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CORPORATE SOCIAL RESPONSIBILITY An introduction to utilising and maximising benefit of Corporate Social Responsibility Zoe Chilton LLB, MSc WMG 02/02/12
CORPORATE SOCIAL RESPONSIBILITY
An introduction to utilising and maximising benefit of Corporate Social Responsibility
Zoe Chilton LLB, MSc WMG02/02/12
Introduction MSc in Engineering Business
Management at WMG (grad 2011) Project with a leading F1 team,
investigating CSR and writing their corporate policy
Currently work for the Motorsport Industry Association
Overview The tricky part.. Definition
CSRCorporate Governance
Different approaches to CSR CSR and profitability
Relevance to industryEmployee satisfactionThe ‘bottom line’
The future of CSR
So.. Just what does CSR mean?
CSR and Corporate Governance
There is no correct definition…
How to approach CSR Active or Reactive? What type of sustainability?
EnvironmentalSocialEconomic
Stakeholders or shareholders? Appropriateness to your industry and
corporate identity If existing definitions don’t fit, make your
own!
Different approaches to CSRExamples from Motorsport…
Key contributors to a modern sustainable business
How this translates to activities
Social Sustainability:○ Involvement in education○ Social welfare campaigns○ Involvement in the local community○ Global charitable causes
Environmental Sustainability:○ Reducing carbon footprint○ Designing for the environment○ Greening manufacturing processes
Economic Sustainability:○ You are not running a charity! ○ All activities must be economically viable
How CSR contributes to the Bottom Line CSR is highly valued by shareholders
and investors as it often goes hand in hand with good Corporate Governance
Customers like to see good CSR and may choose your product because of it
CSR activities can be used to develop new markets
It is easier to recruit and retain the best employees with a good CSR policy
Now it’s your turn…
Winners and losers of CSR
The future of CSR?Zadek’s Generations of Corporate Responsibility – This shows the evolution of CSR within companies and industry sectors
…But you don’t have to take CSR too seriously. Utilise your core competences and engage in an appropriate way.
Thank you.. Any Questions?
![[Shiseido’s Corporate Social Responsibility] · Shiseido's Corporate Social Responsibility Back Issues 2010 [Shiseido’s Corporate Social Responsibility] "Beautiful Society, Bright](https://static.documents.pub/doc/80x56/5f170ccfbe73e76f437bb14c/shiseidoas-corporate-social-responsibility-shiseidos-corporate-social-responsibility.jpg)
