76
Corporate Design Manual
1
Corporate Design Manual
2
Nowadays, gaining a competitive advantage is not just a question of offering high-quality products and services – all of our competitors are already doing precisely that. Successful companies manage to distinguish themselves clearly from the competition by means of their products, services and internal and external image.
An unmistakeable, eye-catching and coherent identity that induces positive emotions is therefore key and essential to preserving the long-term loyalty of employees, customers and the wider public.
Corporate design is a key component of our corporate
identity and determines the outward appearance projected by the IMC University of Applied Sciences Krems. Our aim is to present a clearly defined, uniform and – most importantly – easily recognisable image.
This manual outlines the rules for the use of the main design elements of the IMC Krems brand. These rules are binding for all publications and public appearances.
The design of all materials published by IMC Krems should be based on the guidelines and rules contained in this manual. In addition, the corporate wording defined in the “Kommunikationskonzept” needs to be respected.
INTRODUCTION
3
CONTENT
The logo ................................................................................................................................................................. 4
The font ............................................................................................................................................................... 12
The colour ............................................................................................................................................................ 14
Print...................................................................................................................................................................... 16
Office ................................................................................................................................................................... 33
Visuals .................................................................................................................................................................. 43
Imagery ................................................................................................................................................................ 45
Gimmicks .............................................................................................................................................................48
Websites............................................................................................................................................................... 51
Intranet / eDesktop ...............................................................................................................................................58
Social Media Channels .........................................................................................................................................60
Newsletter ............................................................................................................................................................ 70
Guiding system / IMC Buildings ............................................................................................................................ 73
4
THE LOGO
5
THE LOGO
The IMC Krems logo may be reproduced as four colour (4c) or one colour (1c). Only original versions of the logo may be used in internal as well as external communications.
The up to date versions of the IMC Krems logo can be downloaded in the Marketing & Public Relations section on the eDesktop or in the Download Centre on the IMC Krems website:
www.fh-krems.ac.at/en/download-center.
The IMC Krems logo consists of the letters „I“, „M“ and “C” and the German and/or English wording. It is prohibited to omit a part of the official logo.
The ratio of logo height to logo width may not be adapted under any circumstances, as the proportions must be maintained. The logo must not be used by external parties without the prior permission of the Marketing & Public Relations department.
6
THE LOGO – USE OF THE FOUR COLOUR (4C) VERSION
In external and internal communication, the 4c versions of the logo are preferable to the 1c versions and should therefore be used as a general standard except under special circumstances.
In general, the lettering of the IMC Krems logo consists of the German “FH KREMS” and the English addition “UNIVERSITY OF APPLIED SCIENCES”. In order to increase the readability and thus foster the effect of the logo, new versions of the logo have been introduced recently. The German and English versions of the logo may exclusively be used in a regional context: The German logo may only be used for appearances at fairs in the German language area, on German merchandises and advertisements. The English version of the logo may exclusively exist in the
international context (e.g. in regards to our Transnational
Programmes).
The reversed out logo on a blue background is used for
all corporate identity and product-related office materials
and communications.
In general, the reversed out logo should be used on
“IMC Krems Blue” background only. In specific cases,
the Marketing & Public Relations department reserves
the right to use the logo on other backgrounds as well
(e.g. photos) if the contrast is sufficient.
The black and yellow 4c version of the logo may be used
if advantages regarding the contrast can be yielded.
7
THE LOGO – USE OF THE ONE COLOUR (1C) VERSION
The 1c colour logo may be used for office equipment, merchandising or print if there are compelling pricing or graphical arguments. On office equipment, the reversed out logo may only be used on blue background (C: 100,
M: 80, Y: 00, K: 30). For advertisements, it may also be used on a different background if a high enough contrast is given.
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eDesktop
IMC FH KREMS
www.tourismfactory.at
ADDITIONAL SUB LOGOS
In general, sub logos of IMC Krems divisions, departments or services are to be avoided and MUST always be developed in consultation with the IMC Krems Marketing & Public Relations department.
At the moment, the below mentioned logos have been cleared by the department and may be used in communications. It is important to note that only the original versions of the logo provided by IMC Krems may be used. Colour adoptions and changes to the ratio of the logo are strictly prohibited.
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SIGNET
EXEMPLARY APPLICATION:
The newly developed IMC Krems signet may exclusively be used for merchandising (e.g. shirts) and if appropriate in online and social media communication.
The signet has been developed in a way that should increase the recognisability of IMC Krems and has been designed to fit pre-existing online formats.
Thus, the format fits the defined logo scales of applications and social media channels and therefore increases the readability in this context. As the signet, however, omits the description “Fachhochschule” and/or “University of Applied Sciences” it may not be used as a logo supplement on a wider scale.
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The logo may under no circumstances be deformed (through unproportional scaling).
The logo may only be used in the original colours.
Parts of the logo may not be omitted.
The logo my not be displayed on a background where the contrast is not sufficient.
PROHIBITED UTILISATION
11
ADDITIONAL DESIGN ELEMENTS
Aside from the IMC Krems logo one very recognisable design element has been developed by IMC Krems which is in use on most communication channels.
The so-called “Check-in Button” is used in online communications, on printed material and on advertisements, amongst others. For this design the colour code “IMC Krems eye-catcher” applies – the purpose of the element
is to catch the attention of the viewer and offer important
information.
The original version points to the IMC website. The design
element may, however, also be adopted to the current
needs. Application areas include the Open House and
the “Ask a Student” Facebook Group.
