Corporate Social Responsibility Word

8/8/2019 Corporate Social Responsibility Word

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CORPORATE SOCIAL

RESPONSIBILITY

Better for the company , for the community


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Index

CONCEPTS , KEY ISSUES , CONTEXT

CSR SAME AS BUSINESS ETHICS

BENEFITS OF CSR TO A FIRM

COMMON PITFALLS WHILE PLANNING CSR

KEY STEPS TO BE TAKEN FOR CSR

EXAMPLES OF COMPANIES DOING CSR

VIEWS REGARDING CSR

RESEARCH CONCLUSION


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How we can define it

Corporate Social

Responsibility (CSR) is the

decision-making and

implementation process that

guides all company activities

in the protection and

promotion of internationalhuman rights ,labour and


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environmental standards and

compliance with legalrequirements within its

operations and in its relations

to the societies and

communities where it

operates.

OR

A commitment to behave

ethically and contribute to

economic development while

improving the quality of life of

our workforce and their


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families as well as the local

community at large.OR

The Government sees CSR as

the business contribution toour sustainable development

goals. Essentially it is about

how business takes account of

its economic, social and

environmental impacts in the

way it operates maximizing

the benefits and minimizing

the downsides.


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Carrolls Four Part Definition

CSR encompasses the economic,legal, ethical and discretionary

(philanthropic) expectations that

society has of organizations at a given

point in time.

Understanding the four components

CSR in Equation Form Is the Sum of:

Economic Responsibilities (Make a

profit) +

+ Legal Responsibilities (Obey the law)

+ Ethical Responsibilities (Be ethical)+ Philanthropic Responsibilities (Good

corporate citizen)


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KEY DRIVERS OF CSR

yAROUND THE WORLD NGO activism Responsible investment Litigation Gov & IGO initiatives

yDEVELOPING COUNTRIES Foreign customers Domestic customers FDI Government & IGO


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C N A N AL

C


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LEADERSHIP AGENDA IN CSR


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KEYSTEPSINYOUR CSR

ROADMAP

BUILDINGANEFFECTIVECSR

PROGRAMME


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PHASE 1 CONCEPTUALISATION

Identify key areas of focus viz skilldevelopment education viz ,

development, education , healthetc

Define the programme - will beInternal or External or Both

Involve management from variouslevels in identifying focus areas

(maybe create a committee,

selecting candidates from

top, middle and lower management)


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PHASE 2 RESOURCE ALLOCATION

Define your channel viz, in-houseteam, NGO, etc.

Define budgets

Identify key people to implementand monitor the programme

Define milestones to achieveDefine monitoring mechanism

PHASE 3 LAUNCH

Launch the programme


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Run the programmeObtain necessary registrations

PHASE 4 RUNNING THE

PROGRAMME

Annual/ bi-annual/ quarterly resultsand reviews

Monitor and report success and/orfailure

Take corrective action


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PHASE 5 EVALUATING YOUR CSR

PROGRAMME

The test of a successful CSR activity :

Sustainability

Can it be continued and replicated?

Capacity building

Does it lead to development of skills,

living standards?

Environmental protection

Does it help conserve, protect and

replenish resources?

Company image

Does give the companys image a

boost?


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AREAS FOCUSSED BY CSR


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CSR IN INDIA the initial steps

Evolved through the concept ofgiving an integral part of indian

culture Philanthropy Religious donations


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CSR IN INDIA focus areas

TRADITIONALeducationHealth CONTEMPORARYCapacity building skill

development , training

Sustainable development environmental protection


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Community development education , health , povertyalleviation

Social challenges womensempowerment , girlchild

CSR Internal VS External

Internal (carried out within theorganization) viz.

Energy and water conservationEmployee training, welfare

healthcare

Affirmative action employment ofbackward sections


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Corporate governance

External (within vicinity or for

society at large), viz.

Community developmentCapacity buildingEnvironmental protectionHealthcare

Creating awareness - education,health, social issues

E initiatives- Online Information,educationetc


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CSR In an developed

country governance Business ethics Human right environment

CSR - In a developing country

Focus on nation building Socio-economic development Rural development Employment Education Health care&Community support


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CSR AT VARIOUS LEVELS


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COMMON PITFALLS WHILEPLANNING A CSR

PROGRAMME

Selecting an inappropriate CSRactivity

Effective launch, ineffectiveimplementation

Spreading resources too thinWeak mechanism monitoringProjected or perceived as a green

wash or white wash


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Often mistaken for a PublicRelations exercise

Some of the CSR initiatives by

different organizations


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TATAS CSR INITIATIVE

Tata Steel's collieries and mines which

support the 'Save Forests' campaign

are a benchmark in environmentmanagement .Tata Steel, has planted

1.5

million surviving trees as a part of the

GreenM

illennium campaign. It maybe worth

mentioning that Jamshedpur has the

best tree cover in the country.


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ITC - CSR Initiatives

1) e-choupal a knowledge portalproviding farmers with information

on daily prices of a variety of crops

in India & abroad , weather

forecasts , latest farming techniques

, crop insurance etc. ITCs intent is


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to develop e-choupal as two way

multidimensional delivery channel

,effeciently carrying goods &

services out of & into rural India .

