Corporate Social
Responsibility(CSR)
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Basic cause of problems in today’s society!Malicious Thinking
Basic IdeologyAll World Gayatri Pariwar
( www.awgp.org ; www.akhandjyoti.org )
Jealousy, ego, greed, leg-pulling,
selfishness, falsehood, …
Jealousy, ego, greed, leg-pulling,
selfishness, falsehood, …
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Remedy!Thought Revolution/Transformation Movement
( Started by Pandit Shriram Sharma Acharya, founder of All World Gayatri Pariwar (AWGP) )
Basic IdeologyAll World Gayatri Pariwar
( www.awgp.org ; www.akhandjyoti.org )
Jealousy, ego, greed, leg-pulling,
selfishness, falsehood, …
Jealousy, ego, greed, leg-pulling,
selfishness, falsehood, …
Courteous, honesty, help,
respecting, truthfulness, jovial,
lively
Courteous, honesty, help,
respecting, truthfulness, jovial,
lively Meaning
Alternate constructive thoughts that ascertain a peaceful self and society
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Basic Ideology of AWGPThought Revolution/Transformation Movement
He wrote more than 2500 books on every aspect of human life
see Literature Section of www.awgp.org
Pandit Shriram Sharma Acharya - Founder - All World Gayatri Pariwar
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Ingredients of this movement!Self-development Family-development
Society-development
Basic Ideology of AWGPThought Revolution/Transformation Movement
How!Upaasanaa: Contemplating on the virtues of God,
Subscription to idealsSaadhanaa: Acquiring these virtues/ideals by self-control
Araadhanaa: Using virtues for society development
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Araadhanaa: Using virtues for society development
Seven Revolutions of AWGP1. Saadhanaa2. Education3. Health4. Self-reliance5. Women Empowerment6. Protection of Environment7. Freedom from Addictions & Eradication of Evil
Customs
Basic Ideology of AWGPThought Revolution/Transformation Movement
CSR – Some programs taken up worldwide
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So what has this ideology of AWGP got to do with Corporate Social Responsibility (CSR)??
Lets try to understand the correlation
Question?
Malicious Thinking Jealousy, ego, greed, thinking of money all the time, selfishness, …
Alternative Constructive Thoughts Humanitarian attitude, thinking about self as well as others & surroundings
CSR
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Meaning of Corporate and Responsibility in CSRWe understand
Meaning of Social?That too we understand
Lets See
Correlation is not quite clear! Be more specific! ?
Corporate Social Responsibility (CSR)
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Corporate Social Responsibility mean open and transparent business practices that are based on ethical values and respect for employees communities and the environment.
The philosophy of corporate social responsibility is basically to return to the society what it has taken from it in the course of its quest for creation of wealth in the core decision making process of a business.
Malvinder Singh*, “Corporate Social Responsibility Contribution to Sustainable Development”, Materials Management Review – A monthly publication of Indian Institute of Materials Management, Vol. 4, Issue 3, PP. 29-30, January 2008. *DGM, Quality Assurance, BHEL, Hardwar
Corporate Social Responsibility (CSR)
Araadhanaa: Using virtues for society development
Revolutions of AWGP2. Education3. Health5. Women Empowerment6. Protection of Environment7. Freedom from Addictions & Eradication of Evil
Customs
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Hence the challenge is to form a progressive community by balancing the interest of individuals and that of the society.
Malvinder Singh*, “Corporate Social Responsibility Contribution to Sustainable Development”, Materials Management Review – A monthly publication of Indian Institute of Materials Management, Vol. 4, Issue 3, PP. 29-30, January 2008. *DGM, Quality Assurance, BHEL, Hardwar
Corporate Social Responsibility (CSR)
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The Corporate social responsibility must aim at achieving the targets for which companies were set up, without incurring cost and time overruns.
A promoter should certainly not think of his company’s responsibilities only in terms of his narrow financial interests as often happens. Also, charitable acts should not get precedence over protecting the interests of the direct stake holders and the environment.