A STUDENT!ASK
www.fh-krems.ac.at
12
THE FONT
13
Office Verdana
Logo ITC Stone Sans II Light ITC Stone Sans II Book ITC Stone Sans II Medium
Print Frutiger LT Std 45 Light Frutiger LT Std 55 Roman Frutiger LT Std 65 Bold Frutiger LT Std 75 Black
Kelson Sans Light Kelson Sans Regular Kelson Sans Bold
Armano Regular
Print / Web journal RegularWeb Open Sans Light 300 Open Sans Regular 400 Open Sans Bold 700 Open Sans Extra Bold 900
THE FONT
The standard font used in internal and external communication is Verdana.
This font is therefore used in e-mails, documents, presentations, and publications. A standard font is an important aspect of corporate identity. It conveys clarity and fosters a sense of identity in day-to-day communications.
Promotion materials, folders, websites and other areas that are under the umbrella of the Marketing & Public Relations department may deviate from this regulation. A full listing of the various fonts used by IMC Krems is provided below. Note that it is important to respect the specific application areas of the corporate fonts.
14
THE COLOUR
15
Medical and Pharmaceutical Biotech.CMYK: 00/85/80/00
Life SciencesCMYK: 00/100/80/00
International Wine Business CMYK: 65/20/25/10
Betriebswirtschaft f. d. Gesundheitsw.CMYK: 85/00/20/15
Export-oriented ManagementCMYK: 70/15/00/00
Tourism and Leisure ManagementCMYK: 85/15/00/00
Unternehmensführung u. E-Business M. CMYK: 70/30/00/20
Business AdministrationCMYK: 60/25/15/00
WirtschaftswissenschaftenCMYK: 100/30/00/30
Advanced Nursing PracticeCMYK: 10/15/70/10
MusiktherapieCMYK: 70/00/90/00
ErgotherapieCMYK:20/40/70/05
Gesundheits- und KrankenpflegeCMYK: 50/00/65/00
HebammenCMYK: 25/00/60/05
PhysiotherapieCMYK: 70/00/40/00
GesundheitswissenschaftenCMYK: 100/05/60/30
C: 100M: 80Y: 00K: 30
IMC KremsBlue
Pantone 288c
C: 100M: 70Y: 00K: 00
IMC KremsMaster blue
C: 37M: 98Y: 100K: 06
IMC KremsRed
C: 00M: 20Y: 100K: 00
Pantone 116
IMC KremsYellow
C: 00M: 100Y: 60K: 00
IMC KremsEye-catcher
THE COLOUR
The IMC Krems brand is associated with a specific set of predefined colours. These colours are used for printed materials, merchandises and in general communications.
In general, you have to differentiate between colours that are associated with the whole organisation and colours that are attributed to the various programmes.
The general colour scheme of IMC Krems consists of the following colour variations: In communications, an emphasis should be put on “IMC Krems Blue”, “IMC Krems Red”, “IMC Krems Yellow” and “IMC Krems Disrupter”. “IMC Krems Master Blue” is to be used in context of our master programmes.
“IMC Krems Blue” – the most important colour in the colour mix of IMC Krems – communicates respectability, elegance and significance. The colour has already been connected to IMC Krems in the minds of its stakeholders.
The three departments – Business, Health and Life Sciences – all have a specific colour code assigned to them:
Moreover, all bachelor degree programmes are colour-coded. In contrast, the master programmes share the same colour coding “IMC Krems Master Blue”.
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17
In general, all brochures of IMC Krems follow the same
minimalistic design and are thus instantly recognisable.
The distinguishing factor is the colour scheme – the colour
fan on the cover of the brochures is derived from the
specific colour code of the degree programme.
The colour scheme of the various study programmes
steams from their respective colour codes. There is an
individual folder available for each bachelor programme.
In addition, there is one master brochure for all master
programmes within each department – the colour fan of
each one is, however, “IMC Krems Master Blue”.
The so-called booklet is exclusively used for prospective students (distribution at fairs, school presentations) and sets out to provide an overview of the entire bachelor and master programme offer.
The brochures work with large scale image photos and have a clear standardised structure.
Find a line-up of the various front-page colour options on the subsequent pages. For programmes or projects that have no specific colour code assigned, only the colour fan derived from “IMC Krems Blue” or a combination of “IMC Krems Blue” and “IMC Krems Red” may be used.
BROCHURES
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Master Programmes
BachelorMaster
StUdIUM IM ÜBerBlICK
ZugangsvoraussetzungenAbgeschlossenes facheinschlägiges Bachelor Studium oder Abschluss eines gleichwertigen Studiums mit Mindestumfang von 180 ECTS an einer anerkannten in- oder ausländischen postsekundären Bildungseinrichtung
dauerZwei Jahre – 120 ECTS
Spezialisierungen Controlling und Human Resources
vorlesungsspracheDeutsch
PraxisbezugAngewandtes Forschungs- undPraktikumssemester
Beginn des StudiumsSeptember
StudienabschlussVerfassen der Master Thesis undAblegen der Master Prüfung
organisationsformenVollzeit, berufsbegleitend
Akademischer GradMaster of Arts in Business (MA)
managementWirtschaft // Vollzeit, berufsbegleitend
Management und führung Konzepte des nachhaltigen Managements: Management im globalen Kontext, Konzepte des nachhaltigen Managements, International Management Issues
Business Case/Planspiel: Business Workshop
führung: Führung und Unternehmenskommunikation, Führung in Krisensituationen und Krisenmanagement
forschung Anwendungsorientierte forschung: Qualitative und quantitative Forschungsmethoden, Master Arbeit
nachhaltige Unternehmensentwicklung
nachhaltige Unternehmensentwicklung: Strategieentwicklung und -implementierung, Stakeholder Management, Innovationsmanagement, Das projektorientierte Unternehmen
Steuerung Performance Management: Kostenmanagement, Rechnungslegung nach nationalen und internationalen Standards, Wertorientiertes und strategisches Controlling & Reporting, Finanzmanagement
Spezialisierung
Controlling
Controlling: Funktionales Controlling und Beteiligungscontrolling, Budgetierung und Liquiditätsmanagement, Risikomanagement, Business Intelligence, International Financial Issues
Unternehmensanalyse: Jahresabschlussanalyse & Bilanzpolitik, Due Diligence
Spezialisierung
human resources
Strategisches Personalmanagement: Strategisches Personalmanagement, Entlohnungs- und Anreizsysteme, Diversity Management, Arbeitsrecht, International HR Issues
operatives Personalmanagement: Operatives Personalmanagement, Personalmarketing und -controlling
Angewandtes forschungssemester und vorbereitung auf die Master thesis
Angewandtes forschungs- und Praktikumsseminar (Vollzeit)
Professional Competence (berufsbegleitend)
fAChBereIChe Und ModUle
ZIelGrUPPeDer branchenunabhängige Master Studiengang richtet sich an alle, die sich durch ein vertiefendes Studium entweder im Bereich des Human Resources Management oder des Controlling auf die Übernahme von Führungsverantwortung in Unternehmen und Organisationen vorbereiten möchten.
