our Offices
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We firmly believe that when our tenants are successful we will be successful too.“
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Spain, Barcelona France, ParisGermany, Hamburg
Amsterdam
DüsseldorfBrussels
ParisZurich
Madrid
Vienna
London
Our Offices
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REDEVCO – MANAGER AND DEVELOPER OF A MAjOR RETAIL REAL ESTATE PORTFOLIO IN EUROPE.Redevco is an independent, international real estate company managing and developing one of the largest retail portfolios in Europe. The portfolio comprises more than 600 properties, many in top locations on the main high streets of major European cities. We focus on prime retail offering high growth potential. Most of our properties are in historic city centres, large retail parks and shopping centres. Our tenant base comprises many major national and multinational companies throughout Europe.
Quality and sustainability are key words for the Redevco portfolio. We have a highly experienced team that focuses on the management, development and value enhancement of our assets.
Belgium, Antwerp
WHO WE ARE
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Our core business is to understand retailers’ demands and respond to their changing needs.
WE ARE A yOUNG ORGANISATION WITH A RICH HISTORy.C&A, the global fashion retailer, managed its own real estate for 150 years before it was decided to separate these activities into an independent real estate entity, Redevco, in 1999.
Redevco is now wholly owned by COFRA Holding AG. COFRA, founded in October 2001, is the holding company for a privately owned group of companies located in Europe, North and Latin America and Asia, whose main activities include retail, real estate and private equity investment management. COFRA is headquartered in Zug, Switzerland.
Redevco has opted for a decentralised structure, with offices and support services in the countries where we operate. This gives us an extensive knowledge of the local retail, consumer and real estate markets and allows us to respond rapidly to opportunities and to create opportunities ourselves.
Our activities in the various countries are supported at the strategic level by Redevco’s Head Office in Amsterdam, the Netherlands, which coordinates all international operations.
Spain, Madrid
Germany, Erfurt
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OURAMBITION
Redevco aims to create sustainable and high-quality retail properties in urban environments that are inspiring and that will appeal to future generations. We focus on city centres in Europe because of their history and mix of functions. Their competitive advantage is their authenticity, developed through the ages. City centres are magnets for creativity and very often the frontrunners and breeding grounds for new lifestyles and brands. People enjoy socialising and spending time in an interesting and lively environment. All this ensures the appeal of these environments for shopping.
As a firm believer in the power of city centres, we actively contribute to further strengthening their appeal. Together with our retailers, we want to create destination stores that consumers will visit because they offer a total experience.
OUR AMBITION IS TO CREATE INSPIRING STORES WHICH CONSUMERS WILL WANT TO VISIT AGAIN AND AGAIN.
France, Paris
Our expertise is based upon a solid understanding of urban development principles gained over many years.
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Retailers expect real estate companies to understand the dynamics of consumerism
and to offer suitable retail space at the right time and in the right place.
A new economic reality is currently taking root across Europe and the entire globe. We are responding to it by keeping our portfolio fit for purpose and future-proof. The current economic situation directly affects the performance of our retail customers. Since consumer spending is under pressure, our customers will simply be unable to rely on the same level of discretionary spending that we have seen in the recent past. Retailers are responding to this changing environment. We strive to be close to them and to be alert to their new requirements. We evolve as they evolve.
We use our existing European real estate portfolio as the basis for further development, taking market conditions and benchmarks into account. We focus primarily on managing our existing portfolio, upgrading its quality and growing portfolio value through asset management and carefully considered acquisitions.
WE HELP RETAILERS RESPOND TO A CHANGING ENVIRONMENT.
Belgium, Antwerp
THE FUTURE
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OUR STORES
Rapidly evolving technologies are changing the way consumers access information and take decisions. Global Internet penetration is reaching a critical mass in many markets. Location-based services (store finders, location-based offers), QR codes, cutting-edge apps, augmented reality and the ability to search for product information and reviews while on the go are all having a big impact on retail businesses. Cross-channel shopping and the power of the Internet will have a significant impact on the way people shop. For retailers seeking to remain relevant in this connected consumer environment, the ability to deliver an enhanced customer experience will be a critical success factor.
CROSS-CHANNEL SHOPPING WILL HAVE SIGNIFICANT IMPACT.
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Spain, San Sebastián
REDEVCO CORPORATE BROCHURE
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CROSS-CHANNEL SHOPPING WILL HAVE SIGNIFICANT IMPACT.
The Netherlands, Utrecht
United Kingdom, Liverpool
Extensive consumer and retailer research conducted by our in-house research team shows that physical stores will remain very important, however as part of a cross-channel strategy. On the one hand retailers will have to welcome consumers in a vibrant, high-quality environment. High-street sites are often the preferred locations, with flagship stores playing an increasingly important role. On the other hand we are seeing a demand for click & collect convenience locations, and these are often linked to retail parks and shopping centres.
