to Make a Difference1 Ways
Corporate Social Responsibility Programme
The A.S. WatsonA.S. Watson is a major international retail and manufacturing group headquartered in Hong Kong, and is a member of the
Hutchison Whampoa Group.
Today, A.S. Watson operates more than 7,200 stores worldwide under 18 retail brands in 36 markets selling a wide spectrum
of goods, ranging from luxury perfumeries and cosmetics, health and beauty products to food, electronics and fine wine. We
are also a producer of beverages, including bottled water, fruit juices, soft drinks and tea. Our 90,000 staff throughout Asia
and Europe make up the A.S. Watson family, carrying on a proud tradition for service that dates back to 1828.
As our businesses continue to grow, we are guided by the principles of good corporate citizenship, and are determined to
make the world a better place not only through the services we provide, but also through socially focused actions.
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Corporate Social Responsiblilty02
This is A.S. Watson’s first brochure on Corporate Social Responsibility, and it features some of the programmes
we are involved in around the world. Our aim is to show you how we, as an international group, value and
provide opportunities to our staff, are helping to improve the communities we serve in more than 36 markets,
while at the same time seeking to mitigate the environmental impact of what we do.
About thisBrochure
Message from the
published in April 2006
Group Managing DirectorAs an international group with diverse operations, we recognise the responsibility we have,
not only to our customers, but also to our staff and the wider communities in which we have
a presence. Growing from this, our business goal is to grow the company in a socially, ethically
and environmentally responsible manner.
With this in mind, and as a reflection of the importance we place upon this responsibility within
the A.S. Watson Family, we have produced this brochure, which highlights some of the wide-
ranging activities under our Corporate Social Responsibility (CSR) Programme.
This brochure opens a new chapter in the Programme. Group Office sets the standards and
the overall focus, but the success of our CSR Programme counts on the support and leadership
of each individual CEO and Country Manager. For we need the concerted effort of every
member of the A.S. Watson Family to fulfil and enhance our role as a good corporate citizen.
All of us have a role in making Corporate Social Responsibility part of the culture within the
A.S. Watson Group. I urge and encourage you to play your part in making a difference in your
community as part of furthering this aim.
P. 13 - P. 22
Community P. 23 - P.32
EnvironmentP. 3 - P.12
Our staff
Ian F. WadeGroup Managing DirectorA.S. Watson Group
At A.S. Watson, we understand that great products are not great brands without great people.
From humble beginnings in 1828, A.S. Watson today comprises a large family of 90,000
people that continues to grow. We fully recognise that our staff are a major factor in our
success as an international group in an ever challenging global environment.
Given this, we adopt a partnership approach and have an ongoing commitment to provide
our staff with opportunities to improve themselves both professionally and personally. This
commitment takes many forms, and ranges from tailor-made training and development
programmes to recreational activities, because we believe investment in our people is an
investment in our Group’s future.
We also believe that a balance between a fulfilling life at work and life outside is one of the
best ways to develop well-rounded individuals who can help us to grow and create a better
society. To this end, we encourage staff to participate in supporting our business — by
contributing ideas and upgrading their service skills and knowledge — and to be caring, informed
members of their community — by taking part in voluntary work and community activities.
Makinga Difference for our Staff
Corporate Social Responsiblilty03
An Active
A Par t i c ipa tor y L i fe s ty le1.Culture,
The enrichment of everyday life is a bold goal, but that is the aim of the
A.S. Watson Lifestyle Club, the official staff recreation club of the Group that
counts all 90,000 colleagues worldwide as its members.
The development of the Club is an important priority for the Group, which
has Group Managing Director Ian Wade as its Patron. Divisional CEOs are
engaged as Vice-Patrons and together with teams from Human Resources they
form an advisory committee.
Underpinning the Club’s aim to create fun for staff and help enrich their lives,
is the desire to develop an active, participatory culture within the Group.
To achieve this, a host of activities are organised for staff, including interest
courses such as cake-making, outings to movie days, and fitness courses
covering Thai boxing, yoga, and even belly dancing. Annually, the Group
organises an international Singing Contest as well as the hugely popular
global Sports and Fun Day, which attracts thousands of participants
and spectators, including staff family members.
Corporate Social Responsiblilty04
2.2Voluntary service can be rewarding not only to society as a whole and to the recipients; it also
benefits those who give up their leisure time to make that difference. To promote the rewards
of serving the community in this manner, the A.S. Watson Volunteer Team was established in July
2005 as an extension of the Volunteer Programme of our parent company Hutchison Whampoa.
Since its inception, the Team has put in over 2,000 hours of voluntary work within seven months.
