Corporate Identity Manual_OP2

8/8/2019 Corporate Identity Manual_OP2

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Kuwait EnergyCorporate Identity ManualWelcome to the new Kuwait Energy Corporate Identity.We hope youll nd this manual helpful and easy to use.

Thanks,

The Kuwait Energy Brand Team

Created & Certied by Member of P&A Group


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Kuwait Energy | Corporate Identity Manual

Contents

01

05

02

06

07

08

09

010

011

03

04

BRAND STRATEGYBrand PropositionBrand Mission

BROCHURES

CLOTHING ITEMSUNIFORM

GOLF SHIRTSCAPS

SIGNAGEExterior - Primary

VEHICLE BRANDING

INDUSTRY

LITERATURE

OUTDOOR MEDIAMEGAMUPI

UNIPOLE

PRIMARY IDENTITYBasic ElementsPrimary Colour PaletteTypography

PHILOSOPHY & RATIONALELogo PhilosophyThe External Shape Of The LogoThe Core Value Of The Shape Of The Name

CORPORATE STATIONERYBusiness cards

LetterheadContinuation sheetCompliment slipFolder - OutsideFolder - InsideNotepadEnvelopes - DL

Envelopes - A4


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01BRAND STRATEGY

Our StrategySimple but SoundKuwait Energy Companys strategy is sound and simple: through utilising our uniquecompetitive advantages, we will prot from exploiting economically and technically

sound oil and gas properties.We focus on the acquisition and enhancement of mature producing propertieswith immediate cash ow and potential for reducing costs in addition to the upsideprovided by exploration potential in the surrounding acreage. Our acquisitions areof intermediate size. They are protable and held jointly with our strategic partners.The Companys participation interests range as high as 60% depending on theasset type and stage of the project, providing a balance of risk diversication, protpotential, and ability to inuence projects with our technical analysis.

The Company intends to assume operatorship of selected properties. It is presently atechnical operator.

Focus CountriesWithout limiting ourselves geographically, Kuwait Energy Company will operateprimarily in the Middle East, including North Africa, Central Asia and South East Asia.

Within the Middle East and North Africa, we are focusing on Kuwait, Egypt, Oman,Syria and Yemen, with a longer term view on Iraq and Iran. In Central Asia, weare looking at both Kazakhstan and Russia. In South East Asia, we are consideringopportunities in Indonesia and Pakistan.


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01BRAND PROPOSITION


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01BRAND MISSION

Kuwait Energy Companysmission is to leverage its

technical excellence, experienceand business relationships toacquire, develop and manageoil and gas properties to

generate superior returns for itsshareholders.


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02PRIMARY IDENTITY

Kuwait Energys brandidentity communicateswith our clients as a visualmessage. As a graphicstatement it tells peoplewho we are and sets usapart from our competitors.By adhering to the rules outlined in this manual you helpreinforce the consistency of the brand, in building familiarityand trust for our clients.

Consistency plays an important part of the Kuwait Energybrand and should be viewed as one of our key values.This manual illustrates how the brand should be implementedin most situations.For applications that may not be covered in this documentplease contact the Design Department.The Kuwait Energy brand should always be reproduced asoutlined within these manual.


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02.1Basic Elements

The Kuwait Energy logo is the focalpoint of our identity.The lettering and symbol has

undergone modications to bring itup to date.1.1 Signature elements

1.2 The logo

1.3 Logo - Construction

1.4 Logo - Minimum size1.5 Logo - Clear space

1.6 Logo - Misuse

1.7 Logo - Secondary

1.8 Logo - Colour variations

1.9 Logo - Colour variations


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02.11.1 Signature Elements

Symbol

Logotype

Kuwait Energy

1

12

2


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02.11.2 The Logo

Our symbol and word markare unique and should neverbe re-drawn.This horizontal off-set construction

should be applied most often.


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02.11.3 Logo - Contruction

The measurementsindicated areprovided asreference for

checking theintegrity of ouridentityconstruction.

KK KK

|


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02.1

50mm

1.4 Logo - Minimum Size

The measurement of Kuwait Energys logo is

always specied across its full horizontal width.

The logo should never appear smallerthan 50mm in width.

