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CORPORATE IDENTITY GUIDELINES LAST UPDATE 08.24 · 2020-01-09 · The logo must appear clearly and...

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CORPORATE IDENTITY GUIDELINES_LAST UPDATE 08.24.11
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Page 1: CORPORATE IDENTITY GUIDELINES LAST UPDATE 08.24 · 2020-01-09 · The logo must appear clearly and in the approved colors. To ensure the consistency necessary to build a recognizable

CORPORATE IDENTITY GUIDELINES_LAST UPDATE 08.24.11

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2

Three Sticks is a boutique, family owned winery committed to creatingsmall–lot, artisanal wines from exceptional vineyard sites, such as our famedDurell Estate Vineyardin Sonoma, CA.

Our philosophy in creating wines of beauty and balance is simple and it starts with the vineyards – source from exceptional vineyard sites in Sonoma County, farm with earth friendly practicesand manage for extremelylow yields.

INTRODUCTION

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3CONTENTS

IDENTITY GUIDELINES

4 INTRODUCTION

THREE STICKS BRAND IDENTITY

5 LOGOTYPE CONSTRUCTION

6 LOGOTYPE CLEARSPACE / BLEED

7 LOGOTYPE MINIMUM SIZE

8 LOGOTYPE COLOURWAY

9 LOGOTYPE VIOLATIONS

10 INTRODUCTION: ICON CONSTRUCTION

11 ICON CONSTRUCTION

12 ICON CLEARSPACE / BLEED

13 ICON MINIMUM SIZE

14 ICON COLOURWAY

15 ICON VIOLATIONS

16 INTRODUCTION: LOCKUP CONSTRUCTION

17 LOCKUP CONSTRUCTION

18 LOCKUP CLEARSPACE / BLEED

19 LOCKUP MINIMUM SIZE

20 LOCKUP COLOURWAY

21 LOCKUP VIOLATIONS

VISUAL SYSTEM GUIDELINES

22 INTRODUCTION

THREE STICKS VISUAL SYSTEM

23 COLOUR PALETTE

24 TYPOGRAPHY

25 TONE OF VOICE

26 PHOTO STYLE – WINERY PHOTOGRAPHY

27 PHOTO LAYOUT EXAMPLES – WINERY

28 PHOTO STYLE – ESTATE PHOTOGRAPHY

29 PHOTO LAYOUT EXAMPLES – ESTATE

APPLICATIONS

30 INTRODUCTION

THREE STICKS STATIONERY

31 BUSINESS CARD

32 LETTERHEAD

33 LETTERHEAD GRID

34 HANDWRITTEN NOTECARDS

35 GENERAL USE ENVELOPE SYSTEM

36 ANNOUNCEMENT ENVELOPES

37 OVERVIEW OF COMPLETE SYSTEM

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4

THE THREE STICKS CORPORATE VISUAL IDENTITY WILL COME TO LIFE ON THE MATERIALS WE USE TO COMMUNICATE. THESE INCLUDE STATIONERY, SIGNAGE, MARKETING MATERIALS AND OTHER MEDIA. CORRECT AND CONSISTENT USEOF THE VISUAL SYSTEM WILL BE THE DETERMINING FACTOR FORA SUCCESSFUL IDENTITY.

THE BRAND STYLE GUIDE WILL PROVIDE SAMPLE LAYOUTS AND MECHANICALS THAT ILLUSTRATE HOW ALL THE VISUAL ELEMENTS WILL COME TOGETHER TO CREATE A DISTINCT AND CONSISTENT CORPORATE IDENTITY FOR THE THREE STICKS BRAND.

INTRODUCTION

THREE STICKS BRAND

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LOGOTYPE CONSTRUCTION

THE THREE STICKS CORPORATE IDENTITY IS MADE UP OF TWO COMPONENTS. THE LOGOTYPEAND THE SIGN–OFF.

THESE TWO COMPONENTS ARE ALWAYS PLACED IN A FIXED RELATIONSHIP AND SHOULD NEVER BE ALTERED, MODIFIEDOR REPRODUCED IN ANY WAY.

When reproducing the logo, use only the artwork suppliedwith these guidelines.The logo must appear clearlyand in the approved colors.To ensure the consistencynecessary to build arecognizable identity, it iscritical that Three Sticks logoappear only in the colorsapproved in these guidelines.

