Date post: | 17-May-2015 |
Category: |
Technology |
Upload: | peter-lindsay |
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1Micro-blogging
micro-bloggingby Peter Lindsay
myths debunked
uses considered
alternatives explored
questions asked
solutions mused
2Micro-blogging
First let’s dispel a few myths…
Twitter is just one of many ‘micro-blogging’ services / applications
3Micro-blogging
First let’s dispel a few myths…
There are web-based software-as-a-service and download-and-install alternatives
4Micro-blogging
What can you do with this ‘Micro-blogging’ stuff then…
5Micro-blogging
What can you do with this ‘Micro-blogging’ stuff then…
Join the wider conversation with an open web based service like twitter
6Micro-blogging
What can we do with this ‘Micro-blogging’ stuff then…
Start an internal conversation with a local system or online service
7Micro-blogging
Why would you join the wider conversation?
8Micro-blogging
Why would you join the wider conversation?
– be an expert filter for news, build credibility– market services to customers– interact with customers– market company to potential candidates– recruitment
9Micro-blogging
Why would you join the wider conversation?
– Twitter is the dominant service
– Should at least control the company brand
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Why would you start an internal conversation?
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Why would you start an internal conversation?
– messages from individuals / teams• can follow those who they are interested
in
– knowledge sharing
– unstructured collaboration
– virtual team building
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Why would you start an internal conversation?
– various hosted or local-install solutions for doing this
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Micro-blogging is not about ‘few to many’ broadcast communications, it’s a conversation
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Would everyone follow a small team of ‘higher-ups’ communicating down?
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For the benefits to be at all realised you’ve got to genuinely start a conversation
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The question is…
… is the organisation ready for that?
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If you’re happy to start an internal conversation then…?
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Check out…
laconi.ca
yammer.com
… or many others
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Evaluate it for…
– authentication– security– reliability– scalability– analytics– groups– interoperability
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… and suitability for purpose; user acceptance ;)
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So are you ready to start a conversation…
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…or are you just looking for a
new way to communicate at people?
23Micro-blogging
Micro-blogging
myths debunked
uses considered
alternatives explored
questions asked
solutions mused