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Corporate Presentation

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Company Profile

EasyRewardz provides customer experience management solution and services on

SaaS basis at an Omni Channel level

Facilitate intelligent conversation between brands and their consumers

We built EasyRewardz to solve the problems faced by

offline merchants (need to identify and retain loyal customers, plus acquire

new customers); and

consumers (too many loyalty programs with limited reward options)

Offices in Gurgaon, Mumbai, Hyderabad, Bangalore and Kolkata

100+Brands

ABOUT EASYREWARDZEngaging Consumers

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5,000+Stores

2,00,000+Monthly Transactions

15,000,000+Consumers Enrolled

OUR TEAMExperienced founding team supported by carefully chosen Management Team

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FOUNDING MEMBERS MANAGEMENT TEAM

SOUMYA CHATTERJEE – CHIEF EXECUTIVE OFFICER11 yrs. of Loyalty/CRM/eCommerce managementexperience in India, US & UK | CTO & Head-ServiceDelivery – Yebhi.com | COO – Loylty Rewardz |Head – Loyalty & eCommerce – Air Sahara

ANGAD SINGH – DIRECTOR, ENTERPRISE STRATEGYInvestment Banker, SA | Barclays Bank | IIM-I

TEJAS KADAKIA – DIRECTOR, SALESCo-Founder – CityOffers | AVP – BNP Paribas, NYC | MS, CS

SAPAN KADAKIA – HEAD MARKETINGCo-Founder - CityOffers| Global Young Entrepreneur Winner - 2012| CapGemini| MICA

AWANEESH PANDEY – HEAD TECHNOLOGY14+ years of software developmentexperience

ANJUM RASTOGI – BUSINESS HEAD, CONSUMER MARKET10+ years of experience in product strategy, loyalty program management, merchant alliances and account managementAIMIA | Loylty Rewardz | CitibankS.P. Jain | SRCC (B.A. Hons. Eco.)

SHAILESH RATHI – CFO10+ years of Investment Banking experience Kotak Investment BankingIIM-A | CA

RAVI SHANKAR – ASSOCIATE DIRECTOR, OPERATIONS16+ years of experience in operations, client management, business consulting for loyaltyITC Infotech | Loylty Rewardz | IBMXavier Institute of Management | Univ. of Lincolnshire (B.B.A.)

MARQUEE CLIENT BASESome of our clients

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MARQUEE CLIENT BASESome of our clients

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MARQUEE CLIENT BASESome of our clients

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Our Capabilities

ANALYTICS

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Personalized conversationswith consumers

Incentivize loyal consumersdrive repeat

Higher consumer LTV,improving RoI

REDEMPTION

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Large rewards options

Points + Cash

Online + Offline

CONSUMER ENGAGEMENT

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Campaign design anddelivery offers, couponsand announcements

Integrated with socialnetworks

CUSTOMER LOYALTYMANAGEMENT

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Brand loyalty program withpros of coalition program

Strategy and program design

Managed services

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OUR CAPABILITIESEverything in CRM, Nothing outside

Pool

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Pool points to your preferred program

Instantly redeem at POS

EasyPerks

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Collect EasyPerks for any and all actions

Coupons

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All your coupons in a single place

Track usage and expiry

Unified Dashboard

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All Loyalty Programs in a single place

Track balances and activities

Discover more programs and enrol in a single click

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POIINK – INDIA’S FIRST REWARDS EXCHANGE PLATFORMFirst transactional app to allow consumer to pool points across programs

Get alerted when in stores

Play brand trivia quizzes with your Perks

Win and collect exclusive coupons

Enables brands to cross-acquire customers & offer out of store rewards (flights, movies, talk-time etc.) to drive spends.

Banks & Corporates Programs push redemption of points & incentives to the platform.