K it E | C t Id tit M l


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02.11.5 Logo - Clear Space

An exclusion zone has beenestablished for our logo to allow it to

stand out and to protect it from beingundermined by other elements.A clear space should always beprovided around the logo as shown.This space is dened by Kuwait Energys K takenfrom the logo at usage size.This means that the space surrounding the logowill proportionately have the same amount ofspace around it regardless of usage size.Placing the brand mark on imagery, use the clearspace area as a guide to protect the brand markfrom distracting elements.This clear space area is a minimum and should beincreased wherever possible.

K

KK

K



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02.11.6 Logo - Misuse

Everything we do creates animpression, consistency and fanaticalattention to detail is extremelyimportant! Using our logo incorrectlyweakens our brand.1 Never swap the symbol separately before orafter the logotype2 Never add a gradient effect to the logo

3 Never make the logotype italics4 Never add a shadow to the logo5 Never reect or move the symbol6 Never distort the logo7 Never change the colour of the logotype8 Never add the logo to a busy background

1

2

3

4

5

6

7

8



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02.11.7 Logo - Secondary Identity

You will notice that we have developed asecondary variation of our logo. It is known

as the stacked option, and has been created

specically for those applications where the

primary application is not possible. In this optionthe symbol appears above the wordmark.

The secondary identity has been developed

specically for application to signage and

promotional items, keeping in mind visibility on

a large and small scale. In the example shown,

the symbol towers above the wordmark and

carries a lot more weight, perfect for signage

applications.

In our manual you will be able to see specicexamples of where each of these options should

be applied. Our logo should never be applied in

any manner not specied in the manual.

The area of isolation also applies to the

secondary identity, as indicated here.

K

K

K

K



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02.11.8 Logo - Colour Variations

As our identity is the visualrepresentation of our brand, it

is important that you choosethe correct version for yourproduction requirements.When it comes to applying ourlogo you may choose one ofthe variants shown here.

These are the only colourversions of our identity thatmay be applied.

Solid backgrounds

C0 M88 Y89 K0

white

100 K



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gy | p y

02.2Primary Colour Palette

Used correctly, Kuwait Energysprimary colours will helpto achieve consistency andincrease the impact of ourcommunications.

Colours are a vital ingredient incommunicating our brand.



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gy | p y

02.22.1 Primary Colour Palette

The primary palette is based onthe colours of our identity - yellow,

orange, and red - which reects aprofessional and global brand.Please take note of the coverage that each colourhas in relation to the next. The red should beapplied in small doses and used as an accentcolour.Use areas of red wisely for emphasis and pace.As a rule, tints of the primary colours are to beused only with silver/grey and black. Tints of red

should never be used.Custom CMYK colour breakdowns have beenselected to provide the best possible startingpoint for process colour reproduction.RGB colour breakdowns have been selected foron-screen applications.

C0 M88 Y89 K0 R293 G71 B49 BLACK 61%

C0 M50 Y90 K0 R247 G148 B52 BLACK 40%

C0 M20 Y100K0 R255 G203 B5 BLACK 23%

C0 M0 Y100 K0 R255 G242 B0 BLACK 10%

YELLOW ORANGE RED



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02.3Typography

An important partof building a strongand distinctive

visual identity is theconsistent and correctuse of the typefaces.Kuwait Energy has chosen Bordeaux asits own unique primary typeface, butthe supporting typefaces are also very

important in maintaining a constantlook and feel.



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02.33.1 English - Primary typeface

Typographycreates an important visual distinction andallows us to be recognised at a glance.

Careful use of typography reinforces KuwaitEnergys personality and ensures clarity andharmony in all communications.

We have chosen a unique font for KuwaitEnergy. This font that runs under the nameof Bordeaux is suggested to be exclusivelyfor the headers, captions and titles; whilethe body text and all the other write ups willbe used in Praxis font.

To keep the same image in electronicwording (Digital) we suggested the use ofArial font.It should never be distorted or modied inany way and always take care to apply thetype in appropriate sizes and colours.

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz123456890$%&(,.:;# !?)

Bordeaux Light

Praxis Light

Arial Regualar

Praxis Regular

Arial Bold

Praxis Heavy

Bordeaux Heavy




AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSs

TtUuVvWwXxYyZz123456890$%&(,.:;# !?)



Secondary Typeface: Praxis

Electronic Typeface: Arial

Primary Typeface: Bordeaux



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03.1PHILOSOPHY & RATIONALE

Logo PhilosophyBeing in the business of Gas & Oil exploration and Production, the

logo inspires the rst sign of this natural wealth i.e. the (Drop)

which comes out of the depth of land.