File IdentifierTS_Logotype_Black.ai

THREE STICKS CORPORATE IDENTITY

DURELL VINEYARD SIGN–OFF

THREE STICKS LOGOTYPE

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6

LOGOTYPE CLEARSPACE

TO ENSURE ITS INTEGRITY AND VISIBILITY, THE THREE STICKS CORPORATE IDENTITY SHOULDBE KEPT CLEAR OF COMPETING TEXT, IMAGES AND GRAPHICS. IT MUST BE SURROUNDED ON ALL SIDES BY AN ADEQUATE CLEARSPACE — A SPACE EQUALIN SIZE TO THE CAP HEIGHT OF THE LETTER ‘T’, AS SHOWN ON THE DIAGRAM TO THE LEFT.

IN ANY INSTANCE, NEVER CROPOR BLEED THE LOGO.

CLEARSPACE

CLEARSPACE

THREE STICKS CORPORATE IDENTITY

The logo may be paired withphotographic images. A simple overlay may be used in any of the appropriate colourways.

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7

LOGOTYPE MINIMUM SIZE

THE THREE STICKS CORPORATE IDENTITY HAS THREE VERSIONS; AN ORIGINAL VERSION AND TWO SMALLER VERSIONS.

THE ORIGINAL VERSION CAN BE SCALED DOWN TO A SIZE OF 2.35”. THE SMALLEST VERSION CAN BE SCALED DOWN TO 1.25”.

WHEN MEASURING THE LOGOTYPE, LOCATE THE WIDEST PARTS OFTHE LOGOTYPE FROM THE LETTER ‘T’ TO THE LETTER ‘S’. SEE THE MEASUREMENT AREA EXAMPLEIN DIAGRAMS TO THE LEFT.

MEASUREMENT AREA

2.35”

1.25” When reproducing the logo, use only the artwork suppliedwith these guidelines.The logo must appear clearlyand the The Durell Vineyards sign–off must be legible.

THREE STICKS CORPORATE IDENTITY

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8

LOGOTYPE COLOURWAY

THE COLOURWAY OF THREE STICKS CORPORATE IDENTITY IS AN ESSENTIAL ELEMENT IN SETTING A RECOGNIZABLE LOOK AND FEEL FOR THE IDENTITY. CONSISTENT USE OF COLOUR ENHANCES THE STRENGTH OF THE IDENTITY.

THE PRIMARY COLOURS FOR THE THREE STICKS CORPORATE IDENTITY ARE COPPER, BLACK,DARK GREY AND ANTIQUE GREY.ALL FOUR COLOUR VARIATIONSARE MEANT TO BE USED INTERCHANGEABLY ACROSS VARIOUS MEDIUMS, HOWEVER, ALWAYS USE A SINGLE COLOUR AND NEVER MODIFY THE DURELL VINEYARD SIGN-OFF

CopperPantone® 4705 UCMYK 0/62/71/49RGB 144/73/45

BlackPantone® Black UCMYK 0/0/0/100RGB 35/31/32

Dark GreyPantone® Black U at 70%CMYK 0/0/0/70RGB 109/112/113

Antique GreyPantone® Cool Grey 1 UCMYK 0/0/0/6RGB 239/239/240

THREE STICKS CORPORATE IDENTITY

COPPER

BLACK

DARK GREY

ANTIQUE GREY

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9

VIOLATIONS

THE CONSISTENT USE OF THE THREE STICKS CORPORATE IDENTITY ENHANCES THE STRENGTH OF THE BRAND.

NEVER USE AN ALTERNATE COLOUR NOT DESCRIBED INTHIS DOCUMENT.

NEVER ALTER THE SIZE OF THE DURELL VINEYARD SIGN-OFF.

NEVER MANIPULATE OR COMBINE TWO DIFFERENT COLORS OF THE LOGOTYPE AND THE SIGN-OFF.

THREE STICKS CORPORATE IDENTITY

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10INTRODUCTION

ICON CONSTRUCTION

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ICON CONSTRUCTION

THE THREE STICKS ICON IS TAKENFROM THE ORIGINAL PHOTOGRAPH THAT IS USED ON THE LABELS.

THE ICON CAN BE USED BY ITSELF OR AS A LOCKUP, EXPLAINED LATER IN THIS DOCUMENT.

