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7/28/2019 Corporate Image (Responses)
1/15
It is a good
employer.
It takes care of its
employees
It serves
stakeholders
aspirations
Perceptions of the
company are held
by its stakeholders
including staff
It's a good place
to work with
It is a well-
managed
company
5 5 5 5 5 5
5 5 5 5 5 5
5 5 5 5 5 5
5 5 4 4 5 5
5 5 5 5 5 5
5 5 5 5 5 5
5 5 5 5 5 5
5 5 5 5 5 5
5 4 4 4 4 5
4 4 5 5 4 4
5 4 4 4 5 5
4 4 4 4 4 4
4 4 4 4 5 5
5 4 5 5 4 5
4 4 5 5 5 5
4 5 4 5 4 5
4 4 4 4 5 4
5 4 3 3 4 55 2 2 5 5 5
4 3 5 4 5 4
4 4 4 4 5 5
3 5 5 5 5 3
5 5 5 5 4 4
4 5 5 5 3 5
4 5 5 5 3 5
5 5 5 5 5 5
5 3 5 5 5 5
4 3 2 4 4 4
4 4 4 5 5 4
4 4 4 5 4 4
4 4 4 3 4 4
5 5 4 5 5 4
5 4 3 4 4 5
5 5 4 5 5 4
4 4 4 3 5 4
7/28/2019 Corporate Image (Responses)
2/15
4 4 4 3 5 4
It has effective
employees
An organisation is
led by a
competent CEO.
It is an innovative
company
It moves
according to
market
opportunities
Communicates
values clearly to
its stakeholders
5 5 5 5 5
5 5 5 5 5
5 5 5 5 5
5 5 5 5 5
5 5 5 5 4
5 5 5 5 5
5 4 5 4 5
5 5 5 5 5
4 5 5 5 5
4 5 5 4 4
4 5 4 5 4
4 5 5 5 4
4 5 4 4 5
5 5 5 5 5
4 5 5 5 5
5 5 5 4 5
5 4 5 4 4
5 4 5 5 55 5 5 5 5
3 4 5 5 4
4 5 5 5 4
3 5 5 3 3
4 4 5 5 5
4 4 4 4 5
4 4 4 4 5
5 4 4 4 4
5 5 4 4 5
3 4 3 3 4
1 4 5 5 4
4 3 3 4 4
4 4 4 4 4
4 4 4 5 3
5 4 4 4 4
4 4 4 5 3
5 3 3 4 3
7/28/2019 Corporate Image (Responses)
3/15
It is a progressive
company
It act as change
agent
Its management
believes in conflict
resolution
Its management
has an ability to
deal with
emerging issues
Its management
has strong
corporate
governance
5 5 5 5 5
5 4 5 5 5
5 4 5 5 5
5 5 5 5 5
5 4 5 4 4
5 4 5 5 5
5 5 4 5 4
5 4 5 5 5
5 4 5 4 5
5 4 4 5 4
5 5 5 5 5
5 4 5 4 5
4 4 5 4 4
4 4 4 4 5
5 4 4 5 5
5 2 4 4 4
5 5 5 4 4
5 4 5 4 45 1 5 2 5
5 3 4 4 5
4 4 4 4 4
3 5 4 5 3
5 3 4 4 4
5 3 4 4 4
5 3 4 4 4
4 4 4 4 4
5 5 5 3 5
3 5 4 5 4
5 4 4 4 4
5 4 4 4 4
4 3 4 4 4
4 4 4 5 4
4 4 4 4 4
4 4 4 5 4
3 4 5 4 5
7/28/2019 Corporate Image (Responses)
4/15
Its management is
competent at
managing the risk
of innovation
Its management
involves
employees in the
setting up
company'sob ectives.