BeSonderheItIm Rahmen des Studiums wird eine vertiefte Auseinandersetzung mit den Themen und den Konzepten des nachhaltigen Managements geboten, wobei der Schwerpunkt auf die ökonomische Nachhaltigkeit gelegt wird. Das Studium bietet die Spezialisierungen „Controlling“ und „Human Resources Management“ an. Projekt- und fallstudienbasiertes Lernen bereiten auf die besonderen Herausforderungen des vernetzten Planens und Handelns in multidisziplinären Kontexten vor. Aufgrund der steigenden Bedeutung der Nachhaltigkeit in der Führung von Unternehmen bietet der Studiengang eine Ausbildung am Puls der Zeit.
KoMPetenZBereICh Und tätIGKeItSfelderDer Master Studiengang bereitet grundsätzlich für die Übernahme von Leitungsaufgaben in allen Hierarchiestufen einesUnternehmens vor. Die Absolventinnen und Absolventen der Spezialisierung Controlling sind in der Lage, Aufgaben als Expertinnen und Experten im Bereich des Controllings zu übernehmen, die Absolventinnen und Absolventen der Speziali-sierung Human Resources können Leitungsfunktionen sowie Aufgaben als Expertinnen und Experten im Bereich Human Resources wahrnehmen.
managementWirtschaft // Vollzeit, berufsbegleitend
BROCHURES
19
Bachelor/MasterWirtschaft · Gesundheit · Life Sciences
Eine einzigartige Lernumgebung
Studying the international way
IMC Fachhochschule Krems – Studieren in einem internationalen Umfeld
Zwei außergewöhnliche Standorte in Krems – der eine historisch, der andere modern, funktionell und doch mit dem besonderen Flair einer sehr persönlichen, multikulturellen Atmosphäre – das bedeutet Studieren an der IMC Fach-hochschule Krems.
Das Studienangebot umfasst Bachelor und Master Studiengänge für Vollzeitstudierende wie auch für Berufstätige in den Kern-bereichen: Wirtschaftswissenschaften (Business) Gesundheitswissenschaften (Health) Life Sciences
Tipp: Alle Infos für Studierende zum Thema Wohnen und Leben in Krems: www.stik.at
Eine einzigartige Lernumgebung
Studying the international way
BROCHURES
20
1
what‘s upD A S M A G A Z I N D E R I M C F H K R E M S
CoverstoryLukas Wieser über seine Erfahrungen und seinen
Zwischenstopp in den USA
Roundtableüber Gründerspirit, Netzwerke
und Mentorship
Gastkommentar von Oliver Holle
2015 / 2016 | No. 6
10
RICHTUNGS-WECHSEL
Als frischgebackener IMC Alumnus des Bachelorstudiengangs „Tourism and Leisure Management“ wiedereröffnete Lukas Wieser
mit seinem Studienkollegen Rafael Walter 2009 das KultURWirtshaus in Salzburg. 2010 launchten die beiden mit Anselm
Ruby kurzzeitwohnen.com. Nach sechs erfolgreichen Jahren verkaufte Wieser seine Firmenanteile und startete im August 2014 in
San Francisco neu durch.
11
COVERSTORY WHAT´S UP
BROCHURES
21
Transnational Programmes and Projects
A unique learning environmentstudyInG the InternatIoA unique learning environment
50
26Degree programmes
German
English
98%Employability of graduates
60%
40%
We offer English-language degree programmesand the opportunity to work and study abroad.
International student body
differentnationalities
Students from 50 differentnations give our university astrong international touch.
This makes us special
Employability An IMC Krems degree opens the door to long-term professional success.
Career prospects IMC Krems students enjoy unique career opportunities in Austria and abroad.
Internships Are a great opportunity to gain experience and make important business contacts.
Intensive support Comprehensive support from administrative and academic staff helps students to complete their degree in the minimum possible time.
Practical focus The students can quickly become part of business operations – implementing their knowledge in real-life projects, and benefiting from lecturers‘ expertise.
State-of-the-art infrastructure Excellent facilities make for an outstanding learning environment.
International learning Guest lecturers from around the world add a strong international focus to our courses.
