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CORPORATE PRESENTATION - Salgar€¦ · CORPORATE PRESENTATION | 2 INTRODUCTION Salgar is a family...

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CORPORATE PRESENTATION
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Page 1: CORPORATE PRESENTATION - Salgar€¦ · CORPORATE PRESENTATION | 2 INTRODUCTION Salgar is a family business with over 70 years of history that produces 100% of the bathroom furniture

C O R P O R A T E P R E S E N T A T I O N

Page 2: CORPORATE PRESENTATION - Salgar€¦ · CORPORATE PRESENTATION | 2 INTRODUCTION Salgar is a family business with over 70 years of history that produces 100% of the bathroom furniture

C O R P O R A T E P R E S E N T A T I O N | 2

I N T R O D U C T I O N

Salgar is a family business with over 70 years of history

that produces 100% of the bathroom furniture in its

factory in Zaragoza, Spain and sells bathroom equipment

to more than 60 countries around the world.

First bathroom furniture factory in Europe.

Page 3: CORPORATE PRESENTATION - Salgar€¦ · CORPORATE PRESENTATION | 2 INTRODUCTION Salgar is a family business with over 70 years of history that produces 100% of the bathroom furniture

C O R P O R A T E P R E S E N T A T I O N | 3

H I S T O R Y 1 9 4 9

F O U N D E D

• Founded by ManuelSalinas.

• Manufacture ofequipment for thehome.

• Introduction of metal furniturefor the bathroom.

• Opening of the currentfacilities in Zaragoza.

• Bathroom furniture in wood.• Development of screens

and other products for thebathroom.

• Expansion of the facilities invarious stages.

• Professionalisation andmodernisation of managementand business.

• External financial partner andstart of international expansion.

• The founding family takes back100% of the business via a family-held holding company

• International and productdevelopment stage.

• Preparation of a new investmentplan 2018-2022.

C U R R E N T P L A N T E XT E N S I O N T O FA C I L I T I E S B U S I N E S S R E O R G A N I S AT I O N P R O D U C T I O N I M P R OVE M E N T P L A N

1 9 6 7 - 1 9 7 8 1 9 7 8 - 2 0 0 7 2 0 0 7 - 2 0 1 7 2 0 1 7 - T O D A Y

Page 4: CORPORATE PRESENTATION - Salgar€¦ · CORPORATE PRESENTATION | 2 INTRODUCTION Salgar is a family business with over 70 years of history that produces 100% of the bathroom furniture

V I S I O N

Salgar’s ambition is sustained growth in the international

market to become the European leader in bathroom

equipment solutions.

Provide our customers with a high degree of satisfaction

through a value proposal based on products which are

excellent value for money and have an excellent service

level.

C O R P O R A T E P R E S E N T A T I O N | 4

Page 5: CORPORATE PRESENTATION - Salgar€¦ · CORPORATE PRESENTATION | 2 INTRODUCTION Salgar is a family business with over 70 years of history that produces 100% of the bathroom furniture

C O R P O R A T E P R E S E N T A T I O N | 5

V A L U E S

0 10 3

0 2

0 4

D E V E L O P M E N E N T

R E S E A R C H A N D

Q U A L I T Y

S E R V I C E

H U M A N

R E S O U R C E S

Research and

development in

permanently producing

goods through our

knowledge of and

research in market

trends.

Quality in service and

products, through a

design, manufacturing

and transport process

that meets the highest

quality standards.

Availability of wide

product ranges in the

service of our customers

with maximum efficiency

in the distribution

process. Human team:

professional, flexible and

committed to customer

satisfaction.

Page 6: CORPORATE PRESENTATION - Salgar€¦ · CORPORATE PRESENTATION | 2 INTRODUCTION Salgar is a family business with over 70 years of history that produces 100% of the bathroom furniture

ÓSCAR MARTÍNEZ CUBELLS

CEO

CECILIOGIMENEZ

Corporate General Director

ALBERTOHERNÁNDEZ

General Director of Marketing and Sales

BENJAMIN ZWOLINSKI

Chief Sales Officer France

LUIS MIGUELGASCÓN

Chief Sales Officer Iberia

SERGI FERRÉ

Sales Director

E X E C U T I V E C O M M I T T E E C O M I T É D E D I R E C C I Ó N

Organisational chart

CE0

Corporate General Director

Chief Digital Officier

Sales Director

Chieff DIY Manager

200 employees

Systems Director

Marketing and Pro-duct Director

Finance Director

Sales DirectorOperations Director

General Director of Marketing and Sales

C O R P O R A T E P R E S E N T A T I O N | 6

JOSÉ ANTONIO MARTÍNEZ

Operations Directors

JUAN CARLOS COELLO

Systems Director

JOAN

VIVES

Chief Digital Officer

JAVIERRECARTE

Purchasing Director

HR director

ALFONSO BORDONABA

HR Director

Page 7: CORPORATE PRESENTATION - Salgar€¦ · CORPORATE PRESENTATION | 2 INTRODUCTION Salgar is a family business with over 70 years of history that produces 100% of the bathroom furniture

S A L E S N E T W O R K

A R E A M A N A G E R B Y C O U N T R Y

S P E C I A L I S T S B Y C H A N N E L A N D P R O D U C T

JOAN VIVES

Online Channel

LUÍS GASCÓN

Chief Sales Officer Iberia

SERGI GINESTA

Spain Contract

YANNICKBARBERIS

France Contract

BENJAMIN ZWOLINSKI

Chief Sales Officer France

SEBASTIAN HANSEN

Area Manager Nord- und Osteuropa.