To make the programme even more meaningful, staff are encouraged to invite their family members
and friends to participate so that the experience can be enjoyed together.
The benefits have already been many-fold. On the receiving end of the volunteer service has
been new immigrants to Hong Kong from the mainland, elderly people who live on their own,
the mentally handicapped, and the disabled.
Visiting the elderly helped change the perspective of many of the participants. "I used to dislike
talking with my mother," said Wan, who works for PARKnSHOP. "But after helping elderly
people as part of the company’s Volunteer Team, I feel I now have a better understanding of
their needs. It has made me appreciate and love my mother much more, and I will definitely try
to spend more time with her."
For another volunteer, a meeting with disabled people showed her how small things can make
the biggest difference. "At first I was very apprehensive about meeting with the disabled, because
I didn’t feel I had any particular skills to offer in that area," explained Arre, who works for Watsons.
"But what it made me realise was that even just by smiling you can make someone very happy.
So I plan to keep on smiling!"
Bringing out the
Bestin People
Corporate Social Responsiblilty05
The staff who make up the A.S. Watson worldwide family are driven by passion in their work.
This trait finds another strong outlet at the Group’s annual international Sports and Fun Day.
Held since 2003, in 2005 it drew 1,200 participants from 15 countries to Hong Kong. They took
part in seven sports — badminton, football, table tennis, basketball, tenpin bowling, athletics, and
indoor rowing — over a period of one week, attracting 3,000 local spectators.
Madara Juska of Drogas was equally inspired. "Standing at the starting line with colleagues from
around the world was amazing," she said. "The Sports and Fun Day is a reminder of how important
team spirit is to our jobs. I felt proud to be part of the A.S. Watson Group."
A similar feeling was evoked for Mili Kim of Watsons Korea. "I was absolutely stunned by the
huge size of this ceremony. I have learned what makes
A.S. Watson so powerful is the strong bonds and the synergy among staff. I felt so proud to be
one of them."
Clearly, the day has a deeper meaning for most of those who participate. "The activities and games
demonstrated the importance of unity and harmony among employees in the company, and also
reflected the potential and growth of the businesses [in the Group]," said Woottichai Santita of
Watsons Thailand.
For Joanne Coleman of Superdrug, it was an event to savour and treasure. "The sports day surpassed
all my expectations," she said. "It was an electric day filled with excitement and an incredibly fun
atmosphere . . . Hong Kong and especially A.S. Watson staff are very friendly, professional and fun;
all the things that make the company a success. On top of everything, I’ve made some friendships
with people from countries I may not otherwise have. That’s something that I have taken away
with me."
While our staff take to the football pitch or the track at the Sports and Fun Day, they are cheered
on by their family members as well as their colleagues. When the action stops on the playing field,
it continues for these important supporters on the sidelines, with fun games for kids organised
and a chance to chat over the food on offer.
Staff family members are also welcomed at the annual Hutchison Whampoa Sports & Family Day,
where there is an opportunity for them to learn more about the Group as a whole in a fun and
relaxed atmosphere.
Corporate Social Responsiblilty06
3.A Family at
PLAY
for SuccessEquipped4.
Educational training benefits the customer, the individual staff member,
and therefore the Group as a whole. The courses available to staff
throughout our international network cover a wide range of subjects
and specialist areas.
The Netherlands, for example, is home to the A.S. Watson School
for Continental Europe. It is here that staff from Kruidvat and
Trekpleister come to gain formal qualifications in retailing. From sales
staff to store managers, they commit to take a two-year course
that covers cash point operations, store space allocation and customer
service. On successful completion, graduates receive the Dutch BBL
qualification, which is recognised throughout the industry.
Across the North Sea in the UK, better equipping staff for their
roles is at the heart of the Superdrug Retail Academy. This institution
aims to train Superdrug staff to be the best they can at their job
while delivering a fantastic shopping experience to customers. It
focuses on customer service, product knowledge, selling skills, store
standards and operations. There are three levels of training provided
by the Academy, each level building on the one before and going
into the course subject in more detail. Level three is for store
specialists, who include staff specialising in beauty, skin, fragrance and
health care. The skills and expertise they come away with equips
them for success in their chosen profession.
Corporate Social Responsiblilty07
AcquiringExpertise
5.Educational themes of a different kind are emphasised at the Fresh Check Food Hygiene Academy
in Hong Kong. Established in 1999, its goal is to ensure the highest standards of food handling
and preparation at PARKnSHOP stores.
Staff who handle fresh food at the stores receive training in all areas of food safety, from regulations
to hygiene, and how to provide a clean and safe shopping environment for PARKnSHOP customers.