International outlook IMC Krems offers English-language degree programmes and the opportunity to work and study abroad.
nal way
BROCHURES
22
IMC UnIversIty of ApplIed sCIenCes KreMs
Research
faCTs and fIgures
182
2014
566
748
159
2012
509
668
117
2008
230
347
45
2002
75
120
16
1998
30
46
1994
2334
2067
1681
726
197
4
15
19
45
FULL-TIME LECTURERS
PART-TIME LECTURERS
TOTAL LECTURERS
STUDENTS
DEVELOPMENT
4
1994
1519 45 16
1998
3046 197
2002
4575120 726
2008
117230347 1681
2012
159509668 2067
2014
182566748 2334
STUDENTSFULLTIME LECTURERS PARTTIME LECTURERSTOTAL LECTURERS
100
200
300
400
500
600
700
800
Lecturers
300
600
900
1200
1500
1800
2100
2400
Students
67
5
9
63
3
18
2
ORIGIN COUNTRIES OF INCOMING STUDENTS
PARTNER UNIVERSITIES3OUTGOING STUDENTS
146
2014/ 2015INTERNATIONAL
STUDENTS2429
MAY 2015
67
5
9
63
3
18
2
ORIGIN COUNTRIES OF INCOMING STUDENTS
PARTNER UNIVERSITIES
OUTGOING STUDENTS
146
2014/ 2015INTERNATIONAL
INCOMING STUDENTS
163
COUNTRIES17 FROM
113
� Established in 1994 � 40% of study programmes in English � More than 600 students enrolled in transnational
programmes � International faculty and staff, and 113 partner
universities worldwide � Numerous research partners in business and industry � Two locations and a research institute with state-of-the-art
facilities
� Awarded the seal of approval of the Foundation for International Business Administration Accreditation (FIBAA) � Certified according to the ISO 9001:2000 quality
assurance standard � International Centre of Excellence in Tourism and
Hospitality Education (THE-ICE) accreditation for the Tourism and Leisure Management bachelor and master degree programmes � International accreditation seal of German agency ASIIN
for Life Sciences degree programmes
IMC University of Applied Sciences Krems is a private limited company that operates on the basis of a public-private-partner-ship model.
perFormanceIn the past few years, the university has extended its excellent track record in evaluations of higher education institutions. In the CHE ranking, students gave top grades in the overall study situation, study organisation, teacher support and interna-tional orientation categories. The results underline IMC Krems’ position as one of the leading higher education institutions in the German-speaking countries.
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hIgh-QualITY researChIMC University of Applied Sciences Krems carries out applied research in the core subject areas of business, health and life sciences in collaboration with companies and other organisations. The university develops innovative solutions and brings high-potential products and processes to market. Our research-led teaching, application-driven research and groundbreaking expertise benefi t both the economy and society as a whole.
seven innovative Key research topics
research institute For appLieD bioanaLytics anD Drug DeveLopment Founded in 2014, the research institute concentrates on developing potential new treatments, as well as identifying and optimising drugs aimed at cancer, and immune system and blood disorders.
state-oF-the-art LaboratoriesThe Department Life Sciences performs research at two loca-tions, Campus Krems and the town’s Regional Innovation
Centre (RIZ). Both sites are home to cutting-edge laboratories with the very latest research infrastructure. The new Research Institute for Applied Bioanalytics and Drug Development is based at RIZ Krems.
A number of features set the facilities apart: � Advanced cell culture und tissue-engineering laboratories � Instruments for the analysis of biomolecular interactions � Modern bio-optic platforms including confocal microscopy � Molecular modelling and bioinformatics � Bioprocess engineering, bioreactors and fermentation
INTERVENTION, IMPLEMENTATION AND OUTCOME RESEARCHCSR &
INNOVATION
NEW WORLD OF WORK
TOURISMFACTORY
MEDICALBIOTECHNOLOGY
BIOPROCESSENGINEERING
STRESS AND REGULATION RESEARCH
11
BROCHURES
23
PhysiotherapieAdvanced Nursing Practice
Bachelor/MasterGuide for international degree-seeking applicants
Export-oriented Management
Gesundheits- und Krankenpflege
Ergotherapie
Study Guide
Unternehmensführung und E-Business Management
Musiktherapie
Master Programmes
Betriebswirtschaft für das Gesundheitswesen
Tourism and Leisure Management
Hebammen
Medical and Pharmaceutical Biotechnology
Business Administration
International Wine Business
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WIRTSCHAFT• International Business and
Export Management• Management• Management von
Gesundheitsunternehmen• Marketing and Sales• Tourism and Leisure
Management• Umwelt- und Nachhaltigkeits-
management• Unternehmensführung
für KMU
GESUNDHEIT• Musiktherapie
LIFE SCIENCES• Medical and Pharmaceutical Biotechnology
Master
www.fh-krems.ac.at
WIRTSCHAFT• International Business and
Export Management• Management• Management von
Gesundheitsunternehmen• Marketing and Sales• Tourism and Leisure
Management• Umwelt- und Nachhaltigkeits-
management• Unternehmensführung
für KMU
GESUNDHEIT• Musiktherapie
LIFE SCIENCES• Medical and Pharmaceutical Biotechnology
Master
www.fh-krems.ac.at
Bachelor
•AdvancedNursingPractice •Ergotherapie •Gesundheits-undKrankenpflege •Hebammen •Musiktherapie •Physiotherapie
Master
•Musiktherapie
akadeMischer lehrgang
•Hygienefachkraft
health
www.fh-krems.ac.at
0925_fh_krems_rollup_Health_print.indd 1 25/09/14 10:12
Bachelor
• Betriebswirtschaft für das Gesundheitswesen • Business Administration • Export-oriented Management • International Wine Business • Tourism and Leisure Management • Unternehmensführung und E-Business Management
Master
• International Business and Export Management • Management • Management von Gesundheitsunternehmen • Marketing and Sales • Tourism and Leisure Management • Umwelt- und Nachhaltigkeitsmanagement • Unternehmensführung für KMU
Business
www.fh-krems.ac.at
• Business Administration • Export-oriented Management • International Wine Business • Tourism and Leisure Management
• International Business and
• Tourism and Leisure Management • Marketing and Sales
0924_fh_krems_rollup_Business_print.indd 1 24/09/14 13:57
Bachelor/Master
• Medical and Pharmaceutical Biotechnology
Bachelor/Master
• Medical and Pharmaceutical Biotechnology
life sciences
www.fh-krems.ac.at
• Medical and Pharmaceutical • Medical and Pharmaceutical • Medical and Pharmaceutical
0925_fh_krems_rollup_LifeSciences.indd 1 25/09/14 10:04
ROLL-UPS
WIRTSCHAFT• Betriebswirtschaft für
das Gesundheitswesen• Business Administration• Export-oriented
Management• Tourism and Leisure
Management• Unternehmensführung und E-Business Management
GESUNDHEIT• Advanced Nursing Practice• Ergotherapie• Gesundheits- und
Krankenpflege• Hebammen• Musiktherapie• Physiotherapie
LIFE SCIENCES• Medical and Pharmaceutical Biotechnology
Bachelor
www.fh-krems.ac.at
Roll-ups are used as a means of visualisation at events, fairs and school visits amongst others.