VALERIO ROSSI

Area Manager Italy

HUGO BELTRÁN

Area Manager UK

• More than 8,000customers

• 50% sales in internationalmarkets

• Omni-channel C O R P O R A T E P R E S E N T A T I O N | 7

LUIS GONÇALVES

Area Manager, Germany and Austria

JACOBO GAZTAÑA

Chief DIY Manager

SERGIO MARCO

Category Manager Shower Space

Page 8: CORPORATE PRESENTATION - Salgar€¦ · CORPORATE PRESENTATION | 2 INTRODUCTION Salgar is a family business with over 70 years of history that produces 100% of the bathroom furniture

F A C I L I T I E S A N D P R O D U C T I O N

• Total area: 66.000 m2

• Constructed area: 45.000 m2 (Factory, werehouse and offices)

• Current production: 32.000 units/month

• Maximum production capacity 2020: 52.000 units/month

C O R P O R A T E P R E S E N T A T I O N | 9

F A C T O R Y

H E A D O F F I C E

W A R E H O U S E L O G I S T I C S P L A T F O R M

• Current storage capacity: 6.000 pallets

• Future automatic warehouse capacity: 12.000 pallets

Z A R A G O Z A ( S P A I N )

Page 9: CORPORATE PRESENTATION - Salgar€¦ · CORPORATE PRESENTATION | 2 INTRODUCTION Salgar is a family business with over 70 years of history that produces 100% of the bathroom furniture

• Automatic warehouse: Under construction during 2019-20 to provide automation of product movement, tripling the storage capacity and reducing manual handling of the products.

C O R P O R A T E P R E S E N T A T I O N | 1 0

• Increase production capacity: Complete restructuring of the factory to modify it to automatic warehouse flows, as well as the incorporation of new machinery to cope with the growth of sales. Salgar committed to industry 4.

I N N O V A T I O N A N D P R O D U C T I O N E X T E N S I O N P L A N

Investment of €14 million 2018-2022

• Improvement of production technology: Incorporation of machinery so Salgar can continue to innovate and increase quality standards with new production lines, incorporate new materials and provide customised furniture and partitions.

Page 10: CORPORATE PRESENTATION - Salgar€¦ · CORPORATE PRESENTATION | 2 INTRODUCTION Salgar is a family business with over 70 years of history that produces 100% of the bathroom furniture

New ERP: JD Edwards of Oracle

C O R P O R A T E P R E S E N T A T I O N | 1 1

D I G I T A L I S A T I O N

• Investment of €2 million in the digitalisation of the company to make it more eff icient and improve customer service.

• Immediate information about stocks, purchases and orders, for example.• Electronic billing.• Online orders through a B2B portal.• 3D configurator with instant quotes.

New B2B and B2C web 3D Configurator: 100% online and customised

Page 11: CORPORATE PRESENTATION - Salgar€¦ · CORPORATE PRESENTATION | 2 INTRODUCTION Salgar is a family business with over 70 years of history that produces 100% of the bathroom furniture

D E S I G N A N D M A N U F A C T U R I N G

Salgar is in continuous evolution to be at the forefront of

designing and creating functional and stylish bathroom

furniture.

Using inspiration from international fairs, from the first sketch,

to 3D modelling, to the first prototype, created by furniture

craftsmen.

Behind each product in our catalogue there are more than 50

tests, with different prototypes, of materials, colours, finishes

and components undergoing exhaustive strength and quality

testing in our laboratory before and after manufacture.

Always thinking of the maximum satisfaction of our customers.

C O R P O R A T E P R E S E N T A T I O N | 1 2

Page 12: CORPORATE PRESENTATION - Salgar€¦ · CORPORATE PRESENTATION | 2 INTRODUCTION Salgar is a family business with over 70 years of history that produces 100% of the bathroom furniture

S H O W R O O M

Take the virtual tour

C O R P O R A T E P R E S E N T A T I O N | 1 3

Page 13: CORPORATE PRESENTATION - Salgar€¦ · CORPORATE PRESENTATION | 2 INTRODUCTION Salgar is a family business with over 70 years of history that produces 100% of the bathroom furniture

P R O D U C T S

Compakt Series

Made with materials capable of withstanding the most demanding uses, while maintaining the aesthetics and functionality that a customised product gives you.

