Corporate Social Resp1 (1)

7/30/2019 Corporate Social Resp1 (1)

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Corporate Social

Responsibility

Presented by:


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Sr Content Pg No

1 Introduction 2

2 Why Corporate Social Responsibility is

Necessary?

3

3 Benefits of Corporate Social Responsibility 3-5

4 Examples of Corporate Social Responsibility 6-7

5 Corporate Social Responsibility at Deloitte 7-8

6 Corporate Social Responsibility at CISCO 8-10

7 Current Trends & Predictions in Corporate SocialResponsibility

11-13

8 CSR world Case Studies 14-20


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Introduction

Corporate social responsibility (CSR, also called corporate

conscience, corporate citizenship, social performance, or sustainable

responsible business/ Responsible Business) is a form of corporate

self-regulation integrated into a business model. CSR policy functions

as a built-in, self-regulating mechanism whereby a business monitors

and ensures its active compliance with the spirit of the law, ethical

standards, and international norms. The goal of CSR is to embrace

responsibility for the company's actions and encourage a positive

impact through its activities on the environment, consumers,

employees, communities, stakeholders and all other members of the

public sphere who may also be considered as stakeholders.

The term "corporate social responsibility" came into common use in

the late 1960s and early 1970s after many multinational corporations

formed the term stakeholder, meaning those on whom an

organization's activities have an impact. It was used to describe

corporate owners beyond shareholders as a result of an influential

book by R. Edward Freeman, Strategic management: a stakeholder

approach in 1984.

CSR is titled to aid an organization's mission as well as a guide to

what the company stands for and will uphold to its consumers.

Development business ethics is one of the forms of applied ethics

that examines ethical principles and moral or ethical problems that

can arise in a business environment. ISO 26000 is the recognized

international standard for CSR.

Corporate social responsibility enables companies to create a

positive impact in the community. Corporate Social Responsibility(CSR) pertains to the corporations interaction with society and its

responsibilities to society in general. It demands that commercial

success be gained through positive practices that aim to promote

general welfare. Success, after all, is not only measured in monetary

terms but also the corporations impact on the community, on its

customers and on the environment.


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Why Corporate Social Responsibility is Necessary?

Corporate social responsibility may come across as a highly idealistic

endeavor but it actually produces highly favourable and observable

results. Recent research studies reveal that companies that are

perceived by the public to adopt more socially responsible businesspractices and ethics are more likely to perform financially better than

those companies who dont.

Studies also indicated that Corporate Social Responsibility allows

companies to have lower operating expenses because they are able

to make use of recycled materials. Consequently, waste-disposal

costs are also effectively lowered.

Benefits of Corporate Social Responsibility

Practitioners of Corporate Social Responsibility also gain better

reputation and brand image in the process. A better reputation in

business often translates into better sales and more investors.

Customer loyalty also increases in the process. In 2001, Hill &

Knowlton/Harris Interactive conducted a poll and the findings showed

that 79% of Americans take into consideration corporate citizenshippractices in their decision to buy a product.

More on this topic Socially Responsible Corporations: Business

Ethics, Citizenship Effects of Bad Corporate Social Responsibility

Framework for Corporate Social Responsibility

Another positive outcome of CSR is that companies who consistently

demonstrate compliance to regulatory requirements are given greater

freedom by both national and local government. Investors also lookfor companies that practice socially responsible investing (SRI).

Social Investment Forum reported that social investing account for

$2.34 trillion of total investments.

Corporate social responsibility should be made an essential part of

the wealth creation process. It is the best way to make the

environment sustainable and available for future generations. With

responsible corporate citizenship, wealth begets more wealth in theprocess.


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Until now, legal requirements forcorporations focused on one goal: profits.Today, benefit corporations add the legalduty of companies to achieve profits whilealso focusing on socially responsibleactivities also known as CorporateSocial Responsibility (CSR).

Start-up businesses and existing small businesses would be well-

served to adopt a benefit corporation structure. Companies that seekto establish sustainable principles as part of their business andmarketing strategy and, more importantly, their corporate DNA, arepositioned for long-term success. As former CEO ofPatagoniaandnow a professor at Pepperdines Graziadio School of Business andManagement, I know first-hand the benefits of integrating sociallyminded principles into the core of a business. Patagonia was the firstcompany to sign up for benefit corporation status in California; acorporation in which passion and social responsibility have helpedbuild a successful business. Patagonias success is predicated on

ensuring that the core principles of environmental stewardship andcorporate social responsibility are implemented into every product.With sustainability as clearly more than a trend, there are a fewthings businesses should keep in mind when looking to establish acompany built for long-term success.

