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Corporate Responsibility:The How?How?
And The Why?Why?
Chiquita’s Experience
George Jaksch
www.chiquita.com
January 2008
Chiquita Brands International, Inc.September 17, 2007 2
$4.5+ billion in annual revenues
25,000 employees worldwide, 14,000
in bananas
Operations in 70+ countries
Bananas 40% of revenues - 70% of
banana production from suppliers
Chiquita: Healthy, Convenient, Fresh
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Our Milestones
• 1992Rainforest Alliance
• 1998Corporate Responsibility
• 2001International Framework Agreement
• 2003Migros / GTZ / WWF cooperations
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Rainforest Alliance15 years of cooperation
1992 First Meeting
2000 Owned farms 100% certified
2006 Independent producers 90% certified
Environmental & social standards
Annual audits by independent experts from local NGOs
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Corporate Responsibility: Our Definition
• Manage all operations in accordance with our
Core Values and Code of Conduct
• Achieve high legal, environmental, social and ethical
standards
• Balance the interests of our stakeholders
consumers customers employees
trade unions business partners shareholders
governments local communities environment
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Leadership
The successful implementation
of Corporate Responsibility
is one of my highest priorities.
Steve G. Warshaw
CEO
May 2000
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The Foundation: Values
We communicate in an open, honest and We communicate in an open, honest and straightforward manner.straightforward manner.
We conduct business ethically and We conduct business ethically and lawfully.lawfully.
Two examples:
Responsibility
Opportunity
RespectIntegrity
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External Standards, Independent audits
The Law
Rainforest Alliance
SA8000– Based on ILO and Human Rights standards– Developed by a diverse coalition– Independent audits & certification– All owned farms certified since 2004
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Implementing CR:Organisation & Accountability
People• Steering Committee (since ’98)
• Corporate Responsibility Officer
• CR specialists in all business units
Getting it done• Integrated into company strategy & planning
• Management systems
• Education – At all levels
Training and Education - Cascade Principle
Staff
Gtes/Suptes
Fincas/Dept
Facilitadores
Adm Area/Adm Empaque
Respons. c/Centro
de Trabajo
(Depto/Finca)
Personal Empaque
Personal Cosecha y Cultivo
Personal Adm Fincas
PersonalAdm Servicios
Resp. Corp.
Resp. Corp./ Staff
Resp. Corp./
Desarrollo
Facilitadores
Adm.Area/Emp
Resp c/Ctrab
Facilitadores
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Employee Participation & Training
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Chiquita’s International Framework Agreement
with Trade Unions
IUF-COLSIBA-Chiquita 2001
• Core ILO conventions (labour and human rights)
• Committee reviews progress and problems
“Ground-breaking”
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Wages & Freedom of Association
Chiquita Farms: Trade Union membership
0% 20% 40% 60% 80% 100%
Panama
Honduras
Guatemala
Costa Rica
% of non-management employees
Note:
In Costa Rica most workers are represented by “Permanent Committees”, a legal form of worker representation under Costa Rican law.
Monthly Wages in Costa Rica (non-management only):
Average gross wage, Q1 2006: 424 Euros
Av. agric. gross wage in Czechia 444 Euros
Av. agric. gross wage in Slovakia 358 Euros
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CSR: The opportunities
• Partnerships and cooperation
• Communication
• Recognition
• Leadership
• Business Benefits
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“San Juan” settlement, Honduras
Corporate Citizen of the Americas Award 2004 (O.A.S.)
Home ownership for banana workersHonduras: Government participation
Costa Rica and Guatemala
A big step for our employees: 2000 new home owners
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Nature and Community Project• Started in 2004
• A Chiquita farm in Costa Rica
• A new kind of partnership
• Objectives– Conservation
– Environmental Education
– Livelihoods
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2005: Communicating
New label with the Rainforest Alliance logo
Chiquita bananas in 9 European countries from Rainforest Alliance certified farms
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Corporate Responsibility
Looking Ahead: Priorities
• Values and Compliance
• Labour Relations
• Working with Suppliers
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Corporate Responsibility:
An Investment
in the future
of our company