Where ideas connect
Corporate Overview
“ Anything you can do on a computer, you will soon do on your mobile device. Looking ahead, your phone will be like your digital sixth sense. It will learn what you like, and as you walk down the street, it will display ‘cyber signs’ with information and offers based on your preferences. Qualcomm is giving you personal access to your own digital world.”
See the full interview video at www.qualcomm.com/overview
Dr. Paul E. Jacobs, Chief Executive Officer
there’s Qualcomm.
Qualcomm’s technology connects you wherever you are in the world. We manufacture wireless chipsets, license technology and provide communications services around the world. In a global economy,
we are the link to markets and opportunity.
We help bring minds and ideas together.
You are in Xi’an, two hours south of . I am in Granville, two hours south of Cleveland.In between us is air and technology. The air does nothing. The technology buzzes in my pocket and there you are. A terracotta warrior in front of you. Which you’ve photographed and put in front of me. And for a moment we are held together across time and space. Together between the physical and the virtual world. Between here and now. Between idea and execution. Between today and tomorrow.
A meeting breaks out in the unlikeliest of places.Under an elm tree in a park near my little one’s kindergarten. In less than 30 minutes she will bound through the door of her classroom. And I will wave my hands over my head and stand on my tip-toes so she can see me. But until then, there are connections to be made. Details to be ironed out. For 30 minutes I will be focused and productive. I will be supported by technology that allows me to be both the executive I am... and the mother I will be—in about 27 minutes.
These are just two of the many millions of stories Qualcomm is part of.
Read about how we are empowering, accelerating and transforming the future of wireless.
QualcommCorporateOverview 3
Imagine the world, organized around you.Innovative wireless technologies provide the ultimate in personalization, putting you in control of what you want, where you want it. Explore the wireless world, one story at a time.
empoweringpeople interacting with technology
Smartbooks*Combiningthesimplicity
andconnectivityof
smartphoneswiththe
powerandusabilityof
laptops,asmartbookisa
newclassofmobiledevice
thatletsyouworkandplay
allday—whereveryouare.
Snapdragon™Qualcomm’sSnapdragon
platformoffersanunprec-
edentedcombinationof
processingperformance
andoptimizedpower
consumptionforthenew
generationofsmart
mobiledevices.
Internet anywhereWithGobi™globalmobile
Internettechnology,the
worldisyourhotspot.
Theembedded3Gmodule
givesyournotebook
computerhigh-speed
Internetaccessanywhere
lifetakesyou.
Bright ideaLowpowerandhighimpact,
Qualcomm’sreflective
mirasoldisplaytechnology
offersfullcolor,video
capabilityandsuperior
visibilityevenindirect
sunlight.Inaword,brilliant.
Mobile web usage is growing 34% year-over-year.1
1TheNielsenCompany,October2009
*IntheterritoryoftheFederalRepublicofGermany,theuseoftheterm“Smartbook”inconnectionwithportablecomputersisreservedexclusivelytoSmartbookAG,Germany.
Dream onWhenIwaslittleIdreamedIcouldfly.Todaythatmeansboardingpassesandbaggagefees,butIgetthesamerushoffreedomwhenItravelinaworldwithoutwires.Ilandandcheckintomyhotel.ThesunisfadingasIwandertoanearbypark.InstantlyIamonline,reconnectingwithdeadlinesanddinnerplans.Theworldismyhotspot.Icrosscontinentsandtimezones.Iameverywhere,alwaysconnectedandsofastthatnoonecancatchme.
QualcommCorporateOverview 5
empowering
13.4 million Americans watch video on their mobile phones.1
Game onAroundhere,Sundayisknownassportsday.I’vegothotwings,coldbeer,andawarmspotonthecouch.Thenthebosscalls.Tenminuteslater,I’minacab.Mysuitisinthetrunk,mysmartbookisinmybackpack,andmymobileTVisinmyhand.Thetrafficisablur,buttheliveactioniscrystalclear.Aswepullintotheairport,myteamisdownbyone.Thenthepowerforwardinterceptsthepass.Heshoots.Hescores.Andit’snothingbutnet.
1NielsenCompany,May2009
Tune in Anunmatchedmobile
entertainmentservice,
FLOTV™bringslive
televisionfromthe
world’sbest-known
entertainmentbrandsto
ascreennearyou.Like
theoneinyourpocket.
Growth driverChryslerGroupLLC®isthe
firstautomakertoofferlive
mobileTVthroughFLOTV
AutoEntertainment.The
dealer-installedentertain-
mentpackagemakesfor
asmoothride.
New channelsNowavailableat
Amazon.com®, BestBuy®
andRadioShack®, the
FLOTVPersonalTelevision
isapocket-sized,dedicated
mobileTVdevicethat
putsfunandfunctionality
atyourfingertips.