Vinci Series

This has its origin in the industrial style, with black being the central colour. It is a complete series of furniture, accessories and custom-made screens.

Customised developments available.

We design and manufacture bathroom equipment according to the needs of each customer.

C O R P O R A T E P R E S E N T A T I O N | 1 4

Page 14: CORPORATE PRESENTATION - Salgar€¦ · CORPORATE PRESENTATION | 2 INTRODUCTION Salgar is a family business with over 70 years of history that produces 100% of the bathroom furniture

C O R P O R A T E P R E S E N T A T I O N | 1 5

Horizontal panel saw | 2017

Membrane Press | 2017

3D painting station and UV

drying oven | 2018Machining centre, 5 axes

| 2020

IMA edging machine | 2019

Oven + Thermoforming

press| 2020

I N V E S T M E N T I N P R O D U C T D E V E L O P M E N T

€3 million during 2017-2019

Page 15: CORPORATE PRESENTATION - Salgar€¦ · CORPORATE PRESENTATION | 2 INTRODUCTION Salgar is a family business with over 70 years of history that produces 100% of the bathroom furniture

C O R P O R A T E P R E S E N T A T I O N | 1 6

P R O D U C T S W I T H T E C H N O L O G Y

HPL Board - COMPAKT

3D Coating

MONTERREY

Customised screens with

screen printing

3D Lacquering - UNIIQ

Solid Surface Curved furniture - MAM

Page 16: CORPORATE PRESENTATION - Salgar€¦ · CORPORATE PRESENTATION | 2 INTRODUCTION Salgar is a family business with over 70 years of history that produces 100% of the bathroom furniture

E N V I R O N M E N T

• Sustainable wood: Over 95% of wood used has PEFC

certification.

• Waste management through ECOEMBES.

• Reduction of emissions of volatile organic compounds

(VOCs) through the improvement and modernisation of

facilities and Production processes.

• Programme to reduce the use of plastic packaging and

replace it with recyclable and recoverable packaging.

• Plan to promote the use of clean energy.

C O R P O R A T E P R E S E N T A T I O N | 1 7

Page 17: CORPORATE PRESENTATION - Salgar€¦ · CORPORATE PRESENTATION | 2 INTRODUCTION Salgar is a family business with over 70 years of history that produces 100% of the bathroom furniture

Q U A L I T Y

• Quality certification with international certification bodies: SGS,

TÜV Rheinland and AIDIMME.

• Application of voluntary product safety and durability standards:

EN 14749, EN 15338 and EN 1153.

• Products of certified wood origin with low formaldehyde emission:

E1 according to EN ISO 12460.

• Spare parts service for all products of at least 5 years’ old.

C O R P O R A T E P R E S E N T A T I O N | 1 8

Page 18: CORPORATE PRESENTATION - Salgar€¦ · CORPORATE PRESENTATION | 2 INTRODUCTION Salgar is a family business with over 70 years of history that produces 100% of the bathroom furniture

S A L E S 2 0 1 4 - 2 0 2 2

• 2014-2017: Recovery and large

international expansion

• 2018-2022: Current Strategic Plan

0

20

40

60

10

30

50

7080M€

2014 2015 2016 2017 2018 2019 2020 2021 2022

Strategic Plan

Page 19: CORPORATE PRESENTATION - Salgar€¦ · CORPORATE PRESENTATION | 2 INTRODUCTION Salgar is a family business with over 70 years of history that produces 100% of the bathroom furniture

N O T A B L E C U S T O M E R S

More than 8,000 customers around the world

C O R P O R A T E P R E S E N T A T I O N | 2 0

Page 20: CORPORATE PRESENTATION - Salgar€¦ · CORPORATE PRESENTATION | 2 INTRODUCTION Salgar is a family business with over 70 years of history that produces 100% of the bathroom furniture

We have a presence in the main international fairs

F A I R S

C O R P O R A T E P R E S E N T A T I O N | 2 1

Page 21: CORPORATE PRESENTATION - Salgar€¦ · CORPORATE PRESENTATION | 2 INTRODUCTION Salgar is a family business with over 70 years of history that produces 100% of the bathroom furniture

K E Y S T A T I S T I C S

• 50% furniture sales.

• 50% other products (e.g. screens and toilets)

• Growth of more than 30% per year in international markets.

• 4 key countries France, Germany, Italy and Spain.

C O R P O R A T E P R E S E N T A T I O N | 2 2

Page 22: CORPORATE PRESENTATION - Salgar€¦ · CORPORATE PRESENTATION | 2 INTRODUCTION Salgar is a family business with over 70 years of history that produces 100% of the bathroom furniture

C O M E R C I A L S A L G A R , S L .

Autovía de Logroño, Km. 9,550011 – Zaragoza, Spain

Phone 976 46 20 34www.salgar.net


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