When reproducing the icon, use only the artwork suppliedwith these guidelines.The icon must appear clearlyand in the approved colors.To ensure the consistencynecessary to build arecognizable identity, it iscritical that Three Sticks logoappear only in the colorsapproved in these guidelines.

File IdentifierTS_Icon_Black.ai

THREE STICKS CORPORATE IDENTITY

THREE STICKS ICON

11

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12

ICON CLEARSPACE

TO ENSURE ITS INTEGRITY AND VISIBILITY, THE THREE STICKS ICON SHOULD BE KEPT CLEAR OF COMPETING TEXT, IMAGES AND GRAPHICS. IT MUST BE SURROUNDED ON ALL SIDESBY AN ADEQUATE CLEARSPACE —A SPACE EQUAL IN SIZE TO THE CAP HEIGHT OF THE LETTER ‘T’,AS SHOWN ON THE DIAGRAMTO THE LEFT.

IN ANY INSTANCE, NEVER CROPOR BLEED THE ICON.

CLEARSPACE

CLEARSPACE

THREE STICKS CORPORATE IDENTITY

The icon may be paired withthe logotype. An explanationof this is explained later inthis document.

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13

ICON MINIMUM SIZE

THE THREE STICKS ICON HAS THREE VERSIONS; AN ORIGINAL VERSION AND TWO SMALLER VERSIONS.

THE ORIGINAL VERSION CAN BE SCALED DOWN TO A SIZE OF 0.60”. THE SMALLEST VERSION CAN BE SCALED DOWN TO 0.30”.

WHEN MEASURING THE ICON, LOCATE THE TALLEST PARTS OF THE MIDDLE STICK FROM TOP TO BOTTOM. SEE THE MEASUREMENT AREA EXAMPLE IN DIAGRAMS TO THE LEFT.

MEASUREMENT AREA

0.60” HEIGHT

0.30” HEIGHT

When reproducing the logo, use only the artwork suppliedwith these guidelines.

THREE STICKS CORPORATE IDENTITY

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14

ICON COLOURWAY

PRIMARY COLOURS FOR THE THREE STICKS ICON ARE COPPER, BLACK, DARK GREY AND ANTIQUE GREY. ALL FOUR COLOUR VARIATIONS ARE TO BE USED STRICT ACCORDANCE WITH THE LOGOTYPE; THEREFORE, WHEN USING THE LOGOTYPE AND THE ICON TOGETHER, COMMONLY REFERRED TO AS A ‘LOCK-UP’ –ALWAYS USE A SINGLE COLOUR.

CopperPantone® 4705 UCMYK 0/62/71/49RGB 144/73/45

BlackPantone® Black UCMYK 0/0/0/100RGB 35/31/32

Dark GreyPantone® Black U at 70%CMYK 0/0/0/70RGB 109/112/113

Antique GreyPantone® Cool Grey 1 UCMYK 0/0/0/6RGB 239/239/240

THREE STICKS CORPORATE IDENTITY

COPPER

BLACK

DARK GREY

ANTIQUE GREY

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15THREE STICKS CORPORATE IDENTITY

VIOLATIONS

THE CONSISTENT USE OF THE THREE STICKS ICON ENHANCES THE STRENGTH OF THE BRAND.

NEVER USE AN ALTERNATE COLOUR NOT DESCRIBED INTHIS DOCUMENT.

NEVER ALTER OR CHANGE THE FIXED ELEMENTS.

NEVER MANIPULATE OR COMBINE TWO DIFFERENT COLORS FOR THE ICON.

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16INTRODUCTION

LOCKUP CONSTRUCTION

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17

LOCKUP CONSTRUCTION

THE THREE STICKS IDENTITYLOCKUP IS MADE UP OF THREE COMPONENTS. THE ICON, THE LOGOTYPE AND THE SIGN–OFF.

WHEN USED AS A LOCKUP, THE THREE COMPONENTS ARE ALWAYS PLACED IN A FIXED RELATIONSHIP AND SHOULD ALWAYS CONSIST OF A SINGLE COLOURWAY.

THE ICON AND LOGOTYPE MAY BE USED SEPARATELY AS STATED PREVIOUSLY IN THIS DOCUMENT.