Its leadership
demonstrate a
sense of
ownership
It offers unique
products &
services
It believe in
healthy
competition
It is a company
whose
performance one
can trust
5 5 5 5 4 5
5 5 5 3 4 5
5 5 5 5 5 5
5 5 5 4 4 5
5 5 5 5 5 5
5 5 5 3 3 5
5 4 4 5 5 5
5 5 5 3 3 5
5 5 5 5 5 5
4 4 5 5 5 4
4 4 5 5 4 5
5 4 5 3 3 5
4 4 5 4 5 4
4 4 4 3 3 5
5 4 4 4 1 4
4 4 4 4 3 5
4 5 5 1 4 5
5 5 5 5 3 42 2 5 5 5 5
5 4 5 4 3 5
4 5 5 4 4 4
3 5 4 5 4 4
4 3 4 4 2 4
4 4 4 4 4 4
4 4 4 4 4 4
4 3 4 3 3 4
5 5 5 5 4 3
5 5 4 4 5 3
4 4 4 4 3 4
4 4 4 3 3 4
4 4 4 4 3 4
3 4 3 4 4 4
4 4 4 3 3 4
3 4 3 4 4 4
5 3 4 3 3 3
7/28/2019 Corporate Image (Responses)
5/15
It is transparent in
communication
with its
stakeholders
It exhibits social
ethical
responsibility
It always supports
good causes
It operates in an
ethical manner
It has high good
will
5 5 5 5 5
5 5 5 5 5
5 5 5 5 5
5 4 4 4 5
5 5 5 5 5
5 5 5 5 5
5 5 5 5 5
5 5 5 5 5
5 5 4 5 4
5 5 4 5 5
5 4 5 4 4
3 4 5 5 5
5 4 4 5 4
5 5 5 5 4
4 5 5 5 5
5 5 5 4 4
5 4 5 5 4
5 4 4 4 45 2 4 5 5
5 3 4 4 5
4 4 4 4 4
4 4 5 4 4
5 4 3 4 4
4 4 3 4 4
4 4 3 4 4
4 4 4 4 4
4 1 3 5 5
4 4 4 4 5
4 4 4 4 4
4 4 4 5 4
4 4 4 4 4
3 4 4 2 3
4 4 3 4 4
3 4 4 2 3
5 4 3 4 4
7/28/2019 Corporate Image (Responses)
6/15
It provides a
consistent return
to shareholders.
It has a strong
record of
profitability
It looks like a low
risk investment
Its products &
services are very
reliable
It has a little
sense of purpose
about values.
5 5 5 5 5
5 5 5 5 5
5 5 1 5 5
5 5 4 5 5
5 5 3 4 4
5 5 5 5 1
4 4 5 4 5
5 5 5 5 1
4 4 4 5 3
5 3 4 4 5
5 4 3 4 3
3 4 4 5 5
4 4 4 4 5
4 4 3 4 1
4 2 2 2 4
4 3 2 4 4
4 2 2 5 4
4 3 3 4 35 4 2 5 4
4 5 2 4 4
4 4 1 5 1
5 4 4 3 5
3 4 3 4 4
4 4 3 4 4
4 4 3 4 4
4 3 3 4 3
3 3 1 3 1
5 4 4 5 4
4 4 3 4 4
3 4 4 4 3
4 4 3 4 4
3 4 3 3 2
4 4 3 3 3
3 4 3 3 2
4 4 5 4 3
7/28/2019 Corporate Image (Responses)
7/15
It is a respected
corporate brand
It is a company
brand that
creates
confidence.
Total
5 5 169
5 5 166
5 5 165
5 5 162
5 5 162
5 5 161
5 5 161
5 5 161
5 5 156
5 4 151
5 4 151
5 5 148
5 4 147
4 5 146
4 5 144
4 5 143
4 5 143
4 4 1435 5 142
3 4 140
5 5 140
4 3 139
4 4 138
4 4 138
4 4 138
4 4 137
4 2 136
4 4 136
4 4 136
4 4 133
4 4 132
4 5 131
3 4 131
4 5 131
3 4 131
7/28/2019 Corporate Image (Responses)
8/15
It is a good
employer.
It takes care of its
employees
It serves
stakeholders
aspirations
Perceptions of the
company are held
by its stakeholders
including staff
It's a good place
to work with
It is a well-
managed
company
4 5 4 5 4 5
5 5 5 5 5 5
3 4 3 4 3 2
4 4 5 4 4 4
5 2 1 1 3 5
5 5 5 5 4 4
4 4 4 4 5 4
4 3 4 4 3 4
5 5 5 5 5 5
4 5 5 5 3 5
5 5 5 5 5 5
5 5 4 5 5 4
4 4 4 4 4 4
5 5 4 4 5 5
4 4 4 3 4 4
5 4 3 4 4 5
5 5 5 5 5 5
4 4 5 5 4 43 5 5 5 5 3
2 3 4 4 4 4
4 5 5 5 3 5
5 5 5 5 5 5
5 5 4 5 5 4
5 3 5 5 5 5
5 5 5 5 5 5
5 5 5 5 5 5
3 4 3 3 3 4
4 4 4 4 4 3
4 3 4 4 4 4
4 4 4 4 5 5
5 2 2 5 5 5
4 3 5 4 5 4
4 4 5 5 5 5
5 4 5 5 4 5
4 4 4 5 4 4
7/28/2019 Corporate Image (Responses)
9/15
It has effective
employees
An organisation is
led by a
competent CEO.