R. C. Bhargava*, “The Real Meaning of CSR”, Materials Management Review – A monthly publication of Indian Institute of Materials Management, Vol. 4, Issue 10, PP. 21-22, August 2008. Published in the Economic Times, 16th June 2008*Chairman, Maruti Suzuki India Ltd.
Corporate Social Responsibility (CSR)
Araadhanaa: Using virtues for society development
Revolutions of AWGP2. Education3. Health5. Women Empowerment6. Protection of Environment7. Freedom from Addictions & Eradication of Evil
Customs
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Meaning of Corporate and Responsibility in CSRWe understand
SOCIAL has a much more HOLISTIC meaning
Understanding this meaningwill HELP us
in IDENTIFYING varioussimple, cost effective, less time consuming, yet productive
CSR ACTIVITIES
Correlation is not quite clear! Be more specific! ?
Corporate Social Responsibility (CSR)
Seven Revolutions of AWGPFor Personal, Family and Society Development
1. Saadhanaa2. Education3. Health4. Self-reliance5. Women Empowerment6. Protection of Environment7. Freedom from Addictions & Eradication of Evil
Customs
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Holistic meaning of Social
Social starts with the self, goes to our immediate acquaintances and then to the entire society
All these three have to occur simultaneously if CSR is to be implemented in its full meaning
Personal, Family, Society Development (Vyakti, Pariwaar, Samaaj Nirmaan)
Corporate Social Responsibility (CSR)
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CSR TECHNIQUES
Personal Development
Corporate Social Responsibility (CSR)
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CSR TECHNIQUES(Personal Development)
Problems• Over-worked bosses/employees• Long working hours – banks, software, etc.Example: 8 to 8 banks / implementation of core banking / Employees work more than 12 hours• Trying to achieve much more in material terms than what is really needed Consequence – Self is slowly destroyed
Individual suffers efficiency productivity
Corporate Social Responsibility (CSR)
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CSR TECHNIQUES(Personal Development)
Solutions (Proposed)• Humane approach – human centric corporate culture(Bhaav Samvedanaa)
• Self Energizing / Revitalizing Program5 min in the morning in the houseHalf An Hour daily upon reaching the work place
This half an hour will not be lostAs individual efficiency the work quality and output
Corporate Social Responsibility (CSR)
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CSR TECHNIQUES(Personal Development)
Self Energizing / Revitalizing Program• Ushaa Paan (5 min in the morning) – stomach• Joint Loosening (20 min at work place, just before lunch)• Pranaayaama/Meditation (10 min at work place)• Playing soothing, light classical music at work place• Keep a small plant on your office table, water it daily
Examples:• Classes being conducted at IIT Bombay• During flight - joint loosening• Dev Sanskriti VishwaVidyalaya, Gayatrikunj, Haridwar
Can help in implementing – Student Internships
Corporate Social Responsibility (CSR)
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Dev Sanskriti VishwaVidyalayawww.dsvv.org
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Dev Sanskriti VishwaVidyalayaCurriculum & Internship
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CSR TECHNIQUES
Family Development
Corporate Social Responsibility (CSR)
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CSR TECHNIQUES(Family Development)
• Family environment at work place – helping each other• Spending time with the family after work• Developing wisdom, honesty, responsibility, courage
Example:Shantikunj, Haridwar (AWGP Headquarter)More than 2000 people - Like a huge familyManager-less ManagementEveryone feels responsible for the task that he/she is doingWork gets done without tension, depression, pressure, …
Corporate Social Responsibility (CSR)
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CSR TECHNIQUES
Society Development
Corporate Social Responsibility (CSR)
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The philosophy of corporate social responsibility is basically to return to the society what it has taken from it in the course of its quest for creation of wealth in the core decision making process of a business.