Selecting the color variants is based on the vision that reveals

our belief of the use of this energy sources and products for the

prosperity of the humankind. Therefore, the colors are technically(hot) to deliver the message of energy, sustainability and

continuous progress.

In this implementation, we extract the core value of energy and

inject it in a solid and message-delivering logo that is perceptible

and impactful.



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The ExternalShape Of The LogoWhen this (Drop) of oil multiplies, it starts to be a source of

energy that fuels the prosperity of our lives. Therefore, the (Drop)

multiplies in a circular shape that is a close-to-ower outline to

signify growth, welfare and life.

Centralizing the circle of drops (the symbol) in the mid of thelogo outline helps in adding a new dimension to this Symbol to

look like a sun that gives us energy, life and hope.

The circular shape of the Symbol plays a vital role also

in delivering the image of the Companys solidity and

comprehensiveness through the integrated (Drop tails) to look

like a well-tied chain.

The font type completes the simple and bold look of the logo

using the red color as a recommended color.



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The Core Value OfThe Shape Of TheNameThe Red color used in the Kuwait Energys

name was selected to connect the company toRed being the symbol of hot, wealth, nancialefciency as well as being one of the preciousmetals.

Kuwait Energy



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04STATIONERY

Stationery is one of themost important means ofcommunication becauseit is a direct and personal

form of contact. We use avery simple style, allowingfor application of our brandto many different items.Our stationery items can be conveniently printed orelectronically transmitted. Our full colour logo must only

be printed professionally to ensure we always adhere toour guidelines. Pre-printed shells will be required in certaininstances but this is outlined in various sections of yourguidelines. The following pages show just a few of thepotential uses.



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04.1CORPORATE STATIONERY

Our style is one of simplicity,allowing for applicationof our brand to numerousitems. Corporate stationeryinclude all pre-printeditems.The following examples show how the basic elements are applied across

Kuwait Energys preprinted stationery materials.

1.1 Business cards1.2 Letterhead

1.3 Continuation sheet

1.4 Compliment slip

1.5 Folder - Outside

1.6 Folder - Inside

1.7 Notepad

1.8 Envelopes - DL

1.9 Envelopes - A4



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04.11.1 Business cards

Graphic ElementsBusiness Cards are an important point of contactbetween ourselves and our customers and are avital expression of our brand. Our identity shouldalways appear in the position shown as well as allthe other relevant information.

TypographyAs indicated

LayoutMargins as indicated

SizeCard size: 50 mm x 80mm

PaperA high quality Glossy white paper, 300gms

50mm

25mm

25mm

5mm

5mm



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04.11.2 Letterhead

Graphic ElementsOur identity always appears in the top left handcorner. All other relevant information to appear asshown.

TypographyUrl: Praxis regular 8ptSubsequent company information:Praxis light 8ptBody text: Praxis regular 10pt


SizePaper size: 297 x 210mm (A4)

PaperA high quality bright white paper, 90gms

60 mm10 mm



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04.11.3 Continuation sheet

60 mm10 mmGraphic ElementsOur identity as well as our url address appear inthe exact same position as on the letterhead. Allother relevant information to appear as shown.

TypographyUrl: Praxis regular 8ptBody text: Praxis regular 10pt


SizePaper size: 297 x 210mm (A4)




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04.11.4 Compliment Slip

Graphic ElementsOur identity appears in the center. All otherrelevant information to appear as shown.

TypographyUrl: Praxis regular 8ptSubsequent company information:Praxis light 8pt


SizePaper size: 100 x 120mm




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04.11.5 Folder - Outside

Graphic ElementsOur identity positioned as shown.

TypographyUrl: Praxis regular 8ptBody text: Praxis regular 10pt


SizeOverall paper size including a pocket:

480 x 435mm




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04.11.6 Folder - Inside

Graphic ElementsOur identity positioned as shown.

SizeOverall paper size including a pocket:480 x 435mm

PaperA high quality bright white paper,250gms



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04.11.7 Notepad

Graphic ElementsOur identity positioned as shown.Dashed silver lines, 0.5pt thick, across thepage as indicated.


SizePaper size: 210 x 148mm (A5)PaperA high quality bright white paper, 90gms



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04.11.8 Envelopes - DL

Graphic ElementsOur identity always appears in the top left hand corner.

All other relevant information to appear as shown.