Meanwhile, selected staff from Watson’s Wine Cellar in Hong Kong get an enviable opportunity.
They have the chance to undertake a comprehensive three-level programme offered in conjunction
with the Wine & Spirit Education Trust, a UK-based charitable organisation. The knowledge and
skills they learn on the course can be used in their work, but also in a social setting, giving them
the best of both worlds.
Corporate Social Responsiblilty08
Providing
MotivationProviding extra motivation for staff with an interest in health
is, meanwhile, one of the objectives of the Health & Fitness
Advisor Programme at Watsons Your Personal Store in Asia.
Suitably enthusiastic staff have the opportunity to attend a
comprehensive six-month training course on health, product
knowledge, customer service and sales skills. Graduates assume
the role of Health & Fitness Advisors in store. Besides getting
greater satisfaction in their professional role, they provide a
valuable bridge between professional pharmacists and customers.
Ensuring the development of leaders across the Group is a major
ongoing challenge and something that we are all very commited to.
A.S. Watson invests heavily in terms of resource and time to grow
our people. One of such commitments is our Management Trainee
Programme which develops and nurtures a pool of young, highly
talented individuals. It achieves this by identifying people, both internally
and externally, who display the skills, expertise and personal attributes
to be able to drive one of our businesses in the future.
In 2005, for example, following a highly in-depth screening process,
10 individuals from several hundred applicants were selected. They
then embarked on a 12-month program of on-and-off-the-job training,
learning about all the different facets of our business operation and
working with a variety of departments to give them the widest
possible exposure to our Group of brands.
M6.
Grooming
Future Leaders7.
Corporate Social Responsiblilty09
Interaction at
Every LevelAs the Group expands into new markets there are new challenges to be met. Communication
at all levels is therefore key. Facilitating this is the Group’s bi-annual global Senior Management
Conference. First held in 2004, it brings together all the senior management executives from
around the world for a two-day business conference.
This forum provides an opportunity for participants to share their experiences on best practice
firsthand, to expand their thinking, and to make new personal contacts.
The 2004 conference was a tremendous success. Not only was there a lot of interaction between
the attendees, there were also quality presentations from the CEOs and guest appearances by
renowned UK broadcaster Jonathan Dimbleby and marketing expert Scott Bedbury designed
to inspire and motivate.
Communication is strongly encouraged throughout other levels of the Group. Store managers
have their own conference, with team-building exercises at subsidiary level to foster top-down,
store-office communication.
In addition, staff secondment and relocation to overseas offices are common, encouraging personal
and cultural exchanges as well as career development opportunities.
"My secondment to the International Buying in the Group’s head office was my first move away
from Superdrug’s Buying Department in the UK," said Martigne Gloster. "I have learned a lot
about how Chinese factories and suppliers operate, discovered many exciting and innovative
products and managed to deliver projects to tight deadlines. It has been a very rewarding and
enjoyable experience."
8.
Corporate Social Responsiblilty10
RewardingExcellence9.9
Staff who perform well and display the passion for which the Group strives, want and justifiably deserve
recognition for their efforts. Staff recognition programmes are to be found in many forms throughout the
companies in the Group, encouraging and rewarding service or initiative that goes beyond the normal
call of duty.
At Nuance-Watson, the recognition focuses on the details of service, with colleagues and shoppers voting
for those who provide outstanding courtesy and welcoming smiles. Other member companies with the
Group, meanwhile, recognise the best performing staff and store on an annual basis.
Peer appreciation is encouraged at FORTRESS, where staff can send "thank you" cards through the Human
Resources Department to colleagues who have been particularly helpful. The programme also helps build
a respectful and harmonious work environment.
External recognition can be equally important, as it provides us with the chance to benchmark our services
against other retailers. For example, Watsons Your Personal Store, PARKnSHOP, Watson’s Wine Cellar,
TASTE, FORTRESS and Nuance-Watson have been recognised for service excellence in the Hong Kong
Retail Management Association’s Service & Courtesy Awards.
Corporate Social Responsiblilty11
Thinking outo f t h e B o x
10.A change from the usual can help to spice up everyday
life, which is why Watsons Hong Kong is promoting a
"have fun at work" atmosphere among staff at its stores.
One element of this is the "I want to be a model"
Christmas programme, where store staff are encouraged
to dress up in a creative, festive style, wearing accessories
and cosmetics to create a warm, welcoming shopping
environment. It has proved enjoyable for staff and customers
alike.
