Content Marketing 3.0 AKA The Future of Real-Time

Twitter:@SevenEC1

Hashtag:#SMW3Point0

PR: Corporate Affairs

Speaker: Rajmeena Aujla

Twitter: @Rajmeena Aujla

CONTENT MARKETING 3.0 AKA THE FUTURE OF REAL-TIME

PR:CORPORATE AFFAIRS

@Rajmeena Aujla

“To create a good future it is crucial that those who lead corporations become increasingly transparent about their actions and increasingly see themselves as part of the wider world that

they inhibit.”

Lynda Grattan, London Business School Professor

ONCE UPON A REAL-TIME…

RESULT

• CUSTOMER SERVICE ISSUE RESOLVED

• DEEPER CUSTOMER ENGAGMENT

• INCREASE IN BRAND VALUE

• ADDRESSED REPUTATIONAL CHALLENGE

• MORE DATA!

“ One man can cause an avalanche…“

Alistair Campbell, Former Head of Communications of the Labour Party

DEALING WITH FUTURE CHALLENGES IN REAL TIME

• WHAT DATA WILL BE MOST USEFUL?

• WHAT CIRCUMSTANCES WILL BE MOST DIFFICULT TO NAVIGATE?

• WHO IS BEST POSITIONED TO SUCCEED IN THE NOT SO DISTANT FUTURE?

THE F U T U R E OF REAL-TIME

• MORE ACCURATE AND PREDICTIVE INSIGHT ABOUT INDIVIDUAL BEHAVIOURS BEFORE ISSUES OCCUR

• DEVELOPMENT OF MORE SOPHISTICATED SOCIAL LISTEN TOOLS TO AGRIGATE AND FILTER DATA TO ALERT FASTER RESPONSE SYSTEMS

• DEEPER EMOTIONAL CONNECTION = MORE TRUST

THANK YOU.

@Rajmeena