CorporateIdentityDesign
2019 FOREST INTERACTIVE
Who we areVision, Mission & Values
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050708091011
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TypographySample Settings
ApplicationStationery Digital Banner
Contact
ColorColor Palette
Our LogoLogo VersionsLogo SizesImproper UsageLogo UsageSample Lockups
2019 FOREST INTERACTIVE
WhoWe Are
2019 FOREST INTERACTIVE 03
2019 FOREST INTERACTIVE
Vision, Mission & Values
To enrich the mobile experience through innovative products tailored to enhance telecommunication solutions.
To help bridge the gap between mobile subscribers, operators and content providers by offering operator-driven platforms and solutions.
Passionate. Forest Interactive provides a viable corporate culture and focuses on building a winning team by hiring involved and curious talents. We believe that empowering our talents by giving them the freedom to learn and to adopt new skills improve business engagement.
Professional. Our expertise allows us to be the most efficient partner for our clients by implementing standards of excellence to improve business performance. Forest Interactive takes pride in practicing hVigh ethical standards and responsible business conduct. We intend to creatVe a business environment with partners who share our moral values and sense of integrity.
Innovative. We focus on keeping us ahead of our industry by attracting future talents and by creating a receptive environment for new ideas. We develop new services, products, as well as cutting edge technologies and solutions, in order to meet our client’s present and future needs.
VISION
MISSION
VALUES
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Our Logo2019 FOREST INTERACTIVE 05
2019 FOREST INTERACTIVE
LogoFull Color Master Logo
The primary color is used within the logo and logo icon only.
Refer to page 12 for palette color guidelines.
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HEX RGB CMYK#007a33 0,122,51 100%, 0%, 58%, 52%
2019 FOREST INTERACTIVE
Logo Versions
The positive version of the logo is always used on clear white or lighter color tinted backgrounds to maintain readability.
For use on facsimile and other black and white publications.
When used on dark colored backgrounds, the logo should be all white to maintain readability. This will provide a striking contrast allowing the logo to be clearly legible.
Full Color Logo
Black Mono Logo
White-out Logo
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2019 FOREST INTERACTIVE
Logo SizesMinimum Logo Dimension Requirement
The minimum size for all printed material is 15mm wide and 85 pixels (at 72dpi) for digital on-screen use. The logo should never be used less than this size as this would lead to a compromise in readability.
For large formats such as banners, billboards and signages, the logo should be proportionally balanced to the size of the document. In all cases, the logo should never : Bleed off any edge Be cropped in any way The logo must always maintain clear space around it especially for large formats such as those stated above here. This will preserve the integrity of the logo and allow for maximum readability.
15mm85 Pixels
Minimum size for print applicationsMinimum size for screen use: 85 pixels wide at 72 dpi
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2019 FOREST INTERACTIVE
Improper Usage
The logo must not be altered or changed in any way and guidelines should always be adhered to. The master logo templates should always be used when putting together collateral.
Do not rotate the logo
Do not add any coloroutline
Do not bleed off any edge
Do not be cropped in anyway
Do not replicate the type in a different
typeface
Do not change the color of any of the
logo elements
Do not use logowithout trademark ®
Do not apply fancy effects to the logo
Do not any texts on the logo
Do not stretch orwrap the logo
Logo Usage Guideline
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2019 FOREST INTERACTIVE
Logo Usage (Collaboration)Clear Space Rule and Ratio to Logo
The logo must stand out clearly from its surroundings.
This applies not only to the background but also to items near the logo (text, photographs and other graphic elements) that might compromise the impact of the logo. It is important to keep the logo clear of any other graphic elements.
To ensure this, an exclusion zone or ‘clear space’ rule has been established using the F icon. This exclusion zone indicates the closest any other graphic message can be positioned in relation to the marque. The example on this page demonstrates the minimum clear space required which is the height of the F icon from the logo.
Clear space rule applied to the Forest Interactive logo without a strapline
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Light Background Usage
Dark Background Usage
The logo can appear in white only for dark backgrounds
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Color2019 FOREST INTERACTIVE 12
2019 FOREST INTERACTIVE
Color Palette
Color is an engaging and vibrant way to display a brand’s character and is an integral part of the identity.
Forest Interactive color palettehas two sets: primary and secondary palettes, with subgroupings of colors
PrimaryColor Palette
SecondaryColor Palette
87.6225.6292.4811.94
71.68083.790
91.4147.89 95.07 60.01
012363
019983
05924
#007a33
#00c753
#003b18
5.7144.790
CMYK
CMYK
RGB
RGB
RGB
CMYK
CMYK
CMYK
CMYK
CMYK
22.2214.217.560.52
36.6922.4329.534.48
53.8832.6143.56 15.55
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243243243
207210208
170178173
12213858
#f3f3f3
#cfd2d0
#aab2ad
#7a8a82
RGB
RGB
RGB
RGB
Typography2019 FOREST INTERACTIVE 14
2019 FOREST INTERACTIVE
Typography
Primary FontThe font - Montserrat - is characterised by excellent readability in print and digital areas from corporate brochureware to headlines on website applications. We recommend four typefaces - Light, Regular, Bold and Black.
Typeface UsageTo use as headline, title, sutitle and body copy.
Light, Regular, Bold and BlackABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
Light, Regular, Semi-Bold and BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
Montserrat
TiemposTypeface UsageTo use as headline and quotes only.
Secondary FontTiempos text is a modern serif for legible typesetting. The letter shapes are well proportioned with a geometric structure. This font has a great range of weights that strikes a balance between practicality and elegance. We recommend four typefaces - Light, Regular, Semi-bold and Bold
Print and On Screen
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2019 FOREST INTERACTIVE
Sample Setting
DigitalMinimum Size: 12pt.
Mobile ApplicationMinimum Size: 16pt.
PrintMinimum Size: 10pt.
Minimum Font Size Requirement and Typeface Sample
Black Light
Bold Regular LightSemi-bold
Bold Regular
Montserrat
Tiempos
Aa Aa Aa Aa
Aa Aa Aa Aa Forest Interactive
Forest Interactive
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Application2019 FOREST INTERACTIVE 17
2019 FOREST INTERACTIVE
Stationery
Business Card
Letter Head
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SERVICE DELIVERY PLATFORM MOBILE GAMES PUBLISHINGeVOUCHERS MOBILE eSPORTS EVENT
+62 9045 399 6667 [email protected] john.doe johndoe
John DoeMANAGERMarketing & Business Development
Tel / Fax : +603 2162 2728 (Ext.329) / +603 2162 2729Website : forest-interactive.com
C-7-2 Megan Avenue 2, 12 Jln Yap Kwan Seng, Kuala Lumpur50450 Malaysia
FOREST INTERACTIVE SDN. BHD.
2019 FOREST INTERACTIVE
Digital Banner
Social Media Banner
Youtube Thumbnail
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2019 FOREST INTERACTIVE
Forest Interactive HeadquartersC-7-2 Megan Avenue 2,12 Jalan Yap Kwan Seng Kuala Lumpur,50450 Malaysia
T +603 2162 2728F +603 2162 2729W forest-interactive.com
CONTACT INFORMATION
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