It is an innovative
company
It moves
according to
market
opportunities
Communicates
values clearly to
its stakeholders
5 5 5 4 5
5 5 5 5 5
3 2 1 3 2
4 3 3 3 4
4 5 4 5 5
4 4 5 5 5
5 4 5 4 4
3 4 3 3 4
5 5 5 5 5
4 4 4 4 5
5 5 5 5 5
4 4 4 5 3
3 3 3 3 2
5 5 5 5 5
4 4 4 4 4
5 4 4 4 4
5 4 5 4 5
4 5 5 4 43 5 5 3 3
4 3 4 4 4
4 4 4 4 5
5 5 5 5 5
4 4 4 5 3
5 5 4 4 5
5 4 4 4 4
5 5 5 5 5
4 3 4 4 4
5 3 4 3 3
4 4 4 4 4
4 5 4 4 5
5 5 5 5 5
3 4 5 5 4
4 5 5 5 5
5 5 5 5 5
4 3 3 4 4
7/28/2019 Corporate Image (Responses)
10/15
It is a progressive
company
It act as change
agent
Its management
believes in conflict
resolution
Its management
has an ability to
deal with
emerging issues
Its management
has strong
corporate
governance
5 2 4 4 4
5 5 5 5 5
2 4 3 4 3
3 4 3 4 3
4 4 3 5 5
5 3 4 4 4
5 5 5 4 4
4 3 3 4 4
5 4 5 5 5
5 3 4 4 4
5 4 5 5 5
4 4 4 5 4
3 2 2 3 3
5 5 5 5 5
4 3 4 4 4
4 4 4 4 4
5 5 4 5 4
5 4 4 5 43 5 4 5 3
4 4 4 3 4
5 3 4 4 4
5 4 5 5 5
4 4 4 5 4
5 5 5 3 5
4 4 4 4 4
5 4 5 5 5
3 4 3 4 4
3 4 3 3 2
4 3 4 4 4
4 4 5 4 4
5 1 5 2 5
5 3 4 4 5
5 4 4 5 5
4 4 4 4 5
5 4 4 4 4
7/28/2019 Corporate Image (Responses)
11/15
Its management is
competent at
managing the risk
of innovation
Its management
involves
employees in the
setting up
company'sob ectives.
Its leadership
demonstrate a
sense of
ownership
It offers unique
products &
services
It believe in
healthy
competition
It is a company
whose
performance one
can trust
4 4 4 4 3 5
5 5 5 5 4 5
2 1 1 3 4 3
4 3 4 4 3 3
3 4 4 3 3 4
4 3 4 4 2 4
4 5 5 1 4 5
3 4 3 3 3 4
5 5 5 3 4 5
4 4 4 4 4 4
5 5 5 3 3 5
3 4 3 4 4 4
4 3 3 4 3 4
5 5 5 4 4 5
4 4 4 4 3 4
4 4 4 3 3 4
5 4 4 5 5 5
4 4 5 5 5 43 5 4 5 4 4
4 4 4 4 3 4
4 4 4 4 4 4
5 5 5 3 3 5
3 4 3 4 4 4
5 5 5 5 4 3
4 3 4 3 3 4
5 5 5 5 5 5
4 4 4 4 4 4
3 4 3 3 5 3
4 4 4 3 3 4
4 4 5 4 5 4
2 2 5 5 5 5
5 4 5 4 3 5
5 4 4 4 1 4
4 4 4 3 3 5
4 4 4 3 3 4
7/28/2019 Corporate Image (Responses)
12/15
It is transparent in
communication
with its
stakeholders
It exhibits social
ethical
responsibility
It always supports
good causes
It operates in an
ethical manner
It has high good
will
5 5 5 4 4
5 5 5 5 5
3 3 4 3 3
3 3 3 3 4
2 4 3 3 4
5 4 3 4 4
5 4 5 5 4
4 4 4 4 3
5 5 5 5 5
4 4 3 4 4
5 5 5 5 5
3 4 4 2 3
2 4 3 3 3
5 4 4 4 5
4 4 4 4 4
4 4 3 4 4
5 5 5 5 5
5 5 4 5 54 4 5 4 4
4 3 3 4 4
4 4 3 4 4
5 5 5 5 5
3 4 4 2 3
4 1 3 5 5
4 4 4 4 4
5 5 5 5 5
4 4 2 4 4
3 4 4 4 3
4 5 4 5 3
5 4 4 5 4
5 2 4 5 5
5 3 4 4 5
4 5 5 5 5
5 5 5 5 4
4 4 4 5 4
7/28/2019 Corporate Image (Responses)
13/15
It provides a
consistent return
to shareholders.