2) Livestock development ITC oncollaboration with NGOs is

engaging in scientific practices of

increasing cattle milk productivity.

CSR INITIATIVE BY COCA COLACoca-Cola India has started with a

corpus of US$ 10 million for its CSR

activities in 2008. It has undertaken

US$ 2530 million a year project onwater conservation, and the project

"Elixir of life" to provide drinking water


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to nearly 30,000 school children. Coca-

Cola India won the 'Golden Peacock

Global Award for Corporate Social

Responsibility 2008' for these

initiatives.

CSR INITIATIVE BY RELIANCE GROUP

Social welfare and community

development is at the core of

Reliances Corporate Social

Responsibility (CSR) philosophy.

Teach them young is the very motto

of Reliance as the Company believes

that the quality of inputs received by

an individual at an early age

contributes to his or her growth as a

capable human being. To ensure high

quality of teaching, Reliance has made


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significant efforts towards value

enhancement of teachers through

professional and institutionalized

training.

SONY ESTABLISHES FIRST

NATIONWIDE ELECTRONICS

RECYCLING

PROGRAM WITH WASTE

MANAGEMENTS RECYCLE AMERICA

To encourage consumers to recycle

and dispose of electronic devices in an

environmentally sound manner, Sony

has established a national recycling

program for consumer electronics. The

Sony Take Back Recycling Program

allows consumers to recycle all Sony-


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branded products for no fee at 75

Waste Management (WM) Recycle

America e Cycling drop-off centers

throughout the U.S.

DIFFERING VIEWS ON CSRJ.R.D TATA, the founder of TATA

STEEL, stated, Every company has a

special continuing responsibility

towards the people of the area inwhich it is located and in which its

employees and their families live.

Even the govt. asks PSUs to partnerTata in social responsibility .


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ACCTOR.BANDHYOPADHYAY

SECRETARYOFINDIANMINISTRYOF

CORPORATEAFFAIRS

CSR IS NOT CHARITY ITS A WIN -

WIN SITUATION.

How CSR behaviour can

benefit the firm

1. It aids the attraction & retentionof staff.

2. It attracts green and ethicalinvestment.

3. It attracts ethically consciouscustomers.


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4. It can lead to a reduction incosts through re-cycling.

5. It differentiates the firm from itscompetitor and can be a source of

competitive advantage.

6. It can lead to increasedprofitability in the long run.

IS CSR THE SAME AS BUSINESS ETHICS

There is clearly an overlap betweenCSR &business Ethics

both concern values , objectives ,decisions based on something

other than the pursuit of profit

Socially responsible firms must actethically


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The difference

Ethics concern actions which can beassessed as right or wrong by

reference to moral principles

CSR is about the organizationsobligations to all stakeholders &

not just shareholders.

CSR A NEW OUTLOOK

CSR focus PEOPLE , PLANET and

PROFIT(TRIPLE BOTTOM LINE)

Stakeholders in a business customers , employees ,


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shareholders , communities &

environment

Sustainable development andprofits are interrelated

Corporate profits need to beanalyzed in conjunction with social

prosperity


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Does it pay to be good?

lets find out


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RESEARCH


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CSR, Business and the Act of

Wealth Creation


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Thisis a hi hl s h ati

representationofho ethi al

behaviour hasi provedthrou hpast

centuries largel

as a resultofincreased regulationb

govern ents

CriticsofC


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CSR is nothing more but big business

cynical response to charges of greed

and corruption indented to mollify

those who say corporations have too

much power.

Believersof CSR:

CSR stands for dawning of a newera

of capitalism, when business,


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government, and citizens join forces

for greater good to do something

about water shortage, air pollution,

and 1,2 billion people who live on less

than a dollar a day.

Overview

Thus Corporate Social Responsibility

(CSR) is about how companies manage

the business processes to produce anoverall positive impact on society.

Thus companies consider the interests

of society by taking responsibility for

the impact of their activities oncustomers, suppliers, employees share

holders, communities and other


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stakeholders, as well as the

environment.

If a company chooses to follow the

way of CSR, it will integrate ethical

concerns in its activities and in its

interaction with all the stakeholders.This implies that the corporate units

function in such a way that their CSR

activities in all likelihood actually

reach out to the beneficiaries thesociety in general.


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CONCLUSION

CSR is rational business behaviour.

Present legal/political systems,

including processes for change, are

sufficient to create ideal conditions forCSR.

CSR is essential to long-term corporate

sustainability it must be part of any

business plan, not a mere feel goodadjunct to it, on the journey towards

enlightened self-interest.


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BIBLIOGRAPHY

1) www.yahoo.com2) www.google.com3) www.wikipedia.org

THANKING YOU


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RIDHIMA SHARMA

R.NO 1

MBA(HONS) , PREVIOUS

UNIVERSITY SCHOOL OF

MANAGEMENT

KURUKSHETRA UNIVERSITY


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