6 QualcommCorporateOverview
Mobile lifestyleInaworldfilledwithmobile
content,Xiam®, aQualcomm
company,bringstogether
personalpreferences,
locationsandrecommenda-
tionssoyoucanchoose
what’srightforyou.
On locationTodayQualcomm’sgpsOne®
technologydeliversunparal-
leledpositionalaccuracythat
alreadyenablesahostof
applications—fromturn-by-
turndirectionstofinding
friendsandpointsofinterest.
1/2 billion mobile devices featuring
Qualcomm GPS technology have been shipped
worldwide to date.2
Tag, anyone?Theworldisabigplace,butIlikemineupcloseandpersonal.SowhenwegettoParis,myphoneismydigitaltourguide.Todayisourfirstday,andImapourwaytotheEiffelTower.We’reinlineforticketswhenIgetavirtualtagfrommyfriendUli:“Checkoutthegreatcafeacrossthestreet.”We’relivinginthemoment,sowhynot?Letmetellyou,beignetshavenevertastedsogood.
2OperatorannouncementsandWirelessIntelligenceestimatesasofJuly20,2009
QualcommCorporateOverview 7
Retail therapyWithPlazaMobileInternet™,
yourmobiledevicebecomes
acatalogofwireless
widgets.Getpersonalized
recommendations,news,
weatherandshopping
applications,plussocial
networking,photosharing
andvideo.
Mobile commerceWithMobileBankingfrom
FirethornHoldings,LLC,®
aQualcommcompany,you
canviewaccounts,transfer
balancesandpaybillsall
fromyourmobiledevice.
Ifyouwanttoshareand
exchangegiftcards,receive
andredeemoffersand
viewloyaltycardpointsor
balances,SWAGGSMfrom
Firethornletsyoudoitall
whileonthego.
Wireless wellnessWirelesshealthcare
technologiespromiseto
redefinemodernmedicine.
Qualcommisworkingto
moveinnovationsfrom
thelaboratorytothe
doctor’sofficesowecan
livelonger,healthierlives.
Mobile apps are a $343 million a year industry. By 2013, revenues are expected to increase
tenfold to $4.2 billion.1
Moving at life speedAtourhouse,I’minchargeofthemorningscramble,bedtimestoriesandeverythinginbetween.Tosimplifymylife,IusewirelessinwaysIneverimagined.Ibankonmymobilephoneatsoccerpractice,getreal-timerecommendationsonwheretoshopandevenconnectwithmydoctor.It’slikehavingmyveryownpersonalassistantinmypocket.Goingwirelesskeepseverythinginbalance,soIcanfocusonwhatmattersmost.Likewhoseturnitistocarpool.
1CBS,DanielSieberg,November2009
empowering
8 Qualcomm Corporate Overview
At Qualcomm, we accelerate mobility. For nearly 25 years we have been moving the global wireless industry forward. Today we are mobilizing technologies, experiences and opportunities for everyone across the wireless ecosystem.
acceleratingadvancing the industry
Asthelinebetweenconsumerelectronics,computersandmobilecommuni-cationdevicesdisappear,ourbusinessmodelisredefiningthewaypeopleincorporatewirelessdevicesandservicesintoeverydaylife.
Itallstartswithourcommitmenttoresearchanddevelopment,whichenablesustobuildacompletetechnologyroadmapforinnovation.Thenouropenlicensinggivesallcompanies—bigorsmall—anequalopportunitytoshapethefutureofwireless.
Ourlicensingprogramistheenginethatdrivestheentireindustryforward.Weinvest,innovateandinspiregrowthforourpartners—thenstartalloveragain.Andwhileourheritagemakesustheworldleaderinnext-generationmobiletechnologies,it’sourpeoplewhosetusapart.Innovationismorethanwhatwedo—it’swhoweare.
“Internet of Everything”
Afuturewherewireless
networksconnecteverything
inourlives.
Partners
Makingdevicesfaster,
contentricherandcustomer
relationshipsstronger.
Qualcomm R&D
Drivingtheentireindustry
forward.
Our innovation
Our business modelIthasprovensosuccessfulthattodaywelicensetomorethan190wirelessdevicemanufacturersaroundtheworld.
accelerating
advanced devices & servicesinnovative solutions
increased revenueincreasing R&D investment
operators manufacturers
web co’s &etailers
media, services& applicationsservices
& apps
Partners
Qualcomm R&D“The Internet of Everything”
chips &software
licensing
10 QualcommCorporateOverview
Our future Lookingahead,weseeaneraoftotalconnectivity.High-speedwirelessnetworkswillconnecteverythinginyourlife—notjustyourphoneandyourlaptop,butyourcar,yourvideocameraandmanyitemsthroughoutyourhome.Machine-to-machinecommunicationwillenableasmarterworld.