A similar programme is operated by Watsons Taiwan,
where staff come up with ideas on how to dress for
holiday periods and festival days as a way of building team
spirit.
h B
Corporate Social Responsiblilty12
DifferenceWe are active participants in initiatives to benefit the wider community in
countries and territories where we have a presence. The charity and community
initiatives in which we are involved address a range of social needs, from youth
education to health programmes, sporting events to providing assistance to those
less fortunate.
One priority in the criteria we apply to donation and sponsorship support to
community activities is that the project allows our staff to become personally
involved. This not only benefits the recipient cause, but it helps strengthen the
culture within the company.
We believe that by giving the companies within the A.S. Watson family the
freedom to choose which organisations and projects they support we can make
a bigger difference, as valuing local knowledge ensures greater effectiveness and
provides a closer sense of connection with a project. As a result, the impact of
the programmes the Group has supported over the years has been far-reaching.
Making a
in the C mmunityDifference
Corporate Social Responsiblilty13
Making aMakMak
Caring StaffSupport
Social Programmes
1.For many years A.S. Watson has participated in activities organised by the Community Chest,
one of the major charity organisations in Hong Kong that aims to raise funds for more than
140 social welfare agencies through community-wide appeals. Our donation efforts have
won us many accreditations in the Chest’s Corporate and Employee Contribution Programme.
Two of the Chest activities that we encourage staff to participate in are the Skip Lunch Day,
where people are asked to donate their lunch money to benefit street sleepers, and the
Dress Casual Day, which sees staff make a donation in order to be able to dress casually at
work.The Group, together with its subsidiary companies PARKnSHOP, Fortress, Watsons
Your Personal Store, Great, Gourmet and Watson’s Wine Cellar, has also been named "Caring
Company" by the Hong Kong Council of Social Service, in recognition of contributions in
volunteering, employing the vulnerable, being family friendly, mentoring, partnering and giving.
Corporate Social Responsiblilty14
Two of the Ches
where people a
Dress Casual Da
work.The Grou
Your Personal St
2 .Exercise is universally recognised as one of the foundations of a healthy lifestyle. In our home base of Hong Kong, our
efforts in this area are given energetic expression in the Watsons Athletic Club (WAC). Established in 1989, the Club
has nurtured many talented young people.
WAC currently has more than 600 members. The Club regularly organises training programmes for youngsters aged
9-18. Athletic demonstrations in schools and public promotional events are, meanwhile, organised with accomplished
athletes providing advice and sharing their experience firsthand.
"Hong Kong doesn’t have a strong culture yet for sports, so it’s difficult to compete and earn a living at the same time,"
said Henry Tang, Olympian and the Hong Kong men’s 110 hurdles and 400m hurdles record-holder and a staff member
of A.S. Watson Group. "Watsons Athletic Club’s sponsorship and support makes a difference in my sports career —
without it I would never have achieved as much as I have today."
Additional encouragement for sporting excellence is provided through the Group’s sponsorship of the Hong Kong
Sports Institute Outstanding Junior Athlete Awards, honours that we have supported since 2003, and the A.S. Watson
Group Hong Kong Student Sports Awards, which is backed by the government, school principal associations and other
associated authorities.
Providing further inspiration and excitement in the society is the Watsons Water Champions Challenge, which brings
some of the top names in international tennis to Hong Kong every January for a tournament that is the biggest of its
kind in the city. A.S. Watson has been sponsoring this exciting event at the start of each New Year for the last six years.
Corporate Social Responsiblilty15
A Healthier Life
through Sport
3 . Aiding the Searchfor Medical Knowledge
Obesity has reached epidemic proportions in parts of the industrialised world. In the
Netherlands, one out of ten children is overweight, and the number is growing. Overweight
children are at high risk of developing diabetes and heart disease in later life. Bad eating
habits and a sedentary lifestyle are contributing factors, but even when two children
have similar eating and lifestyle patterns, one may become obese and the other not.
To find out why, Kruidvat is financing a large-scale study by the Groningen Expert Centre
for Kids with Obesity (GEC-KO), an initiative of the University Medical Centre Groningen.
A 2.25-million donation will fund ongoing research on the metabolic processes that can
lead to obesity in children, and ways to treat and prevent it.
An important part of the research is a study of about 5,500 babies to be born between
1April 2006 and 1 April 2007 in the Dutch province of Drenthe. The study aims to unravel
the biological, social and environmental risk factors for childhood obesity.
"Obesity threatens not only the health of many children, but also causes social problems:
children are being bullied, are having trouble doing sports or are unhappy with their appearance,"
says paediatrics Professor Dr. P.J.J. Sauer, who is heading the study. "Programmes to fight obesity,
such as sports and consuming less fat, don’t always seem to deliver the desired results. Science
grows wiser by the day, but we’re not there yet. Much more research is needed on metabolic
processes that lead to obesity, so that eventually we will be able to act in time and we will
be able to inform people in the best possible way. However, research is always very costly."