When reproducing the lockup, use only the artwork suppliedwith these guidelines.The lockup must appear clearlyand in the approved colors.To ensure the consistencynecessary to build arecognizable identity, it iscritical that Three Sticks lockupappear only in the colorsapproved in these guidelines.

File IdentifierTS_Lockup_Black.ai

THREE STICKS CORPORATE IDENTITY

DURELL VINEYARD SIGN-OFF

THREE STICKS ICON

THREE STICKS LOGOTYPE

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18

LOCKUP CLEARSPACE

TO ENSURE ITS INTEGRITY AND VISIBILITY, THE THREE STICKS LOCKUP SHOULD BE KEPT CLEAR OF COMPETING TEXT, IMAGES AND GRAPHICS. IT MUST BE SURROUNDED ON ALL SIDESBY AN ADEQUATE CLEARSPACE —A SPACE EQUAL IN SIZE TO THE CAP HEIGHT OF THE LETTER ‘T’,AS SHOWN ON THE DIAGRAMTO THE LEFT.

IN ANY INSTANCE, NEVER CROPOR BLEED THE LOCKUP.

CLEARSPACE

CLEARSPACE

THREE STICKS CORPORATE IDENTITY

The lockup may be paired withphotographic images. A simple overlay may be used in any of the appropriate colourways.

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19

LOCKUP MINIMUM SIZE

THE THREE STICKS LOCKUP HAS THREE VERSIONS; AN ORIGINAL VERSION AND TWO SMALLER VERSIONS.

THE ORIGINAL VERSION CAN BE SCALED DOWN TO A SIZE OF 1.15”. THE SMALLEST VERSION CAN BE SCALED DOWN TO 0.60”.

WHEN MEASURING THE LOCKUP, LOCATE THE LOCATE THE TALLEST PART OF ICON TO THE BOTTOMOF THE DURELL SIGN–OFF. SEE MEASUREMENT AREA EXAMPLEIN DIAGRAMS TO THE LEFT.

MEASUREMENT AREA

1.15” HEIGHT

0.60” HEIGHT

When reproducing the lockup, use only the artwork suppliedwith these guidelines.The lockup must appear clearlyand the The Durell Vineyard sign–off must be legible.

THREE STICKS CORPORATE IDENTITY

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20

LOCKUP COLOURWAY

THE COLOURWAY OF THREE STICKS CORPORATE IDENTITY IS AN ESSENTIAL ELEMENT IN SETTING A RECOGNIZABLE LOOK AND FEEL FOR THE IDENTITY. CONSISTENT USE OF COLOUR ENHANCES THE STRENGTH OF THE IDENTITY.

THE PRIMARY COLOURS FOR THE THREE STICKS CORPORATE IDENTITY ARE COPPER, BLACK,DARK GREY AND ANTIQUE GREY. ALL FOUR COLOUR VARIATIONS ARE TO BE USED INTERCHANGEABLY. USING COLOUR VARIATION WILL REINFORCE THE HERITAGE, CULTURE AND FAMILY TRADITION OF THE IDENTITY.

CopperPantone® 4705 UCMYK 0/62/71/49RGB 144/73/45

BlackPantone® Black UCMYK 0/0/0/100RGB 35/31/32

Dark GreyPantone® Black U at 70%CMYK 0/0/0/70RGB 109/112/113

Antique GreyPantone® Cool Grey 1 UCMYK 0/0/0/6RGB 239/239/240

COPPER

BLACK

DARK GREY

ANTIQUE GREY

THREE STICKS CORPORATE IDENTITY

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21THREE STICKS CORPORATE IDENTITY

VIOLATIONS

THE CONSISTENT USE OF THE THREE STICKS CORPORATE IDENTITY ENHANCES THE STRENGTH OF THE BRAND.

NEVER USE AN ALTERNATE COLOUR NOT DESCRIBED INTHIS DOCUMENT.

NEVER ALTER, MOVE OR CHANGE THE SIZE OF THE FIXED ELEMENTS.

NEVER MANIPULATE OR COMBINE TWO DIFFERENT COLORS OF THE ICON AND LOGOTYPE.

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THE THREE STICKS CORPORATE IDENTITY VISUAL SYSTEM IS DESIGNED TO BE EXACT AND LITERAL. THIS SECTION WILL EXPLAIN THE USE OF COLOUR, TYPOGRAPHY, IMAGE STYLEAND GRAPHIC ELEMENTS.

