WELCOME TO OUR PRESENTATION

Social Responsibility or CSR of Sony CorporationGroup: E

GROUP MEMBERS

Khondoker Amin Uzzaman

ID: WUB01/11/33/1757

Alida Islam

ID: WUB01/11/31/1731Jelifa Mahmud

ID: WUB01/11/31/1743

Saila Haq Urmi

ID: WUB01/11/31/1563

Rokshana Parven

ID: WUB01/11/36/1969

Shovon Kumar Das

ID: WUB01/11/31/1668

Khondoker Amin UzzamanID: WUB01/11/33/1757

Sony Corporation commonly referred to as Sony,

is a Japanese multinational conglomerate

corporation. headquartered in Kōnan Minato,

Tokyo, Japan. Its diversified business is primarily

focused on the electronics , game,

entertainment and computing etc. The

company is one of the leading manufacturers of

electronic products for the consumer and

professional markets. Sony is ranked 87th on the

2013 list of Fortune Global 500.

All About Sony Corporation

The company's current slogan is BE MOVED.

Their former slogans were make.Believe (2009–

2014) and like.no.other (2005–2014).

Kazuo Hirai

Kazuo "Kaz" Hirai (born December 22, 1960) is the

President and CEO of Sony Corporation. He also

serves as a member of the board of Sony

Computer Entertainment, Inc., a wholly owned

subsidiary of Sony. He was noted by

Entertainment Weekly as one of the most

powerful executives in the entertainment

industry. Hirai became the President and CEO of

Sony on April 1, 2012.

CEO of Sony

Sony offers a number of products in a variety of product lines around the

world. Sony has developed a music playing robot called Rolly, dog-

shaped robots called AIBO and a humanoid robot called QRIO.

As of 1 April 2012, Sony is organized into the following business segments:

Imaging Products & Solutions (IP&S), Game, Mobile Products &

Communications (MP&C), Home Entertainment & Sound (HE&S), Devices,

Pictures, Music, Financial Services and All Other.The network and medical

businesses are included in the All Other.

Business Units

Shovon Kumar DasID: WUB01/11/31/1668

Social responsibility is an ethical framework which

suggests that an entity, be it an organization or

individual, has an obligation to act for the benefit

of society at large.. A trade-off may exist between

economic development, in the material sense,

and the welfare of the society and environment.

Social responsibility means sustaining the

equilibrium between the two. It pertains not only to

business organizations but also to everyone who’s

any action impacts the environment. This

responsibility can be passive, by avoiding

engaging in socially harmful acts, or active, byperforming activities that directly advance social

goals.

Social Responsibility

Corporate Social Responsibility or CSR has been defined by Lord Home and Richard

Watts in The World Business Council for Sustainable Development’s publication ‘Making

Good Business Sense’ as “…the continuing commitment by business to behave ethically

and contribute to economic development while improving the quality of life of the

workforce and their families as well as the local community and society at large".

CSR is one of the newest management strategies where companies try to create a

positive impact on society while doing business.

Corporate Social Responsibility (CSR)

Alida Islam ID: WUB01/11/31/1731

Social Responsibility or CSR of Sony Corporation "It is the core corporate responsibility of Sony Group to the society to pursue its corporate value

enhancement through innovation and sound business practice."

(Sony Group Code of Conduct, adopted in May 2003)

Sony's corporate social responsibility (CSR) activities reflect its philosophy of

implementing sound business practices; innovating to realize products, services and

content that inspire and excite; assisting the communities in which we operate; and

helping to shape a better, more sustainable society. Sony believes that these activities

both benefit society and enhance

Cont.

Jelifa MahmudID: WUB01/11/31/1743

Verifying Key CSR Agenda and Determining Materiality

1. Objective of Conducting Materiality Assessment

2. CSR Organizational Structure

3. CSR Materiality Assessment Process

CSR / Environment of Sony

Youth on Assignment (YoA)

Working in conjunction with the World Photography Organization (WPO), as well as

collaborations between various NPOs, the Youth on Assignment programme harnesses

the power of imaging to generate awareness of some of the challenges currently

confronting various sectors of the global community.

Programme Outline

By documenting the work being undertaken by various NPOs worldwide, the Youth on Assignment

programme provides aspiring photographers and videographers with a training ground in which to take

their first steps towards realizing career ambitions and dreams. The programme also provides them with

an opportunity to see and learn about global issues and to use their skills as photographers and

videographers to instigate social change.

Saila Haq UrmiID: WUB01/11/31/1563

Youth were on assignment for documenting following Sony’s CSR

projects

EYE SEE UNICEF Child Photography Workshop

The EYE SEE Photography Workshop encourages

visual literacy among children, and increases

involvement in understanding and promoting positive

social change. Sony has been supporting EYE SEE

since 2006, and been showcasing children's

photography and messages around the world.

Malawi Folktales Project

Malawi, a landlocked country in the southern part of the African continent, is full of folktales and

children’s stories that have been passed down orally through the generations. However, as they

are oral stories, almost none of them have ever been recorded in print or audio.

As the storytellers age and it becomes harder and harder to pass their stories on, Sony is working to

help record these valuable intangible cultural assets as videos and audio by providing equipment

to UNESCO and the Global Future Charitable Trust which are spearheading this venture, as well as

having our engineers provide technical guidance on how to operate this equipment.

Cont.

Rokshana Parven ID: WUB01/11/36/1969

Social Responsibility of Sony Corporation in Bangladesh

Contributing to the International Community through Business Activities. Working to

Address Social Development through the Utilization of Technology

From August 2013 through February 2014, Sony undertook a study in an unelectrified area of

Bangladesh (Gaibandha district, Saghata sub-district) aimed at encouraging the effective use

of renewable energy generation and improving living conditions and hygiene for local people

using a long-life storage battery system** and photovoltaic (PV) panels.

Model Study of Community Electrification in Bangladesh Using a Long-life

Storage Battery System

Electrification of an unelectrified area using solar power generation and a long-life storage

battery system

Project name:

I. Store renewable energy generated by a solar PV system in Sony's long-life

storage battery system.

II. Transfer the stored energy to portable batteries and delivere to 100 households in

an unelectrified area to supply power.

Research Overview:

Sony's materiality assessment reaffirmed the importance of the seven key areas of

its CSR agenda in which continues to be in the areas that Sony shall promote its

initiatives.

The assessment also showed a cluster of topics related to Sony's electronics

business, including managing its operation's social and environmental impact and

improving transparency across the supply chain, as being of particular concern to

stakeholders.

In addition, the assessment identified emerging topics such as those concerning

the management of content and information with the growth of Sony's network

and entertainment businesses. The assessment also identified topics that Sony has

limited influence or have already been addressed through ongoing programs.

Key Findings