Corporate Social Responsiblilty16
Cancer does not discriminate: it affects people of all ages and from all
walks of life. In the UK, more than one million people have cancer, and
four in ten people will be diagnosed with cancer during their lifetime.
Macmillan Cancer Relief helps people who are living with the disease,
providing emotional and practical care and support that can help people
put their lives back together again.
Superdrug in the UK chose Macmillan Cancer Relief as its charity partner,
and has so far raised more than £400,000 through a variety of initiatives,
including the sale of Macmillan Pin Badges at its 700-plus stores around
the country, an appeal among staff, and the Superdrug Corporate Ball.
Superdrug has also partnered with The Institute of Cancer Research,
Europe’s leading cancer research centre, on a campaign that aims to raise
awareness about skin safety. The initiative, SAFE@Superdrug, is being
endorsed and supported by Cindy Crawford, with the supermodel’s image
being used for promotional and in-store communication purposes to help
raise funds and awareness of the campaign.
17
I s s u es u eu eu eeeee
4 .Promoting Awareness of
17
awaren
endorse
being us
raise fun
Health
Corporate Social Responsiblilty
A chance to celebrate our own good fortune is often seen as an opportunity
to help benefit others. This was the case with events to mark the 20th
anniversary of the leading perfumery chain in France, Marionnaud.
While celebrating its achievements over two decades, Marionnaud also
supported a programme under the United Nations Children’s Fund
(Unicef). By selling a Keep Lucky charm in its stores, it raised 48,000 for
a programme to help underprivileged children with AIDS.
At other times, our companies support special days that are being celebrated
by the wider community. PARKnSHOP in Hong Kong, for example, was
selected by senior citizens as an "elderly friendly" company for the Senior
Citizen’s Day 2005 organised by The Hong Kong Council of Social Service.
As part of activities to mark this, PARKnSHOP offered senior citizens a
10% discount on a range of basic food items, such as rice and oil, for a
period of one week.
Sharing our
GoodFortune
Corporate Social Responsiblilty18
5 .
Despite the last few decades of economic growth, development across China
has been uneven. This, combined with highly entrenched traditional social and
cultural values, leads to boys in poor regions still being given preference when it
comes to educational opportunities. As a result, in some areas, women can
account for two-thirds of all those who are illiterate, with girls representing more
than 66% of those who drop out of school before completing their studies.
Watsons China has chosen educational sponsorship as the focus of its community
support efforts, aiding several local initiatives that exist to address the problem
and supporting the overall aim of a better-educated society.
Between 2003 and 2004, funds raised by Watsons China helped build two primary
schools in rural areas, in Jixi in Anhui province and Lianjiang in Guangdong province.
The schools specialise in providing education to 1,000 girls. This project — an
initiative of the China Children and Teenagers’ Fund, under the auspices of the
All China Women’s Federation — aims to provide girls in poor areas of the country
with the means and the incentive to return to school and study for a brighter
future.
Taking the commitment to educational opportunities for the less fortunate one
step further, 2005 saw the launch of the Watsons China University Scholarship
programme covering six of the country’s top tertiary institutes.
Working with the China Foundation for Poverty Alleviation, the scheme offers
a university scholarship of Rmb2,000 to about 100 underprivileged female students
from rural areas. The six universities involved in the scheme are: Beijing Normal
University; the North China University of Technology in Beijing; Fudan University
and Tongji University in Shanghai; and Sun Yat-sen University and the Guangdong
University of Foreign Studies in Guangzhou.
Corporate Social Responsiblilty19
6 .Recognisingthe Importance of
Education
Back in 1999, JSC Drogas decided to support several projects launched by the Latvian Children
Fund. The aim was to provide presents to disabled children in the Baltic country and to raise
funds to establish a rehabilitation centre for children who had suffered from violence. Little
did the company know at the time, but this would lead to a long-term association with children’s
projects.
In 1999 and 2000, Drogas was the biggest local contributor to the rehabilitation centre, which
opened its doors in 2002. To increase awareness of the project, donation boxes with information
about the campaign were placed in all Drogas stores.
Since then, Drogas has supported the Latvian Children’s Homes through the Hope Sail Charity
Fund. After just 12 months, LVL7296.00 had been raised, enough to buy sports equipment,
toys, new flooring, dishes and shoes for the Home.
In 2003, a project to introduce baby-friendly places was initiated in the Latvian capital of Riga
with the backing of Johnson & Johnson, Benckiser and Drogas. The project led to nappy
changing tables for babies being installed in many public places, such as railway stations and
shopping malls, in the city.
