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corporate product guide
corporate product guide
More than 28 years ago, Barbara Bradley Baekgaard and Patricia R. Miller took a moment’s
inspiration and turned it into the American dream … Vera Bradley. Named after Barbara’s
mother, our company creates stylish and functional handbags, luggage, accessories and travel items, combining smart product designs with
distinctive, original fabrics and trims.
Demand for our colorful creations has steadily grown through the years, inspiring additional
avenues of Vera Bradley products, including our Eyewear Collection of sunglasses and
readers, and our inventive and cheerful Paper & Gift Collection.
We cordially invite you to view all of our collections at verabradley.com.
The Vera Bradley Story
Mocha RougeMocha RougeSketched fl orals bloom open on a delicious chocolate-brown background.
Rouge and rosy blush share the spotlight with sweet vanilla. Look inside,
and you’ll fi nd a delicious diamond motif of pink fl oral petits fours!
A burst of cheerful fl owers makes this lively garden an
ideal home for these swirly-shelled creatures. Turquoise,
ochre, cream, scarlet and golden tones really pop against
a canvas of deep midnight blue. In the border and on the
lining, our happy friends wander through pretty posies and
luscious leaves.
Happy SnailsHappy Snails
Plum perfect! A profusion of lavender petals, scattered across a
deep brown backdrop, are accented with grape and grass green
leaves and outlined in warm white. The cheery effect is continued
inside with a mini fl oral motif of plum blossoms and bluebells.
Plum PetalsPlum Petals
All the glory of an exotic desert sunset is captured in a swirling,
tribal-inspired motif of leaves and fl owers. Rich, twilight-kissed
hues of deep purple and aubergine, russet orange, magenta
and golden yellow make it glow with spirit. Inside, an orange
and purple fi ligree design completes the look.
Safari SunsetSafari Sunset
Fall 2011NEW SIGNATURE COLORSFall 2011 NEW SIGNATURE COLORS
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Fall 2011 NEW SIGNATURE STYLES
100 Handbag #11811
11 ¼" x 6" x 5 ½" with 12" strap dropSUGGESTED RETAIL PRICE $52
– This updated style celebrates the birthday of our company’s namesake, Vera Bradley!
– New, square shape gives the traditional handbag a whole new look
– Front slip pocket for phone
– Six slip pockets line the interior of the bag
– Zip-top closure allows bag to open wide
Fall 2011NEW SIGNATURE STYLES
Chain Bag #11810
13" x 8 ½" x 5" with 7" strap drop and 34 ¾" detachable chain strapSUGGESTED RETAIL PRICE $78
– Unchain your style!
– Removable chain shoulder strap
– One zip and three slip pockets inside
– Recessed zip closure
Special Release Date: August 9Signature
Launch Date: July 7
East West Tote #11883
18" x 11 ¼" x 3 ¾" with 11" strap dropSUGGESTED RETAIL PRICE $52
– This horizontal tote is perfect for magazines or books!
– Clean and simple styling
– Three slip pockets inside
– Hidden magnetic closure
Go Round Tote #11882
13 ¼" x 14 ¼" x 4 ¼" with 10 ½" strap dropSUGGESTED RETAIL PRICE $84
– A new “spin” on a favorite style
– Generous slip pockets wrap all around the tote for easy organization
– A breakaway zip closure keeps things accessible
– Three slip pockets inside
– Perfectly sized for text books!
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Fall 2011 NEW SIGNATURE STYLES
Attaché #11886
14 ½" x 11" x 4" with 3 ½" handle drop and 52 ½" adjustable, detachable strapSUGGESTED RETAIL PRICE $88
– This messenger-style attaché is perfect for students, teachers and working women alike!
– Includes a top handle and a removable, adjustable shoulder strap
– Two slip pockets and a zip compartment on the front, a large magnetic pocket on the back
– The main compartment includes a zip pocket
– Pushlock closure
Fall 2011NEW SIGNATURE STYLES
17" Laptop Sleeve #11884
17" x 11 ¾" x 1"SUGGESTED RETAIL PRICE $45
– A great way to give bigger laptops a bit of protection!