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WHAT WE OFFER

Your CRM and

Rewards Program

SaaS Technology

(System integrated CRM platform)

Service Support

(Staff training, continuous incentives

and support)

Marketing

(Design of collaterals (online/ offline),

execution of campaigns (SMS/

email)

Analytics

(Dashboard, Customer basket

analysis and recommendations,

Coupons and offers)

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Technology Platform

TECHNOLOGY PLATFORM

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TECHNOLOGY MODULES

COMMUNICATION REPORTING

ProgramSetup

Point Rate, Lapse Policy, Program Owner,

Office Types, Themes/FAQ etc.,

Partner Mgmt.

Enrollment & Member Management

Supports via API, File Upload or web screen

in store or by customer

Segment members in Tiers & Segment with

configurable rules

Accrual

Supports activity, Transaction range, SKU,

Gifting orPoints - extended to create standard

offers, promotions & campaigns

Rdemption

Support Chart based, Dynamic,

Cash + Points, Gifting

Customer Service

Ticket management via email, web enquiries,

phone or social

Alerts

Ships with & alerts on rogram events,

communicable on email/sms with

personalized templates

Notifications

Define events-birthday, anniversary, tier

expiry, membership expiry, missing you,

points/purchase milestones or ad-hoc.

Configure specific accrual/redemption

options & nested multi-channel

communication cycle with each event and

member segment. Track response & usage

Campaigns

Ability to choose a target base, create a calendar

and execute a multi-channel campaign-

personalized with a specific offer.

Ability to track,bounce, open, click-thrus and

conversions.

Standard Reports

Ships with HTML Reposts on Members,

Transactions &Campaigns, extractable

as Excel.

Advanced Dashboards

Integrating with Fusion Charts XT to offer

advanced dashboards. To be available for

Programs to enable during Setup or via

Admin Panel, these reports will be served

from a MongoDB cluster hosted on

SoftLayer usingJSON/Jquery

BI - External Interfacing

Platform supports custom interfacing

with BI tools with the advanced dashboards

fetching data from the BI/DW

PROGRAM MANAGEMENT

LPAAS - PROGRAM, PARTNERSHIPS

PROGRAM

COALITION & PROPRIETARY FEATURES:

Create sub-programs for participating Brands. Each

Brand can have different accrual offers and RTR

Track cross brand liability settlements

INNOVATIONS:

Define several loyalty currency points within

same program

Allow pooled or exclusive redemption of multiple

currency points.

Ability to create multi-tier & multi-upgrade in

single transaction.

PARTNERSHIPS

FEATURES:

Create accrual only, redemption only or

dual partners.

Create Co-brand partners or offer partners.

Define differential currency rates by partners.

INNOVATIONS:

Point rates have classification of liability,

fees & taxes.

Seamless financial accounting of partner

points issued or redeemed.

Ability to define liability share in Co-brand

relationships

LPAAS OFFERS

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BY VISITS

OR SPENDS

ENGAGEMENT &

ACTIVITIES

SHOPPING &

SPEND TIERS

CONTEST

REFERRALS

BONUS(BIRTHDAY, ANNIVERSARY,

MISSING YOU, WINBACKS)

SKU /BASKET

BASIS

INNOVATIONS

Ability to define offer-wise expiry policy & point-rates of

points issued.

Ability to define different wallets (point rates) by Sponsor

(store) for same offer type

Shopping offers & Contest allows rewards to be

defined in SKUs (Items) &/or Points.

Define offers by time of the day, day of the week

Options to apply multiple offers together

For example:

Customer gets 2 points/ 25 Ghanaian cedi on normal days

Customers gets additional 2 points/ Ghanaian cedi 25 on hisbirthday

COUPONS

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Successful loyalty programs are a healthy blend of discounts and points!

Client can specify how points will work with coupon on a transaction to restrict/allow earn/burn of points

Coupons are gateway to issue targeted discounts to

programmembers

These can be condition specific:

First transaction above a certain spend value

Submission of Feedback/Reviews

Share of program apps

Social promotions

Meeting of shopping goals

Coupons can be of a program partner or external affiliates

For example:Purchase for Rs.10,000 in Brand 1, gets a 50% offon your next purchase in Brand 2.