Building on this, the same three companies developed a project to modernise the offices of
family doctors and paediatricians, with modern baby measuring equipment provided to 50
health centres for children, maternity homes and family health centres.
One of the initiatives in which Drogas is currently involved, together with Hope Sail, is a
programme to support the Neurology Department of the Latvian Republic’s Children’s
Hospital. Donations collected in stores are being used to install new windows and buy
microwave ovens to prepare baby food, among other things. So the good work continues.
Corporate Social Responsiblilty20
Children in the BalticSupporting7 .
Applying the knowledge gained at university to the commercial world is one of
the ways in which society can benefit from providing education to its citizens.
To this end, marketing students in their final year of study at the City University
of Hong Kong were given a unique opportunity. They were given the chance to
test the skills they had learned in the classroom in a real-world business situation.
The Group’s electrical retail chain FORTRESS provided them with an opportunity
to participate in a marketing consultancy project, in which they were involved in
a post-launch evaluation and enhancement of the FORTRESS website, FORTRESS
Club and FORTRESS’ after-sales services. Their input had a real impact on
developing these areas to make them more customer-friendly.
The project not only provided inspiration to the students as they entered the
job market, it also gave them access to practical experience that they would be
able to apply in their new career.
Offer ingProfessional Advice
in a Time of NeedMuch of the Asia region was hit hard by the SARS outbreak in 2003, with communities gripped
by fear and misunderstanding about the disease. As a result, an increasing number of patients
with chronic illnesses who relied on the public medical service were no longer regularly visiting
their hospitals. Some public hospitals in Hong Kong saw as many as 20% of their chronic disease
patients skipping scheduled appointments and, in some cases, not picking up their medicine.
Given the need to combat misinformation and provide people with a trustworthy source of
information, Watsons Hong Kong launched a General Drugs & SARS hotline together with the
Drug Education Resources Centre (DERC) of the Society of Hospital Pharmacists of Hong
Kong. It was the first professional drugs and health counselling hotline in Hong Kong, providing
advice on SARS prevention, drug counselling and general healthcare information from licensed
pharmacists for free.
Indeed, the service was found to be of such use to the public that even after the SARS outbreak had been contained,
the hotline continued to operate. Today, the Watsons Pharmacist Hotline provides expert, professional advice to
those who call on a range of health and personal care issues, and handles about 5,000 enquires each year.
CreativityChannelling
8 .
9 .
Corporate Social Responsiblilty21
Corporate Social Responsiblilty22
The tsunami that swept across the Indian Ocean on 26 December 2004, claimed the lives of some 300,000 people
and left millions more homeless and devastated. The tragedy touched the hearts of people around the world, resulting
in a global response to help those who survived.
Following the tragedy, the A.S. Watson family of companies sprang into action. Staff in Thailand, the west coast of which
had been badly affected, personally delivered 1,000 Watsons bags containing Bt300,000 worth of essential supplies to
victims. They also donated Bt500,000 that had been set aside for the annual staff party to the King’s Relief Fund.
In Hong Kong, initiatives by companies in the Group raised more than HK$5 million for the Hong Kong Red Cross.
Donation boxes were placed in stores throughout our extensive network, in Watsons Your Personal Store, PARKnSHOP,
TASTE, Great, Watson’s Wine Cellar, FORTRESS and Nuance-Watson (HK), with an overwhelming public response.
In addition, a quarter of the amount raised from ticket sales for the Watsons Water Champions Challenge tennis
tournament was donated, and the Group also donated one million bottles of Watsons Water to survivors.
Donations also poured in from throughout our international network, from Watsons China, Malaysia and Singapore,
and 15,000 was raised in The Netherlands.
Meanwhile, A.S. Watson’s parent company, Hutchison Whampoa Limited, and the Li Ka Shing Foundation donated a
total of HK$24 million to the relief effort.
10 .Relief Tsunami
As a Group, we are deeply aware of the impact our businesses have on the world around us. In response
to this we have developed guidelines at all our companies to help them address the environmental challenge.
In some of our operations we also have programmes in place that seek to mitigate the effects of our activities,
to use new environmentally friendly products and processes where appropriate, and to provide support
for environmental protection projects.
Given the reach of our companies in the community, we believe we have a responsibility not only to reduce
our impact on the environment. We also have an important role to play in informing our customers of
the benefits that better environmental choices will bring.
Projects in this vein are actively supported by PARKnSHOP, through a scheme to reduce the use of plastic
bags, by Watsons Water, the Plastic Bottles Recycling Programme, and FORTRESS, the only electrical retail
chain to support the Rechargeable Battery Recycling Programme of Hong Kong’s Environmental Protection
Department.