– Padded with lightweight, protective foam for safe and easy portability
– Accommodates most 17" laptops (Hint: measure your laptop screen diagonally for an accurate measurement)
– Inside pocket holds discs and jump drives
– A double-zip L-closure for effortless access
Lunch Date #11885
9 ½" x 7" x 6 ½" with 3" handle dropSUGGESTED RETAIL PRICE $32
– Make a date with color!
– The perfect size for most frozen entrees
– Convenient ID window slides out of the front slip pocket
– Two large slip pockets inside great for holding ice packs
– Wipeable liner is BPA free
– Zip-around, gusseted closure opens wide
ID window neatly tucks in pocket
Accordion Wallet #11887
7 ¾" x 4 ½" x 1"SUGGESTED RETAIL PRICE $46
– Three gusseted compartments create an accordion-style look when the wallet is open
– Inside, fourteen card slots, one bill pocket, a coin pocket and an ID window
– Zip-around closure maintains a sleek look
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Chain Lanyard #11888
38" total lengthSUGGESTED RETAIL PRICE $15
– Functions like a lanyard … styled like a necklace!
– A Signature color is woven in-between metal chain links for a modern look
– Convenient end clips offer endless uses
– Logo keyring holds a special clip with loop for your phone or camera
– Available in four new Fall 2011 colors and other select colors
Fall 2011 NEW SIGNATURE STYLES
specia l clip for your phone or
camera
Grand Traveler #11889
21" x 14 ½" x 9 ½" with 7" strap drop and 52 ½" removable strapSUGGESTED RETAIL PRICE $118
– Carry-on compliant, it’s perfect for the frequent flyer!
– Handy trolley sleeve option lets you slip it onto a rolling luggage piece
– Two slip pockets in back and two slip pockets underneath the front magnetic flap
– Four large slip pockets inside
– Includes rolled handles and a removable, adjustable shoulder strap
– Exterior ID window
– Zip closure
Fall 2011NEW SIGNATURE STYLES
handy trolley sleeve
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The CommuterShown in Happy Snails
Tote #10449
Lunch Date #11885
All in One Wristlet #10489
Retail Price $114
The Jet SetterShown in Safari Sunset
Large Duffel #10139
Hanging Organizer #11026
Medium Cosmetic #10385
Retail Price $157
The Day TripperShown in Watercolor
Saddle Up #10813
Zip Around Wallet #10112
Retail Price $107
The GlobetrotterShown in Mocha Rouge
Garment Bag #10618
Weekender #10445
Travel Cosmetic #10105
Curling Iron Cover #10106
Hipster #11262
Retail Price $355
The Long WeekendShown in Plum Petals
Double Eye #10872
Mini Hipster #10334
One for the Money #11354
Large Cosmetic #10108
Weekender #10445
Retail Price $214
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Plum Petals #117(Fall 2011)
Deco Daisy #106(Summer 2011)
Watercolor #107(Summer 2011)
Viva la Vera #109(Summer 2011)
Boysenberry #102(Spring 2011)
Blue Lagoon #104(Spring 2011)
Mocha Rouge #110(Fall 2011)
Happy Snails #111(Fall 2011)
Safari Sunset #112(Fall 2011)
Folkloric #105(Spring 2011)
Lemon Parfait #108(Spring 2011)
Baroque #069(Winter 2010)
Very Berry Paisley #063(Fall 2010)
FALL 2011 S
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To allow for an even greater range of product styles, color availability may vary from item to item in our Signature Collection. Please reference your order forms for available colors in each style.