AtQualcomm,wethinkofitastheInternetofEverything.Yourmobiledeviceswillactasyoursixthsense,suggestingactivitiesandcontentbasedonyourpreferences,scheduleandlocation.Eachwirelessdiscoverywillbepersonaltoyou.
Andwebelievethat’sonlythebeginning.Inaconnectedworld,wecantakeonourmostfundamentalproblems—tosaveenergy,usewaterwiselyanddeliverhealthcaremoreefficiently.AndweseeQualcomm’sinnovationsembeddedinthetechnology,everystepoftheway.
Our partners Inanincreasinglyopenmobileworld,wearedevelopingnewcapabilitieswithourpartnerstogivepeopleauniquelypersonalmobileexperience.Ourpartnershipsaccelerategrowthforeveryone—fromoperatorsanddevicemanufacturerstoInternetcompanies,e-tailers,andmobilecontentproviders.
Ourbest-in-classchipsetspowerhandsets,smartbooks,e-booksandbeyond,whileourengineeringsupportservicesdelivertotal,integratedsolutions.Weenableopportunitiesacrosstheentirewirelessvaluechain,bymakingdevicesfaster,contentricherandcustomerrelationshipsstronger.
Today,innovationcontinuestodriveourpartnerships.Formanyoperators,thatmeansgrowingathrivingdatabusinesswhiletakingcustomersseamlesslyfrom2Gto3Gwirelesstechnologytoday—andonto4Gintheyearstocome.Asaforward-thinkingcompany,wearealwayslookingahead—notjusttothenextquarter,butfardowntheline.
More than 615 commercial 3G operators worldwide rely on technology developed
by Qualcomm, and that number continues to grow.
QualcommCorporateOverview 11
Opportunities for everyone. For Qualcomm, expanding wireless worldwide is more than a business objective—it’s a global imperative. We are transforming lives by connecting people for the first time. And that means a world where everyone can make a difference.
transformingimpact on the world
12 QualcommCorporateOverview
Growing together WellbeyondBeijing,wirelessopportunityiscallingacrossChina,thelargestglobalmarketfortele-communicationsandmobilebroadband.In2009,thecountry’sthreelargesttelecomoperatorsbegantheworld’sbiggestdeploymentof3Gwirelessnetworks,reachingmorethan300cities.
InruralChina,mobilebroadbandgivesdoctorsinstantaccesstomedicalinformation.Withper-sonalcomputersand3Ghandsets,theycanbuildtheirmedicalknowledgeanytime,anywhere.Incountrysideclinics,videoconferencingwithexpertsandonlinetrainingmeansbettercareforwomenandchildrenwhoareatgreaterhealthrisks.
QualcommisworkingonmanyfrontstoprovideourChinesepartnerswiththeworld’smostadvancedwirelesstechnologies.Nowtheyareemergingasanewglobalforceinthemobileindustry,astheyexpand3GacrossChinaandgrowtheirexportsworldwide.Forthewirelessecosphere,theopportunityisasbigasChinaitself.
3G handset sales in Mainland China may reach 50–100 million in 2010 and
500 million by 2014.1
1eepw.com.cn“InMainlandChina’s3GEra,QualcommandMediatekAretheFirsttoBenefit,”August2009
High speed, high styleInLatinAmerica,demandispushingthelarge-scalemigrationfrom2Gto3Gwirelesstechnology.Hereandaroundtheworld,thecostofdevicesiscomingdownwhileperformanceandfeaturesaregoingup.Consumersandbusinessusersaresnappingupnewdevicesatoneofthehighestreplacementratesintheindustry.
Meanwhile,carriersareleapfroggingeachotherwithfasterandfasternetworks.InBrazil,themostpopulouscountryinLatinAmerica,allfouroperatorsaretransitioningto3G.Surroundedbyablanketofmobilebroadband,manypeopleinSãoPaolomayneverthinkaboutgettingInternetaccessanyotherway.
LatinAmericaiswherehighspeedmeetshighstyle.Frommobilemusictoretailshoppingapplications,Qualcomm’sinnovationsareenablingafaster,morepersonalizedwirelessexperienceacrosstheregion.
Mobile broadband will surpass fixed broadband in Brazil by 2011, reaching
nearly 27 million data card users
in 2014 from 1.5 million in 2008.1
1PyramidResearchReport:ReportedinCellularNews,July2009
transforming
14 QualcommCorporateOverview
Mobilizing changeAfricaisavastfrontierforwireless.Unlikecostlylandlineinfrastructure,wirelessnetworksaremorepracticalforreachingeventhemostremotevillages,linkingthemtotheoutsideworld.AndinAfrica,perhapsmorethananyotheremergingmarket,wirelessaccessisnothingshortoftransformative.