Register as a benefit corporation (CSR Initiative) from the

beginning:

Establishing a company as a benefit corporation allows the business toembed socially minded goals in the company and maintain that foundation

through efforts to raise capital. Creating brand loyalty must mean a loyal

commitment to these goals. Historically, companies had opportunities to

get a certificate to highlight their commitment to social benefits, but there

was not legal protection from investors or executives that wanted to shift

the companys direction. Now, with benefit corporations, investors will be

investing in a company that has socially minded principles embedded

through law.
http://www.patagonia.com/us/homehttp://www.patagonia.com/us/homehttp://www.patagonia.com/us/homehttp://www.patagonia.com/us/home


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Do not lose sight of standard business practices:

Establishing a goal to improve the environment or your community can be

all encompassing. Businesses must make sure you establish solid business

practices in your company to ensure success. This means ensuring that you

produce a high-quality product or service. In order to maximize profits,socially minded goals must be carefully married with a high quality product

or service to truly achieve brand loyalty.

Look to executive education programs:

These are valuable as talent sources for prospective employees with skills

that can help you maximize profits while attaining your social and

environmental goals. In fact this emphasises on Socially Environmentally

Ethically Responsible (SEER) Business Strategy, aligns fully with the intent ofthe benefit corporation. CSR is one of four macro-values the organizations

must embrace in order to achieve the aims that the benefit corporation

classification is meant to aspire. By applying an integrated strategy

encompassing a quality product or service, financial strength, corporate

social responsibility and environmental stewardship, business can and will

drive profitability and positively impact society. Research and real-life

examples make it clear: Entrepreneurs looking to start a new business or an

executive looking to maximize profits while doing good, have greater odds

of achieving success through a benefit corporation designation. Having an

emotional connection a heart-felt occurrence that organically evolves

over time will provide concrete financial benefits that will help

companies grow over the long-term.


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Examples of Corporate Social Responsibility:

Corporate social responsibility at Deloitte

Motto:At Deloitte, we care

For Deloitte, sustainability involves ensuring that the social andenvironmental impacts of their business activities are reduced so asto be consistent with development in a finite planet.

Through their corporate strategy, which is led by their CorporateSocial Responsibility Committee, we show their stakeholderscontinuous improvement in their environmental and social. Theirmotto: at Deloitte, we care.

We care about their People

We know that the best investment one can make is in ahuman being. We offer their people the right deployment

opportunities, targeted training and critical one-to-onementorship, while ensuring that their essential work-life

balance is preserved, notably through an extensiveprogramme aimed at supporting their safety and health.

We have put in place a vast programme to help their peoplepreserve and enhance their safety and health.

We care about their PlanetWe have but one home. Deloitte shoulders its environmental

responsibility: we explore ways of reducing theirenvironmental footprint, by lowering their material

consumption, through their green mobility programme, butabove all by promoting environmentally friendly behaviour.
http://www.deloitte.com/view/en_LU/lu/about/corporate-social-responsibility/we-care-about-our-people/index.htmhttp://www.deloitte.com/view/en_LU/lu/about/corporate-social-responsibility/we-care-about-our-people/index.htmhttp://www.deloitte.com/view/en_LU/lu/about/corporate-social-responsibility/we-care-about-our-planet/index.htmhttp://www.deloitte.com/view/en_LU/lu/about/corporate-social-responsibility/we-care-about-our-planet/index.htmhttp://www.deloitte.com/view/en_LU/lu/about/corporate-social-responsibility/we-care-about-our-planet/index.htmhttp://www.deloitte.com/view/en_LU/lu/about/corporate-social-responsibility/we-care-about-our-people/index.htm


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We care about their SocietyTheir organisation has a positive influence on its

environment. Deloitte commits to extra-professional actionsand initiatives: we encourage their employees to provide

NGOs with their competencies and skills through theirgive

and share platform and during their Impact Days; we alsogive a bit of ourselves back to the community through theirblood donation days and by participating in charity events.