The general idea of the roll-ups is to give the viewer an overview of the programme offer. Two roll-up designs give an overview of the bachelor and master programmes
respectively. Additionally, there is one roll-up design per
department (Business, Health and Life Sciences). The
colour codes of the department apply. The international
programmes thought in English are marked with a little
British flag at the left side of the bullet point.
25
WING FLAPS
The wing flaps fall back on the general IMC Krems colour fan that is derived from “IMC Krems Blue”.
Alternatively, image photos in black and white featuring 1-2 people might be used for internal purposes.
26
ADVERTISEMENTS
BUSINESS HEALTHLIFE SCIENCES
www.fh-krems.ac.at
Exzellenz in Lehre und internationaler Ausrichtung: Die Masterstudiengänge der IMC FH KremsJetzt noch bis 15. Mai bewerben
BUSINESS HEALTH LIFE SCIENCES
www.fh-krems.ac.at
NEU: International Wine Business
Advertisements may be designed and commissioned by the Marketing & Public Relations department exclusively.
The minimalistic design of the IMC Krems advertisements features the reversed IMC Krems logo. The “Check in” button should guide the reader to our webpage. The
current design of the advertisements features a black and white image photo of one of our students on a black and white gradient background.
In general, the advertisements should mainly catch the attention of the reader and thus avoid too much text.
27
PROMOTION
Entdecke die Vorteile unserer Bachelorstudiengänge
Die Infoveranstaltungen im Überblickwww.fh-krems.ac.at/infodays
BSSEHIGARESSSFTSL
ZRXTBXNEXWJISUMAX
TAOEPCUGAROBWENAX
AITENAZEIMBUROTFN
LEOTDFTIAECKIEEIE
PENEONETWHHTMSRXC
XGXATUASTFALSUEEN
IIEMHLHNINNIMKJRA
FMESANCIRLKPIOPPH
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OMUIDUTSSZNALSUAB
LSERMNRFRASHLIZTO
EILIICEUIMCILXUZJ
HRRTPSWROLEHJMSRC
CWOHLFUEHLENERTIA
ARCIHIRBIDLRNPHKI
BAUSLANDSSEMESTER
Entdecken Sie die Vorteile unserer Masterstudiengänge
Die Infoveranstaltungen im Überblickwww.fh-krems.ac.at/infodays
RHLEADERSHIPCEFCTSER
MSFYRLLEADEFSDERDNSE
SMALLGROUPSLHELRPBPT
LUPHLMERCFEBEKAPRMES
DRCUEHHEDAQRONRSAILE
MLROLETSDAGYYAUECLMM
IUPSFFTETEYALRGEMAIE
NLTRMLRADLLTTPNAISES
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IEFIHMECIREMTTELAEIC
IFTINTHHITSFEITSMBER
IMPESTTSSTUDYABROADA
RATARCFECUCEISGTTLLE
TFMEOTOMAIEAKEARUYLS
STEULOEEPAAERSHESTRE
EMIRLTTSGRGQAPYAEIER
INTERNATIONALFACULTY
SERPMHTEAASSSEMMOAML
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POSTERS
WIRTSCHAFT• Betriebswirtschaft für das Gesundheitswesen• Business Administration• Export-oriented Management• International Wine Business• Tourism and Leisure Management• Unternehmensführung und E-Business Management
GESUNDHEIT• Advanced Nursing Practice• Ergotherapie• Gesundheits- und Krankenpflege• Hebammen• Musiktherapie• Physiotherapie
LIFE SCIENCES• Medical and Pharmaceutical Biotechnology
Bachelor
www.fh-krems.ac.at
Eindruck der bleibt.Tamara, 20
Bachelor-Studentin
27. Februar 2016openhouse
WIRTSCHAFT• International Business and Export Management• Management• Management von Gesundheitsunternehmen• Marketing and Sales• Tourism and Leisure Management• Umwelt- und Nachhaltigkeitsmanagement• Unternehmensführung für KMU
GESUNDHEIT• Musiktherapie
LIFE SCIENCES• Medical and Pharmaceutical Biotechnology
Master
Weitblick.Nico, 24
Master-Absolvent & PhD-Student
www.fh-krems.ac.at
27. Februar 2016openhouse
29
FREE CARDS
vorher sehen
www.fh-krems.ac.at27. Februar 2016
openhouse
Wirtschaft• Betriebswirtschaft für das
Gesundheitswesen• Business Administration*• Export-oriented Management• Tourism and Leisure Management• Unternehmensführung und E-Business Management
Gesundheit• Advanced Nursing Practice• Ergotherapie• Gesundheits- und Krankenpflege• Hebammen• Musiktherapie• Physiotherapie
Life sciences• Medical and Pharmaceutical Biotechnology
Bachelor
Wirtschaft• International Business and
Export Management• Management• Management von
Gesundheitsunternehmen• Marketing and Sales• Tourism and Leisure Management• Umwelt- und Nachhaltigkeits-
management• Unternehmensführung für KMU
Gesundheit• Musiktherapie
Life sciences• Medical and Pharmaceutical Biotechnology
Master
StudieninfoT: +43-(0)2732 802 222E-Mail: [email protected]/imcfhkrems
*vor
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TestsiegerIn
ErfolgsträgerIn
Ohne Know kein How
Things can change
Studieren ist Gold
International Spirit0905_fhkrems_openhause_freecard_rz.indd 3 06.09.13 12:58
Free cards may be designed and commissioned by the Marketing & Public Relations department exclusively.