THE STRICT NATURE OF THE SYSTEM REQUIRES CAREFUL TREATMENT AND ATTENTIONTO ALL GRAPHIC ELEMENTS.

THE PROPER USE OF THESE GUIDELINES WILL ASSURE THAT THE VISUAL SYSTEM WILL REINFORCE AND STRENGTHENTHE CORPORATE IDENTITY.

INTRODUCTION

VISUAL SYSTEM 22

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COLOUR PALETTE

THE THREE STICKS CORPORATE IDENTITY COLOUR PALETTE CONSISTS OF A PRIMARY AND SUPPORTIVE COLOURWAY. THE PRIMARY PALETTE CONSISTS OF COPPER AND BLACK. THE USEOF DARK GREY AND ANTIQUE GREY ARE TO BE USED IN INSTANCES WHERE THE COMBINATION OF COPPER AND BLACK IS NOT POSSIBLE, SUCH AS FAXING.

THE CONSISTENT USE OF THESECOLOURS WILL CREATE BRAND RECOGNITION AND STRENGTHEN THE IDENTITY. THE THREE STICKSCORPORATE IDENTITY PRINT APPLICATIONS MUST USE THE PRIMARY AND SUPPORTIVE COLOURWAY.

This is a sampling of the rangedeemed acceptable by the designer and should not go beyond this scope.

The colours shown throughout this manual have not been evaluated by Pantone, Inc. for accuracy and maynot match the PANTONE Color Standards.PANTONE® is a registeredtrademark of Pantone, Inc.

PRIMARY PRIMARY SUPPORTIVE SUPPORTIVE

PMS 4705 UNCOATED PROCESS BLACK 70% PROCESS BLACK PMS COOL GREY 01 UNCOATED

THREE STICKS VISUAL SYSTEM

23

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TYPOGRAPHY

THE THREE STICKS CORPORATE TYPOGRAPHY CONSISTS OF TWO DISTINCT TYPEFACES:

GEORGIA(MICROSOFT TYPE FOUNDRY)

TRADE GOTHIC(LINOTYPE TYPE FOUNDRY)

GEORGIA IS RESERVED FOR MAIN BODY COPY AND TRADE GOTHIC IS RESERVED FOR HEADLINES AND SUPPORTIVE TEXT. COMMITMENT TO THESE TYPEFACES WILL HELP CREATE A CONSISTENT IDENTITY.

These typefaces should beused at all times. Contact thedirector of communications ifthere is a specific request notto use the specified typefaces.

Georgia is the primary font used for main body copy.Trade Gothic is considered a secondary font andshould be reserved for headlines and supportive text, such as quotes.

GEORGIA REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklnopqrstuvwxyz

0123456789

0123456789

0123456789

GEORGIA ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklnopqrstuvwxyz

TRADE GOTHIC LIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

THREE STICKS VISUAL SYSTEM

24

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TYPOGRAPHY – TONE OF VOICE

THREE STICKS SHOULD BE PRO–ACTIVE IN THE NEW MEDIUM OF CONVERSATIONAL MARKETING THROUGH THE USE OF PHILOSOPHICAL STATEMENTS.BY ACTIVATING A HEADLINE, IT BEGINS TO SOUND LIKE A ‘VOICE’. WE CAN UTILIZE THE CORPORATE BRAND TO FOSTER POSITIVE AND MEANINGFUL STATEMENTS TO EMPHASIZE THE COMPANY ETHOS.

These typefaces should beused at all times. Contact thedirector of communications ifthere is a specific request notto use the specified typefaces.

This is an example of the headline type style to be used on all applications.Trade Gothic Light is the headline font when used on a solid color background. Georgia Italic is theheadline font whenused over images only.

LIGHT BACKGROUND:TRADE GOTHIC LIGHT

DARK BACKGROUND:TRADE GOTHIC LIGHT

IMAGE BACKGROUND:GEORGIA ITALIC

Our earth friendly,sustainable approachto winemakingproduces extremelylow yields and terroirdefined flavors.

Our earth friendly,sustainable approachto winemakingproduces extremelylow yields and terroirdefined flavors.

Our earth friendly,sustainable approachto winemakingproduces extremelylow yields and terroirdefined flavors.