TypographyUrl: Praxis regular 8pt

Subsequent company information:

Praxis light 8pt

Body text: Praxis regular 10pt


SizeDL envelope, 110 x 220mm




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04.11.9 Envelopes A4

Graphic ElementsOur identity always appears in the top lefthand corner. All other relevant information toappear as shown.

TypographyUrl: Praxis regular 8ptSubsequent company information:Praxis light 8ptBody text: Praxis regular 10pt


Size320 x 220mm




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05BROCHURES

Each cover, page or spreadbrings together combinationsof type, colour, imagery

and our graphic device. Thegeneral look and feel orvisual identity is in colourswith the examples shown.brochures are designed to fold open toan (220 x 220mm) size. Shown here isa hypothetical application for the useof imagery, the graphic device andtypography in a layout.The example illustrates the typographichierarchy from title through to body copy.Although an uncomplicated layout stylewas designed, it allows for numerousvariations and possibilities in layout. Thiswill ensure a visually interesting endproduct.



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06UNIFORM

If you need to brand t-shirtsor any other clothing apparelwe recommend that you useyellow as your rst option,with White as the secondoption.Ensure that the chosen promotionalitems reect our corporate colourpalette. Ensure that the correct

version of our logo is applied to theitems of clothing. Either silkscreen orembroider our full colour identity, inthe correct places as illustrated.Wear these with pride!



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06CAPS

Caps are another fantasticopportunity to display our brand.Simply follow our guidelines on how to convey ourbrand, as illustrated here. Our identity should alwaysappear on either the front or the back of the cap.Make use of the full colour version of the identity forembroidery and for silkscreening.



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If you need to brand t-shirtsor any other clothing

apparel we recommendthat you use yellow as yourrst option, with White asthe second option.Ensure that the chosen promotional itemsreect our corporate colour palette.Ensure that the correct version of our

logo is applied to the items of clothing.Either silkscreen or embroider our fullcolour identity, in the correct places asillustrated.Wear these with pride!

06GOLF SHIRTS



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07SIGNAGE

Signage is one of the most visibleelements of our brand. It not only

creates awareness for passers-bybut also extends a warm welcometo our visitors. It also communicatesany relevant information which wewish to express.Our range of signs and their correct utilisation

are outlined in the following guidelines to ensureconsistency of our brand.All signs or conguration of our signs must carry ouridentity according to our guidelines.



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08VEHICLE BRANDING

Our eet provides us with a unique opportunityto display out brand. Our style is simple anduncluttered, communicating a contemporary and

forward thinking brand.The identity elements is applied in

the form of self-adhesive vinyl decals.

These my either be screen printed or

digitally generated depending on size

requirements. Our brand is optimised

against a yellow background and all

new veichles purchased should beyellow with no additional decals, such

as racing stripes.

Our logo should always be printed on

a clear backing. The following pages

show just a few of the potential uses.



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09INDUSTRY

Our buildings and plant premisescreate a strong, yet impactful

brand image. They also help inmaking this constructions looklike a landmark in its area.The identity element is applied using a water-resistant

exterior painting that also does not fade quickly being

exposed to dust and sun. Polyurethane might be a good

solution as it provides the exact colors of the logo.

It is also recommended that the logo appears on a white

backing and in a vacant space of the wall where no

industrial equipment may obstacle or block seeing the

logo from different distances and angles.

Such applications for the logo need a kind of

maintenance to protect the bright look of the logo from

being contaminated by smoke or dust.



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010LITERATURE

When applied consistently andcorrectly, the Kuwait Energy identityis very distinctive.

It has the ability to convey clearmessages about our organisationand to build, and maintain, a strongreputation with our audiences.The following section show examples of

applying the basic elements together within

applications.

Our collateral pieces deliver key informationabout our products, services and technologies

to a variety of audiences all over the world. For

this reason, each piece must communicate

clearly and concisely while maintaining a

consistent look.



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010LITERATURE

When applied consistently andcorrectly, the Kuwait Energy identityis very distinctive.

It has the ability to convey clearmessages about our organisationand to build, and maintain, a strongreputation with our audiences.The following section show examples of

applying the basic elements together within

applications.

Our collateral pieces deliver key informationabout our products, services and technologies

to a variety of audiences all over the world. For

this reason, each piece must

communicate clearly and concisely while

maintaining a consistent look, feel and quality.



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011CORPORATE MEGA



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011MUPI



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011UNIPOLE


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THANK YOU!

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