Fall 2011 SIGNATURE COLORS Fall 2011SIGNATURE COLORS
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Signature Handbags Shoulder
NEW! 100 Handbag#1181111 ¼" x 6" x 5 ½"12" strap dropsuggested retail $52
NEW! Chain Bag#1181013" x 8 ½" x 5"7" strap drop34 ¾" detachable chain strap suggested retail $78
Eloise#1144913 ¼" x 9 ¾" x 4 ½"9 ½" strap dropsuggested retail $74
Mandy#1145012" x 9 ¾" x 4 ¾"11" strap dropsuggested retail $65
Quick Draw#116029 ½" x 13" x 5 ¼"52" adjustable strapsuggested retail $78
Side by Side#1126418" x 11 ½" x 5 ½" 10 ½" strap dropsuggested retail $68
Sophie#116079" x 5 ¾" x 3 ½" 9" strap dropsuggested retail $44
Squared Away#1128115 ¼" x 9 ¾" x 4½" 12" strap dropsuggested retail $68
Signature Handbags Crossbody
Frannie#110229 ½" x 5 ¼" x 3"50 ½" adjustable strapsuggested retail $29
Hipster#1126211" x 11" x 1 ¾" 52" adjustable strapsuggested retail $58
Lizzy#114519 ¼" x 7"58" adjustable strapsuggested retail $46
Mini Hipster#103346" x 8" x ½"59 ¼" adjustable strap suggested retail $45
On The Go#1007611" x 8 ¾" x 4 ¼"41" adjustable strapsuggested retail $65
Rachel#114488 ¾" x 6 ¾" x 3"57" adjustable strapsuggested retail $54
Saddle Up#1081314" x 9 ¾" x 4"50" adjustable strapsuggested retail $68
Signature Handbags Handheld
Caitlyn#113847 ¾" x 4" x 2 ¼"2" handle dropsuggested retail $22
Signature Totes
NEW! East West Tote#1188318" x 11 ¼" x 3 ¾"11" strap dropsuggested retail $52
NEW! Go Round Tote#1188213 ¼" x 14 ¼" x 4 ¼"10 ½" strap dropsuggested retail $84
Perfect Pocket Tote#1135212" x 14 ½" x 3"10 ½" strap dropsuggested retail $62
Fall 2011VERA BRADLEY PRODUCT GUIDEFall 2011 VERA BRADLEY PRODUCT GUIDE
Hand Wash Machine Wash Spot Clean Wipe Clean Hand Wash Machine Wash Spot Clean Wipe Clean
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Pleated Tote#1081214 ¾" x 14" x 5 ¼"10 ½" strap dropsuggested retail $80
Tote#1044911 ¾" x 13 ½" x 4"12 ½" strap dropsuggested retail $48
Vera#1009619 ¼" x 14 ¾" x 6 ¼"11" strap dropsuggested retail $80
Villager#1032616" x 12 ¼" x 4"11 ¾" strap dropsuggested retail $72
Signature Specialty
NEW! Attaché#1188614 ½" x 11" x 4"3 ½" handle drop52 ½" adjustable, detachable strapsuggested retail $88
Baby Bag#1061916" x 11 ¾" x 5 ½" 12" strap drop26" x 14" changing padsuggested retail $99
Backpack#106209 ¾" x 12 ½" x 4 ¼"31 ¼" adjustable straps suggested retail $88
E-Reader Sleeve#114856 ¼" x 8 ½" x ¾"suggested retail $32
Laptop Backpack#1126511 ½" x 15 ¾" x 7" 28 ½" adjustable strapssuggested retail $99
Laptop Portfolio#1061117" x 12" x 2 ½" 3 ½" handle drop48" removable strap suggested retail $82
Laptop Sleeve#1148414" x 10 ¾" x 1"suggested retail $38
NEW! 17" Laptop Sleeve#1188417" x 11 ¾" x 1"suggested retail $45
NEW! Lunch Date#118859 ½" x 7" x 6 ½"3" handle dropsuggested retail $32
Metropolitan#1126614 ¾" x 12" x 6"53" removable strapsuggested retail $99
Mini Laptop Case#1096211 ½" x 8" x 2"48" removable strapsuggested retail $52
Signature Accessories Wallets
NEW! Accordion Wallet#118877 ¾" x 4 ½" x 1"suggested retail $46
Clutch Wallet#104448 ½" x 4 ½" x ¾"suggested retail $44
Double Kiss#112685 ½" x 3 ¾" x 2"suggested retail $26
Euro Wallet#108745 ½" x 4 ¼"suggested retail $29
Fall 2011VERA BRADLEY PRODUCT GUIDEFall 2011 VERA BRADLEY PRODUCT GUIDE