THREE STICKS VISUAL SYSTEM

25

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PHOTO STYLE – THE WINERY

THREE STICKS WINERY WILL HAVE AN INTIMATE STYLE OF PHOTOGRAPHY CALLED ‘REPORTAGE’.

REPORTAGE PHOTOGRAPHY IS HAS A TIMELESS QUALITY. IT IS NATURAL, FULL OF DETAIL AND HAS A RICH, LAYERED QUALITY.

THREE STICKS VISUAL SYSTEM

26

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THREE STICKS VISUAL SYSTEM

PHOTO STYLE – THE WINERY

THESE IMAGES ARE AN EXAMPLE OF THE PHOTOGRAPHIC STYLE TO BE USED ON ALL APPLICATIONS.

WHILE THIS PHOTOGRAPHIC STYLE IS SUBJECTIVE, SOME KEYWORDS TO REMEMBER – REPORTAGE, SENSE OF SPACE, DETAILED, CRAFTSMANSHIP AND INTIMACY.

This photographic style should be used at all times. Contact thedirector of communications ifthere is a specific request notto use the specified imagery.

27

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PHOTO STYLE – THE ESTATE

THREE STICKS PROVENANCEPHOTOGRAPHY WILL BE ROOTEDIN NATURE AND SHOULD AIM TO HIGHLIGHT THE GRAPHIC PATTERNS FOUND IN NATURE.

BROKEN DOWN INTO THREE CATEGORIES, WE WILL SHOWCASE PEOPLE, PLACES AND THINGS –AND IT IS IN THEIR NATURAL SETTING WHERE WE WILLACHIEVE HONESTY AND CAPTUREA STORYTELLING QUALITY.

THREE STICKS VISUAL SYSTEM

28

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THREE STICKS VISUAL SYSTEM

PHOTO STYLE – THE ESTATE

THESE IMAGES ARE AN EXAMPLE OF THE PHOTOGRAPHIC STYLE TO BE USED ON ALL APPLICATIONS.

WHILE THIS PHOTOGRAPHIC STYLE IS SUBJECTIVE, SOME KEYWORDS TO REMEMBER – LAYERED, MOODY, DETAILED, EARTH FRIENDLY AND SENSE OF SPACE.

This photographic style should be used at all times. Contact thedirector of communications ifthere is a specific request notto use the specified imagery.

29

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THE THREE STICKS CORPORATE VISUAL IDENTITY WILL COME TO LIFE ON THE MATERIALS WE USE TO COMMUNICATE. THESE INCLUDE STATIONERY, SIGNAGE, MARKETING MATERIALS AND OTHER MEDIA. CORRECT AND CONSISTENT USE OF THE VISUAL SYSTEM WILL BE THE DETERMINING FACTOR FOR A SUCCESSFUL IDENTITY.

THIS SECTION PROVIDES SAMPLE LAYOUTS AND MECHANICALS THAT ILLUSTRATE HOW ALL OF THEVISUAL ELEMENTS ARE ABLE TO COME TOGETHER TO CREATE A DISTINCT CORPORATE IDENTITY.

APPLICATIONSINTRODUCTION

30

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BUSINESS CARD

THE THREE STICKS CORPORATE BUSINESS CARD ARE THE MOST IMPORTANT ELEMENTS OF THE STATIONERY SET. THE LOGOTYPE SHOULD REMAIN ISOLATED ON THE FRONT, THE TEXT ON ISOLATED ON THE BACK. PREMIUM PRINTING TECHNIQUES ARE ENCOURAGED AS THE BUSINESS CARD DENOTES TRUSTWORTHINESS AND ADDS A PERSONAL ELEMENT.

THREE STICKS APPLICATIONS

Printing technique:Copper Foil StampPaper stock:130lb DTC Bonded, Classic Crest Epic Black

31

threestickswines.com

THREE STICKS135 East Sir Francis Drake Blvd.Larkspur, CA 94939

TEL +1 707 996 3328DIRECT +1 415 925 2044 FAX +1 415 925 [email protected]

BILL PRICEPROPRIETOR

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LETTERHEAD

THE THREE STICKS CORPORATE LETTERHEAD IS AN INTEGRAL PART OF THE STATIONERY SET.THE BODY COPY SHOULD BE SETIN A SAN SERIF FONT SUCH AS ARIAL OR HELVETICA.

