APPLICATION OF CORPORATE COMMUNICATION

COMPANY : VAKRANGEE

Admin Group 6

• Manhar Bajaj B027• Mit Solanki B029• Muskaan Samal B030• Navya Seth B031

INDEX• Introduction (History, overview, vision, mission,

philosophy)• Products and Services• Face of the organisation• Organisation Structure• Communication (Internal and external)• Corporate Identity• Reputation Management• CSR Activities• Crisi Management • Conclusion• Bibliography

INTRODUCTION• technology driven company, focusing on creating India's largest

network of last-mile retail points-of-sale• Aim to potentially enable every Indian to seamlessly benefit from

financial inclusion, social inclusion, Digital India, Skill Development, Employment, Government programmes and a wider access to basic goods and services.

History and Overview

• Vakrangee was founded in the year 1990 in Mumbai.• Headquartered in Mumbai, India• Tie-up with 31 banks

EVOLUTION

• Transformed from being a sub-contractor and IT enabler for e-Governance projects to a prime bidder.

• Unparalleled execution capability in delivering time-bound mission Vast retail network

• Highly evolved retail mode

EVOLUTION PHASE

VISIONVakrangee aims to be the most trusted consumer service point for urban India by:

• Making solutions even more simple and sustainable,• Offering products and services that are even more reliable and affordable,• Imparting customer service that is even more friendly.

MISSIONVakrangee intends to become India's No.1 urban centric retailer by :

• Offering innovative ideas • Proven modern technologies for facilitating universal financial and

social inclusion.

PHILOSOPHY• Vakrangee aspires to dedicatedly work towards a better future for the nation. • To achieve this, Vakrangee believes in working from the ground upwards by

empowering the lives of those citizens who have not been able to benefit from the financial and social system through the enablement of world class technology.

• Work is worship and Vakrangee strives with utmost integrity for the Transformation of Bharat.

The Products and Services• BFSI Services

BFSI offerings include:Basic banking services Deposits Recovery of Loans Insurance (life and non-life) Direct benefit transfer Pension transactions

• G2C Services• B2C Services

• E-Governance Projects

Face Of the Organisation

Mr. Dinesh Nandwana• CEO• Managing Director• CSR Committee

Chairman

BOARD OF DIRECTORS

• Top level management is based on functional departmentation• The middle level management is on the basis of geography• It is a relatively flat organisation as there are not too many levels of

hierarchy because they think the more levels they create the more they disconnect with the employees.

• Being a flat organisation ensures that all employees at all levels are highly involved in the decision making process.

• Support departments like banking, insurance, HR, technology etc. that are relatively centralised to ensure that timely, relevant, standardised & consistent support is provided

Organisation Structure

Communication in the Organisation• Internal Communication

• External Communication

Internal Communication

• Emails• Notice Board• Circulars• WhatsApp Messenger• Posters• Suggestion Boxes• In-house Journals for the employees• General Meetings

External Communication

ONLINE METHODS• Website• Emails• Circulars

OFFLINE METHODS

• Printed Advertisements• Press Releases• Radio Advertisements• Surveys• Printed Material (e.g. event materials such as water bottles, pens)• Road Shows

REPUTATION MANAGEMENT

• Maintaining high level of transparency • Making timely disclosures about the facts and performance of the business • Following good Corporate Governance practices• Hiring talented people with specialised skills

CORPORATE IDENTITY• Brand Building• Extensive PR

THE LOGO MEANING

• The triangle here has been derived from the “V” from “Vakrangee” in order to symbolise the name.

• The 3 colours in the triangle are derived from the tri colour of the Indian flag depict values such as progress, technology and growth.

• The position of the triangle indicates forward moving i.e. harmony in progress in a continuous motion, taking the nation ahead.

Brand Principles

BRAND PROMISE

• No matter how remote, excluded or poor they might be, they promise to give every rural Indian their rightful access to basic modern banking, within walking distance from their homes.

• Along with this, they also promise to bring closer to them affordable and quality products & services that improve their essential living standards.

• They will continue this endeavour until they have included the last financially excluded person in our country.

Extensive PR

• Through newspapers• Media Releases• Press Conferences• Investors and Analysts meets• Investor Presentations• Intimation through Stock Exchanges

CSR ACTIVITIESThe objectives

• Company’s CSR Policy is to demonstrate commitment and good governance• Creation of robust processes and replicable models• As per the requirements Section 135 of the Companies Act, 2013, the

Company has constituted a Corporate Social Responsibility Committee

Projects mainly undertaken • Eradicating:

HungerPoverty Malnutrition

• Promoting:Preventive health careEducation

• Employment enhancing vocation skillsRural Sports

Ensuring:Environmental sustainability

• Agro forestry, conservation of natural resources• Protection of natural heritage, art and culture

CSR COMMITTEE• Mr. Dinesh Nandwana (Chairman)• Mr. Ramesh Joshi (Member)• Mr. Sunil Agarwal (Member)

Mr. Dinesh Nandwana

Manner in which the amount spent during the financial year is detailed below :

1 IIIT, Kota Education Kota (Rajasthan) 16.00 16.00 16.00 Direct

2Rajasthani

Seva Sanstha

Health Care

Thane (Maharashtra) 1.50 1.50 1.50 Direct

3 RVG Alumni

Education Mumbai (Maharashtra) 51.00 51.00 51.00 Direct

4 My Home India

Social Awareness

Mumbai (Maharashtra) 30.00 30.00 30.00 Direct

S. No

CSR Activity identified

Sector covered

Local areaor state / district

Amount outlay

(budget)• Direct expenditure • overheads

Cumulative Expenditure

Amount spent Direct/implementing agencies

Amount spent on the projects

(Rs. In Lakhs)

5Indian

Econometric Society

Education & Economic Delhi 11.00 11.00 11.00 Direct

6Bharat

Swabhiman Trust

Socio-economic

Awareness & development

Haridwar (Uttarakhand) 11.00 11.00 11.00 Direct

7

Premlata Bansal

Charitable Trust

Education &

Social

Development

Mumbai (Maharashtra) 6.25 6.25 6.25 Direct

9

Crisis Management• Small company, not faced major crisis yet but aim to remain

prepared for them• Aims to give its employees a true picture of the crisis• Frequent, transparent updates• Do not go dark during a crisis

CONCLUSION

ANALYSIS OF THE DATA• Drastic improvement• Well managed and well communicated company • Satisfied employees• Transparency in working ( Timely disclosures )• Importance of CSR• Finance Analysis

BIBLIOGRAPHY•Mrs. Darshi Shah ( General Manager )•She is the company secretary and Compliance Officer•www.vakrangee.in•Contact at Vakrangee House’Plot No. 66,Marol Co-op. Estate,Off. M. V. Road, Marol,Andheri (East),Mumbai - 400 059.Phone No. : +91 22 2850 4028 / 3412,+91 22 6776 5100Fax No. : +91 22 2850 2017Email: info@vakrangee.inWebsite: www.vakrangee.in

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