Malvinder Singh*, “Corporate Social Responsibility Contribution to Sustainable Development”, Materials Management Review – A monthly publication of Indian Institute of Materials Management, Vol. 4, Issue 3, PP. 29-30, January 2008. *DGM, Quality Assurance, BHEL, Hardwar
Corporate Social Responsibility (CSR)CSR TECHNIQUES(Society Development)
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CSR TECHNIQUES(Society Development)
Revolutions for making the society a wonderful place• Education• Health• Self-reliance• Women Empowerment• Protection of Environment• Freedom from Addictions & Eradication of Evil Customs
Corporate Social Responsibility (CSR)
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CSR TECHNIQUES(Society Development)
Corporate Social Responsibility (CSR)
Well ! We are very busy. When do we have time for all these activities??
2 hours every weekendChoose one activity – continue for 6 months
Observe the resultsExample: Association for India’s Development volunteers
Creativity Innovation
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CSR TECHNIQUES(Society Development)
EDUCATION
Corporate Social Responsibility (CSR)
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CSR TECHNIQUES(Society Development)
EDUCATION
Corporate Social Responsibility (CSR)
• Vocational training – IIMM – nice initiative
• Technical Education by IIMM and IIM
• Jindal Steel – OP Jindal University and Law School
• Prizes given to outstanding studentsAcademics, Games, …
• Holistic development scholarship to B.Tech.Narotam Shekhsaria Foundation in Mumbai
Recognition of Holistic Personality Development through Education
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CSR TECHNIQUES(Society Development)
EDUCATION
Corporate Social Responsibility (CSR)
• Time donation in locations near the companyTeaching and Caring
Selfless service (seva) gives extreme pleasure / satisfaction
• Schools for under-privilegedExample: A private school in Jaipur has made a school next to its own campus – teaching/vocational training
• GP Lucknow volunteers maintaining a school built by Bharat Petroleum
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CSR TECHNIQUES(Society Development)
HEALTH
Corporate Social Responsibility (CSR)
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CSR TECHNIQUES(Society Development)
HEALTH• AWGPVillage management - 1 day workshop at Bhalgaon, MH www.awgpnews.org/villagemanagement (29/09/2007)
Corporate Social Responsibility (CSR)
Daily Joint Loosening Yoga at the work place
Monthly cleaning drives near the work place(Done in Shantikunj on 24th of every month)
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CSR TECHNIQUES(Society Development)
HEALTH• AWGPVillage management - One day workshop at Bhalgaon, MP www.awgpnews.org/villagemanagement
Corporate Social Responsibility (CSR)
Sponsoring FREE quarterly health campsin surrounding areas
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CSR TECHNIQUES(Society Development)
HEALTH• AWGPVillage management - One day workshop at Bhalgaon, MP www.awgpnews.org/villagemanagement
Corporate Social Responsibility (CSR)
Organizing FREE awareness campsin nearby villages
(Working with like minded groups for the organization of such camps)
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CSR TECHNIQUES(Society Development)
HEALTH• AWGPAlternative therapy
Corporate Social Responsibility (CSR)
Organizing such camps
Awareness campaigns
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CSR TECHNIQUES(Society Development)
HEALTH
• GP Mumbai / Rotary ClubBlood donation camps
• Polio drop - Awareness campaigns
• Flex posters outside Tata Motors, Pune canteen
• Eye checkup and cataract operation camps
• Sponsored artificial limb implant – Jaipur??(www.goodnewsindia.com)
Corporate Social Responsibility (CSR)
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CSR TECHNIQUES(Society Development)
SELF-RELIANCE
Corporate Social Responsibility (CSR)
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CSR TECHNIQUES(Society Development)
SELF-RELIANCE
• AWGPVocational training at Gayatri Tapobhoomi, MathuraVocational training at Shantikunj, HaridwarVocational training at local Shaktipeeths/Consciousness Centers spread worldwide(Agarbatti making, Jadi Booti udyog, Screen printing, …)
• Baroda Shakti initiative in MumbaiVocational training for wives of employees
Corporate Social Responsibility (CSR)
Working with such groups
Organizing such training camps for family members of employees and
people in the surrounding area
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CSR TECHNIQUES(Society Development)
SELF-RELIANCE
• CITARA at IIT BombayCommunity Initiatives for Technological Applications in Rural Areas ??Bio-diesel plantOil-extraction time reduced by more than 50%Volunteers can spend time over weekends
Corporate Social Responsibility (CSR)
Innovations generated for helping villagers
Definitely percolate into innovations at work place
(as general creativity increases)
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CSR TECHNIQUES(Society Development)
WOMEN EMPOWERMENT
Corporate Social Responsibility (CSR)
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CSR TECHNIQUES(Society Development)
WOMEN EMPOWERMENT
• Baroda Shakti – Bank of Baroda(i) Weekly Computer Classes for wives of employees(ii) Vocational Training for wives of employees
• Mother/Child health awareness campaigns/camps
• Afternoon Education, Yoga Classes
Corporate Social Responsibility (CSR)
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CSR TECHNIQUES(Society Development)
PROTECTION OF ENVIRONMENT
Corporate Social Responsibility (CSR)
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CSR TECHNIQUES(Society Development)
PROTECTION OF ENVIRONMENT
Corporate Social Responsibility (CSR)
Heal the environment and the healed environment will heal youAdapted from “Integrated Science of Yagya”, compiled by Dr. R. R.