THREE STICKS APPLICATIONS

32

[email protected]

M A I N O F F I C EP.O. Box 1869Sonoma, CA 95476T E L : +1 415 925 2036FA X : +1 415 925 2037

24th, March 2010

Dear New Subscriber,

Thank you for becoming a member of the Three Sticks family of wines. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Three Sticks Vivamus elementum faucibus egestas. Duis ante justo, dignissim in commodo in, vehicula non nisi.

Three Sticks eget ornare turpis eleifend. Praesent gravida adipiscing augue porta bibendum. Integer iaculis, mi eu condimentum facilisis, magna libero tempus urna, eu volutpat ante purusat lectus. Quisque vel quam eros, a aliquet tortor.

To activate your membership, please go to www.threestickswines.com/newmember and enterthe following code where prompted: MONUWINE7687.

You will receive an email in response, confirming details and your online log-in. We hope you enjoy Three Sticks and all of the member benefits. We look forward to bringing you more of our world class quality wines from the exceptional Durell Vineyards.

Warm regards,

Bill Price Owner

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THREE STICKS APPLICATIONS

THE LETTERHEAD GRID

A TYPOGRAPHIC GRID IS A TWO DIMENSIONAL STRUCTURE MADE UP OF A SERIES OF INTERSECTING VERTICAL AND HORIZONTAL AXES USED TO STRUCTURE CONTENT.

THE GRID IS THE FOUNDATION ON WHICH WE ORGANIZE TEXT AND IMAGES IN A RATIONAL, EASY TO ABSORB MANNER.

Once printed, a standardized template will be provided in Microsoft Word format forease of use.When printing the letterheadin-house, remember to strictly follow the grid.

File IdentifierTS_Letterhead_Master.docx

33

[email protected]

M A I N O F F I C EP.O. Box 1869Sonoma, CA 95476T E L : +1 415 925 2036FA X : +1 415 925 2037

24th, March 2010

Dear New Subscriber,

Thank you for becoming a member of the Three Sticks family of wines. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Three Sticks Vivamus elementum faucibus egestas. Duis ante justo, dignissim in commodo in, vehicula non nisi.

Three Sticks eget ornare turpis eleifend. Praesent gravida adipiscing augue porta bibendum. Integer iaculis, mi eu condimentum facilisis, magna libero tempus urna, eu volutpat ante purusat lectus. Quisque vel quam eros, a aliquet tortor.

To activate your membership, please go to www.threestickswines.com/newmember and enterthe following code where prompted: MONUWINE7687.

You will receive an email in response, confirming details and your online log-in. We hope you enjoy Three Sticks and all of the member benefits. We look forward to bringing you more of our world class quality wines from the exceptional Durell Vineyards.

Warm regards,

Bill Price Owner

Page 34: CORPORATE IDENTITY GUIDELINES LAST UPDATE 08.24 · 2020-01-09 · The logo must appear clearly and in the approved colors. To ensure the consistency necessary to build a recognizable

HANDWRITTEN NOTECARDS

PERSONALIZED NOTECARDS ARE A GREAT WAY TO ADD A HUMAN ELEMENT TO THE SYSTEM.

A SERIES OF THREE CAN BE PRINTED IN A COST EFFECTIVE METHOD, ALLOWING FOR SEASONAL UPDATES.

THREE STICKS APPLICATIONS

Notecards: 5” x 7”Printing technique: 4c DigitalPaper stock:100# Finch ID Cover, White

34

Page 35: CORPORATE IDENTITY GUIDELINES LAST UPDATE 08.24 · 2020-01-09 · The logo must appear clearly and in the approved colors. To ensure the consistency necessary to build a recognizable

GENERAL USE ENVELOPE SYSTEM

THE THREE STICKS STANDARD ENVELOPE AND RETURN ENVELOPE ARE AN INTEGRAL PART OF THE STATIONERY SYSTEM.

THE RETURN ENVELOPE IS SLIGHTLY SMALLER BY DESIGN.