Achieving excellence in the way we careThe awards Deloitte has received highlight both the quality

and the relevance of their corporate social responsibilityinitiatives. Furthermore, they show that corporate social

responsibility is a common responsibility. A single person canmake a difference, so just imagine what thirteen hundred canachieve!
http://www.deloitte.com/view/en_LU/lu/about/corporate-social-responsibility/we-care-about-our-society/index.htmhttp://www.deloitte.com/view/en_LU/lu/about/corporate-social-responsibility/we-care-about-our-society/index.htmhttp://www.deloitte.com/view/en_LU/lu/about/corporate-social-responsibility/awards-and-prizes/index.htmhttp://www.deloitte.com/view/en_LU/lu/about/corporate-social-responsibility/awards-and-prizes/index.htmhttp://www.deloitte.com/view/en_LU/lu/about/corporate-social-responsibility/awards-and-prizes/index.htmhttp://www.deloitte.com/view/en_LU/lu/about/corporate-social-responsibility/we-care-about-our-society/index.htmhttp://www.deloitte.com/view/en_LU/lu/about/corporate-social-responsibility/we-care-about-our-society/index.htm


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Corporate social responsibility at CISCO

owerBy combining the p of human and technology networks, Ciscomultiplies impact and helps accomplish extraordinary things, evenunder the most difficult circumstances

Society

Environment Our People

Governance

and Ethics

Supply

Chain

We use

networks to

help

communities

around the

world thrive

and to help

innovators

solve social

problems.

We use our

technologies

to run our

company

responsibly--

and help our

customers do

the same.

We foster a

work

environment

and culture

that help

our

employees

thrive.

Our

commitment

to strong

governance

leads us to

promote

ethical

practices at

every level

of our

business.

We work

with

suppliers to

maintain

high

standards for

ethics,

labour rights,

health,

safety, and

the

environment.
http://csr.cisco.com/pages/societyhttp://csr.cisco.com/pages/environmenthttp://csr.cisco.com/pages/environmenthttp://csr.cisco.com/pages/our-peoplehttp://csr.cisco.com/pages/governance-and-ethicshttp://csr.cisco.com/pages/governance-and-ethicshttp://csr.cisco.com/pages/supply-chainhttp://csr.cisco.com/pages/supply-chainhttp://csr.cisco.com/pages/supply-chainhttp://csr.cisco.com/pages/governance-and-ethicshttp://csr.cisco.com/pages/our-peoplehttp://csr.cisco.com/pages/environmenthttp://csr.cisco.com/pages/societyhttp://csr.cisco.com/pages/supply-chainhttp://csr.cisco.com/pages/governance-and-ethicshttp://csr.cisco.com/pages/our-peoplehttp://csr.cisco.com/pages/environmenthttp://csr.cisco.com/pages/societyhttp://csr.cisco.com/pages/supply-chainhttp://csr.cisco.com/pages/governance-and-ethicshttp://csr.cisco.com/pages/our-peoplehttp://csr.cisco.com/pages/environmenthttp://csr.cisco.com/pages/societyhttp://csr.cisco.com/pages/supply-chainhttp://csr.cisco.com/pages/governance-and-ethicshttp://csr.cisco.com/pages/our-peoplehttp://csr.cisco.com/pages/environmenthttp://csr.cisco.com/pages/societyhttp://csr.cisco.com/pages/supply-chainhttp://csr.cisco.com/pages/governance-and-ethicshttp://csr.cisco.com/pages/our-peoplehttp://csr.cisco.com/pages/environmenthttp://csr.cisco.com/pages/societyhttp://csr.cisco.com/pages/supply-chainhttp://csr.cisco.com/pages/governance-and-ethicshttp://csr.cisco.com/pages/our-peoplehttp://csr.cisco.com/pages/environmenthttp://csr.cisco.com/pages/societyhttp://csr.cisco.com/pages/supply-chainhttp://csr.cisco.com/pages/governance-and-ethicshttp://csr.cisco.com/pages/our-peoplehttp://csr.cisco.com/pages/environmenthttp://csr.cisco.com/pages/societyhttp://csr.cisco.com/pages/supply-chainhttp://csr.cisco.com/pages/governance-and-ethicshttp://csr.cisco.com/pages/our-peoplehttp://csr.cisco.com/pages/environmenthttp://csr.cisco.com/pages/societyhttp://csr.cisco.com/pages/supply-chainhttp://csr.cisco.com/pages/governance-and-ethicshttp://csr.cisco.com/pages/our-peoplehttp://csr.cisco.com/pages/environmenthttp://csr.cisco.com/pages/societyhttp://csr.cisco.com/pages/supply-chainhttp://csr.cisco.com/pages/governance-and-ethicshttp://csr.cisco.com/pages/our-peoplehttp://csr.cisco.com/pages/environmenthttp://csr.cisco.com/pages/societyhttp://csr.cisco.com/pages/supply-chainhttp://csr.cisco.com/pages/supply-chainhttp://csr.cisco.com/pages/governance-and-ethicshttp://csr.cisco.com/pages/governance-and-ethicshttp://csr.cisco.com/pages/our-peoplehttp://csr.cisco.com/pages/environmenthttp://csr.cisco.com/pages/society


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Society

We believe technology is good not just for business or socializing--webelieve it is also a powerful way to improve lives and build thrivingcommunities. This is why we use the same technology, expertise,and partners to help our customers as we use in our socialinvestments.