Retailers are now in the process of determining their position in this newly evolving environment. For them Redevco aims to be a service provider able to help optimise the offline channel mix in a winning cross-channel strategy.
PHySICAL STORES WILL REMAIN IMPORTANT.
A good retail infrastructure is vital to the long-
term viability of city centres.
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OUR STRATEGy
Switzerland, Basel
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As a business we are very proud of our heritage and the values that are a fundamental part of the way we conduct business. Redevco strives to be a leading investor and asset manager and a specialist in retail property in the core markets of Europe. We focus on satisfying the needs of our tenants and want to be considered the preferred real estate partner for retailers. We have taken a strategic decision to concentrate on our key markets in Europe, and we are going to focus even more on European city centres, which, because of their history and mix of functions, will always remain attractive places to both live and shop.
As a result of this new focus we have decided to cease operations in emerging markets, where the higher risk profile of our development programme was no longer aligned with the requirements of our shareholder.
OUR STRATEGy
One of our key strategic objectives for the years to come is to maximise the quality of our portfolio, based on current trends in demographics, consumer preferences and distribution channels in many European cities. Our priorities will lie in continuously enhancing the value of the portfolio by broadening the tenant mix and intensifying use, as well as through active management, redevelopment and repositioning.
We will also grow the size of the portfolio through well-researched and selective acquisitions in all our key markets. We will capitalise on our extensive operating platforms and our understanding of local market dynamics to acquire high-quality assets and those that require our asset management capabilities to create additional value. We will also explore possibilities to work in future with other like-minded co-investors.
We are well aware of the changing economic environment in which we operate and every real estate company has to be prepared to adapt its strategies and tactics to remain successful. So we will have to remain agile and flexible and constantly review our activities.
Belgium, Brussels The Netherlands, Groningen
Growth is not an end in itself: responding to market dynamics is paramount.“
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United Kingdom, Liverpool
CORPORATE RESPONSIBILITy
In all our activities we aim to enhance the company’s competitiveness while
simultaneously advancing economic and social conditions in the communities we operate in.
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We attach great importance to socially responsible entrepreneurship and to an ethical business approach. This is best summarised by our key principle “Business in Balance”.
Business in Balance means combining economic, social and environmental interests in a balanced way. We do this in collaboration with our customers, tenants and partners, ensuring that our real estate activities have an added value for society as a whole. We regard integrity as a core value. We work to high ethical standards, looking beyond short-term profitability. As a result, we can offer flexible and innovative real estate solutions with a long-term perspective, for generations to come.
Socially responsible entrepreneurship for us also entails full commitment to internationally acknowledged, green building standards, which provide the best methods for measuring the environmental impact of buildings. All our new development projects are assessed against such international standards, so that we can be sure of best practice in sustainable design. In addition, we want to comply with, or stay ahead of, all legislation relating to our activities.
We have published our Corporate Responsibility report on a yearly basis since 2008. For our latest report please go to our website: www.redevco.com.
CORPORATE RESPONSIBILITy IS A GUIDING PRINCIPLE IN EVERyTHING WE DO.
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ValuesWe stand for honest and respectful dealings with all the company’s stakeholders, and strive for a balance between people, environment and business. We regard integrity as a core value. Integrity is something we demand of ourselves and of those we work with.
We also aim to deliver high-quality products and services, because we believe these will bring our customers business success. This means we are dedicated, ambitious and entrepreneurial, and that we continuously seek to learn and adapt to new circumstances. Redevco believes that high-quality work is impossible without true teamwork and a learning culture. An open mindset, taking ownership and being accessible to our stakeholders is key to our culture. Our employees are given many opportunities for self-development, to ensure a high level of professionalism and engagement.
We ensure our business relationships are win-win and sustainable. We will not allow the pursuit of short-term profit to jeopardise our longer-term activities. Continuity drives us to stay in close contact with our stakeholders and to continuously adapt to changing market conditions and the needs of our customers.
VALUES
The Netherlands, Alkmaar
“ “Redevco’s approach to business and how we relate to our stakeholders is based on
important values we strive to uphold.
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France, Nantes
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Redevco B.V.Wibautstraat 2241097 DN AmsterdamThe Netherlands
P.O. Box 942771090 GG AmsterdamThe Netherlands
T +31 (0) 20 599 6262F +31 (0) 20 599 6263E [email protected]
www.redevco.com
This brochure has been printed on TOP 10 Green Gloss paper 100% post-consumer FSC Recycled certified fibres and PCF (Process Chlorine Free).
Amsterdam, October 2012
Realised by:MobGenwww.mobgen.com