It has a strong
record of
profitability
It looks like a low
risk investment
Its products &
services are very
reliable
It has a little
sense of purpose
about values.
4 3 2 4 4
5 5 5 5 5
4 4 3 3 4
3 3 3 3 2
4 3 2 3 5
3 4 3 4 4
4 2 2 5 4
3 3 4 3 3
5 5 5 5 5
4 4 3 4 4
5 5 5 5 1
3 4 3 3 2
3 3 3 2 3
5 5 4 5 5
4 4 3 4 4
4 4 3 3 3
4 4 5 4 5
5 3 4 4 55 4 4 3 5
3 3 3 4 4
4 4 3 4 4
5 5 5 5 1
3 4 3 3 2
3 3 1 3 1
4 3 3 4 3
5 5 1 5 5
5 4 4 4 3
3 2 2 4 3
4 4 3 5 1
4 4 4 4 5
5 4 2 5 4
4 5 2 4 4
4 2 2 2 4
4 4 3 4 1
3 4 4 4 3
7/28/2019 Corporate Image (Responses)
14/15
It is a respected
corporate brand
It is a company
brand that
creates
confidence.
Total
4 5 143
5 5 169
3 5 102
4 4 118
5 5 125
4 4 138
4 5 143
4 4 120
5 5 166
4 4 138
5 5 161
4 5 131
4 3 108
5 5 162
4 4 132
3 4 131
5 5 161
5 4 1514 3 139
3 4 124
4 4 138
5 5 161
4 5 131
4 2 136
4 4 137
5 5 165
3 4 126
3 4 116
4 4 130
5 4 147
5 5 142
3 4 140
4 5 144
4 5 146
4 4 133
7/28/2019 Corporate Image (Responses)
15/15
1 2 3 4 5 6 7 8 9
1 It communicates values clearly to its stakeholders .865 2 It is a well managed company .858
3 It is a progressive company .835
4 It is an innovative organisation .784
5 It is led by a competent CEO .777
6 Its leadership demonstrate a sense of ownership .775 .492
7 Its management has strong corporate governance .756
8 It moves according to market opportunities .756
9 It has high goodwill .698
10 Its management involves employees in the settingup companys objectives .659 .512
11 It is a company whose performance one can trust .638 .500 12 Its management is competent at managing the risk of innovation .624
13 It is a respected corporate brand .615 16 VS 13
14 It operates in an ethical manner .567 .567 Common item
15 It is a good employer .561 .483
16 It is a company brand that creates confidence .847
17 It always supports good causes .650 34 VS 17
18 It is transparent in communication with its stakeholders .684
19 Its products and services are very reliable .651
20 Its management believes in conflict resolution .525 .575
21 It provides a consistent return to shareholders .495 22 It serves stakeholders aspirations .863
23 Perceptions of the company are held by its stakeholders .793
24 It takes care of its employees .651
25 It looks like a low risk investment .776
26 It has a strong record of profitability .689
27 It act as a change agent .877
28 Its management has an ability to deal with emerging issues .615
29 Its a good place to workwith Values < 0.48
30 It believes in healthy competition .820
31 It offers unique products and services .713
32 It has a little sense of purpose about values -.799 Negative
33 It has effective employees Values < 0.48
34 It exhibits social ethical responsibility .508 .590
Rotated Component Matrixa
Factor-1 has more number of items
Image of an organisation or company builts ifComponent
Sno
21 VS 25,26
Remarks