Our commitment to society extends from our employees, who givemoney and volunteer hours, to major corporate and CiscoFoundation-led programs and non-profit engagements around the

world.

Education =>Technology is changing the way people everywhere learn andteach. At Cisco, we use our core expertise in networkingtechnology to improve both the delivery and quality ofeducation--better preparing students of all ages with the skillsthey need to succeed in a global, technology-driven society.

Health-Care =>We believe networks can help cultivate healthy communities. Webuild human and technology networks that promote betterhealthcare access, care, and patient outcomes, as well asscalable solutions that can be replicated across diversegeographies.These healthcare solutions multiply impact byintegrating critical health information systems, reducing costs,and facilitating innovation through education and collaboration.

Economic Improvement =>Lack of economic growth and stability can pose challenges forcommunities around the world. We believe technology can help.In fact, weve seen it help--from boosting a countrys grossdomestic product to improving quality of life for people inunderserved communities by providing access to information,skills, and financial services.


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Critical Human Needs =>We make social investments that improve the lives ofindividuals and help communities thrive. This often starts withmeeting critical human needs by providing access to food,potable water, shelter, and disaster relief. In partnership with

non-profit organizations, we provide both immediate assistanceand support long-term development strategies--helping multiplyimpact and improve quality of life for people around the world

Environment

We use technology and advocacy to multiply positive environmentalimpact for our business and our customers. We look carefully at

energy and greenhouse gas (GHG) emissions in our operations andthose of our supply chain partners. Waste reduction comes throughrobust recycling programs and innovative packaging design. Andmany of our buildings have attained Leadership in Energy andDesign (LEED) certification.

Our People

By providing a highly connected workplace, an inclusive and diverseenvironment, comprehensive health and wellness programs, robustprofessional development opportunities, and competitivecompensation and benefits, we help more than 70,000 Ciscoemployees worldwide multiply impact both on the job and in theirpersonal lives.

Governance & EthicsDrawing on the experience and expertise of employees across Cisco,we promote responsible business practices at every level of thecompany. We strive to conduct business ethically, honestly, and inaccordance with ourCode of Business Conduct and we expect allpartners to meet our high ethical standards. The message for eachemployee is clear: any success that is not achieved ethically is nosuccess at all.
http://www.cisco.com/web/about/ciscoitatwork/collaboration/connected_workplace.htmlhttp://www.cisco.com/web/about/ac49/ac55/index.htmlhttp://investor.cisco.com/documentdisplay.cfm?DocumentID=3263http://investor.cisco.com/documentdisplay.cfm?DocumentID=3263http://www.cisco.com/web/about/ac49/ac55/index.htmlhttp://www.cisco.com/web/about/ciscoitatwork/collaboration/connected_workplace.html


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Their CommitmentWe take our expertise--in building networks, partnerships, and asuccessful business--and use it to multiply social impact around theworld. We call this Corporate Social Responsibility (CSR). Ourcommitment begins with our employees and extends to the dollars,

time, and technology we give as a company to build and supportprograms in more than 150 countries.

Because we approach CSR the same way we approach ourbusiness, we build more impactful, more sustainable programs thatalso support our company goals.

What Do You Add to the Equation?

These are the issues we believe in and work on every day. Whatis your expertise, yourpassion, yourinnovation? How can you buildhuman networks that help you make an impact? And how cantechnology help multiply that impact?

We have seen this formula come to life around the world as humanand technology networks combine to do good: you + networks =impact multiplied.
http://csr.cisco.com/pages/information-for-grant-seekershttp://csr.cisco.com/pages/information-for-grant-seekershttp://csr.cisco.com/pages/information-for-grant-seekershttp://csr.cisco.com/pages/information-for-grant-seekershttp://csr.cisco.com/pages/information-for-grant-seekers


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Current Trends and Predictions in Corporate Social Responsibility

Six months ago, I highlighted the following five trends that werepredicted by researchers; would be prominent in corporate social

responsibility in 2011 and 2012 (Five Trends to Watch in CSR, July28, 2011).