Hand Wash Machine Wash Spot Clean Wipe Clean Hand Wash Machine Wash Spot Clean Wipe Clean
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Gallery Wallet#114828 ¼" x 4"suggested retail $44
Opera Wallet#113537 ¾" x 4 ¾" x 1"suggested retail $42
Turn Lock Wallet#109137 ¾" x 4 ¾"suggested retail $46
Zip-Around Wallet#101127 ½" x 4 ¾"6" wrist strapsuggested retail $39
Signature Accessories Wristlets
All in One Wristlet#104893" x 5 ¼" x ¾"6" wrist strapsuggested retail $34
Carry It All Wristlet#114833 ¼" x 5 ½" x ¾"6" wrist strapsuggested retail $40
Signature Accessories ID
Clip Zip ID#103365 ½" x 3 ¼"suggested retail $12
Zip ID Case#101255" x 3"suggested retail $12
Signature Accessories Keychains
NEW! Chain Lanyard#1188838" total lengthsuggested retail $15
Lanyard#1088718 ½" x ½" neck strap(pack of 6)suggested retail $12 each
Signature Accessories Specialty
Checkbook Cover#101116 ¾" x 3 ½"suggested retail $19
Coin and Key#116036" x 3 ¼"suggested retail $20
Coin Purse#101365 ¼" x 4"suggested retail $14
Contact Case#114972 ¾" x 1 ¼" x 2 ¼"suggested retail $18
Passport Cover#116044 ½" x 5 ¾"suggested retail $28
Slim Case#114986 ¾" x 1 ¾" x 1 ¼"suggested retail $18
Tech Case#104905" x 3 ¼" x ½"6" removable wrist strapsuggested retail $25
Signature Accessories Cosmetics
Small Cosmetic#101077" x 4" x 1 ¼"suggested retail $22
Medium Cosmetic#103858" x 4 ¼" x 2 ¼"suggested retail $25
Large Cosmetic#1010810" x 6 ¼" x 3 ¼"suggested retail $29
Signature Accessories Eyewear Cases
Double Eye#108724" x 7 ¼"suggested retail $20
Fall 2011VERA BRADLEY PRODUCT GUIDEFall 2011 VERA BRADLEY PRODUCT GUIDE
Hand Wash Machine Wash Spot Clean Wipe Clean Hand Wash Machine Wash Spot Clean Wipe Clean
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Hard Eyeglass Case#101236" x 2 ¾" x 1"suggested retail $20
Hard Sunglass Case#110256 ½" x 3" x 3"suggested retail $22
Signature Travel Accessories
Curling Iron Cover#101064 ½" x 12 ½"suggested retail $20
Ditty Bag#101328 ½" x 13 ½"suggested retail $28
Hanging Organizer#1102611 ½" x 29 ¼" x 2 ½"suggested retail $48
Luggage Tag#116054 ½" x 2 ¾"suggested retail $12
Mini Hanging Organizer#114967" x 5 ½" x 2 ½"suggested retail $35
Travel Cosmetic#101058 ½" x 7 ½" x 4 ¾"suggested retail $48
Umbrella#1149511" closedsuggested retail $32
Signature Travel Bags
Small Duffel#1013818 ¾" x 8 ¼" x 8 ½"15" strap dropsuggested retail $69
Large Duffel#1013922" x 11 ½" x 11 ½"15" strap dropsuggested retail $84
Garment Bag#1061823" x 43 ½" 45 ½" removable strap suggested retail $135
Get Carried Away Tote#1102418 ¼" x 15 ½" x 7 ½"12 ½" strap dropsuggested retail $92
NEW! Grand Traveler#1188921" x 14 ½" x 9 ½" 7" strap drop52 ½" removable strapsuggested retail $118
Miller Bag#1014124" x 13 ½" x 8"13" strap dropsuggested retail $85
Weekender#1044518 ½" x 12 ½" x 8 ½"6 ½" handle drop48 ½" removable strapsuggested retail $94
SignatureHome
Napkin#1014420 ½" x 20 ½"suggested retail $6
Placemat#1014319" x 13 ½"suggested retail $12
NEW! Shopper Tote#11891(pack of 12; 6 each of Happy Snails and Safari Sunset)15" x 15 ¼" x 5 ¾"9 ½" strap dropsuggested retail $8 each
Fall 2011VERA BRADLEY PRODUCT GUIDEFall 2011 VERA BRADLEY PRODUCT GUIDE
Hand Wash Machine Wash Spot Clean Wipe Clean Hand Wash Machine Wash Spot Clean Wipe Clean
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