Corporate Responsibility @ Bharti
Corporate Social Responsibility
IICA, 18th January 2012
By Vijay Chadda, CEO, Bharti Foundation
ComvivaTechnologies
Bharti Wal-Mart
BeetelTeletech
Bharti Retail
Bharti Realty Centum
Learning
Bharti Infratel
FieldFresh Foods
Bharti AXA
LI
Bharti AXA
GI
Bharti Airtel
BhartiFoundation
“…to take a leading role in nation building
through transformational
projects…and also look at nation
building beyond the call of business.”
Mr. Sunil Bharti MittalChairman and Group CEO,
Bharti Enterprises
Social Transformation
Corporate Responsibility at Bharti - Genesis
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Being Responsible Embedded in Our Values
Empowering People
We respect the opinions and decisions of others. We encourage and back people to do their best.
Being Flexible
We are ever willing to learn and adapt to the
environment, our partners and the
customer's evolving needs.
Entrepreneurship
We always strive to change the status quo. We innovate with new
ideas and energize with a strong passion and
entrepreneurial spirit.
Transparency
We believe we must work with honesty, trust and the innate desire to do good.
Impact
We are driven by the desire to create a
meaningful difference in society.
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Key Corporate Responsibility Pillars for Bharti Enterprises
While the fundamentals of CR remain the same everywhere, different Group Companies emphasize on different issues depending upon nature of industry and location
Bharti is committed to its stakeholders – government, shareholders, customers, employees
and their families – to conduct its business in a responsible manner that creates a sustained
positive impact – Bharti Group CSR Policy
Bharti
Education EnvironmentDisaster
Relief
Community
Engagement
Employee
Engagement
SpecialProducts &
Services
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CSR Policy
Employee Volunteering Policy
Employee Philanthropy Policy
(ACT)
CSR Council(Comprising CEOs)
CSR Working Group(Comprising CSR/HR Heads)
Facilitated by Bharti Foundation
Corporate Responsibility Governance Structure at Bharti
Policies Led from the top Rewards & Recognition
Changemakers Awards for Corporate Responsibility
(for Group Companies)
Changemakers Awards for ACT Ambassadors
(for employees)
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Led by.....
A Caring Touch – ACT Program
• An initiative by Bharti Foundation
• Encourages Bharti Group employees to
– Volunteer- time, skills and knowledge
– Donate- 24 % of employees contribute to causes through ACT
– Evangelize- over 125 CEOs, HR Heads and ACT Ambassadors work towards encouraging employees to make a difference
Employee Engagement in Social Issues
Impact on Employee Engagement
• Retention
• Motivation
• Connection with social issues 6
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Corporate Responsibility by Bharti Group Companies
•Continued focus of all Bharti Group Companies:
o Education
o Social / Community Welfare
•Other special initiatives:
o Innovative use of products/services for differently-abled people – Bharti Airtel Ltd.
o Sustainable and predictable agriculture – FieldFresh Foods Pvt. Ltd.
o Green development projects – Bharti Realty Pvt. Ltd.
o Skill enhancement for socio economically challenged youth –Centum Learning Ltd.
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The Satya Bharti School Program
Bharti Foundation
‘Bharti Foundation’ -Launched in 2000 as the philanthropic arm of Bharti Enterprises
VisionTo help underprivileged children and young people of our country realize
their potential
MissionCommitted to creating and supporting programs that bring about sustainable changes through education and the use
of technology
Our Target
500 Primary Schools
50 Senior Secondary Schools
2,00,000 students
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•EMPLOYMENT•EDUCATION
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•COMMITMENT TO SOCIETY
The Flagship Initiative- The Satya Bharti School Program
MODEL 1:Schools constructed by the
Foundation on land allotted/ leased by government or donors
[ 199 schools in 6 states]
MODEL 2:Adopting Government
Primary Schools[49 schools in Rajasthan]
MODEL 3:Public-Private Partnership
with the Government
[ Five Sr. Sec Schools in Punjab]
Key Features
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•Free quality education initiative
•Pre-primary to class XII
•Catering to underprivileged children in rural India
•Special focus on the girl child
• Vocational education
• Primary Schools 233
•Elementary Schools 12
• Sr. Secondary Schools 5
• States Covered 6 (Punjab, Haryana, Rajasthan, Uttar Pradesh,
Tamil Nadu & West Bengal)
•Number of Students 33197
•% of Female Students 48%
•% of SC/ST/OBC Students 76%
Current Status*
* Data as on November 30, 2011
Three new schools in West Bengal operational since January 2, 2012
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Helping Children To:
- Explore and question
- Express and communicate effectively
- Develop observation, logical thinking and analytical skills
- Acquire social and life skills
- Enhance self-learning and problem-solving skills
- Connect with the local environment
- Develop values that anchors them in local culture
- Have confidence to face situations in life
Institutions of Change
- Activity-based teaching and learning
- Focus on English language & Computer
education with internet usage
- Academic calendar to suit remedial
requirements
- Regular assessments
- Volunteers to support teachers
- Physical Education Curriculum (PEC)
- Interactive Radio program for English
Learning Solutions
Dedicated and Committed Teachers
Teacher Recruitment
• From local communities
• Holistic evaluation of a teacher
• Passion for children and commitment to the cause
Teacher Motivation• Reward & Recognition• Career growth path• Open Forums with CEO
Teacher Trainings
• Alignment with the vision and mission
• Teaching methodology
• In-House Trainers
Capacity Building of Teachers
• Peer Learning Program
• Teacher Subject Knowledge Test
• Coaches and Mentors
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Design for Change SchoolContest, 2009• Participation by 1300 schools
across the country
• 83 Satya Bharti Schools
• 9 winners at the national level
• Special Jury Award for “Campaign against Child Marriage”
Design for Change School Contest, 2010• Participation by 2000
schools and over 2,00,000 children from all over India
• 94 Satya Bharti Schools
• 10 winners at national level
• One Special Jury Award for a “Campaign against Local Superstitions [Mrityu Bhoj]”
Design for Change School Contest, 2011• Participation by 0ver 2000
schools and over 3,00,000 children across the country
• 170 Satya Bharti Schools
• 12 winners at the national level
• Special Jury Award for “Campaign for Adult Literacy” & “Plantation Campaign” 14
v v v
v v v
Change a Village, Change India
Deep Involvement with the Community
•Participation in school activities
•Helping preserve linkages with local culture
•Giving feedback on school activities
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• Preparing mid-day meals
• Donation of materials to the school
• Providing land for construction
•Mr. Sriram Meghwal built a boundary wall at Satya Bharti School, Sopara, stone by stone
•The entire wall took six months to be completed
•Mr. Bhoora Singh built a brick path-way at Satya Bharti School, Jhaneri, Sangrur
•He himself created the path-way, brick by brick, by dedicating one full day of effort
Fostering Emotional Ownership
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Thank You
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