They were: Responsibility as a company value (more companiesincluding "responsibility," "sustainability," "respect" and "citizenship"in their mission statements).

Growing integration between corporate philanthropy, volunteerismand sustainability (more companies integrating these functions into

one office or program)

Growing recognition that CSR can build skills in the workplace (morecompanies focused on volunteerism and community service as waysof building leadership and operational skills)

More and better communications about CSR (more CSR reports andthe use of social media to engage various stakeholders)

Increasing call for more accountability, measurement and

transparency (more and better communications about the impact ofcorporate practices and programs)

Recently, other writers have weighed in with their predictions for CSRin 2012.

For example, Susan McPherson, a senior vice president at Fentonwho writes frequently about corporate responsibility, shared thefollowing four trends in a posting on the Harvard Business ReviewBlog entitled, "Why CSR's Future Matters to Your Company"(January 6, 2012):

Employee engagement -Citing a recent sustainability study by GreenResearch, which found that 80% of major corporations are planningto invest significantly in employee engagement in 2012, McPhersonpredicts a continued growth in employee volunteer programs.

Cause marketing -According to a PR Week/Barkely PR CauseSurvey in 2010, two-thirds of brands now engage in cause marketing,

up from 58% in 2009. McPherson predicts that these causemarketing programs will multiply.


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The skeptical consumer -Consumers now have a variety of on-linetools to help them interact directly with various watchdogorganizations to track corporate practices. McPherson suggests thatcompanies that invest in engaging with such consumers will reapbenefits.

Board-level involvement -In 2011, the National Association ofCorporate Directors Public Company Governance Survey askedabout the highest priorities for boards of directors. The highest prioritywas strategic planning and oversight at 72% and the lowest prioritywas CSR at 2%. McPherson suggests that boards will be playingcatch up in 2012.

In order to be effective and profitable in today's global and connectedworld, companies need a global vision of who they are and what theywant to be, globally responsible products and practices, the rightcommunications strategy, and committed employees and customerswho are engaged and supportive (even if they're skeptical). CSRprograms can, and do, provide some of the glue to hold these variouspiece parts together.


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CSR world Case Studies

CSR initiatives of Forbes Marshall

Over the years, Forbes Marshall has believed in the philosophy ofcontributing and giving back to the community it operates in. Thus

when the factory was originally set up in Pune in 1958, DariusForbes felt it was insufficient to merely purchase land from the

farmers who were the original owners of the land, it was necessaryto now actively and positively contribute to the community the

company would be operating in. So the first jobs in the companywere offered to relatives of the farmers who were then trained foroperation and machining skills. Within the suburb of Kasarwadi

lighting was provided on lanes leading to homes as well as basicsanitation facilities were looked into. The company also assisted in

providing good housing facilities as well, to those who moved intothis area.

CSR initiatives of Zensar Technologies

An essential component of our corporate social responsibility is tocare for the community. We endeavor to make a positive

contribution to the underprivileged communities by supporting awide range of socio-economic, educational and health initiatives.

Many of the community projects and programs are driven by activeparticipation from our employees. Our commitment to addressimportant societal needs extends throughout our philanthropic

outreach programs driven by the Zensar Foundation.


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CSR initiatives of Thermax

Thermax believes that corporate organisations should think beyondprofit and reach out for the well-being of the larger society. Guidedby the vision of its founder Chairman Rohinton Aga - 'profit is notjust a set of figure but of values' - over the years, Thermax has

worked on a modest CSR agenda to fulfill its obligations to its wider

circle of stakeholders including the communities in which itoperates.

ITC Limited Corporate Citizenship

ITC Limited (ITC) is one of India's foremost private sectorcompanies having a diverse portfolio of businesses. The companyhas been undertaking several CSR initiatives over the years and

been appreciated for them globally. The case discusses ITC's CSRinitiatives and focuses on its approach. The company's innovativeways and heavy investments to achieve the 'triple bottom line' arediscussed. The question to be look forward "Is it taking the right

initiatives and setting standards to follow?"


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Cognizant CSR

Cognizant Technology Solutions (Cognizant) is a U. S. - basedmultinational provider of business, technology and consulting

services headquartered in Teaneck, New Jersey, United States.Cognizant has been named to the 2010 Fortune 100 Fastest-Growing Companies List for the eighth consecutive year. [2]

Cognizant has also been named to the Fortune 1000 and ForbesGlobal 2000 lists. It has consistently ranked among the fastest

growing companies including the 2010 Business Week 50 list of thetop-performing U.S. companies, the Business Week Hottest Tech

Companies 2010, and the Forbes Fast Tech 2010 list of 25 FastestGrowing Technology Companies In America.