Millionsofpeople—mostofwhomhaveneverhadabankaccount—nowusemobilephonestotransfermoney,makepaymentsandwithdrawcash.Farmersusetheirphonestotrackcropyieldsanddiseasesandturnonwaterwells,whilepoliticalactivistsusetheirstomonitorelectionsandempowervoters.
Recognizingthelife-changingpowerofwireless,Qualcommanditspartnershaveteameduptobringaffordabletechnologies,productsandservicestomillionsofunderservedpeopleinAfrica.Becauseit’snotjustgoodforbusiness—it’sgoodforeveryone.
The mobile phone industry in Africa has defied the global economic crisis with a monumental boom in mobile subscriptions between 2003 and 2008. In five years the number of subscriptions grew by
more than 500%.2
2UnitedNationsReport,October2009
The Internet, unpluggedEuropeanshavelonghadaloveaffairwiththeirwirelessphones.Soit’snosurprisethat3Ggrowthsurpassed2Gin2009.Withsomeofthehighestmobilepenetrationratesontheplanet,Europeremainsabellwethermarket.
EuropehasseenthefutureoftheInternet,andit’smobileineveryway.AccordingtoStrategyAnalytics,nearlyhalfofmobilephonesubscribersinWesternEuropewillaccesstheInternetviatheirhandsetsby2013.
Inwhat’sbeencalled“donglemania,”high-speedmobiledataistakingoffacrossthecontinent.Frommobilewarriorstoregularconsumers,everyoneistakingtheInternetontheroad.Withbetterpricesandfasteruploadsanddownloads,what’snottolove?It’strulytheInternetofeverything,wheneveryouwantitandwhereveryouhappentobe.
In Q2 ’09, mobile penetration in
Eastern Europe rose to 115%. Over half of the region’s markets have now reached 100% penetration.1
1WirelessIntelligence,October2009
transforming
16 Qualcomm Corporate Overview
One nation, connectedAroundtheworldandacrosstheUnitedStates,mobilebroadbandisthefastestandmostafford-ablewaytobringhigh-speedInternetaccesstoeveryone.High-speed3Gwirelesstechnologyconnectspeopletomarketsandopportunitywherevertheyare.
Broadbandisnotaluxury,butanecessityinthe21stcenturyeconomy.Itisthelinktogoodjobs,qualityeducationandbetterhealthcare.That’swhyU.S.PresidentBarackObamawantstoexpandbroadbandnetworks—tounderservedruralcommunitiesandurbanneighborhoodswherepeoplecanleastaffordit,butmayneeditmost.
WhetheryouareonWallStreetortravelingacrossoneofAmerica’swide-openspaces,mobilebroadbandlevelstheplayingfield.BecauseatQualcomm,ourtechnologiesareempoweringpeopleeverywhere.
2InternationalTelecommunicationUnion,2009
Mobile broadband subscriptions would top 600 million in 2009, with fixed broadband subscribers at
500 million.2
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Qualcomm Headquarters5775 Morehouse DriveSan Diego, CA 92121Phone: (858) 587-1121Fax: (858) 658-2100www.qualcomm.com
QualcommIncorporatedisaleaderindevelopinganddeliveringinnovativedigitalwirelesscommunicationsproductsandservicesbasedonCDMAandotheradvancedtechnologies.Qualcommservestheglobalwirelessindustrywithbreakthroughtechnologiesthatenabletheconvergenceofmobilecommunicationsandconsumerelectronics,makingnext-generationwirelessdevicesandservicesmorepersonal,affordableandaccessibletopeopleeverywhere.QualcommisincludedintheS&P100Index,theS&P500Indexandisa2009FORTUNE500®company.
Nothinginthesematerialsisanoffertosellanyofthecomponentsordevicesreferencedherein.CertaincomponentsforuseintheU.S.areavailableonlythroughlicensedsuppliers.SomecomponentsarenotavailableforuseintheU.S.
ThiscorporateoverviewisprintedentirelyonFSC-certifiedrecycledstock.Savingsderivedfromchoosingpost-consumerrecycledfiberinlieuofvirginfibertomakethepaper:227poundssolidwastewasnotgenerated—theequivalentofsaving2,053gallonsofwastewaterflow,orpreserving5treesforthefuture.
©2010QualcommIncorporated.Allrightsreserved.Variousproductsandbrandnamesmayalsobetrademarksorregisteredtrademarksthatarethepropertyoftheirrespectiveowners.[2/10]