Joshi, Professor, Mathematics Department, IIT Bombay
Promote among the employees
Daily small yagya at the work place(not as a ritual done by a particular class of people
but as an environment healing activity)
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CSR TECHNIQUES(Society Development)
PROTECTION OF ENVIRONMENT
• Tree plantation driveTata Motors, IITB, ITBHU, … campus – very greenAWGP – at Anneki, Haridwar on 2nd September 2007
Corporate Social Responsibility (CSR)
Conduct Tree Plantation Drives
Adopt a tree in the way to the work place and take care of it
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CSR TECHNIQUES(Society Development)
PROTECTION OF ENVIRONMENT
• AWGPDisaster Management (Aapadaa Prabandhan)www.awgpnews.org/disastermanagament
Corporate Social Responsibility (CSR)
Flood, Surat (GJ)08/2006
Drought, Bundelkhand01/2008
Fire, Naurangabad (UK)01/2007
Selfless Service gives immense peace and satisfaction
Support financially, make sure that the resources reach actual victims
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CSR TECHNIQUES(Society Development)
PROTECTION OF ENVIRONMENT
• Innovation in villagesTalk at IITB – Science for, of, by People (Dehradun)Innovative design of check-dams
• Eco-friendly Ganesh Utsav and HoliPrize for Ganesh Utsav Mandals
Corporate Social Responsibility (CSR)
Human Being and Nature have to exist in harmony
Think Simple for Innovation
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CSR TECHNIQUES(Society Development)
DE-ADDICTION CAMPAIGN
Corporate Social Responsibility (CSR)
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CSR TECHNIQUES(Society Development)
DE-ADDICTION CAMPAIGN
Problem• Youngsters are under severe clutches of addictions• 18 to 21 year olds getting a lot of money in companiesNo guidance as to how to spend this moneyMoney being spent in addictions/parties/…
• AWGPDe-addiction campaigns
Corporate Social Responsibility (CSR)
Prepare/Display Banners about harmful effects of addictions
De-addiction counseling/workshops
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CSR TECHNIQUES(Society Development)
ERADICATION OF EVILSOCIAL CUSTOMS
Corporate Social Responsibility (CSR)
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CSR TECHNIQUES(Society Development)
ERADICATION OF EVIL SOCIAL CUSTOMS
Problems • Gender disparity• Economic class disparity
• AWGPAll eat together
Corporate Social Responsibility (CSR)
Understanding - All are equal
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Summary
CSR activities need not always be large scale
Simple day to day activities, which take less time, less money can bring a huge difference in the lives
of people and the environment
Need is to develop a humane approach in corporate culture (Bhaav Samvedanaa)
Corporate Social Responsibility (CSR)
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Corporate Social Responsibility (CSR)
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Excellence in Corporate Culture
Dr. Pranav Pandya, MDHead – AWGP, Chancellor – DSVV, Haridwar
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Corporate Social Responsibility (CSR)
Thank You
Questions???
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