The purpose of the free cards is to catch the attention of the viewer and provide relevant information. Free cards are handed out at external events, fairs and school visits and are available at Campus.
In general, free cards promote important events (e.g. the Open House), the departments (Business, Health, Life Sciences), or various important aspects/unique features of IMC Krems. In addition, the Marketing & Public Relations department may decide to issue additional free cards introducing new study programmes (e.g. International Wine Business) or projects.
30
FREE CARDS
It all started with a big bang
Studieninfo
T: +43 02732 802 222E: [email protected]
www.fh-krems.ac.atwww.facebook.com/imcfhkrems
www.fh-krems.ac.at
Bachelor
Life ScienceS• Medical and Pharmaceutical Biotechnology
Life ScienceS• Medical and Pharmaceutical Biotechnology
Master
“Ic h lerne tagtäglic h Neues dazu und durch ein Auslandsstud ium oder -praktikum sehe ic h auch mehr von d ieser Welt. Heute zählt d ie Internationa lität.”
Nico Jacobi, MSc
Absolvent Medical and Pharmaceutical Biotechnology, PhD-Student
entdecke unsere internationale praxisorientierte Hochschul-ausbildung.
International spiritStudieninfo
T: +43 02732 802 222E: [email protected]
www.fh-krems.ac.atwww.facebook.com/imcfhkrems
www.fh-krems.ac.at
Bachelor
WirtSchaft• Betriebswirtschaft für das Gesundheitswesen
• Business Administration
• Export-oriented Management
• International Wine Business*
• Tourism and Leisure Management
• Unternehmensführung und E-Business Management
* vorbehaltlich der Genehmigung durch die AQ Austria
Entdecke unsere internationale praxisorientierte hochschul-ausbildung.
Health for allEntdecke unsere internationale praxisorientierte Hochschul-ausbildung.
Studieninfo
T: +43 02732 802 222E: [email protected]
www.fh-krems.ac.atwww.facebook.com/imcfhkrems
www.fh-krems.ac.at
Bachelor
GESUNDHEIT• Advanced Nursing Practice
• Ergotherapie
• Gesundheits- und Krankenpflege
• Hebammen
• Musiktherapie
• Physiotherapie
GESUNDHEIT• Musiktherapie
Master
MastercardExperience our practice-oriented 2-year master programmes with an international focus.
Prospective student advisory service
T: +43 02732 802 222E: [email protected]
www.fh-krems.ac.atwww.facebook.com/imcfhkrems
www.fh-krems.ac.at
Master
Wirtschaft• International Business and Export Management
• Management
• Management von Gesundheitsunternehmen
• Marketing and Sales
• Tourism and Leisure Management
• Umwelt- und Nachhaltigkeitsmanagement
• Unternehmensführung für KMU
hEalth• Musiktherapie
lifE sciEncEs• Medical and Pharmaceutical Biotechnology
Your Mastercard for a successful career: The IMC Krems master programmes in Business, Hea lth and Life Sciences.
31
INVITATIONS
EINLADUNGZUR AKADEMISCHEN FEIER
Das Führungsteam der IMC Fachhochschule Krems, Mag. Ulrike Prommer, Prof. (FH) Mag. Eva Werner und Prof. (FH) Dr. Karl Ennsfellner lädt zur akademischen Feier ein:
VERLEIHUNG DER FUNKTIONS- UND EHRENTITEL
Donnerstag, 5. März 2015
17:45 Uhr Sektempfang18:00 Uhr Beginn des Festaktes
International Meeting Centre der IMC Fachhochschule Krems Trakt G1 - Am Campus Krems - 3500 Krems
Wir bitten um verbindliche Anmeldung bis 01. März unter: http://register.fh-krems.ac.at oder unter Tel. 02732 802 525 (Frau Sandra Luftensteiner)
Durch den Abend begleitet Sie das Trio Vivo.Im Anschluss an den Festakt lädt Sie das Führungsteam zu einem kulinarischen Ausklang.
MUSIKALISCHE OUVERTÜRE
BEGRÜSSUNG – EINLEITENDE WORTE
VERLEIHUNG DES FUNKTIONSTITELS FACHHOCHSCHULPROFESSOR/INDI Dipl.-Wirtsch.-Ing. Michael Bartz | Mag. Claudia Bauer-Krösbacher, PhDDr. Georg Christian Steckenbauer, MSc | DI Wolfgang Vrzal, MBA
MUSIKALISCHE ENTRACTE
VERLEIHUNG DES EHRENTITELS VISITING PROFESSSOR Prof. Dr. Thomas Hillecke
VERLEIHUNG DES EHRENTITELS HONORARPROFESSORDI Rainer Daubeck | Mag. Heinold Lindenthal | Ao.Univ. Prof. Dr. Wolfgang Weninger
REMERCIEMENTS
MUSIKALISCHE ENTRACTE
VERLEIHUNG DES FUNKTIONSTITELS VIZEREKTORProf.(FH) Dr. Harald Hundsberger
MUSIKALISCHER AUSKLANG
IMC Fachhochschule Krems GmbHIMC University of Applied Sciences Krems
Piaristengasse 13500 Krems - Austria - Europe
T: +43 (0) 2732 802 0F: +43 (0) 2732 802 4
E: [email protected]: www.fh-krems.ac.at
www.fh-krems.ac.at/anfahrt
The official invitations to external and internal events may be designed by the Marketing & Public Relations department exclusively.