In some cases, these projects are the first steps in raising environmental awareness, but they are no less
valuable or meaningful for that. We have come a long way already, but for the sake of generations to come,
there is much more yet to do.
Making a
EnvironmentEnvironmentDifference to the
Corporate Social Responsiblilty23
Corporate Social Responsiblilty24
Hong Kong is running out of landfill space earlier than anticipated because waste levels are continuing
to outpace forecasts. The government estimates that remaining landfill space will last only for another
six to 10 years if waste levels continue to increase at their current rate. With more than 220 stores
in Hong Kong and as a leader in its field, the PARKnSHOP supermarket chain is in the frontline in
making consumers think about the choices they make with respect to waste reduction.
In 2005, PARKnSHOP launched the Don’t Drown the Earth programme. Supported by the
Environmental Protection Department and Green Power, a non-profit organisation that promotes
environmental education, the scheme reduced the number of plastic shopping bags used by six million
in just four months. In the process, tens of thousands of dollars were raised for Green Power’s Green
School Network, a pioneering educational programme that fosters green awareness among young
children. Building on the success of 2005, PARKnSHOP launched the "Say No to Plastic Bags" campaign
in 2006 with the target to double the number of plastic bags saved last year.
As part of promoting greater awareness among shoppers, PARKnSHOP stores also sell environmental
friendly bags, with shopping bill discounts provided as an incentive.
W a s t e R e d u c t i o nEncouragingEncouraging1.
Given the landfill problem that Hong Kong faces, another
option that complements the reduction message for
consumers is recycling rather than disposal. This alternative
is the focus of a project by Watsons Water. A pilot scheme
for its Plastic Bottles Recycling Programme began in June
2005, at a private housing estate in Ma On Shan.
Residents are encouraged to put their used plastic bottles
in a waste collection kiosk. As an incentive, they receive
stamps for every five plastic bottles they recycle that can
then be used to redeem gifts. The recycling message is
showcased at an exhibition in the estate’s clubhouse, where
residents can see the advantages of recycling and understand
why it is necessary.
Initial results from the programme have been encouraging,
with more than one tonne of plastic, equivalent to 50,000
bottles, having been collected in the first three months.
More than 20% of the households in the district are
participating, with more joining all the time.
PromotingRecycling
Promoting2.
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In 2006, Watsons Water supported the Friends of the Earth’s Tree Planting
Challenge to promote the message of nature conservation and to educate
the public in protecting trees. With the help of some 400 participants,
10,000 trees were planted in remote areas of Tai Lam Country Park in
Hong Kong.
Meanwhile, PARKnSHOP Hong Kong has since 2003 teamed up
with local recycling companies on an "Eco-pine" programme, to
collect used cardboard boxes and paper from PARKnSHOP
stores for recycling. Every 10 tonnes of paper collected contributes
to the planting of a tree in Hong Kong or Mainland China.
The results have been encouraging, with more than 7,500
tonnes of paper collected so far, meaning more than 750
trees will be planted in the years ahead.
Green PlantationGreen3.
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4.
27Corporate Social Responsiblilty
The need to cut landfill waste resonates worldwide. An A.S. Watson programme in the Benelux countries
is aimed at doing just that, with additional benefits for the environment.
The company has centralised waste paper and foil collection at its distribution centre in Heteren in The
Netherlands, with these materials picked up from the stores as part of the normal delivery process. The
materials are then separated to produce "clean" waste that can be recycled more efficiently.
The paper and foil are pressed into huge blocks using large compressing machines. Because larger compressing
machines are used, the density of the blocks is high, lowering transportation volumes and leading to lower
vehicle emissions.
With the operation recycling about 8.6 million kg of paper and 425,000 kg of foil, the reduction in landfill
material is considerable. Steel from the stores, which cannot be collected in bulk, is also processed for
recycling.
The success of the programme has led to plans for waste processing to take place at a dedicated building,
which will have the capacity to handle even greater volumes of waste paper and foil for recycling.
Success Inspires
New InitiativesNew Initiatives
HarnessingSuperdrug, one of the two largest beauty and health retailers in the UK, has a comprehensive range of polices relating to
good environmental practice, These run from minimising the impact arising from the use of materials and services provided
in building and shop-fitting to ensuring good practices among its own-brand suppliers.
One project that highlights the company’s high level of commitment is the work that has gone into deciding a new fleet of
lorries to serve its nationwide network.