THREE STICKS APPLICATIONS

#10 Envelope: 4.125” x 9.5”Printing technique: White Foil StampPaper stock:Classic Crest Pewter

Slimline: 3.875” x 8.875”Printing Technique: Standard LithographyPaper Stock:Classic Crest Antique Grey

35#10 Envelope

Slimline

Page 36: CORPORATE IDENTITY GUIDELINES LAST UPDATE 08.24 · 2020-01-09 · The logo must appear clearly and in the approved colors. To ensure the consistency necessary to build a recognizable

ANNOUNCEMENT ENVELOPES

THE ANNOUNCEMENT ENVELOPES ARE RESERVED EXCLUSIVELY FORTHE MARKETING LOOKBOOK AND HANDWRITTEN NOTECARDS.

THE A10 ENVELOPE WILL HOLD THE MARKETING LOOKBOOK.

THE A7 ENVELOPE WILL HOLD THE HANDWRITTEN NOTECARDS.

THREE STICKS APPLICATIONS

A10 Envelope: 6” x 9.5”Printing technique: Copper Foil StampPaper stock:Classic Crest Epic Black

A7 Envelope: 5.25” x 7.25”Printing technique: White Foil StampPaper stock:Classic Crest Pewter

36A10 Envelope

A7 Envelope

Page 37: CORPORATE IDENTITY GUIDELINES LAST UPDATE 08.24 · 2020-01-09 · The logo must appear clearly and in the approved colors. To ensure the consistency necessary to build a recognizable

COMPLETE STATIONERY SET

THE THREE STICKS CORPORATE STATIONERY SET IS A SYSTEMOF ORGANIZATION AND CLARITY.

BY USING COPPER EARTHTONES AND HINTS OF BLACK, WE ELEVATETHE THREE STICKS BRAND AND REMAIN TRUE TO THE HERITAGE.

THREE STICKS APPLICATIONS

37

[email protected]

M A I N O F F I C EP.O. Box 1869Sonoma, CA 95476T E L : +1 415 925 2036FA X : +1 415 925 2037

24th, March 2010

Dear New Subscriber,

Thank you for becoming a member of the Three Sticks family of wines. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Three Sticks Vivamus elementum faucibus egestas. Duis ante justo, dignissim in commodo in, vehicula non nisi.

Three Sticks eget ornare turpis eleifend. Praesent gravida adipiscing augue porta bibendum. Integer iaculis, mi eu condimentum facilisis, magna libero tempus urna, eu volutpat ante purusat lectus. Quisque vel quam eros, a aliquet tortor.

To activate your membership, please go to www.threestickswines.com/newmember and enterthe following code where prompted: MONUWINE7687.

You will receive an email in response, confirming details and your online log-in. We hope you enjoy Three Sticks and all of the member benefits. We look forward to bringing you more of our world class quality wines from the exceptional Durell Vineyards.

Warm regards,

Bill Price Owner

[email protected]

M A I N O F F I C EP.O. Box 1869Sonoma, CA 95476T E L : +1 415 925 2036FA X : +1 415 925 2037

24th, March 2010

Dear New Subscriber,

Thank you for becoming a member of the Three Sticks family of wines. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Three Sticks Vivamus elementum faucibus egestas. Duis ante justo, dignissim in commodo in, vehicula non nisi.

Three Sticks eget ornare turpis eleifend. Praesent gravida adipiscing augue porta bibendum. Integer iaculis, mi eu condimentum facilisis, magna libero tempus urna, eu volutpat ante purusat lectus. Quisque vel quam eros, a aliquet tortor.

To activate your membership, please go to www.threestickswines.com/newmember and enterthe following code where prompted: MONUWINE7687.

You will receive an email in response, confirming details and your online log-in. We hope you enjoy Three Sticks and all of the member benefits. We look forward to bringing you more of our world class quality wines from the exceptional Durell Vineyards.

Warm regards,

Bill Price Owner

threestickswines.com

THREE STICKS135 East Sir Francis Drake Blvd.Larkspur, CA 94939

TEL +1 707 996 3328DIRECT +1 415 925 2044 FAX +1 415 925 [email protected]

BILL PRICEPROPRIETOR

Page 38: CORPORATE IDENTITY GUIDELINES LAST UPDATE 08.24 · 2020-01-09 · The logo must appear clearly and in the approved colors. To ensure the consistency necessary to build a recognizable

Designed by Aaron Pou.Any amendments should be consulted with the design team before printed.Contact:[email protected]


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