The design, layout and structure has been harmonised and may not be adopted for individual events. In general, there are four possible options for the colour scheme that is displayed on the cover. General invitations (e.g. graduations, award ceremonies, conferences, external events, …) fall back on the colour fan derived from “IMC Krems Blue”. Invitations that can clearly be attributed to one particular department may resort back to the colour fan derived from the colour code attributed to the department.
On the cover, only the title of the event may be adopted. The remaining text modules (logo, “Einladung”/”Invitation”, contact information) are fixed parts of the invitation design.
The inside of the invitations allows for more adoptions in order to cater for the demands of the individual event. As a general guideline, the overview of the event is given on the left hand side while the agenda is provided on the right hand side. In addition to the text modules, pictures may be inserted here as well.
32
INVITATIONS
EINLADUNGVERANSTALTUNGSTITEL
EINLADUNGVERANSTALTUNGSTITEL
EINLADUNGVERANSTALTUNGSTITEL
Invitation Department Business
Invitation Department Health
Invitation Department Life Sciences
33
OFFICE
34
TEMPLATES – MICROSOFT WORD
Krems, 04.09.2014
[DOKUMENTTITEL][UNTERTITEL DES DOKUMENTS]
Michael Parak
There are three different predefined templates available for Microsoft Word. The templets are preinstalled in all Microsoft Office versions available on a processor on Campus. In addition they can be downloaded from the eDesktop: Knowledgebase – IMC Wiki – Marketing & Public Relations – Documents.
The IMC_Report_Vorlage_2014 has to be used for any official report (both for internal and external purposes).
In addition, one might opt to utilise the two remaining templates IMC_Briefe_mit_Adresse_2014 and IMC_Briefe_ohne_Adresse_2014 in general communications. Rather than using the template featuring the IMC Krems letterhead it is also possible to utilise the designated IMC Krems stationary.
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TEMPLATES – MICROSOFT POWER POINT
HERZLICH WILLKOMMEN
TITEL
TITEL
There are two different predefined templates available for Microsoft Power Point. The templets are preinstalled in all Microsoft Office versions available on a processor on Campus. In addition they can be downloaded from the eDesktop: Knowledgebase – IMC Wiki – Marketing & Public Relations – Documents.
The IMC_Präsentation_16_9 is the official power point template for all presentations and should be used for external and internal presentations and lectures.
The template “IMC_Praesentation_Vorlage_A1” can be used as a template for posters.
36
POSTER TEMPLATE – MICROSOFT POWER POINT
37
Auswertung
0
0,5
1
1,5
2
2,5
3
3,5
4
4,5
5
Kategorie 1 Kategorie 2 Kategorie 3 Kategorie 4
Physio Bio Export Tourism
Auswertung
29%
17%24%
30%
Physio Bio Export Tourism
DIAGRAMMES - MICROSOFT OFFICE
Graphs and charts are an eye-catching part in any document. It is therefore very important to follow the colour scheme as shown in the example below.
The current official colour scheme has been preset in any Microsoft Office template provided by IMC Krems.
38
Titel Vorname Nachname TitelStellenbezeichnung DEStellenbezeichnung ENLeerzeileIMC Fachhochschule KremsIMC University of Applied Sciences KremsPiaristengasse 1, A-3500 Krems, Austria, EuropeLeerzeileOffice:Campus Krems, Trakt G1, Room 2.07T: +43 (0)2732 802 000F: +43 (0)2732 802 4E: [email protected]: www.fh-krems.ac.atLeerzeileAnfahrts- und Parkhinweis ( Link: www.fh-krems.ac.at/anfahrt/ )
E-MAIL SIGNATURE – MICROSOFT OUTLOOK
The e-mail signature has to be in use by each IMC Krems employee in order to accomplish a coherent appearance.
To that end, the following design standards are in place:
Font: Verdana Regular 8 pt Font colour: RGB 31/73/125
The basic framework consists of the following elements:
In addition, seasonal supplements may be provided by the Marketing & Public Relations department as specified in the Kommunikationskonzept (page 53).
39
BUSINESS CARDS
Business cards can only be commissioned by the Human Resources department.
The business cards feature a front side only. The design and layout of the card is standardised. The upper left corner of the business cards shows the reversed out 4c logo of IMC Krems on an “IMC Krems Blue” background. The
business card also includes a QR code that allows for a
direct transfer of the contact details into the contact list
of the device.
The information is provided in German and English and is
thus relevant both in a national and international context.