Coupons can be locked to be issued:

In specific stores

To specific members {by tiers, segments}

On specific day of week/time of day

And checked on redemption for:

Same member/any member Through OTP

Marketing Orientation

• Single view of customer• As good as cash as customers can use single GV in multiple

transactions or multiple GV in a single transaction• Reward Option for point redemption

Flexible & Secure

• Rules flexibility for issuance & redemption• Option to redeem online and offline• Redemption security through OTP/PIN

Acquire New Customers

• Introduce GVs to corporates & Banks• External loyalty points redemption for Brand GVs• Ease of integration

GIFT VOUCHER

WIFI – ER PROXIMA

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Customer login to the customized login page using their loyalty login

(mobile no/ membership no) or social logins

Non members are automatically enrolled to program

Trigger deals through sms /email based on customers real time interaction

Trigger intelligent coupons based on customer insights

Push information about latest product range

MOBILE APPLICATION

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MEMBER PORTAL, MOBILE APPS

LPaaS enables you to easily configure your Member

Portal for the Loyalty Program.

Mobile apps are available on native platforms of

Android, iOS, Windows & on responsive web.

Features include:

Enrolment

Account Summary

Transaction & Activity tracking

Social sharing & Referrals

Coupons and Offers

Store locators

Redemption to GVs

Catalog views

REWARD OPTIONS

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RTR (RUN-TIME REDEMPTION)

• Redeem at the point of sale

• Engineered by deep API integrations with Billing systems

• Ability to treat points redeemed as discounts or mode of payment

REWARDS CATALOG

• Define a Rewards Catalog for your members to pick up their favorite gifts

• Create premium, special & standard segments to reward differentially

• Supports variable redemption rates

TRAVEL REWARDS

• A quintessential reward option

• Tie-ups with GDS & local providers to enable travel rewards (Flights, Hotels) & vacations

GIFTS & EXPERIENCES

• Delight your members and enable them to derive the true value of their association with your Brands

• Mobile recharge, products (ranging from flowers to iPhone)

CAMPAIGNS & COMMUNICATION

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Alerts Reminders Broadcast Campaigns

Transactional

Triggered on customer action

Operator can disable, enable or

delete alerts

Scheduled communicationthat

repeats or is cyclic

System shipswith:

Birthday, Anniversary

Points BalanceAlert

Expiry of Points, Tiers,Coupons

Program Statement

Reminders are pre-mapped with

schedulingoptions

Days – before OR/AND

after Day of the week OR

Date of the month

Setup multiple reminders by member

groups or scheduling options

On demand communication

Select target basis an intuitive ruleengine

OR

Upload a file

Select channels & templates Prioritize

channel for member or Skip

Setup Governance factors

Multi-variate options

Previews

Specify control%

Select a scheduled date & time.

Plannedcommunication

Broadcasts with a Planner

Allows for a campaign manager to

setup a plan for a specific period

Send Offer A by email on 2nd MarchSend Offer A by SMS, notification on 5th & 7th March

Send Offer B to those who didn’ttransact on Offer A by all channelson 15th March

Send Offer C to those who didn’ttransact by Offer B by SMS,notification on 25th March

For example:

LPAAS REPORTS

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LPaaS TRANSACTIONAL REPORT

MySQL & SQL Server 10 Enterprise Fusion Charts XT

Reports in LPaaS are Transactional & grouped in the following

categories

Dashboard – Centralized view of the Program

Program Stats – Enrolment, Profile view, Accrual &

Redemption

Sales – Loyal Vs Overall Sales, Basket Analysis, Time-

wise sale Brand Settlements

Campaigns

Feedback & Reviews

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CX - Decision Analytics

CX – OPERATING PROCESS

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Create a

Decision Model

Generate

Insights

Deploy

Campaigns –

Create

Conversations

and

Engagement

Hypothesis generation - domain consultants help select, reject or

moderate,

Insights visualization

Identify action triggers to test & generalize

Understand your product/service/industry

Baseline current & expected customer engagement matrices

Aggregate data, summarize & create the Decision model.