CSR Activities of Indian Oil Corporation Limited

Indian Oil Corporation Ltd. is India's largest company by sales with aturnover of Rs. 271,074cr and profit of Rs. 10,221cr for the year2009-10. Indian Oil is the highest ranked Indian company in thelatest Fortune 'Global 500' listings, ranked at the 125th position.Indian Oil's vision is driven by a group of dynamic leaders who havemade it a name to reckon with.


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ONGC Corporate Social Responsibility

Oil and Natural Gas Corporation Limited (ONGC) is state owned Oiland Natural Gas company founded on 14 Aug 1956. It is a Fortune

Global 500 company ranked 413, and contributes 77% of India'scrude oil production and 81% of India's natural gas production. It is

the second highest profit making corporation in India. Indiangovernment holds 74.14% equity stake in this company.

Pepsico-Corporate Social Responsibility

PepsiCo entered India in 1989 and has grown to become the country'slargest selling food and Beverage Company. One of the largest

multinational investors in the country, PepsiCo has established abusiness which aims to serve the long term dynamic needs of

consumers in India.


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Stanchart's Project Burjwadi

Standard Chartered was formed in 1969 through a merger of twobanks: The Standard Bank of British South Africa, founded in 1863,and the Chartered Bank of India, Australia and China, founded in

1853. The Chartered Bank opened its first overseas branch in India,at Kolkata, on 12 April 1858.

Tata Steel Corporate Citizenship

The Tata Steel Group has always believed that mutual benefit ofcountries, corporations and communities is the most effective routeto growth. Tata Steel has not limited its operations and businesseswithin India but has built an imposing presence around the globe as

well. With the acquisition of Corus in 2007 leading tocommencement of Tata Steel's European operations, the Companytoday is the tenth largest steel producer in the world with employee

strength of above 81,000 across five continents.

Report on Business Ethics Levi StraussLevi Strauss is one of the world's largest brand-name clothes

manufacturers and also one of the first international companies toadopt a corporate code of conduct to apply to all contractors who

manufacture and finish its products.


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Tata's gift Rs.220 crore to HarvardIn one of the biggest corporate contributions by an Indian businesshouse to education, Ratan Tata, chairman of the Tata group has

donated $50 million (Rs.220 crore) to the Harvard Business School

to fund a new building that would support a wide range of executiveeducation programs.The school acknowledged that the funds,

which would come from a clutch of Tata -controlled charitable trusts& firms, are the "largest international donation in its 102-year

history".

Rajkot Peoples Co-operative Bank - Don't bank hereif you smoke...

If you are like your cigarette or gutkha, the Rajkot People's Co-operative Bank has no job for you. The bank does not hire anyonewho smokes or chews tobacco. And, customers with these habitshave to pay higher interest if availing a loan. "It is my belief that a

person not addicted to smoking or chewing pan, gutkha or tobaccoperforms his/her duties in a far more..

FOUNTAIN VALLEY - Hope on wheels

FOUNTAIN VALLEY: Hyundai Hope on Wheels, a partnership ofHyundai dealers across the U.S. and Hyundai Motor America, today

announced a new nationwide initiative to raise funds to fightchildhood cancer. Hyundai dealers have pledged to donate a total of$3 million dollars to Hope on Wheels based on vehicles sold during

the month of September (National Childhood Cancer AwarenessMonth).

Seven food majors vow responsible advertising ......Shubham MukherjeeMumbai: Seven major food and beverage companies have signed a

unique pledge committing themselves to responsible advertising

and marketing to children. This is the first such self-regulatory


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pledge in India on the lines of the one in the European Union.According to people familiar with the development, firms that havebecome signatories to the pledge are Indian subsidiaries of global

majors such as Coca-Cola, PepsiCo, Nestle, Kellogg, MarsInternational, General Mills and Hindustan Unilever. While more are

expected to join in, Cadbury India is the only notable exception.

VIPs to VolunteersCorporates have been rewriting their social responsibility curricula

to allow their employees to pitch in with their own philanthropy.Instead of conveniently outsourcing altruism to sponsored non-

profits, companies are getting into the very act via the workforce.And they've found the returns coming home to roost.

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