Corporate Social Responsibility in the UK

Bill Fryer & Philip Mantom Sopot May 2012

1. Definition2. Key Messages - Benefits to Business3. Business Examples4. Benefits to Local communities5. Key Messages – how to sell it6. Charity Examples7. Any Questions?

Content

Definition

Corporate social responsibility (CSR) is about understanding your business' impact on the wider world and considering how you can use this impact in a positive way. CSR can also be good for your bottom line.

Business Link http://www.businesslink.gov.uk

Key Messages - Benefits to Business(from Business Link )

Reputation

Competitive Edge

Compliance

Key Messages - Benefits to Business(from Business Link )

Investors recognise CSR and are more willing to finance you…

If you tell them about it!

Business Example 1Business in the Community ( BITC)

BITC is a business-led charity focused on promoting responsible business

practice. We ask our members to work together to transform communities by tackling issues where business can make a real difference. They offer our members practical support to help them to integrate responsible business practices wherever they operate Business in the Community was set up in 1982 and now has over 830 members many of them FTSE 100 companies.

They are the largest and one of the oldest national business-led coalitions dedicated to corporate responsibility. It is part of the Prince of Wales charities

http://www.bitc.org.uk

Business Example 2Business in the Community ( BITC)

Flagship programmeSeeing Is Believing The programme was born in 1990 from a simple but powerful idea: to help business leaders

see for themselves what a difference responsible business can make. Today, it is a recognised responsible leadership network counting over 8,000 alumni and hundreds of participants every year, because leading responsible business has never been more important.

It offers unique learning experiences for senior business leaders looking at today's key responsibility issues. Topics include:

• Environmental Sustainability• Marketplace Behaviour• Workplace and Employees• Education and Young People• Employment• Enterprise & Renew

Business Example 3Business in the Community ( BITC)

Flagship programmesVisioning the Future

By 2050, 9 billion people will be living on this planet.

Continuing with business as usual will mean that 50% will be living in poverty or dispossessed.

Will your products survive and thrive in this context? Will they help or hinder the pursuit of a quality, modern and sustainable life for all?

Visioning the Future can help you take action now and help you innovate a positive role for your business in the future

Business Example 4A Business Example Capgemini

A global company with significant business partnerships, Capgemini is committed to maintaining and promoting world-class standards of business integrity. Our company values, which incorporate the principles of corporate social responsibility (CSR) and sustainability, guide our relationships with clients, employees, and the communities and environment in which we operate. Our approach to sustainability addresses both our environmental and social impacts, supporting our vision to remain an employer of choice, while meeting client demands for socially responsible partners. OUR SIX PILLARS ARE:-

EnvironmentRecognizing our impact on the environment and working to minimize itCommunityChannelling our time, energy and creativity to ensure significant and long-term positive impact in the

communities in which we work and liveOur ClientsDelivering long-lasting value and supporting our clients in achieving their sustainability objectivesOur PeopleDemonstrating our commitment to corporate social responsibility to our employeesOur Suppliers and Business PartnersDemonstrating commitment to sound and sustainable procurement proceduresLeadership, Values and EthicsThe way we work and behavehttp://www.capgemini.com/about/corporateresponsibility/

Key Messages – how to sell it The Basics

• Why do it?

• What to expect from it

• How to start

Groundwork and Dulux‘Let's Colour'

The local community celebrated the painting overthe last month to transform a row of drab shutteredshops into a vibrant coloured precinct with paintsupplied by Dulux.

Laura Knight, Brand Manager for Dulux commented, “The Dulux Let’s Colour Project is all about bringing colour to peoples lives by transforming local communities in a real and inclusive way. The Chalvey [Slough] shopping precinct is a great example of how colour can uplift and bring the community together. It’s been great to see so many local people get involved and I’m sure the final result will be something to be proud of.”

Matching need to company

Indirect Funding or Charity of the year

Contributions from;•The Lichfield Festival•Heart of England China Painters•Bosworth Business Management•Lichfield Chamber of trade and Commerce

Adopted by Tempus Ford as charity of the year

Thank You for Listening

Any Questions?