IMC FaChhoChsChule KreMs Piaristengasse 1 3500 Krems • Austria • EuropeOffice: Am Campus KremsTrakt G 1, Raum 2.04
T: +43 2732 802 540M: +43 664 858 18 55 F: +43 2732 802 4E: [email protected]
www.fh-krems.ac.at
Stv. Leitung Marketing & Öffentlichkeitsarbeit / Alumni Relations Manager
Deputy Head of Marketing and Public Relations / Alumni Relations Manager
Mag.(FH) Christiana Weiss
40
ENVELOPS
I M C F A C H H O C H S C H U L E K R E M S G M B HP i a r i s t e n g a s s e 1 • A - 3 5 0 0 K r e m s • A u s t r i a • E u r o p eT : + 4 3 ( 0 ) 2 7 3 2 8 0 2 • F : + 4 3 ( 0 ) 2 7 3 2 8 0 2 4I : w w w . f h - k r e m s . a c . a t • E : o f f i c e @ f h - k r e m s . a c . a t
I M C F A C H H O C H S C H U L E K R E M S G M B HP i a r i s t e n g a s s e 1 • A - 3 5 0 0 K r e m s • A u s t r i a • E u r o p eT : + 4 3 ( 0 ) 2 7 3 2 8 0 2 • F : + 4 3 ( 0 ) 2 7 3 2 8 0 2 4I : w w w . f h - k r e m s . a c . a t • E : o f f i c e @ f h - k r e m s . a c . a t
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WRITING PADS
42
COMPLIMENT CARDS
IMC Fachhochschule Krems GmbH
Piaristengasse 1, A-3500 KremsAustria, Europe
T: +43 (0)2732 802 0F: +43 (0)2732 802 4
E : [email protected] : www.fh-krems.ac.at
43
VISUALS
44
EXHIBITION WALL – GENERAL
“Eindruck der bleibt.”Victoria, 20, Bachelor-Studentin*Scanne nebenstehenden QR Code ein oder rufe www.fh-krems.ac.at/ba auf, um Victoria’s Gedanken zu hören.
BUSINESS HEALTH LIFE SCIENCES
read my mind*
www.fh-krems.ac.at
45
IMAGERY
46
IMAGERY – ADVERTISEMENTS
Advertisements may be designed and commissioned by the Marketing & Public Relations department exclusively.
The current imagery used in advertisements features a black and white image photo of one of our students on
a black and white gradient background. The advertising campaign thus puts the human factor of our organisation in the front. It therefore manages to appear approachable and minimalistic at the same time.
47
IMAGERY – GENERAL
The general imagery used by IMC Krems also puts an emphasis on the human factor. Students are featured in their normal surroundings. Depending on the study programme, this means in lecture rooms, laboratories, university facilities (e.g. Health Lab) or somewhere around Campus.
This type of imagery is used for brochures and other print materials, on the web pages and all other forms of external and internal communications except for advertisements.
The current advertising line can be found here: \\10.100.6.166\BilderMarketing\Fotoshootings\
48
GIMMICKS
49
GIMMICKS
The current line of promotional items in general features the IMC Krems logo, a catchphrase and in most cases the “Check-in” button. They are kept in “IMC Krems Blue” in order to fit the corporate colour scheme of IMC Krems. They are thus instantly recognisable.
The recently introduced IMC Krems signet may be used on promotional items if there are compelling arguments for it (e.g. due to space issues).
50
GIMMICKS
51
WEBSITES
52
WEBSITE
The goal of the current website design of the official IMC Krems website is to provide the information in a straight and clear manner while still appealing to the emotions of
the visitor. The website has been adopted to fit all end devices and browsers.
53
WEBSITE – IMC KREMS
The predominant colours on our website are: The following web fonts are used for the website:
Open Sans 400Open Sans 700
JournalFont-Awesome
R 255G 255B 255
R 255G 255B 255
R 255G 255B 255
www.fh-krems.ac.at
54
WEBSITE – JUNGE UNI
www.jungeuni.at
55
WEBSITE – CAREER LINKS
www.careerlinks.at
The sub web page of the Career Center follows the same layout principles as the main page.
56
WEBSITE – TOURISMFACTORY
www.tourismfactory.at
57
WEBSITE – SENIORENUNI
www.seniorenuni.at
58
INTRANET / EDESKTOP
59
EDESKTOP
edesktop.fh-krems.ac.at
60
SOCIAL MEDIA CHANNELS
61
Social media helps forge a direct and lasting relationship with the stakeholders. In order to fit the image of IMC Krems, most communication is conducted in English. The detailed IMC Krems position regarding this topic is available in the “Social Media Strategy“ of IMC Krems.
The official IMC Krems social media presence is steered and conducted by the Marketing & Public Relations department. On most channels, IMC Krems is represented by one general presence for all stakeholder groups. The various departments and service centres of IMC Krems are not allowed to conduct demerged social platforms without the knowledge and consent of the Marketing & Public Relations department. Rules and regulations regarding the logo, colour scheme and wording apply.
SOCIAL MEDIA CHANNELS
62
SOCIAL MEDIA - FACEBOOK
www.facebook.com/imcfhkrems
63
SOCIAL MEDIA - YOUTUBE
www.youtube.com/fhkrems
64
SOCIAL MEDIA - TWITTER
www.twitter.com/fhkrems
65
SOCIAL MEDIA - LINKEDIN
www.linkedin.com/edu/imc-fachhochschule-krems-10184
66
SOCIAL MEDIA - GOOGLE PLUS
plus.google.com/+fhkrems
67
SOCIAL MEDIA - INSTAGRAM
www.instagram.com/fhkrems
68
SOCIAL MEDIA - FLICKR
www.flickr.com/imcfhkrems
69
SOCIAL MEDIA - XING
www.xing.com/companies/imcfachhochschulekrems
70
NEWSLETTER
71
NEWSLETTER – IMC KREMS PROSPECTS
72
NEWSLETTER – IMC KREMS ALUMNI
73
GUIDING SYSTEM /IMC BUILDINGS
74
GUIDING SYSTEM
G1. E.25Seminarraum
G1. E.26Seminarraum
On campus, a warm red has been used as an accent colour on a wider scale. It contrasts well with the otherwise sleek design and colour scheme of the premises (kept in white and grey).
75
GUIDING SYSTEM
76
IMC Fachhochschule KremsPiaristengasse 13500 Krems, Austria, EuropeTel: +43 (0)2732 802Fax: +43 (0)2732 802-4
FHM-1-0002, Version 05, Revision 00