Not only do the vehicles comply with the Euro 3 emission standards, by being fitted with engines that have an idle time shutdown
set at three minutes, they also feature the latest fuel-efficient technology and fuel-saving equipment. This includes Dynafleet
telemetrics, a system that enables productivity and efficiency improvements in managing vehicle fleets, lowering mileage and
fuel consumption, reducing their environmental impact and improving safety. Augmenting this system are sloping roofs on
double-deck trailers, which are able to greatly increase fuel performance, and I-shift automatic gearboxes that make for easier
driving and increased driver comfort.
Harnessing5.Technology
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6.
Corporate Social Responsiblilty29
The operational advantages of good environmental policies are
also appreciated and understood at PARKnSHOP. A wide spectrum
of projects offers the twin benefits of minimising environmental
impact and maximising savings.
Harmful CFC refrigerants have been eliminated in the refrigerators
used for cooling and chilling food and drink items at all the stores.
All refrigerators produce heat as part of the cooling process, but
this does not go to waste, with the excess heat generated by
refrigeration systems used to boil water for cleaning. This not only
saves energy, it also eliminates heat emissions outside the stores.
Supermarkets require bright lighting conditions. The fluorescent
lights used make use of what is called "ballast" to control and limit
the current. At PARKnSHOP, environmentally friendly electrical
ballast is used for the lighting systems in all the new stores, and is
being fitted in all stores undergoing renovation. The result is reduced
electrical usage.
Elsewhere, a new paper-compacting system is utilised that significantly
reduces the amount of waste paper and cardboard produced by
the stores. While on the shelves, varieties of organically grown local
produce and imported seasonal fruit and vegetables are available
for shoppers looking for an environmentally friendly alternative.
Business Sense
. . . makes
GoodGood
ResponsibleResponsible
WorkingWorking
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Savers has been commended for its dedicated environmental efforts. The
Grimsby Savers was honoured for recycling more rubbish than any of the
more than 200 stores in the same district, while the Savers store in Swinton
was presented with a Hygiene Excellence Award by the Environmental Health
Department for its daily, weekly and monthly cleaning rotas, which ensured
that the premises were always spic and span.
8. for Environment
Electrical retail chain FORTRESS has lent its support to the Hong Kong
Environmental Protection Department’s Rechargeable Battery Recycling
Programme. This pioneering scheme aims to help conserve natural
resources and reduce environmental risk through the collection of
portable rechargeable batteries, including those used in mobile phones,
MP3 players, cordless phones, power tools and digital and video cameras.
While most new batteries available today are environmentally friendly,
certain types of rechargeable battery still contain materials that are
considered hazardous. The Rechargeable Battery Recycling Programme
addresses this by recycling the batteries in an environmentally friendly
manner.
The public can return used batteries to any of the more than 60
FORTRESS stores in Hong Kong. Under the scheme, which is advertised
through promotional materials in the stores, these are then collected,
sorted according to battery type, stored and then exported for recycling.
7.Retailing
Healthier
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Increasingly urban lifestyles can lead to breakdown in the link between people and
the land. Aiming to correct this disconnect is Produce Green Foundation, a non-
profit organisation established in Hong Kong by a group of local enthusiasts concerned
about modern farming and the environment. It sets up the first organic farm in the
city, and aims to educate the public about eating safer and more healthy food and
the environment.
Supporting its efforts, and emphasising the importance of drinking juice as part of
a balanced diet, was the Mr. Juicy Produce Green Foundation Fun Day. Mr. Juicy is
Hong Kong’s most popular juice drink among children. Held in a natural setting in
the rural New Territories, and featuring games and fun activities, the event attracted
close to 2,000 students and their parents.
The success of the day was underpinned by the Mr. Juicy School Programme, which
organises games and activities in kindergartens, primary schools and secondary
schools, and spreads the message of a healthy lifestyle. The aim is to get children to
make better and healthier choices when it comes to diet.
C h o i c e sHealthier10.
9.EnvironmentalEnvironmentalIt is not just among consumers and the wider community that companies within the
A.S. Watson family are promoting the messages of environmental protection. We are
engaged in good environmental practices wherever we can, because we believe these
are also good business practices.
At Watsons Water, for example, we seek opportunities to conserve energy, and to
reduce and recycle waste, which can all help contribute to lower operating costs.
Awareness and understanding of the benefits among staff is key to the successful
implementation of schemes in this area, and so continuous training is provided.
Augmenting this are projects with external partners. Watsons Water participates in
the Earth partner programme led by Friends of the Earth. The project promotes eco-
friendly initiatives, ranging from saving energy through lower air-conditioning usage in
the office to reducing waste and recycling at the company’s Taipo facility in Hong Kong.
Implementing Good
Policies . . .t lt l
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Make a Difference
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