Create campaigns around action triggers on social, portal, sms,

email, call center - all touch/points

Execute & monitor campaigns

Baseline expectations - analyze & audit conversions

Modify business processes basis successful campaigns

Improve the decision model

CX – CAPABILITY STACK

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D

fr

RFM

CLTV

Forecasting

Recommendations

IntelligentCouponing

Personalized Offers

NPV

Assortment Planning

Markdown Optimization

AssociationRules

Market Basket

Churn Trends

CX – ANALYTICS ROADMAP

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Data Modelling

Dash Board

RFM Segmentation

Geo Location Mapping

Basket and Affinity Analysis

Predictive Analysis

CLTV/ CLV Modelling

Attrition/ Retention Analysis

Cohort Analysis

3 MONTHS 6 MONTHS 9 MONTHS 12 MONTHS 18 MONTHS 24 MONTHS

Standard Analytics and Same Store Transaction Growth (SSTG)

Clustering and Segmentation

Location based mapping

Basket andAffinity Analysis

Predictive Analysis

CLTV Modelling

Attrition and Retent on Analysis

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Governance

GOVERNANCE – LOYALTY PROGRAM LIFECYCLE

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BY VISITS ORSPENDS

ENGAGEMENT &ACTIVITIES

CONTEST

REFERRALS

BONUS(BIRTHDAY,ANNIVERSARY,MISSING YOU, WINBACKS)

SHOPPING & SPEND TIERS

LOYALTY PROGRAM LIFECYCLE

PROGRAM STRATEGY

FORMULATIONPROGRAM DESIGN PROGRAM

IMPLEMENTATIONRAMP UP

PROGRAM

SUSATENANCE

Business Case

Preparation

Roadmap Development

Strategic Blue-pirint

Initial Resource

Allocation

Feature & Functionality.

Program Rule

Performance Management

model design

Policy Formulation Structural Adjustment

Loyalty Process

Blue - Printing

Technology Architecture

Program Execution

Descriptive Reporting

Ecosystem Expansion

Diagnostic Reporting

Administration and Governance

Routine Program budgeting and accounting

Brand Support

GOVERNANCE – CUSTOMER LIFECYCLE & PROCESSES

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BY VISITS ORSPENDS

ENGAGEMENT &ACTIVITIES

CONTEST

REFERRALS

BONUS(BIRTHDAY,ANNIVERSARY,MISSING YOU, WINBACKS)

SHOPPING & SPEND TIERS

CUSTOMER LIFE CYCLE

Enrol Accrue with

the Brand

Accrue with

the Partner

Redeemed with

the Brand

Redeemed with

partner

ChangeTier Share

Experiences

LOYALTY PROCESSES WE MANAGE & SUPPORT DURING THE LIFECYCLE

Enrolment On BoardingAccrual

Management

Redemption

ManagementReporting

Activity

ManagementServiceMEMBER

MANAGEMENT

Channel

Engagement

Calendar

Management

Content &

Design

Execute &

TrackCOMMUNICATION

MANAGEMENT

Marketing

Planning

Campaign

Management

Customer Value

Management

ReportingMARKETING

MANAGEMENT

Partner

Recruitment

Partner On

Boarding

Partner

ReconciliationPARTNER

MANAGEMENT

PROGRAM

ADMINISTRATION

Financial Administration

Program Administration

CONTACT US

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ANGADSINGH

Co-Founder & Director

EasyRewardz Software Services Private Limited

Mobile : +91 99999 01550

Email : angad@easyrewardz.com

Linkedin: in.linkedin.com/in/angad-singh

RASHMI CHATTERJEE

Regional Manager – Enterprise Markets

EasyRewardz Software Services Private Limited

Mobile : +91 98303 32992

Email : rashmi@easyrewardz.com

Linkedin: linkedin.com/in/rashmichatterjeekolkata/